gbr tourism barometer 2013 q3

Tourism Barometer

Snapshot Q3 2013

Expectations of the

Greek Hospitality Sector

July 2013

Barometer Snapshot Q3 2013

• The tourism sector is on a very positive track this year, which is also

confirmed by positive official figures of the first months of 2013. It is

therefore no surprise that the barometers of the coming third quarter as

well as the barometers of 2013 as a whole reflect a very positive

sentiment among hoteliers. There some differences though between

resort and city hotels:

• City hotels

– City hoteliers are very positive on developments of their occupancy rates for both Q3 as well as 2013 as a whole. However, they are not that optimistic for their room rates. For 2013 the ARR is expected to stabilise for their own hotels, while room rates for the market in general are expected to decrease.

• Resort hotels

– Contrary to the city hoteliers, resort hoteliers are very positive on all aspects measured. They expect significant increases in occupancy levels and room rates for Q3 and 2013 as a whole, for both their own hotel units as well as for the market in general.

50.0%

7%

18%

19%

19%

37%

• All the meters reflect the hoteliers’ projections for current Quarter with respect to Occupancy (OCC) and the Average Room Rate (ARR) for:

– their Own Hotels, in the top half of each page

– the Market Overall, in the bottom of each page

How to read the Quarter meters

37% expects

stabilisation –

between -2% and +2%

18% expects an

increase -

between 2% and 5%

7% expects an

increase –

more than 5%

19% expects a

decrease –

more than 5%

The needle shows the

overall expectation /

feeling1

19% expects a

decrease –

between 2% and 5%

1 The position of the arrow is based on the weighted average of the projections for increases and decreases, where the

increases / decreases of more than 5% have a weight twice as high as the increases / decreases of between 2% and 5%

50%

23%

8%

4%

26%

40%

«MY HOTEL»

All hotels

Overall hoteliers are

very optimistic on the

outlook of the coming

quarter.

A fast majority expects

significant increases in

occupancy and room

rates for the third

quarter of 2013. Very

few hoteliers expect

that their occupancy

levels and ARRs will

decline in the coming

period.

50%

21%

8%

2%

23%

47%

49%

11% 38%11%

28%

11%

«MARKET IN GENERAL»

49%

9%

42%

15%21%

13%

ΟCC ARR

ΟCC ARR

Decrease

2 – 5%

Stability

-2% - +2%

Increase

>5%

Decrease

>5%

Increase

2 – 5%

% of respondents that expected

Expectations for 2013 Q3

50%

19%

8%

4%

28%

42%

«MY HOTEL»

All hotels

The outlook for 2013

as a whole is very

positive as well.

The hoteliers that do

not expect growth in

2013 expect that their

room rates will be

dropping faster their

occupancy levels.

Overall, however, the

climate is very positive

with a majority of

hotels expecting

significant increases

for both occupancy and

room rates and for both

their own hotels as well

as for the market in

general.

49%

15%

13%

9%

26%

36%

50%

19%

8%

6%

26%

42%


50%

13%

8%

17%

43%

19%

ΟCC ARR

ΟCC ARR

Decrease

2 – 5%

Stability

-2% - +2%

Increase

>5%

Decrease

>5%

Increase

2 – 5%


Expectations for 2013

49%

36%

5%5%

24%

30%

«MY HOTEL»

City hotels

The city hoteliers

forecast strong

improvements in

occupancy levels

comparing Q3 2013

with the performance

of last year.

However, hoteliers are

not that optimistic for

their room rates. They

forecast that the

coming quarter the

ARR will be at a similar

level as Q3 of 2012,

especially for the

market in general.

49%

20%

14%

19%

36%

11%

49%

29%

5%4%

32%

30%


49%

4%

36%32%

4%

26%

ΟCC ARR

ΟCC ARR

Decrease

2 – 5%

Stability

-2% - +2%

Increase

>5%

Decrease

>5%

Increase

2 – 5%



49%

30%

6%

4%

31%

29%

«MY HOTEL»

City hotels

For 2013 as a whole

city hoteliers forecast

increasing occupancy

rates. 6 out of 10

hoteliers believe that

their occupancy will

increase at least with

2% this year.

In terms of room rates

hoteliers are not that

optimistic. They expect

stabilising rates for

their own hotels, but

declines for the market

in general. In the city

hotel segment prices

are under pressure.

49%

34%

6%6%

34%

20%

49%

23%

16%

21% 29%

11%


49%

34%

21%

14%

31%

ΟCC ARR

ΟCC ARR

Decrease

2 – 5%

Stability

-2% - +2%

Increase

>5%

Decrease

>5%

Increase

2 – 5%



49%

15%

9%

3%

27%

46%

«MY HOTEL»

Resort hotels

The barometers of the

resort hoteliers with

predictions for the

coming quarter are

green coloured,

reflecting the very

positive sentiment in

the sector.

Hoteliers expect

significant increases

compared to last year

in their occupancy

rates as well as in their

room rates.

50%

6% 52%

6%

24%

12%

49%

15%

9%

18%58%


50%

12%

46%

6%

30%

6%

ΟCC ARR

ΟCC ARR

Decrease

2 – 5%

Stability

-2% - +2%

Increase

>5%

Decrease

>5%

Increase

2 – 5%



49%

12%

9%

3%

27%

49%

«MY HOTEL»

Resort hotels

As the forecasts of the

resort hoteliers are

very positive for Q3 of

this year, the forecasts

for 2013 show a similar

picture.

Resort hotels expect to

close the year with

significant

improvements in

occupancy and ARR

levels.

Even though 15% –

18% expect decreases

for the market in

general, it seems that

overall 2013 will be

record year for resort

hotels indeed. 49%

9%

9%

6%

21%55%

49%

9%

12%

3%

24%

52%


49%

30%

49%

15%

3%3%

ΟCC ARR

ΟCC ARR

Decrease

2 – 5%

Stability

-2% - +2%

Increase

>5%

Decrease

>5%

Increase

2 – 5%



4, Sekeri Street

106 74 Athens

Phone: +30 210 3605002

Fax: +30 210 3606935

Web: www.gbrconsulting.gr

Email: [email protected]

Tourism Barometer

2013 Q3

Expectations

Greek Hospitality Sector

http://www.gbrconsulting.gr/

mailto:[email protected]

gbr tourism barometer 2013 q3

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