gbmobile for retail pocket reference - find the...

GBmobile for retailpocket reference

www.globalbay.com 3

System Overview

Data sync• Batch or Real-Time mode• 2-way sync is supported• Network agnostic (WiFi, Carrier 3G, Cradle/LAN, Mesh)

Client OS Compatibility• PPC 2003• Windows Mobile 5 - 6• Windows CE 4.xx - 5.0• RIM OS 4.6+• Windows 2000 - Windows 7+• Device agnostic client software

Server OS Compatibility• Windows Server 200X• Red Hat• Mac OS X Server• Sun Solaris

Database Compatibility• Oracle• DB2/AS400• MS SQL• MySQL

VMware Compatible

Certifications

• IBM SOA Validation• IBM SIF Validation• Motorola EMB Validation• AT&T Certified Solution

Awards

• Mobile Enterprise Magazine Mobilizer Award: 2006, 2007, 2008 (2009 Honorable mention)

• Motorola Premier ISV Partner of the Year 2008

why global bay

www.globalbay.com 5

About

Global Bay Mobile Technologies, Inc. has been a leader in mobile applications since 2002. Our industry recognized mobile solutions help today’s leading organizations – drive greater worker efficiency, productivity and revenue, both inside and outside the four walls – around the world, and across all industries.

Through our GBmobile platform, we can cost-effectively accelerate the mobilization of existing back-end systems and paper-based data collection processes.

The company is privately-held and headquartered in South Plainfield, New Jersey, with a European office located in the United Kingdom and an office in Asia located in Japan.

Our customers range from multi-national Corporations to small and medium-sized enterprises across a number of key industry sectors.

For retailers limited by POS vendor platforms, which lack support for batch mobile processes, GBmobile is the most flexible solution to extend functions to a mobile device without disrupting store or supply chain systems.

Significantly faster development & deployment, versus traditional retail mobile offerings. Full deployments in 30-90 days.

We don’t custom code – we configure. GBmobile Retail applications are easily updated as business needs grow and change With the GBmobile platform toolkit -modify existing modules and/or create new ones for your business.

GBmobile provides freedom to extend a number of business functions like inventory management and CRM, from any backend system to multiple business and consumer devices.

GBmobile maintains existing systems and integration points, but exploits the latest in mobile technology.

GBmobile supports Batch / On-line modes and automatic synchronization with or without device cradles.

GBmobile offers true enterprise class sync technology whereas competitors offer a desktop sync tool. GBmobile is server based and runs on many platforms (UNIX, Mac OSX, LINUX, Windows and SOLARIS).

why global bay

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For Windows Mobile

Nearly all store-based operations can benefit from the combined powers of mobility/scanning/real-time access. GBmobile for Retail – is a suite of powerful applications that seamlessly integrates mobile modules to existing retail systems, optimize current IT investments by easily extending current capabilities, and designed for fast deployments and easy modifications. Thus allowing retailers to deploy mobile applications that meet specific operational needs and objectives, while providing the flexibility to modify applications in real-time as needs evolve. A sample list of typical store operations to benefit from mobility:

• Point of Sale – we can help you un-tether POS transactions from a bulky table top machine, allow for pop-up store environments, and all the while maximize customer face time.

• Inventory Management – what better process to mobilize today than this? Leverage your existing scanner hardware and backoffice systems, and allow us to make the process better in every way: user experience, speed of critical data, lower error standards

• Consumer & Market Insights – Our low cost offering for adding a market study module to your existing hardware scanners is a must for identifying critical trends & analysis from your customers. Eliminating the paper process also helps to project a green message to your consumers.

• Price & Stock Audits – Updating price listings can be a challenge for the retailer who is not well equipped with the right software solution to make the job easier, faster. GBmobile for Retail includes this configurable module enables the store associate to get the job done right the first time, and shaves time off the process as well – which allows for a significant increase in time that can be used toward more critical priorities in the store.

•

• Video Training/Product Commercials – streaming real-time training videos or product highlights directly to a mobile device equips the store associate with the right tools to perform at optimal levels. Whether it’s learning about a product on the fly or showcasing highlights to a customer (instant gratification) on the show floor.

• Planograms –Empower your store associates with a mobile tool that is “always on” and aware of ever changing trends that will optimize sales on the store floor. Our mobile module for planograms redirects planning needs to a handheld. Ensuring that the capture, editing, passing of data process of critical store setup information is always optimized to allow for fast reaction of market demands.

• CRM/Clienteling – Performing sales orders and highlighting customer queries directly from the palm of your hand is critical in this century for any retailer to maintain a top position of customer satisfaction. Our unique CRM module enables store associates to better manage customer relations from the palm of their hands.

• Task Management – Ensuring critical priority tasks are executed on the store floor can be a logistical and challenging nightmare. Our mobile module for task management enables the seamless integration of corporate/leadership level tasks gets transmitted directly to the point of contact (store associate. As an added bonus, all task assignments are audited at multiple levels of interaction – which allows for better analysis on critical points of interest in the flow of tasks allotted per store location.

why global bay

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For the BlackBerry

Global Bay understands that for executives – the powerful RIM Blackberry series of mobile devices is a formidable weapon of choice for keeping up to speed on various critical points of interest within a retail organization. Which is why Global Bay as developed a specialized set of mobile modules that enable executives to perform mission critical assignments on the go. A simple subset of the benefits that apply to our set of Apps include:

• Reviewing/Editing Flash Sales information in real-time• Performing “on demand” store-audits with a powerful mobile audit

form• Communicating tasks directly to target markets/stores from the palm of

your hands and reviewing results.• Allow for capturing of critical customer assessment information – on

demand – instant gratification.

For the iPhone

Global Bay Mobile is a leading iPhone App developer that specializes in the retail space. We can help you design retail applications to help drive sales, and benefit your business at all levels of organization. Sample ideas include mobile commerce, brand awareness, and operations management (mobile POS, Store Tasks, Inventory). Also as a value add – our professional services team assists in ensuring your App design is qualified for release to the Apple App Store. Most iPhone Apps are designed with the core elements in mind:

• GPS/Geo-location services for finding store locations (Google Maps)• Social media connectors (Facebook, Twitter, Email – for brand

awareness)• Ease of use, i.e. form and functionality as a combined philosophy of

app design• Facilitate real-time interaction and reporting• Retain your customers & drive more sales• Expedite the flow of information from handheld to back-office systems

and vice versa

why global bay

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System Benefits

• Capitalize on impulse shopping behaviors• Improve customer experience• Queue/line bust anywhere in your store• Reduce customer abandonment• Plug and Play module for popular store systems• Cross-sell and up-sell opportunities

System Functions

• Credit card transaction/batch processing• Real-time product look-ups & inventory availability• Barcode scanning• Coupon processing• Void/Suspend/Price Override/Manual Entry• Splitting tender• Receipt printing for customer• Signature capture• Secure store associate login

Mobile Point of Sale / Line Busting

The GBmobile POS module assists retailers who are seeking ways to enhance the customer shopping experience. How well you understand and service an increasingly demanding and intelligent customer will determine a retailer’s success. The need for mobile point of sale solutions has never been more critical for retailers. GBmobile Point of Sale (MPOS) solutions extend existing POS functionality to mobile devices of the retailer’s choice, and is system agnostic.

windows mobile

this module integrates to your existing store system


System Benefits

• Make quicker and better business decisions based on real-time customer history

• Personalize every interaction with the customer• Utilize relevant promotions and incentives to cross-sell and up-sell

customers based on past history and known preferences• Plug and Play module for popular retail back office systems

System Functions

• Automate scheduled calls, emails and appointments• Built in product suggestion system allows for up-selling• Auto receive product updates• Create and maintain customer profiles & view buying history

Mobile CRM/Clienteling

The GBmobile CRM/Clienteling module provides a single, centralized solution for retailers to manage all aspects of customer relations. Store associates can assist their customers on a more personalized level by recording their preferences and buying habits. Build and cultivate a profitable relationship with your customers. With all customer information at their fingertips, store associates can provide and exceptional shopping experience.

windows mobile



System Benefits

• Improve supply chain visibility• Improve the tracking & management of transfers, received items

and adjustments• Reduce errors and increase productivity per worker• Improve tracking & managing in-store inventory• Manage cycle counts, blind, and more• Update merchandising systems in real-time• Action history is audited & stored on local and back office retail

systems• Plug and Play module for popular retail back office systems• Improve accuracy of inventory counts• Reduce out of stock SKU’s

System Functions

• Perform barcode scanning/real-time SKU look-ups• Multi-language support (English, Japanese, more)• Price file lookup support• Create return to vendor transactions for sellable and unsellable

items• Perform mark downs & price checks• Upload collected data in batch mode or real-time wireless• Barcode scan validations against local database• Embedded logic and user alerts• Perform product lookup by attribute (i.e. style, color, more) locally

and via wireless database search• Record item descriptions• View all existing inbound and outbound transfers

Mobile Inventory Management

The GBmobile Inventory Management module enables retailers to improve real-time visibility into in-store inventory. Improve your overall in-store customer experience by ensuring the products you advertise are available to your customers when they want them. As a result of the increased visibility into store inventories, you learn which products are successful in what locations, and can plan shipments and transfers accordingly. GBmobile Inventory Management solutions extend existing supply chain functionality to mobile devices of the retailer’s choice.

windows mobile



System Benefits

• Communication between headquarters and store staff• Leverage mobile technology to set a unified standard of

guidelines that translates to all stores functioning with the same level of accuracy

• Tasks are completed in less time• Position advance knowledge to required staff of upcoming sales

critical tasks• Ships with desktop based client for task administration• Plug and Play module for popular retail back office systems

System Functions

• Prepare/monitor/Manage task calendars• Define/review promotional planning on a handheld device• Set specific data requirements per assigned task• Administer task to single users or groups• Annotate notes via open-end, image capture, or both• Create, send and manage promotions and price reductions

Mobile Task Management

The GBmobile Task Management module allows retailers to optimize communications between headquarters and their stores. Time sensitive activities such as planning holiday store displays and seasonal product placement can be enforced and monitored via a mobile application. Store managers and associates receive store tasks via an application on the device including required steps. Completed tasks are sent to headquarters wirelessly along with photographs of the final displays. Corporate can approve, deny and make changes immediately ensuring unified, consistent presentations across all locations.

windows mobile



System Benefits

• Enable video on-demand advertising specials and promotions based on region

• Distribute targeted, corporate messaging uniformly across multiple regions which helps to generate and promote customer loyalty

• Demo product video content to customers directly from existing handheld devices

• Leverage the system to train store associates directly from the handheld device via streaming daily updates

• Plug and Play module for popular retail back office systems

System Functions

• Enable streaming video on-demand from store server(s)• Video content can be stored on handheld device memory media• Integration to existing back office retail systems• Systems allows for video content to be obtained from multiple

sources

Mobile Video Training & Advertisement

The GBmobile video training module instructs employees video presented on the handheld device. This allows store associates to receive instant, training standards presented in a video format directly on the palm of their hands. Alternatively, the system can be used to distribute product advertisements on the handheld for when the store associate has the opportunity to present the value in front of the customer.

windows mobile



System Benefits

• Easily deploy configurable, paperless surveys for in-store, face-to-face interviewing, and mystery shopping using mobile devices

• Increased participation rates• Respond quicker to market• Real-time access to field data• Flexibility and speed of deployment• Eliminate paper and data re-keying processes• More efficient processes lead to better use of budget• Plug and Play module for popular retail back office systems

System Functions

• Integration to existing back office retail systems• Built in controls for validation, skip logic, branching, filtering,

quotas and searching• Supports all major question and answer type intelligence• Capture images• Capture electronic signature

Mobile Consumer & Market Insights

The GBmobile Consumer & Market Insights module speeds up the time to collect and report data versus traditional methods by allowing you to easily create market research & mystery shopping surveys. The module also allows mystery shoppers to more thoroughly track there in store experience with handheld devices: in competivie shops, for customer service evaluation, discrimination testing, integrity evaluations and more.

windows mobile



System Benefits

• Respond quicker to market intelligence• Real-time access to field data• Automate data collection• Flexibility and speed of deployment• Collect competing product information• Eliminate paper and data re-keying processes• More efficient processes lead to better use of budget• Plug and Play module for popular retail back office systems

System Functions

• Product price inaccuracy check• Promotional product planning• Set promotional pricing alerts• Integration to existing back office retail systems• Real-time access to store data• Barcode scanning or manual entry• Product lookup & verification

Mobile Price & Stock Audits

The GBmobile Price & Stock Audit module is a set of configurable applications for all price and promotion tasks. Examples include price correction checks and stealth audits in a competitive store. Items to be audited are associated to an assigned auditor for a specific store. The auditor can search for items by category, select manual ranges of products or scan an item. Additional, more detailed information on the product can be retrieved to ensure the correct product is being reviewed including the barcode number, pack size or color. At the data entry screen price and promotion information and stock level information can be collected.

windows mobile



System Benefits

• Eliminate confusion and error by auto-directing special instructions per store

• Enforce deadlines for store layout• Integrates with GBmobile Task Management module• Plug and Play module for popular retail back office systems

System Functions

• Fast transmission of layout schematics• Paperless technology• Send & receive layout images and instructions from HQ• Identify layouts by location and shelf number• Capture images of current/post layouts for record keeping

Mobile Planograms

Our GBmobile Planogram module enables retailers to quickly realize the benefits of standardizing store and shelf layout. Standardization of desired layout requires significant coordination between headquarters and stores. Headquarters can send an image of the display layout to all stores with specific guidelines. Store associates can then send an image of the reorganized display to headquarters for approval.

windows mobile




iPhoneMobile Commerce

The GBmobile commerce module extends your e-commerce store site, enabling shoppers to make purchases right from the palm of their hands, anywhere in the world. By utilizing the native iPhone/iTouch interface (more powerful than any web browser on a phone), shoppers will experience a consumer friendly and feature rich mobile store that will increase sales opportunities by broadening your selling radius.

System Benefits

• Reach an audience of over 35 MILLION+ estimated users• Relay promotional items to targeted audiences immediately on an

“always on” network• Improve sales numbers by bringing the store to the customer, not

vice versa• Plug and Play module for popular retail back office systems• Cross-sell and up-sell opportunities

System Functions

• Real-time product look-ups & inventory availability• Works in hybrid offline/online modes, which enables a richer, app-

like experience• Integrates to promotional coupon systems• Geo-location tagging: allows for customers to identify and perform

nearest store pickups



iPhoneMobile Branding

Mobile branding is now a defacto strategy for retailers looking to reach out to the 35 million + audience of iPhone/iTouch users. Common App ideas to help attract and maintain brand awareness among your target audience include gift suggesting tools, interactive product catalogs, product themed games, and even digital re-creations of your product or services. Keep your consumers aware all the time of the new, innovative, and “cool” things you are doing on the most popular mobile platform around.

System Benefits

• Reach an audience of over 35 MILLION+ estimated users• Relay promotional items to targeted audiences immediately on an

“always on” network• Improve sales numbers by always reinforcing your brand image• Designed to integrate with your marketing analytics back office

systems

System Functions

• Works in hybrid offline/online modes, which enables a richer, app-like experience

• Geo-location tagging: allows for customers to identify themselves, interests about your product(s), and communicate that message among nearby peers

• Integrate to popular social media connectors (Facebook, Twitter) and email to increase brand awareness



iPhoneMobile Point of Sale

By extending existing store POS system functions, our POS module enables retailers to free themselves from behind the counter. This flexible deployment model allows retailers to drive more sales on the store floor based on customer traffic, reduce line abandonment, and maximize space for promotional events. In addition, our POS module projects a cutting edge image for your brand.

System Benefits

• Capitalize on impulse shopping behaviors• Improve customer experience• Queue/Line bust anywhere in your store• Reduce customer abandonment• Plug and Play module for popular retail back office systems• Cross-sell and up-sell opportunities

System Functions

• Credit card transaction/batch processing• Real-time product look-ups & inventory availability• Barcode scanning• Coupon processing• Void/Suspend/Price Override/Manual Entry• Receipt printing for customer• Signature capture• Secure store associate login• Multi-payment methods supported, secure transactions• Integrate to popular social media connectors (Facebook, Twitter)

and email to increase brand awareness



iPhoneMobile Retail Catalog & Gift Finder

The GBmobile Retail Catalog/Gift module enables you to broadcast your catalog of products to an audience of over 35 MILLION+ users in a targeted demographic. Allow Global Bay to help you design a custom e-catalog interface with embedded shopping tools that will continually waver your brand awareness.

System Benefits

• Plug and Play module for popular retail back office systems• Cross-sell and up-sell opportunities• Enables immediate access to a target demographic of shoppers

System Functions

• Configurable catalog module interface allows for easy updates (ex. holiday promos)

• Gift suggestion function guides user thru recommended purchases based on user provided criteria (ex. age, size, and more)

• Works in hybrid offline/online modes, which enables a richer, app-like experience

• Geo-location tagging: allows for customers to identify themselves, interests about your product(s), and communicate that message among nearby peers

• Integrate to popular social media connectors (Facebook, Twitter) and email to increase brand awareness


System Benefits

• Fast user interface – only update deltas when syncing - allowing for faster data access/viewing

• Offline access mode enables users to review metrics when not connected

• Plug and Play module for popular retail back office systems• Recognize opportunities and detect potential issues early on• Improves communication between middle management and

executives

System Functions

• User configurable view settings for sales analytics: pie charts, line graphs, tables, and more

• Real-time notifications, alerts, and drill-down capabilities• Instant access to business intelligence and reporting information• Role-based security engine allows for multiple modes of data

view/edit

BlackBerry Flash Sales Charts

The GBmobile Flash Sales module enables sales managers with a tool to always have visibility of an organization’s sales health; anytime, anywhere in the world. The GBmobile Flash Sales module aggregates sales analytics from multiple sources, formats it suitable for a mobile device, and presents those trigger points in a graphical, easy to understand format for the executive manager on the go. “Always on” critical data access of sales metrics allows management to make critical business decisions faster, better.

blackberry



BlackBerry CRM / Clienteling

The GBmobile CRM/Clienteling module provides a single, centralized solution for retailers to manage all aspects of customer relations. Store associates can assist their customers on a more personalized level by recording their preferences and buying habits. Build and cultivate a profitable relationship with your customers. With all customer information at their fingertips, store associates can provide and exceptional shopping experience.

System Benefits

• Make quicker and better business decisions based on real-time customer history

• Personalize every interaction with the customer• Utilize relevant promotions and incentives to cross-sell and up-sell

customers based on past history and known preferences• Plug and Play module for popular retail back office systems

System Functions

• Automate scheduled calls, emails and appointments• Built in product suggestion system allows for up-selling• Auto receive product updates• Create and maintain customer profiles & view buying history

blackberry



System Benefits

• Fast user interface – only update deltas when syncing - allowing for faster data access/viewing

• Offline access mode enables users to review metrics when not connected

• Recognize opportunities and detect potential issues early on• Improves communication between middle management and

executives• Plug and Play module for popular retail back office systems and BI

(business intelligence) servers

System Functions

• User configurable view settings for sales analytics: pie charts, line graphs, tables, and more

• Real-time notifications, alerts, and drill-down capabilities• Instant access to business intelligence and reporting information• Role-based security engine allows for multiple modes of data

view/edit• Custom settings for Key Performance Indicators (KPI’s)• Instant access to business intelligence and reporting information

BlackBerry Dashboards

The GBmobile Dashboard module mobilizes business intelligence (BI) to the workforce, giving executives, managers, and decision makers access to real-time information anytime, anywhere. The GBmobile Dashboard module enables users to retrieve and run custom reports, view business metrics, manage employees and much more. Having real-time access to actionable data allows management to make critical business decisions, foresee opportunities and issues while ultimately improving productivity, saving costs and creating a competitive advantage.

blackberry



BlackBerry Task Management

The GBmobile Task Management module allows retailers to optimize communications between headquarters and their stores. Time sensitive activities such as planning holiday store displays and seasonal product placement can be enforced and monitored via a mobile application. Store managers and associates receive store tasks via an application on the device including required steps. Completed tasks are sent to headquarters wirelessly along with photographs of the final displays. Corporate can approve, deny and make changes immediately ensuring unified, consistent presentations across all locations.

System Benefits

• Communication between headquarters and store staff• Leverage mobile technology to set a unified standard of

guidelines that translates to all stores functioning with the same level of accuracy

• Tasks are completed in less time• Position advance knowledge to required staff of upcoming sales

critical tasks• Ships with desktop based client for task administration• Plug and Play module for popular retail back office systems

System Functions

• Prepare/monitor/Manage task calendars• Define/review promotional planning on a handheld device• Set specific data requirements per assigned task• Administer task to single users or groups• Annotate notes via open-end, image capture, or both• Create, send and manage promotions and price reductions

blackberry



Custom Mobile Applications

Our customers have realized mobile project goals since 2002. Global Bay Mobile is a full service firm, with a 100% focus on mobile software projects. Let our team of mobile experts take the “giant first leap” for you – by ensuring a trouble free project process of delivering a mobile app (typically 30-90 days) within a short time frame. Our services consist of the following: project scoping, RFP writing, project management/development/testing and delivery. With nearly 60+ years of combined mobile development experience across multiple platforms and industries, let us help you pave the way for your future-proof, cutting edge mobile, App goals.

why global bay

U.S Company HeadquartersGlobal Bay Mobile Technologies, Inc.50 Cragwood Road, Suite 211South Plainfield, NJ 07080

T: 877.504.6732T: 908.822.7100F: 800.380.6618

European OfficeGlobal Bay Mobile Technologies, Ltd.Global Bay Unit 51, Basepoint BournemouthAviation Park West, Enterprise WayChristchurch, Dorset BH23 6NX

T: +44.(0)870.445.1111F: +44.(0)870.445.1112

Asia OfficeSoliton Systems, K.K / c/o Global Bay Mobile Japan2-4-3 Shinjuku Shinjuku-kuTokyo 160-0022Japan

T: +81.3.3560.3811

www.globalbay.com

[email protected]

gbmobile for retail pocket reference - find the...

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