gbk.co...and we’ll still be here when they move on to the next . big thing the hipsters. where...
TRANSCRIPT
gbk.co.uk
CAST YOUR MIND BACK TO 2001...
THE IPOD JUSTIN AND BRITNEYTHAT EPIC GOAL THE FIRST HARRY POTTER FILM
AND IN BATTERSEA,THREE KIWIS CAME TOGETHER TO CREATE
A PREMIUM BURGER CONCEPTLike never before
2018WE NOW SERVE OVER 20,000 BURGER HUNGRY
SOULS EVERY DAY, ACROSS 95 RESTAURANTS
AND WE’LL STILL BE HERE WHEN THEY MOVE ON TO THE NEXT BIG THING
The Hipsters
WHERE WE’VECOME FROMWe’ve come a long way, baby
OUR STORYIn 2001, three Kiwi guys set up the first Gourmet Burger Kitchen in Battersea, changing the UK burger scene forever. Now with over 60 restaurants across the UK, we still pride ourselves on serving up handcrafted burgers, combining 100% prime beef, hand selected and traditionally reared on independent farms across the South West counties with the freshest ingredients and sauces.
PETER GORDONPeter Gordon, ‘the father of fusion’ is a New Zealand chef, renowned for his unique culinary philosophy. Peter worked with GBK to devise our first burger menu back in 2001, becoming the catalyst for rejuvenating the burger to the London market and setting the standards in freshness, innovation, taste and quality. He continues to work with us, playing an active role in our brand development.
Peter Gordon is born
GBK OPENS 23 RESTAURANTS IN ONE YEAR
GBK hits the airwaves with
campaign
GBK BRIGHTON OPENS, FIRST GBK OUTSIDE LONDON
THE FIRST GBK OPENS
20091794 2001 20071965 2006
THE INVENTION OF THE BURGER
Removing the Satay burger caused rioting
on social media
GBK fed the Olympians
THE LARGEST GBK OPENS AT WESTFIELD STRATFORD
GBK hits the road and rocks Cornbury, Bestival & Reading festivals
Brand refresh &new logo rollout
Restaurant signage changeover begins...
The Taxidriver hits our menus
Formed partnership with the Whakatane Trust in New Zealand
2013 2015 - 201820142010 20122011
GBK app launches
Opened 27 new sites
2001
Our manifesto...
WHERE WEARE NOW
We are obsessiveabout burgers.
How they get made,what goes in to them.What goes well with them.How to get them just right. How a brilliant burger can satisfy the hungriest soul.
Since 2001 we havecommitted to bringingmore burger joy to morepeople than anyone else.Take a bite. If you love it, tell us. If you don’t, tell us. We want your burger experience to be the best.
From the first biteto the last,The GBK team
OUR RESTAURANTSIndividual, relaxed and fun
restaurant environments that showcase the burger from the
kitchen to the table, from the first bite to the last
OUR BURGERSFresh is best. With our handmade sauces, daily deliveries of meat and produce, bespoke buns and finest ingredients, our care, attention and heritage will guarantee the finest gourmet burger to grace your plate.
Seeing is also believing, so watch the creation in our open-plan kitchens and anticipate your burger, cooked to order, every time.
OUR QUALITYOur burgers are made from 100% prime beef, traditionally
reared and grass fed on independent farms across the South West counties. All of our beef is hand selected to ensure we
serve the freshest, best quality burgers every day.
WHAT WELOOK LIKELooking good -
it’s a big deal
Recognising that not all buildings are the same, we have moved away from the ‘cookie cutter’ design approach, opting to take each project on its merits and design each site with consideration and sympathy to the surrounding environment.
DEVELOPING OUR ESTATESince January 2011 we have been implementing a rolling refurbishment programme on our core estate, starting with restaurant number one… Battersea. These, together with our openings, mean that by December 2014 we will have completed 97% of the estate having spent over £21m in the process.
DESIGNWorking with three of London’s top architectural designers, the resultant design is not only uniquely GBK, but exudes the fresh, confident approach you’d expect from the UK’s leading burger bar. As we grow, our core objective is to continually evolve our look and feel, challenge the norm and ensure we continually lead the pack.
From the first project, we have always been encouraged to push the boundaries, produce a casual, stylish, loose fit restaurant that respects and capitalises on the architecture and location of the building in which it sits. The emphasis is on quality materials, both new and recycled, texture, colour, and an eclectic mixture of furniture and light fittings.
Sophie DouglasFusion Design and Architecture
The process is always energetic and creative, with a common goal of delivering the best possible restaurant, working within tight time and cost constraints. Each project is individual and each presents exciting new challenges and we thoroughly enjoy the process from start to finish.
Rodrigo Moreno Masey Moreno Masey Architecture
We’ve worked together on a number of projects and found the authenticity and strength of the brand useful in not only helping everyone understand the design, but also how it will translate into a reality. GBK also promotes a fun and friendly atmosphere amongst its team, making the whole process really collaborative and supportive on both sides.
Daniel Monk Martin Brudnizki Design Studio
KEY CRITERIA• Town / City Centres• Shopping Centres & Retail/Leisure Parks• A3 units or change of use• High Footfall• Food courts / Restaurant clusters• 1,300 - 4,000 sqft• Freehold or Leasehold
LOCATIONS
CONTACT
Where art thou
Give us a shout
SOUTHAylesburyBasingstokeBathBedfordBeverleyBracknellBrent CrossBrightonBrighton MarinaBristol Cabot CircusBristol Cribbs CausewayBristol Park StreetBrunswickCambridgeCanary WharfCanterburyCardiff LibraryCardiff Mermaid QuayChichester
NORTHBirmingham Brindley PlaceBirmingham Resorts WorldBirmingham The MailboxBoltonLeicesterLiverpoolMetro CentreNottinghamOldhamSheffieldSheffield MeadowhallStoke-On-TrentTrafford Centre
SCOTLANDEdinburghGlasgowGlasgow Fort
Clarks VillageExeterGuildfordLeamington SpaMaidstoneMilton KeynesNewburyNewportNorwichOxfordRoobox HoveSouthamptonSouthportStainesSwindonWalton-On-ThamesWatfordWindsorWorcesterYork
Edward HileyAcquisitions [email protected] 457635
Keith HarveyAcquisitions [email protected] 977693
LONDONAngelBaker Street BatterseaBayswater Belsize ParkBerners StreetBluewaterBromleyChiswickClaphamClink StreetCovent GardenEalingEarls CourtEast DulwichFulhamGreenwichKidzania LondonKingston
Lakeside Notting HillPutneyRichmondSohoSouth KensingtonSpinningfieldsSpitalfieldsSt PaulsThe o2Tower BridgeWandsworth SouthsideWaterlooWest HampsteadWestfield LondonWestfield StratfordWimbledon
WHAT WE’RE LOOKING FOR GBK beliefs
OURCUSTOMERSHere’s what they say
@gbkburgers You guys seriously need to make the Baba Bombay burger a permanent fixture. Perfectly captured S. Asian flavour in a bun@moseywosey
The no nonsense burger joint... they cook the burgers how you want, the milkshakes are amazing, and the service is always greatSequin this blog
Simply blown away by the #veggiefood Falafel burger @gbkburgers @SouthsideSW18. Beautifully prepared & superb service! Best #GBK I’ve been to!@Yozila
Absolutely love @gbkburgers@_MatthewTurner_
