gayl charity fundraising guide 2016 v4 - raise free funds ... · when you travel in 2016 just by...

Essential Charity Fundraising Guide

2016Essential Charity Fundraising GuideEssential Charity Fundraising Guide

2016

Give as you Live® Essential Charity Fundraising Guide

Charity Fundraising in 2016Travel

Welcome to the 2016 Give as you Live Essential Charity Fundraising Guide.

Each year through Give as you Live, thousands of charities from schools to regional and national charities across the UK, raise thousands of pounds to help fund their projects, campaigns and running costs.

We help facilitate this by turning a percentage of every penny spent online by a charity’s supporters into a free donation for the supporter’s chosen charity or good cause.

This fundraising guide is an overview of all the 2016 campaigns we’ve created to help turn Give as you Live into a recurring, unrestricted revenue stream.

You’ll see the marketing collateral that your cause will receive when you register your charity with Give as you Live including emails, posters, social posts and much more.

How do I get started?register your cause with Give as you Live by visiting:give.as/register or simply call 0800 883 8450 for more information

Register Now!at give.as/register

or call 0800 883 8450for more information


Case Study:Charity name:

Born FreeCharity representative name: Helen UsherWhat communication channels have you used to promote Give as you Live?Email, Facebook, Twitter, on the Born Free website, in our supporter magazine and in-house emails to staff.

What Give as you Live resources have you used to promote it to your supporters? The bespoke emails and social media messages are great. The team at Give as you Live could not have been more helpful in supplying us with dedicated collateral which always helps our supporters recognise the benefit of signing up!


Global’s make some noiseCharity representative name:

Rose FinniganWhat was the first thing you did to promote Give as you Live?After signing up to Give as you Live, we introduced this new avenue of fundraising to our supporters by sending an update in our monthly newsletter.

What communication channels have you used to promote Give as you Live?We have sent out internal comms, newsletters to our supporter database, social media posts and have created a feature page on our website.

Do you think other charities would benefit from fundraising through Give as you Live?Absolutely – It’s so simple to do and new ways for supporters to get involved.“The bespoke emails and social media messages are great”

“It’s such a simple way of fundraising” Register Now!

at give.as/registeror call 0800 883 8450for more information

How Born Free isfundraising through

Give as you Live

How Global’s Make Some Noise is

raising money with Give as you Live

“I could not be more impressed with Give as you Live. It is an ingenious, amazing, and highly effective way of raising much needed funds for thousands of charities. This aside, the support we have received has been second-to-none.”

Helen Usher

“We have been so impressed with Give as you Live from the

moment we signed up and it’s such an easy way for our

supporters to get involved! They can raise money for our cause

while doing their every day shopping online and after only

being registered for a few months, they’ve already raised

almost £3,000 for our charity which is fantastic.”

Rose Finnigan

How The Friends of Bishop Gilpin

are fundraising throughGive as you Live

"Give as you Live is a revolutionary fundraising

tool. We have nearly raised £2,000 for our school

using Give as you Live. It is such a simple way of

fundraising for your chosen charity, hassle free

and with no cost to yourself.”

Jo Whelan


The Friends of Bishop GilpinCharity representative name:

Jo WhelanWhat Give as you Live resources do you use to promote this way of fundraising to your supporters?I use the banners and graphics from the marketing resources to add into our school newsletter and every now and again I send out some of the targeted personalised emails that you create for us.

Do you think other charities would benefit from fundraising through Give as you Live?Absolutely, I think it is a great idea for school PTAs as they have a ready made fundraising community.

How The Friends of

Give as you Live

“I could not be more impressed with

raising money with Give as you Live

“We have been so impressed with Give as you Live from the

moment we signed up and it’s such an easy way for our



or call 0800 883 8450 for more information

Range of items from A5 flyers, A6 informationcards, banners and Facebook posts.

Did you know... Thousands of stores will donate to us a percentage of every poundyou spend online when you shop through

www.giveasyoulive.com/join/rnli

JUST BY SHOPPING ONLINE

On mobile & desktopYou can now shop via the Website; by installing the desktopShopping Bar and on the go with the new Mobile App. Shop now

on mobile &

desktop

RAISE FUNDS FOR US

Stay in touchJoin our 60,000+ Give as you Live community

Give as you Live®

Did you know... A percentage of every pound youspend online will be donated tous when you shop through

www.giveasyoulive.com


On mobile & desktopYou can now shop via the Website; by installing thedesktop Shopping Bar and on the go with thenew Mobile App.

Step 2Shop for millions of productsat almost 4,000 top onlineretailers including Amazon,John Lewis, eBay, Expediaand more.

Step 3A percentage of every poundyou spend online will bedonated to us. The bestthing is, it won’t cost you apenny extra.

Step 1Signup to Give as you Liveon your desktop, tablet orvia the mobile app.It’s fast, simple and100% secure.

%£

SUPPORT CHARITY

Stay in touchJoin our 100,000+ Give as you Live community

Give as you Live®

BEST DIGITAL/TECHNOLOGY PARTNER (DONOR FACING)

WINNER 2014

MOST COMMITTED COMPANY TO THE SECTOR

WINNER 2015

Find out more


SUPPORT US TODAY

JUST BY SHOPPING ONLINERAISE MORE FOR USRAISE MORE FOR US

Shop now

on mobile &

desktop

Step 1Sign up to Give as you Live on your desktop,tablet or via the mobile app. It’s fast, simpleand 100% secure.

Give as you Live®


SUPPORT US TODAY Step 2Shop for millions of products at over 3,600top online retailers including Amazon,John Lewis, eBay, Expedia and more.

Step 3A percentage of every pound you spendonline will be donated to us. The bestthing is, it won’t cost you a penny extra.

%£JUST BY SHOPPING ONLINE

£Shop now

on mobile &desktop

Toolkit items

Give as you Live® Essential Charity Fundraising Guide Register Now!at give.as/register

or call 0870 005 5050

®

Travel 2016Holidays, flights and travel are one of thesimplest, quickest ways for you to secure large donations from a single purchase, so by promoting travel you could double your Give as you Live donations total for 2016.

Support uswhen you travel in 2016

Just by shopping online

Support uswhen you travel in 2016

Just by shopping onlineSupport us

when getting away in 2016

Just by shopping online

Register Now!at give.as/regi ster

or call 0800 883 8450

ds fhis Su

Did for u

and a pen

for more information

GET AWAY IN

2016

GET AWAY IN

2016Get awayin 2016& raise FREE funds for us

GET AWAY IN

2016

RAISE FREE

DONATIONS

Didfofof r u

anda pen

Get away in 2016& raise FREE funds for usSign up at give.as/school

GET AWAY IN

2016

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Now!s/register

Marketing CampaignsIn 2016 we are bringing you bigger and better marketing materials, with leading Seasonal Campaigns to help you turn your supporters into shoppers. Alongside there are Mini Campaigns which can be used throughout year, including Travel, Switch & Save and many more!

Using a variety of Give as you Live campaigns will also encourage your supporters who have already signed up to continue raising funds, just by shopping online.

· Get Fit

· Valentine’s

· Mother’s Day

· Easter

· Summer Wardrobe

· Father’s Day

· School’s Out

· Back to school

· Winter Wardrobe

· Halloween

· Christmas


or call

Give as you Live®

for more information

Support us &Spread alittle Love!Just by shopping online atGiveasyoulive.com

Get fit &raise moneyin 2016Just by shopping online atGiveasyoulive.com

Support us thisMother’sDayJust by shopping online atGiveasyoulive.com

Support us thisEasterWeekendJust by shopping online atGiveasyoulive.com

Support us whenshopping forSummerclothesJust by shopping online atGiveasyoulive.com

Support us whenshopping for

Father’sDayJust by shopping online atGiveasyoulive.com


School’sout specialsJust by shopping online atGiveasyoulive.com


Back toSchool stuffJust by shopping online atGiveasyoulive.com


WinterstuffJust by shopping online atGiveasyoulive.com


HalloweengiftsJust by shopping online atGiveasyoulive.com

Support us whenplanning all your

ChristmasideasJust by shopping online atGiveasyoulive.com

Support us whenShopping for

ChristmasgiftsJust by shopping online atGiveasyoulive.com

Get fit &raise moneyin 2016

Just by shopping online atGiveasyoulive.com

Essential Charity Fundraising Guide

0800 883 8450


2016 CampaignCalendarsIt’s one thing having all this lovely marketingcollateral, but it’s another knowing when to use it.So, we’ve put together these helpful marketingcalendars to help you make the most of yourGive as you Live campaigns.

You can download your 12 month overview calendar by visiting: give.as/2016

We will send you detailed calendars every month forthe following month’s suggested marketing activitiesso you can plan your communications.



Facebook images


Weekly ResourcesEach week we send out a weekly resources email with pre-created content for you to utilise.

There are images for Facebook and Twitter, tweets and emails to forward on. We’ve designed them to save you time and they are ready to copy and paste straight into your communication channels.

Example tweets

School uniform from F&F from just £1.50 + shop via @giveasyoulive & raise a free donation for us! https://www.giveasyoulive.com/join/rspb

Has #GBBO got you inspired to bake? Shop bakeware @LakelandUK via @giveasyoulive & raise a free donation for us! https://www.giveasyoulive.com/join/rspb

EmailEmail



You can raise a free donation for us when

you shop online at over 4,000 retailers!

Find out more @giveasyoulive

https://www.giveasyoulive.com/join/rspb


Print managementAt Give as you Live we want to raise money and reduce costs for the charities we work with. Our print management service saves charities up to 20% on their printing costs.

As printed marketing materials remain an important, effective way to communicate with supporters, we’re delighted that this service makes printed communications more affordable for charities.

We have secured some of the best printing and mailing rates in the UK and we are able to print a wide range of products including newsletters, direct mail and beyond, while guaranteeing excellent service and fast turnaround. We can also offer an affordable design service if required.

To find out more about the savings you could be making [email protected]

We have secured some of the best printing and mailing rates in the UK and we are able to print a wide range of products including newsletters,


Corporate businessIt’s easy to raise huge donations from your day-to-day office spend,or that of your corporate partners and local businesses.

From buying printer ink and equipment to booking hotels and traintickets, you can shop at over 4,000 retailers via Give as you Liveand raise a free donation for your charity.

We have created a campaign that you can use to promote Give as you Live to your corporate partners and local businessesto help the charity encourage them to raise more funds for your charity.

Give a giftWe’re delighted to be partnered with Give a Gift to help turn £1 billion of wasted gift cards into donations for your charity.

Don’t let them squirrel it away, tell your supporters about Give a Gift!

Simply sign up, create your own fully branded page and in just a few clicks you can share your unique micro-site and start accepting donations.We’ll help you enagage with your supporters and generate more revenuewith no set-up cost or subscription fees and only a small processing feeper donation.

There are a selection of materials available in the Marketing Toolkit to share with your supporters too (don’t forget to create your unique Give a Gift web page and share the link!).

www.giveagifthq.com/forcharities


Find out more!email [email protected]


We hope you like what you’ve seen!These marketing campaigns have been designed to help you engage with your supporters,regardless of their online shopping habits or the channels through which you communicate with them.

We are confident that they will increase both your Give as you Live shopper numbers and theamount you raise in donations through Give as you Live.

You can request the marketing campaigns at any time and please watch out for the weeklyresources – an email sent every Monday with additional marketing content for you.

To register your charity please visit give.as/register or call a member of our charity team on0800 883 8450 to discuss your marketing campaigns.

Give as you Live®

© 2016 Everyclick Ltd. All rights reserved

giveasyoulive.com

gayl charity fundraising guide 2016 v4 - raise free funds ... · when you travel in 2016 just by...

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