gbrj’s-2019 thailand conference proceedings! global
TRANSCRIPT
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
i www.globalbizresearch.org
GBRJ’s-2019 Thailand Conference Proceedings!
Cordially invite you to the
22nd Asia-Pacific Conference on Global Business, Economics, Finance & Social Sciences (AP19Thailand Conference)
THEME: Ensuring Sustainable and Balanced Economic Growth!
& International Conference on Marketing, Tourism & Hospitality
(ICT19Thailand Conference) THEME: Eco-Tourism & Sustainable Tourism! Emerging Trends!!
& 8th International Conference on Education, Teaching,
Learning & Innovation (ICE19Thailand Conference) THEME: The Future of Education! The role of creativity and technology!!
February 15-17, 2019
Venue: The Ambassador Hotel Bangkok, Bangkok-Thailand
Greater Vision Conferences & Seminars Organizing,
Dubai - UAE
Global Business Research Journals, Greater Vision &
J.A. Alpha Business Research & Publishers Pvt. Ltd.,
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
ii www.globalbizresearch.org
Conference Team Prof. M. Selvam, Conference Chair
Dr. Elango Rengasamy, Honorary Director
Dr. S. Selvarani,
Ms. Dhanapackiam, Conference Coordinator
Ms. Aarthy, Conference Secretary & Events Coordinator
Ms. Priya Kala, Conference Secretary & Events Coordinator
Ms. Lavanya, Editorial Assistant
Ms. Keerthiga, Editorial Assistant
Mr. Benker Dinesh, Launch Web Dreams
Scientific Advisory & Review Board Dr. Andrew Papadimos, Australian Catholic University, Australia.
Dr. Cenap Ilter, California State University Dominguez Hills, USA.
Dr. K.H. LEE, TBSS Center for Electrical and Electronics Engineering, Singapore.
Dr. Leng Ho Keat, Nanyang Technological University, Singapore.
Dr. M. Mert ASLAN, Selcuk University, Turkey.
Dr. Min-Teh Yu, China University of Technology, Taiwan.
Dr. Nguyen Anh Phong, University of Economics and Law, Vietnam.
Dr. R. Rajasekaran, PSG College of Arts and Science, India.
Dr. Wai Chung Yeong, Universiti Malaya, Malaysia.
Dr. Xuan Duong Nguyen, Hong Duc University, Vietnam.
Dr. Yong Kyu Lew, Hankuk University of Foreign Studies, Korea (South).
Dr. Yoshimasa (Nancy), Kageyama, Missouri State University, USA.
Prof. Abu N.M. Wahid, Tennessee State University, USA.
Prof. Byungchul Choi, Hankuk University of Foreign Studies, Korea (South).
Prof. Dr. Hatane Semuel, Petra Christian University, Indonesia.
Prof. Jaypy T. Tenerife, Technological Institute of the Philippines, Philippines.
Prof. Joefrelin C. Ines, Shinas College of Technology, Oman.
Prof. Joonil KIM, Mokwon University, Korea (South).
Prof. Marilou Q. Tolentino, Systems Plus College Foundation, Philippines.
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
iii www.globalbizresearch.org
List of Participants
ID Name University Country
T901 Dr. Mohammad W. Alomari The Hashemite University Jordan
T908 Ms. Salwa. M. Said Arab Academy for Science, Technology &
Maritime Transport
Egypt
T909 Prof. Yoshinobu Nakanishi Nagasaki University Japan
T910 Dr. Hiroyuki Matsuoka Fukui University of Technology Japan
T922a Dr. Hsing Ya Chang Shu-Te University Taiwan
T925 Dr. Siribuppa U-tantada Rajamangala University of Technology
Phra Nakhon
Thailand
T934 Dr. Eddy Winarso Widyatama University Indonesia
T945 Ms. Min-Ji Choe Hallym University Korea (South)
T946 Dr. Hwalbin Kim Hallym University Korea (South)
T947 Dr. Jisoo Ahn Hallym University Korea (South)
T949 Prof. Ralf Wagner University of Kassel Germany
T949a Ms. Katharina Raab University of Kassel Germany
TE902 Dr. Tal Laor Ariel University Israel
TE916 Dr. Art Tsang The Chinese University of Hong Kong Hong Kong
TE928 Prof. Hee-Woong Kim Yonsei University South Korea
TE937 Dr. Roy Venketsamy University of Pretoria South Africa
TE937a Ms. Candice Wilson University of Pretoria South Africa
TE943 Prof. Elia Garcia Caldini University of São Paulo School of
Medicine
Brazil
TE949 Dr. Bünyamin Celik Ishik University Iraq
TE952 Dr. Hamdi Serin Ishik University Iraq
TM917 Prof. Jacques Picard University of Quebec in Montreal Canada
TM923 Dr. Joreen T. Rocamora University of Santo Tomas Philippines
TM935 Ms. Kirtika Uzir Gauhati University India
TM936 Mr. Anirban Sarma Gauhati University India
TM940 Mr. Young-Jun Kim Kyung Hee University Korea (South)
TM941 Mr. Hyung-Woo Chung Kyung Hee University Korea (South)
TM951 Ms. Payal Trivedi MICA India
T929 Mr. Serkan Alkan Stevens Institute of Technology USA
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
iv www.globalbizresearch.org
T948 Prof. Thomas Simon Johns Hopkins University China
T944 Mr. Pedro Coelhoso Higher Colleges of Technology UAE
TM949 Dr. Nguyen Quang Vinh Hanoi University of Business and
Technology
Vietnam
T926 Dr. Liza L. Ronquillo Department of Agriculture Regional Field
Office
Philippines
T927 Dr. Cathy B. Pastor Department of Agriculture Regional Field
Office
Philippines
T932 Dr. Andrisha Beharry-
Ramraj
University of KwaZulu-Natal South Africa
Global Business Research Journals www.globalbizresearch.org
Journal of Emerging Issues in Economics, Finance and Banking (ISSN 2306-367X) (Impact Factor: 1.485)
Global Journal of Contemporary Research in Accounting, Auditing and Business Ethics (ISSN 2311-3162)
(Impact Factor: 1.265)
Global Journal of Emerging Trends in e-Business, Marketing and Consumer Psychology (ISSN 2311-
3170) (Impact Factor: 0.926)
Global Review of Research in Tourism, Hospitality and Leisure Management (ISSN 2311-3189) (Impact
Factor: 1.218)
International Journal of Recent Advances in Organizational Behaviour and Decision Sciences (ISSN
2311-3197) (Impact Factor: 0.861)
International Review of Research in Emerging Markets and the Global Economy (ISSN 2311-3200)
(Impact Factor: 1.369)
International Journal of Research in Teaching, Learning, Creativity & Technology (IJRTL)
Conference Papers
Paper ID. Paper Title Page No
Finance, Accounting & Banking
T901
Effect of the Firm-Specific Factors on the Performance of the Listed Jordanian Insurance Companies: Mohammad W. Alomari, The Hashemite University, Jordan.
1
T909 Factors that Influence the Economic Efficiency of Public Procurement: Statistical Analysis of the Premises of Criticism of One-Party Bids: Yoshinobu NAKANISHI, Nagasaki University, Japan.
2
T908 Ownership Structure and Firm Performance in the MENA Region: Salwa. M. Said, Aiman A. Ragab & Mohamed A. Ragheb, Arab Academy for Science, Technology & Maritime Transport, Egypt.
3
T934 Liquidity, Solvency and Profitability: An Analysis of Consumer Sector Companies Listed on Indonesian Stock Exchange Period 2014-2016:
4
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
v www.globalbizresearch.org
Eddy Winarso, Widyatama University, Indonesia & Francis M. Hutabarat, Universitas Advent Indonesia, Indonesia.
T948 Industrial Disasters and Corporate Irresponsibility: The Rana Plaza Debacle: Thomas Simon, Johns Hopkins University, China.
5
Global Business, Economics & Sustainability
T910 Auto Markets in the World and Strategy of Japan’s Companies: Hiroyuki Matsuoka,Fukui University of Technology, Japan.
6
T926
Technology Commercialization on Slaughter Goats (Triple Cross Goats) in Pangasinan, Philippines: Jovita M. Datuin, Cathy B. Pastor, Josefina P. Bueno & Liza L. Ronquillo, Department of Agriculture Regional Field Office 1, Philippines.
7
T927
Enhancing Innovative Family Enterprise Development (IFED) thru Improved Free Range Chicken Production: Jovita M. Datuin, Cathy B. Pastor, Josefina P. Bueno, Liza L. Ronquillo, Alfredo F. Santos Jr, Lemuel M. Abrenica, Gany E. Gaspar & Ricardo S. Collado, Department of Agriculture Regional Field Office 1, Philippines.
8
T929 Comparing the Quality Functions for Community Detection: Serkan Alkan & Khaldoun Khashanah, Stevens Institute of Technology, USA
9
T945 Social Process of Norms Affecting Pro-Environmental Behavior: Focusing on Social Influence Theory: Min-Ji Choe, Jeong-Min Park & Won-Ho Lee, Hallym University, South Korea.
10
Management
T925
Green Market Economy and Emerging Market Environment: Sustainable Adaptive Complex Systems: Siribuppa U-tantada, Rajamangala University of Technology Phra Nakhon, Thailand, Maurice Yolles, Liverpool John Moores University, England, Bahaudin G. Mujtaba, Nova Southeastern University, USA & Ampon Shoosanuk, Bangkok University, Thailand.
11
T946
The More You Talk, The More You can Prevent Risks: Mediating Role of Interpersonal Communication on Behavioral Intention to Prevent Particulate Matter Risks In South Korea: Hwalbin Kim, Yunhee Ku, & Kyeong Eun Lee, Hallym University, South Korea.
12
T947 What prompts you to share information about communal risks?: Jisoo Ahn, Su-Min Yu & Ghee-Young Noh, Hallym University, Republic of Korea.
13
Marketing, Tourism & Hospitality
TM917 The Effect of the Smartphone Dissemination on the Macro-Marketing Environment: Jacques Picard, University of Quebec at Montreal, Canada.
14
TM923 A Tourism Officer’s Competency Model of the Philippines based on Tourism Act 2009 and Republic Act 7160: Joreen T. Rocamora & Hector M. Aguiling, University of Santo Tomas, Philippines.
15
TM935 A Study on the Perception of Tourists Regarding Infrastructure Facilities & Services Provided in Pobitora Wildlife Sanctuary, Assam: Kirtika Uzir, Gauhati University, Assam.
16
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
vi www.globalbizresearch.org
TM936 Marketing of Religious Tourism; A case study on Ambubachi Mela Kamakhya Temple, Assam: Anirban Sarma, Gauhati University, Assam.
17
TM940
Estimating the Willingness to Pay for Safety of Camping Participants using a double bounded dichotomous choice contingent valuation method: Young-Jun Kim, Jong-Hyun Lee & Sung-Bin Lee, Kyung Hee University, Republic of Korea.
18
TM941
The Influence of Festival Service Quality that Utilized Non-Connected Material and Satisfaction on Behavior Intention-Focused on Seoul Bamdokkaebi Night Market 2018- Hyung-Woo Chung, Da-Hye Jung & Dong-Han Kim, Kyung Hee University, Korea (South).
20
TM951 Tell Me a Story! Antecedents to Purchase of Handloom Products in India: Payal Trivedi, Falguni Vasavada Oza & Jay Trivedi, MICA, India. 22
Education
TE902 Do Israeli Educational Radio Curricula Cultivate Knowledge, Skills, Creativity and Integration in the Professional Media?: Tal Laor, Ariel University, Israel.
23
TE916 Beyond the Four Macro-Skills in Second/Foreign Language Education: Promoting Thinking Skills and Creativity Through Language Arts: Art Tsang, The Chinese University of Hong Kong, Hong Kong.
24
TE928 A Text-Mining Approach to the Analysis of E-learning Experience: Sodam Kim & Hee-Woong Kim, Yonsei University, South Korea.
25
TE937 Early Grade Teacher’s Experience in the use of Technology for Teaching and Learning: Roy Venketsamy & Candice Wilson, University of Pretoria, South Africa.
28
TE943
Teaching Improvement Programme at the University of São Paulo School of Medicine: A 5-Years Follow-Up: Elia Garcia Caldini, Gisela Dantas Macedo & Marcelo Alves Ferreira, University of Sao Paulo, Brazil.
29
TE949 The Role of Drama in Foreign Language Teaching: Bünyamin Celik, Ishik University, Iraq.
30
TE952 Project Based Learning in Mathematics Context: Hamdi Serin, Ishik University, Iraq.
31
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
1 www.globalbizresearch.org
Effect of the Firm-Specific Factors on the Performance of the Listed
Jordanian Insurance Companies
Mohammad W. Alomari,
Faculty of Economics,
The Hashemite University, Jordan.
___________________________________________________________________________________
Abstract
One of the key performance indicators and a major concern for any type of organization in any
industry is profitability; this paper seeks to investigate the effects of a firm’s micro factors on
performance of Jordanian insurance companies measured by return on assets (ROA) which is
considered as proxy of profitability. The study utilizes a panel data of 24 listed insurance
companies during the time period of 2008-2014. Finding include that liquidity, leverage and
under writing risks have a negative and a significant effect, market share and size of the
company have statistically a positive and a significant effect on the profitability of the
Jordanian insurance industry.
___________________________________________________________________________
Key Words: Insurance, Performance, Profitability, Firm-specific factors.
JEL Classification: G22, D22, C1, C13, C23, L25.
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
2 www.globalbizresearch.org
Factors that Influence the Economic Efficiency of Public
Procurement: Statistical Analysis of the Premises of Criticism
of One-Party Bids
Yoshinobu Nakanishi,
Faculty of Economics,
Nagasaki University, Japan.
E-mail: [email protected]
___________________________________________________________________________
Abstract
In the domain of public procurement in Japan, government bodies have taken countermeasures
to respond to public criticism against problems such as bid rigging. Among the issues are cases
concerning “few-party bids,” in which few parties submit bids in open competitive biddings,
and, in particular, “one-party bids.” Currently, the Tokyo Metropolitan Government is seeking
a solution to this issue in response to public criticism regarding cases involving the Tokyo
Olympic/Paralympic Stadium and the New Fish Market. However, is this the correct direction
to take? Is a one-party bid the fundamental problem to be solved? Few empirical studies have
addressed these questions. This study quantitatively examines the general understanding that
few-party bids are the primary cause of inefficiency in public procurement and validates the
governments’ measures to increase the number of bidders. Therefore, we conducted a multiple
regression analysis of the relationships between variables including the number of bidders,
successful bid rate, project duration, public notice period, and project size. For this analysis,
we used bidding result data published by the prefectural government of Yamagata, Japan.
The results are as follows. First, few-party bids are likely to result in a higher successful bid
rate, as generally claimed. Second, the project size, mediated by the number of bidders,
decreases the successful bid rate, which is contrary to the general claim. Third, the project
duration increases the number of bidders, but does not influence the successful bid rate. This
study contributes to the public procurement theory as it is among the first to statistically analyze
the variables that influence the number of bidders and the successful bid rate.
___________________________________________________________________________
Key Words: competitive bidding, one-party bid, successful bid rate
JEL Classification: L38, L40, M14,
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
3 www.globalbizresearch.org
Ownership Structure and Firm Performance
in the MENA Region
Salwa Mohamed Said,
Arab Academy for Science Technology & Maritime Transport, Egypt.
E-mail: [email protected]
Aiman Ahmed Ragab,
Arab Academy for Science Technology & Maritime Transport, Egypt.
E-mail: [email protected]
Mohamed A. Ragheb,
Arab Academy for Science Technology & Maritime Transport, Egypt.
E-mail: [email protected]
___________________________________________________________________________________
Abstract
The aim of this study is to examine the impact of ownership concentration and its different
categories (institutional, insider, government, foreign) on the financial performance of
companies in the context of the MENA region. For this purpose, this study used a sample of
156 listed companies from 6 MENA countries (Egypt, Bahrain, Jordan, Oman, Saudi Arabia,
and UAE) during the period 2012-2016. ROA, ROE, TQ and EPS were used as firm
performance dimensions and firm age, firm size and leverage were used as control variables.
Four OLS regression models were used to test the research hypotheses. The results emphasize
the need to develop appropriate corporate governance systems in MENA countries for more
protection of minor investors’ rights.
___________________________________________________________________________
Key Words: ownership structure, ownership concentration, firm performance, corporate
governance, MENA region.
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
4 www.globalbizresearch.org
Liquidity, Solvency and Profitability: An Analysis of Consumer
Sector Companies Listed on Indonesian Stock Exchange Period
Eddy Winarso,
Widyatama University
E-mail: [email protected]
Francis M. Hutabarat,
Universitas Advent Indonesia
E-mail: [email protected]
___________________________________________________________________________
Abstract
The paper examines the effect of liquidity, solvency on profitability at consumer sector
companies listed at Indonesia Stock Exchange (IDX). Profitability has an important role in
business activities to maintain the survival of the company going forward. Profitability ratios
are used to measure the effectiveness of management. Profitability ratios will show the
combined effects of liquidity, asset management, and debt on operating results. Secondary data
was drowned from Indonesian Stock Exchange database for 36 consumer sector companies for
the period between 2014-2016. Panel data regression was applied in the analysis. An empirical
result indicates a negative relation between liquidity in terms of CR, solvency in terms of DER,
and profitability in terms of ROE. With both DER and CR variables are significant at 5%
significance level the results indicate that an increase in DER and the increase of CR will result
in lower profitability which is measured by ROE.Thus, Random Effect Model is chosen as the
result of the study since r2 is 8% and the negative relation between variables of the study.
___________________________________________________________________________
Key Words: Solvability, Liquidity, Profitability, Current Ratio (CR), Debt to Equity Ratio
(DER), and Return on Equity (ROE).
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
5 www.globalbizresearch.org
Industrial Disaster and Corporate Irresponsibility:
The Rana Plaza Debacle
Thomas Simon,
Johns Hopkins University, China.
E-mail: [email protected]
___________________________________________________________________________________
Abstract
Although the indirect (BITs, arbitral decisions, and CSR) and direct (Accord, Alliance)
responses to the Rana Plaza and similar disasters, eventually, made improvements for workers
in the RMG industry, they ultimately have proven unsatisfactory because they do not challenge
the fundamental and structural impediment, namely, the dominance of the economic investment
regime over human rights. A new paradigm anchored in health law creates an entirely new and
fresh framework for rethinking the problems. Within that health paradigm, a ban on workplace
smoking can provide a wedge for opening the door for workers to begin to make fundamental
changes in their well-being. Health for far too long has remained at the bottom of the human
rights hierarchy. Putting health first actually makes it more likely that safety issues will be
adequately addressed in a systematic and meaningful way. Giving priority to health rights
creates opportunities to radically change the terms of the debates. Using a ban on workplace
smoking provides a wedge and the first step to effecting this radical transformation.
___________________________________________________________________________
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
6 www.globalbizresearch.org
Auto Markets in the World and Strategy
of Japan’s Companies
Hiroyuki Matsuoka,
Department of Management and Information Sciences,
Fukui University of Technology, Japan.
E-mail: [email protected]
____________________________________________________________________________________________
Abstract
When seeing some selected countries and areas, China, England, Italy, and so on are more
competitive. However, the situations are different. On the other hand, in monopolistic countries
and areas, like Taiwan, India, and Pakistan, Japan’s influence is very big. But in Korea and
France, the markets are largely occupied by their own companies’ brand. The vehicle
industry’s market intensity of Japan depends on the type of automobiles made. The overall
market situation is competitive. Almost all vehicles made in Japan are Japanese brand. From
now on, we have to note the development of electric vehicle (EV) and other new technologies
such as automatic driving and connected cars. That is because they will give a great impact on
the auto industry and market of Japan. Now Japan’s auto industry is going to be divided into
three groups, Honda, Toyota group, and Renault-Nissan-Mitsubishi group for seeking scale
merit of economy. Therefore, I will pay attention to the worldwide development of EV and other
new technologies and the reorganization of auto companies groups.
___________________________________________________________________________
Key Words: Vehicle Industry, Market Share, Herfindahl-Hirschman Index, Electric Vehicle
(EV), Reorganization of Industry.
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
7 www.globalbizresearch.org
Technology Commercialization on Slaughter Goats
(Triple Cross Goats) in Pangasinan, Philippines
JOVITA M. DATUIN,
CATHY B. PASTOR,
JOSEFINA P. BUENO,
LIZA L. RONQUILLO,
Department of Agriculture Regional Field Office 1, Philippines.
E-mail: [email protected]
___________________________________________________________________________
Abstract
A development project implemented in Region 1, Philippines, to transform goat raising from a
subsistence type of farm activity into a profitable goat livelihood employing farmer
participatory approach and technology-based rural enterprises. Two hundred eleven (211)
goat raisers served as farmer partners adopting (100%) housing, stall feeding, upgrading and
strategic deworming. A marked increase in growth and reproductive performance were
registered. From an initial of 52 farmer partners, additional 129 additional raisers were
encouraged to venture on goat enterprises. This covers four municipalities and 28 barangays
with six organized farmers association. Overall gender analysis accounted for 73.07% male
farmer-partners and 26.92% female farmer-partners in the focal and expansion sites.
Farmers’ knowledge, skills, attitude, and social competence were enhanced. Increased farmers
income was registered for a 10, and 20 doe level slaughter enterprise recorded a monthly
income of Php 1,825.00 and Php 4,164.16 with an ROI of 71.57% and 81.65% respectively.
Beyond technology promotion thus, building sustainable slaughtered goats enterprises through
strengthened institutionalization effort of LGUs with organized and empowered rural
communities, LGUs supported the expansion of the project and refocused their commodity
priorities towards goat. As the project continues, goat raising is transformed from subsistence
farming to vibrant and profitable enterprises.
___________________________________________________________________________
Key Words: Innovative Goat Production Technologies, Triple Cross Goats, Goat Enterprise
JEL Classification: J1, J2, J3, J4, J5, R1, R2, R3, R5
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
8 www.globalbizresearch.org
Enhancing Innovative Family Enterprise Development (IFED) thru
Improved Free Range Chicken Production
JOVITA M. DATUIN,
CATHY B. PASTOR,
JOSEFINA P. BUENO,
LIZA L. RONQUILLO,
ALFREDO F. SANTOS JR,
LEMUEL M. ABRENICA,
GANY E. GASPAR,
RICARDO S. COLLADO,
Department of Agriculture Regional Field Office 1, Philippines
E-mail: [email protected]
___________________________________________________________________________________
Abstract
A development project implemented in the Philippines to transform poultry raising from a
subsistence type of farm household activity into a lucrative family enterprise by employing
science-based poultry management technologies. A total of 148 women poultry raisers served
as farmer-partners adopted technology mixes which include housing, feeding management, and
health management practices using herbal, plant-based concoctions. From 30 farmer-partners,
additional 118 poultry raisers were encouraged to venture on different poultry enterprises.
Piloted in three (3) cluster barangays of Bauang, La Union, it has expanded to four (4)
municipalities covering 25 barangays with five (5) organized poultry raisers’ association.
Farmers’ knowledge and skills on poultry raising and their attitude and social competence
towards poultry entrepreneurship were enhanced through capability-building activities.
Enhanced egg production performance was observed. Poultry enterprise with 100 bird
population registered a net income of P364,761.80 with a return of investment (ROI) of 75.3%
while production of F1 ready-to-lay pullets and cockerels obtained a net income of P90,410.21
with an ROI of 41.46%, both for a 24-months production period.
Active partnerships with local government units (LGUs) have strengthened institutionalization
efforts through financial support and manpower complementation. Family nourishment is
promoted through consumption, sale and distribution of poultry products that are safe, healthy
and devoid of synthetic hormones and antibiotics. As the project continues, poultry raising is
envisioned to be a sustainable source of income for farm families coupled with a commitment
to promote better nutrition for rural communities.
___________________________________________________________________________
Key Words: Innovative family enterprise development, poultry enterprise, family nourishmen
JEL Classification: C 19, G13, G 14
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
9 www.globalbizresearch.org
Comparing the Quality Functions for Community Detection
Serkan Alkan,
Financial Engineering, Stevens Institute of Technology, USA.
Khaldoun Khashanah,
Financial Engineering, Stevens Institute of Technology, USA.
___________________________________________________________________________________
Abstract
Community detection has become a very important part in the study of complex networks
analysis. Many community detection algorithms have been proposed to reveal the mesoscopic
properties of complex networks. The most popular objective function to assess the quality of
the partitions is known as Newman’s modularity. We compare a number of internal cluster
validation indices commonly used in the classic cluster analysis to find a ground true number
of clusters in the data. These indices are not originally proposed for community detection
problems in networks. We analyze the performance of the considered indices with complete-
linkage clustering algorithm on five well-studied real networks with known ground truth
community structures. We show that these classic internal measures sometimes outperform the
modularity when it comes to identifying the true number of community structures in networks.
___________________________________________________________________________
Key Words: Quality functions, clustering evaluation, hierarchical clustering, community
detection
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
10 www.globalbizresearch.org
Social Process of Norms Affecting Pro-Environmental Behavior:
Focusing on Social Influence Theory
Min-Ji Choe,
Dept. Interaction Design,
Hallym University, South Korea.
E-mail: [email protected]
Jeong-Min Park,
Dept. Interaction Design,
Hallym University, South Korea.
E-mail: [email protected]
Won-Ho Lee,
Dept. Interaction Design,
Hallym University, South Korea.
E-mail: [email protected]
___________________________________________________________________________
Abstract
This study aims to verify the influence of social norms on the behavioral intention of reducing
the use of plastics through the social influence theory empirically. The study examined the
relationship between social norms and personal norms and investigated the effects of social
norms on behavioral intentions through the process of ‘compliance’ and ‘internalization.’ This
study conducts an online survey conducted with 1,000 Korean respondents. The data were
analyzed using structural equation modeling (SEM). This study proposed a research model
including both a direct path and indirect paths from social norms to the behavioral intention
and an alternative model assuming the full mediating effects of the social influence theory,
which excludes the direct path. The model fits of two models were found to be almost similar,
and the direct path where the social norms lead to the behavioral intention was not significant.
Thus, the alternative model, a simpler model, was adopted as a final model. To analyze the
direct and indirect effects of variables, bootstrapping was conducted. The study found that the
social norms had significant effects on the behavioral intention of reducing the use of plastics
through the mediating effects of the personal norms and the internalization process. Social
norms were found to have significant influences on the compliance process, but compliance did
not affect the behavioral intention. These findings attribute to the nature of pro-environmental
behaviors itself, which are not greatly influenced by external rewards or sanctions since
voluntary and intrinsic motives are important for the behaviors. This study is noteworthy in
that it empirically verified how social norms, which play important roles in the decision-making
process in social dilemmas, influence the behavioral intention of reducing the use of plastics
through the social influence theory.
___________________________________________________________________________
Key Words: Social norms, personal norms, social influence theory, social process, compliance,
internalization
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
11 www.globalbizresearch.org
Green Market Economy and Emerging Market Environment:
Sustainable Adaptive Complex Systems
Siribuppa U-tantada,
Business Administration Faculty,
Rajamangala University of Technology Phra Nakhon, Thailand.
E-mail: [email protected]
Maurice Yolles,
Centre for the Creation of Coherent Change & Knowledge (C4K),
Liverpool John Moores University, England.
E-mail: [email protected]
Bahaudin G. Mujtaba,
The H. Wayne Huizenga College of Business and Entrepreneurship,
Nova Southeastern University, USA.
E-mail: [email protected]
Ampon Shoosanuk,
School of Business Administration,
Bangkok University, Thailand.
E-mail: [email protected]
___________________________________________________________________________________
Abstract
The green market economy (GME) refers to global economic condition able to contribute
constructively to social and environmental development and sustainability. Here a model of
GME will be developed using cultural agency theory, thus representing it an adaptive complex
system. This economy develops through the involvement of a plurality of the World Trade
Organization and commercial agents interacting in an emerging market environment that is
able to support sustainable (economic, social, environmental) development goals. The
modeling process offers a general theory of the green market, and is composed of core
substructural axiomatic theory, and subsidiary testable supersystem theory. Formulating green
theory as a core set of propositions that are accepted as defining a living adaptive substructure,
a green superstructure will be built and tested empirically. The outcome demonstrates the
validity of creating a green market economy.
___________________________________________________________________________
Key Words: Green market economy, Market cultural agency, Developed and developing
countries, Cultural agency theory, Sustainable development goals
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
12 www.globalbizresearch.org
The More You Talk, the More You can Prevent Risks: Mediating
Role of Interpersonal Communication on Behavioral Intention to
Prevent Particulate Matter Risks in South Korea
Hwalbin Kim,
Research Professor,
Health & New Media Research Institute
Hallym University, South Korea.
E-mail: [email protected]
Yunhee Ku,
Research Professor,
Health & New Media Research Institute
Hallym University, South Korea.
E-mail: [email protected]
Kyeong Eun Lee,
MA Student,
Hallym University, South Korea.
E-mail: [email protected]
___________________________________________________________________________
Abstract
This study tests a communication mediation model of the relationships between two types of
media use (mass media and new media), interpersonal communication, risk perceptions, and
preventive behavioral intentions for particulate matter (PM) pollution. A sample from a
national online survey (N =1,000) found that only new media use significantly increased risk
perceptions. Regarding mediation effects, both mass media and new media uses positively and
indirectly influenced behavioral intentions when mediated by interpersonal communication.
However, the link between mass media use and risk perceptions was insignificant. Thus, the
effects of new media and interpersonal communication were important in the model. Several
unique theoretical and practical contributions to health communication research and practice
are discussed.
___________________________________________________________________________
Key Words: particulate matter (PM), preventive behavioral intention, interpersonal
communication, communication mediation model
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
13 www.globalbizresearch.org
What Prompts You to Share Information about Communal Risks?
Jisoo Ahn, Ph.D,
Health and New Media Research Institute,
Hallym University, Republic of Korea.
E-mail: [email protected]
Su-Min Yu, Master student,
Department of Interaction Design,
Hallym University, Republic of Korea.
E-mail: [email protected]
Ghee-Young Noh, Ph.D,
School of Media Communication,
Hallym University, Republic of Korea.
E-mail: [email protected]
___________________________________________________________________________
Abstract
This study examines information-sharing motivators in the context of the MERS-CoV outbreak
in Korea in 2018. A survey regarding social cognitive factors and actual information-sharing
experiences was conducted. An analysis of the data from diverse information-sharing
perspectives showed that negative affective response and subjective information-sharing norms
played a critical role in information sharing. This study also discusses the different patterns of
information processing compared to previous information behavior research.
___________________________________________________________________________
Key Words: information sharing, information processing, risk information seeking and
processing model (RISP), MERS-CoV
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
14 www.globalbizresearch.org
The Effect of the Smartphone Dissemination on the
Macro-Marketing Environment
Jacques Picard,
Faculty of Business Administration,
University of Quebec at Montreal
Faculty of Business Administration,
Peres Academic Center, Rehovot.
___________________________________________________________________________________
Abstract
For the last decade, the diffusion of the Smartphone in the world has been phenomenal. A lot
of academic research has been devoted to its addiction effect, its impact on learning, medical
treatment, advertising and store shopping environment. This article aims at looking at its wide-
ranging effect on the macro-marketing environment. It is divided in three parts:
1. The direct competitive impact on sales of products like cameras, alarm clocks, calculators,
watches, notebooks, diaries, regular line phones etc.
2. The Smartphone Applications effect on consumption and use of certain types of products,
like taxis, buses etc. as well as its effect on price competition.
3. The third part considers the indirect beneficial effects on price inflation, and pollution
environment
___________________________________________________________________________
.
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
15 www.globalbizresearch.org
A Tourism Officer’s Competency Model of the Philippines Based on
Tourism Act 2009 and Republic Act 7160
Joreen T. Rocamora,
University of Santo Tomas, Philippines.
E-mail: [email protected]
___________________________________________________________________________________
Abstract
The study focuses on the construction and validation of a competency model for the Tourism
officers in the Philippines. It aims to identify the competency constructs of the profession
aligned with Tourism Act 2009, based from the review several literatures, analysis of
documents and interview. The process is broadened by obtaining consensus from the panel of
experts for competency content validity and exploratory analysis from the result of initial
questionnaire survey in order to come up with a measurement instrument of the competency
model. Moreover, the study aims to assess the acquired competencies of tourism officers
aligned with Tourism Act 2009 as well as to assess the importance of interventions to address
gap of competencies as perceived by local and provincial tourism officers. The study will utilize
Anova, T-test and weighted mean through random sampling. Implications for future research
and program enhancement will be discussed.
_____________________________________________________________________
Key Words: tourism, destination management, competency, tourism officer
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
16 www.globalbizresearch.org
A Study on the Perception of Tourists Regarding Infrastructure
Facilities & Services provided in Pobitora Wildlife Sanctuary, Assam
Kirtika Uzir,
Research Scholar
Dept. of Business Administration
Gauhati University, Assam
Email: [email protected]
Abstract
Tourism in India is one of the fastest growing industries. Tourism currently accounts for 6% of
India’s GDP. Wildlife tourism is a sector which is attracting large number of tourists from all
over the world. India is dotted as one of the popular wildlife destinations among the tourists.
India has more than 80 national parks, 441 wildlife sanctuaries, 23 tiger reserves. With five
national parks, two of which are designated World Natural Heritage Sites by UNESCO, and
several wildlife and bird sanctuaries, Assam is a blessed land for wildlife enthusiasts. The
present research paper makes an attempt to analyze the status of wildlife tourism in Pobitora
Wildlife sanctuary of Assam. Pobitora is situated in the Morigaon district of Assam which is 30
km from Guwahati. Pobitora is mainly famous for its great Indian One-horned rhinoceros.
Besides rhinoceros, the other animals are leopard, wild boar, Barking deer, wild buffalo etc.
Assam’s Pobitora Wildlife Sanctuary is also home to more than 2000 migratory birds and
various reptiles and is an Important Bird Area. In spite of the tremendous tourism potential,
wildlife tourism has not picked momentum in Pobitora wildlife sanctuary. Therefore in this
paper an attempt has been made to identify the existing infrastructure facilities and services in
the Pobitora Wildlife Sanctuary of Assam by considering the perception of visiting tourists and
offer suggestions in the light of findings in order to bring out necessary changes in the present
scenario and close the existing loopholes. In this study primary data has been collected by
interviewing the tourists, local residents and authorities of the sanctuary and through personal
visits. Secondary data has been collected through various sources. An analysis of various
bottlenecks which is hindering the progress of tourism industry in the sanctuary has been made
and an attempt has been made to suggest means to rejuvenate the tourism industry in Pobitora
Wildlife Sanctuary.
___________________________________________________________________________
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
17 www.globalbizresearch.org
Marketing of Religious Tourism; a Case Study on Ambubachi Mela
Kamakhya Temple, Assam
Anirban Sarma,
Dept. of Business Administration
Gauhati University, Assam.
Email: [email protected]
__________________________________________________________________________________
Abstract
India has been one among the highly spiritual place on earth. Every year millions of people
from around the world travel to India seeking penance and salvation, this is leading to booming
religious tourism in India. The religious tourism has been currently recognized as the fastest
growing tourism industry. A continued increase in this tourism sector has been able to draw
the attention towards development of marketing perspectives nationally and internationally.
The Kamakhya temple is considered as one of the celebrated religious centers of the world. The
Kamakhya temple is situated at the top of the Nilachala hill in Guwahati city of Assam, India.
A major attraction for tourists is the Ambubachi Mela which is an annual festival held at the
temple during monsoon season. Millions of tourists throng to Kamakhya temple from different
states of India and even from abroad to celebrate this four day festival. This paper mainly
attempts at:
1. Assessing the present state of tourism scenario during Ambubachi Mela at Kamakhya
temple.
2. Indentifying religious tourism and marketing strategies that contributes to increase the
attractiveness of tourists during the mela.
The study is based on different primary and secondary data, information from board of trustees
of Kamakhya temple and Assam Tourism Development Corporation has been taken. An attempt
has been adopted to formulate some effective conclusion for development of marketing
perspectives of religious tourism in Assam.
__________________________________________________________________________
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
18 www.globalbizresearch.org
Estimating the Willingness to Pay for Safety of Camping Participants
Using a Double Bounded Dichotomous Choice Contingent Valuation
Method
Young-Jun, Kim,
Dept. Convention and Exhibition Management,
Ph.D student, Kyung Hee University, S. Korea.
E-mail: [email protected]
Jong-Hyun, Lee,
Dept. Convention and Exhibition Management,
M.S student, Kyung Hee University, S. Korea.
E-mail: [email protected]
Sung-Bin, Lee,
Dept. Convention and Exhibition Management,
M.S student, Kyung Hee University, S. Korea.
E-mail: [email protected]
_____________________________________________________________________
Abstract
Recently, camping has become a public interest in South Korea. Many camping-related
media contents are now broadcasting on TV. Consequently, not only campsites near the city
are full of people over the weekend, but also CAMPNIC (camping + picnic), which enjoys
camping during the nighttime in town, is popular form of leisure behaviors during the week.
The rapid growth in campers causes huge side effects: destroying the local environment, fire
accidents, creating traffic jams, etc. Among them, safety issues for camping sites such as
enhancing protection fence and using non-flammable materials are considered to be very
important. However, these solutions lead to an increase in camp site fees. Therefore, there is
a need for research on whether camping participants think that investment in safety is necessary
in camp site.
With this practical importance, the purpose of this study to understand campers’ opinion on
‘Safe-camping’ and to estimate the willingness to pay for safety of camping participants by
using a double bounded dichotomous choice (DB-DC) contingent valuation method (CVM).
CVM is a method to estimate the economic value of a service through the concept of willingness
to pay based on a hypothetical situation. In this method, survey respondents are asked to
indicate whether or not they are willing to pay (WTP) a certain price that theoretically connects
to the perceived value of a proposed situation. Thus, the survey respondents in this study were
asked to answer whether or not they are willing to participate in ‘Safe-camping’ even if they
have to pay more than they currently spent.
An on-site survey was conducted of camping participants on Jara-island, Gyeonggi
Province (the local government) in 16th to 18th and 23rd to 25th, October, 2015. Gyeonggi
Province is an appropriate study context in South Korea in that there are a number of campsites
within the area. 786 responses were collected and used in this study. To answer research
questions, this study used descriptive analysis with SPSS statistics and conducted double
bounded dichotomous choice contingent valuation method using R. To examine WTP of ‘Safe-
camping’, this study considered 1st bid amount, 2nd bid amount, safety beliefs, demographic
variables (number of companions, gender, age, income, job and residence), camping frequency,
expense at the region of camping site, expense at out of the region of camping site and re-visit
intension as independent variables.
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
19 www.globalbizresearch.org
First, descriptive statistics analysis was conducted to understand characteristics of
respondents. The proportion of male (69.7%) was higher than that of female (30.3%).
Respondents between the ages of 31 and 50 years represented the majority, accounting for
almost 96.4% of the total respondents. Approximately 97.4% of respondents were come with
companions and most of them were with their families (83.0%). These results seem to be
representative as camping is popular for family-oriented leisure activities. In terms of camping
frequency, slightly most of respondents (79.4%) had camping experience more than 10 times.
The most frequency monthly income level was between 3 million KRW and 4.99 million KRW
(51.7%), followed by over 7 million KRW (7.5%) and between 5 million KRW and 7.99 million
KRW (21.2%). Approximately one-thirds (32.7%) of respondents are working as general office
jobs. Lastly, 53.6% of respondents lived in Gyeonggi Province and 25.6% was from Seoul.
Second, DB-DC CVM was conducted to analyze the relationship between possible
influencing factors (e.g., demographics, camping experiences) and WTP and to estimate
willingness for ‘Safe-camping’. The results indicated that job, gender, income, residence, re-
visit intention and bid amounts are important variables in explaining the WTP for ‘Safe-
camping’. The coefficient of bid amount was negative, which correspond with the basic
assumption of CVM. The WTP of each variable was calculated based on the coefficients of bid
amount and each variable. The WTP per 1 person (Adjusted Truncated Mean) was estimated
to be 36,261 KRW (USD 32). Most of dummy variables for camping frequency showed negative
coefficients; however, gender (male), income (KRW 5 million – 6.99 million) and re-visit
intention showed positive. This means that men who has the higher income level and re-visit
intension for ‘Safe-camping’, WTP would be increased proportionally. As a result, the
willingness to pay for ‘Safe-camping’ per 1 person was approximately KRW 36,261 (approx.
USD 32). Taking into account the total number of camping teams (550, the number of
participants was approximately 2,000), the overall value of ‘Safe-camping’ was KRW
72,522,000 (approx. USD 64,000). Additional analyses revealed that the willingness to pay for
‘Safe-camping’ is much higher than the money that campers spent for ‘camping’ at this moment
(KRW 30,000 per team, KRW 16,500,000 total).
The results of this study provides several implications. First, re-visit intention was lower
for camping even camping experiences were higher, there was no difference in WTP for ‘Safe-
camping’. Second, married respondents indicated a higher willingness for ‘Safe-camping’.
Thus, camp site providers need to design a safe program and build diverse safety-support
facilities for family camping participants. Lastly, this study attempted to find camping
participants’ desire for ‘Safe-camping’ and estimate amount of WTP for ‘Safe-camping’. This
result would be beneficial for both camp site providers and campers in ways to create more
economic value as well as provide safer camping opportunities
___________________________________________________________________________
Keywords: Safe Camping, Contingent valuation method, Willingness to pay
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
20 www.globalbizresearch.org
The Influence of Festival Service Quality that Utilized
Non-Connected Material and Satisfaction on Behavior
Intention-Focused on Seoul Bamdokkaebi Night Market 2018
HYUNG-WOO CHUNG
Dept. Convention and Exhibition Management,
M.S student, Kyung Hee University, S. Korea.
E-mail: [email protected]
DA-HYE JUNG
Dept. Convention and Exhibition Management,
M.S student, Kyung Hee University, S. Korea.
E-mail: [email protected]
DONG-HAN, KIM,
College of Hotel and Tourism Management,
Research Professor, Kyung Hee University, S. Korea.
E-mail: [email protected]
___________________________________________________________________________
Abstract
After 1995, Korean government pushed implementation of the local autonomy system with
will. Opening festival was recognized as one of the most efficient way of accompanying
economic (job creation in the Region, overcoming low season, increasing tax revenue) ·cultural
social ripple effects. Because of this reason, opening festival has been widely used as a part of
a strategy to promote economic development and development of their region in various
regions. As a result, the number of festivals has significantly increased. Among those festival
which has been rapidly developed in qualitative growth, festival which utilized non-connected
material has been constituted one axis of such a surging number. Festival which utilized non-
connected material contributed in not only qualitative growth, but also qualitative
development. Among all the festival that holed in Korea, the government (the Ministry of
Culture, Sports and Tourism) has been selecting outstanding festivals as the Culture and
Tourism Festival, per years. Through complete enumeration of the Culture and Tourism
Festival in 2013 to 2017, the number of festival which utilized non-connected material has been
increased, which means that the importance of studying festival which utilized non-connected
material is also significantly increased. That is why this study focused on festival which utilized
non-connected material.
The main purpose of study is to investigate the relationship among service quality, behavior
intention and satisfaction. For achieving the purpose of this study, data was collected from the
260 visitor of Seoul Bamdokkaebi Night Market 2018(April 27-April 28). Among the 260
questionnaires, only 235 were selected as valid samples. The result was as follows: First,
festival service quality factors (Food, Contents of the festival, Amenity and shopping) had
significant influence on visitor’s satisfaction. Second, festival service quality factors (Contents
of the festival, Shopping) had significant influence on visitor’s behavior Intention. Third,
Visitor’s satisfaction had significant influence on visitor’s behavior Intention. Last, Visitor’s
satisfaction carry out mediating effect between service quality and behavior Intention.
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
21 www.globalbizresearch.org
Based on the result of this study, this festival seems to have attractiveness toward potential
visitor and competitiveness to be able to keep it sustainable developed. And, since this research
show what service qualities are insufficient to satisfy visitor’s need, it can suggest not only
practical but also academic implications
___________________________________________________________________________
Key Words: Non-connected material, Festival service quality, Behavior intention, Mediating
effect, Satisfaction
JEL Classification: C 19, G13, G 14
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
22 www.globalbizresearch.org
Tell Me a Story! Antecedents to Purchase of Handloom
Products in India
Payal Trivedi,
Research Scholar,
MICA, India.
E-mail: [email protected]
Falguni Vasavada Oza,
Faculty of Marketing,
MICA, India.
E-mail: [email protected]
Jay Trivedi,
Faculty of Marketing,
MICA, India.
E-mail: [email protected] _____________________________________________________________________
Abstract
This paper aims to evaluate a theoretical model incorporating the constructs; story marketing,
a region of origin, and attitude as antecedents of consumers’ purchase intentions for Indian
handloom products. It also helps to understand the role of perceived value as a moderating
variable on consumers’ attitude in forming consumers’ intentions to purchase Indian handloom
products. The questionnaire has been developed by using the preexisting scales and the primary
data has been collected from 500 respondents by using the survey method. The data has been
analysed by using structure equation modeling. As a part of findings, the paper offers a model
to study the antecedents of consumers’ purchase intentions of handloom products and it will
help us to know what makes consumers to buy the cultural products in the realm of Indian
handlooms. From the industry perspective the findings of the research will assist marketing
managers and suppliers to formulate the positioning strategies and message framing about the
cultural products in general.
___________________________________________________________________________
Key Words: Antecedents, Cultural products; Purchase; Purchase intentions; conceptual
framework
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
23 www.globalbizresearch.org
Do Israeli Educational Radio Curricula Cultivate Knowledge, Skills,
Creativity And Integration in the Professional Media?
Tal Laor,
Ariel University, Israel.
Email: [email protected]
_____________________________________________________________________
Abstract
Educational radio stations broadcast from academic institutions such as schools of
communication and in the context of communication courses and syllabus. The students operate
educational radio stations as set down by university curricula and teaching methods, with the
avowed purpose of training students, and giving them practical experience in the radio and
communication fields, along with theoretical instruction.
This research project has investigated whether teaching methods used in educational radio
contribute to student instruction and whether these methods result in the enriching of student
experience and has also taken a closer look at which aspects of their university studies are most
beneficial.
To answer these questions, we have used a mixed method approach, which includes quantitative
and qualitative research. We have analysed the vision of schools of communication and their
encoded syllabuses, to determine which courses the schools were commonly offering, and which
pedagogical methods used had the most significance and the greatest impact. We interviewed
several groups: lecturers, students, and graduates of all academic programs in educational
radio. In addition, a survey was also distributed to prominent media personalities.
We found out that students have often undergone a process that has changed their perception
of media demand and has developed their critical powers of observation. We also found that
students acquire abilities, and many practical skills and knowledge of the communication
world, and that educational radio provides students with optimal and highly positive conditions
for the development of motivation, for self-fulfilment, and for self-expression, through the
development of original content and creativity. In addition, educational radio has come to
represent a significant learning process for deepening the student’s experience, making
educational radio a most producing training ground for the integration of students into
professional media.
___________________________________________________________________________
Key Words: Educational radio, Students, Practical experience, Higher Education,
Educational media
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
24 www.globalbizresearch.org
Beyond the Four Macro-Skills in Second/Foreign Language
Education: Promoting Thinking Skills and Creativity through
Language Arts
Art Tsang,
The Chinese University of Hong Kong,
Email: [email protected]
__________________________________________________________________________________
Abstract
Since the revival of language arts (or, somewhat synonymously, literature) in the foreign
language classroom circa the late 1980s, there has been increasing attention, scholarly
discussion and research on this topic. A number of scholars and teachers have advocated the
use of language arts for multifarious reasons among which the promotion of creativity and
thinking skills are particularly pertinent and imperative to the present epoch of globalization,
twenty-first century skills, and whole-person development. In this conference presentation, I
first discuss how the four macro-skills in second/foreign language education, namely, reading,
writing, speaking and listening, are insufficient in equipping learners of this day and age. I then
expound on how language arts can be capitalized on in the second/foreign language classroom
to facilitate learners’ development in cognitive dimensions, which are not only complementary
to the four language skills, but also vital in a holistic education.
__________________________________________________________________________
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
25 www.globalbizresearch.org
A Text-Mining Approach to the Analysis of E-Learning Experience
Sodam Kim,
Graduate School of Information,
Yonsei University, South Korea.
E-mail: [email protected]
Hee-Woong Kim,
Graduate School of Information,
Yonsei University, South Korea.
E-mail: [email protected]
___________________________________________________________________________
Extended Abstract
Advances in information and communication technologies have brought us many changes.
Technologies have removed barriers of time and space. This leads us to chance of sharing
knowledge anytime anywhere. E-learning refers to a course delivered completely online is not
a new concept in educational fields. Even in the field of business, training employees through
the educational technology tools is regarded an important factor to improve their performance.
E-learning is a departure from the traditional approach such as cramming method of teaching.
Especially, the combination with social network services, real-time interaction systems, and
online forum could attract and motivate learners to participate an E-learning course. One of
popular trend in e-learning is MOOCs - Massive Online Open Courses. MOOCs provides
learning opportunities of high quality education for whoever wants to learn all over the world.
This primarily stem from professionals’ needing and wanting to upskill. In various industries,
e-learning is considered as a valuable tool for companies as well. More than 70% of companies
assumed that e-learning is vital for their long-term strategy.
However, despite the growing use of e-learning, key success factors for e-learning have been
revealed nebulously. Many previous researches indicate that e-learning has lower substitution
effect of traditional learning systems, degree of user satisfaction, and it is not cost-effective.
One of common e-learning challenges in the related researches is the lack of learners’
motivation. At the individual level, how to motivate and encourage learners to participate a
course actively is a key issue. Without learners’ active participation, e-learning system cannot
produce a successful outcome. Many of learners enrolled in e-learning courses, but few of them
actually passed. Knowing the mechanism to achieve successful outcomes of e-learning systems
such as high learners’ satisfaction or good grades is essential to say its success. This study
aims to identify key success factors for e-learning to draw up the practicable guidelines for e-
learning system. This study conducts topic modeling as a text-mining method using actual
learners’ reviews on the MOOCs’ courses. By beginning the research from the voice of actual
learners, this study can fill up the lack of previous empirical researches.
Latent dirichlet allocation (LDA) is an example of a topic model. As shown in Figure 1, LDA
allows sets of observations to be explained by unobserved groups that explain why some parts
of the data are similar. Using this method, major issues and hidden structure of e-learning
systems can be discovered from leaners’ experiences embedded in reviews.
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
26 www.globalbizresearch.org
Figure 1: Latent Dirichlet Allocation Topic Model
In order to collect review data, we first focused on the top 50 courses in Class Central.
Class central is a search engine and reviews site for e-learning courses provided in various
MOOC platforms such as Coursera, edX and FutureLearn. Review data were crawled from
September 10 to September 13. As shown in Figure 2, based on the data, we will extract major
factors of e-learning involved in learners’ experiences. With collected review data, we conduct
a preliminary analysis as shown in Table 1.
Figure 2: Procedure for Text-Mining
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
27 www.globalbizresearch.org
Table 1: Preliminary Analysis Results of LDA Topic Modeling
Topic Key Words
1 video, content, quality, clear, screen, image, picture, automation, play, technology
2 audio, voice, sound, quality, pronunciation, clear, expectation, accent, excellent, conten
t
3 teacher, instructor, style, quiz, passion, youtube, test, exam, read, energy
4 educator, question, answer, react, fast, respond, professor, relationship, lecture, tutorial
5 time, spend, break, repeat, wait, function, plan, advantage, money, waste
6 subject, business, class, music, mathematics, python, javascript, history, professional,
marketing
7 beginner, recommend, level, basic, concise, tip, study, student, easy, explanation
8 detail, explanation, certification, skill, master, simple, degree, career, improve, universit
y
9 online, search, download, watch, ipad, tool, cloud, ebook, mac, window
10 material, provide, prepare, file, update, download, error, share, offer, version
This study can provide a thorough understanding of success factors based on e-learning
learners’ experiences. To promote learners’ active participation, what they are talking about
should reflect and be applied in e-learning systems. We also expect that this study can provide
the whole mechanism of e-learning system toward success. Based on the results of this study,
practitioners can draw up the practicable guidelines for e-learning systems.
___________________________________________________________________________
Key Words: E-learning, massive online open courses, online reviews, text-mining, topic
modeling
JEL Classification: D 83, I 20, M 53
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
28 www.globalbizresearch.org
Early Grade Teacher’s Experience in the use of Technology for
Teaching and Learning
Roy Venketsamy,
Faculty of Education,
Department of Early Childhood Education ,
University of Pretoria, South Africa.
E-mail: [email protected]
Candice Wilson,
Faculty of Education,
Department of Early Childhood Education,
University of Pretoria, South Africa.
___________________________________________________________________________
Abstract
The aim of this study was to investigate the experiences of early grade teachers' use of
technology to improve teaching and learning. Technology is expanding rapidly across the
social and economic sectors internationally (Can-Yașar, Inal, Özgün & Kandir, 2012). In the
South African education system, technology has weaved its way into the classroom. The
Department of Basic Education, is supporting schools with digital technology to strengthen
teaching and learning. Educational technology and its implementation has opened up a new
world for learners and teachers. Teachers need to adapt and develop their teaching methods
to accommodate this evolution in learning. Research has shown that learners are constantly
engaging in the use of technology on a daily basis. Teachers need to understand the novel ways
in which learners can harness developing technologies in their efforts to enhance their
learning. For these reasons, it is imperative for teachers to accommodate modern thinking and
to facilitate learner development.
This paper focuses on teachers’ experiences in the use of digital technology to support teaching
and learning. The Technological Pedagogical and Content Knowledge (TPACK) model
developed by (Koehler & Mishra, 2006) provided the theoretical framework. A qualitative study
was undertaken to investigate early grade teachers experience in the use of technology as a
resource in their Grades 1-3 classes.
The findings suggest that early grade teachers are in favour of the use of digital technologies
in their classrooms to support teaching and learning. However, due to various factors, it is not
used and implemented successfully. It is recommended that to
improve the use of digital technologies, teachers must be fully trained and provided with
appropriate resources. Furthermore, continuous support from departmental officials will
strengthen the use of digital technologies and improve learner performance and the quality of
teaching and learning in schools.
___________________________________________________________________________
Key Words: technology teaching learning early grades
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
29 www.globalbizresearch.org
Teaching Improvement Programme at the University of São Paulo
School of Medicine: a 5-years follow-up
Elia Garcia Caldini,
School of Medicine,
University of Sao Paulo, Brazil.
E-mail: [email protected]
Gisela Dantas Macedo,
School of Medicine,
University of Sao Paulo, Brazil.
E-mail: [email protected]
Marcelo Alves Ferreira,
School of Medicine,
University of Sao Paulo, Brazil.
E-mail: [email protected]
___________________________________________________________________________
Abstract
The “Teaching Improvement Programme”(TIProgramme) at the University of Sao Paulo
School of Medicine aims to prepare graduate students in teaching activities at undergraduate
courses. It is designed to give the opportunity for Master and PhD students to develop their
pedagogical skills. The School of Medicine offers 26 Areas of study in its graduate level
allocated in several Departments. The TIProgramme consists of an initial Pedagogical
Preparation (a postgraduate course, lasting at least 45 hours, exploring key issues in learning
and teaching in higher education) followed by a six months Supervised Internship in Teaching.
During this period, the graduate student works with one professor of a Medicine, Speech
Therapy, Physiotherapy or Occupational Therapy course. The TIProgramme is not mandatory
and the students can choose any Department for the Supervised Internship. The University
provides a modest stipend intended to cover transportation and meal expenses during the
Internship. The goal of this study is to analyze the adhesion of Master and PhD level students
to the TIProgramme considering their different Areas of study among other factors. Data of
number and gender of students, origin Area, and Internship department, from the last five years,
were used to achieve this goal. Students from Areas characterized by basic biological research
with transdisciplinary approaches show higher adhesion to the TIProgramme.
___________________________________________________________________________
Key Words: Teacher training, higher education, graduate student, teacher education
programme, pedagogical and practical issues.
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
30 www.globalbizresearch.org
The Role of Drama in Foreign Language Teaching
Bünyamin Celik,
Department of Languages,
Ishik University, Iraq.
E-mail: [email protected]
___________________________________________________________________________________
___
Abstract
This research was conducted to indicate the role of drama in foreign language teaching. Firstly,
the role of drama in general, its place in education and its role and use in foreign language
teaching are given in the study. The study was conducted with 32 students in 2 different classes
at the intermediate level at Ishık University. During the research, the same book and the same
units, namely 4 units of Face2Face Intermediate, Cambridge University Press, was taught to
the students of the control group and also the experimental class according to the annual plan
determined by a lecturer. The students of the Control class were taught according to the
instructions of the teachers' books in the related units of the book, but some subjects in the other
experimental group were taught with drama activities in the units. At the end of the unit, the
Progress Test Results of the course-book were compared. Subsequently, feedback was obtained
from Experimental group students and 6 of them were published in the study without any change
and the results were evaluated accordingly. ___________________________________________________________________________________
Key Words: Drama in Foreign Language Learning, Process Drama, Foreign Language
Teaching
GBRJ’s-2019 Thailand Conference Proceedings
February 15-17, 2019
31 www.globalbizresearch.org
Project Based Learning in Mathematics Context
Hamdi Serin,
Faculty of education,
Ishik University, Erbil, Iraq.
Email: [email protected]
___________________________________________________________________________________
Abstract
Project based learning (PBL) is a learner-centered instructional method which supports
learning through engaging students in an investigation of a topic worth learning more about.
District from traditional models, project based learning has been designed to create
opportunities for students to explore, gather information and think critically. Students can reap
many benefits from PBL strategy in terms of influencing goal orientation, increasing curiosity
to search, augmenting engagement, promoting mastery of new knowledge, fostering problem-
solving skills, developing critical thinking, enhancing peer learning and improving
communication skills. This paper frames main criteria of PBL and focuses on the influence of
PBL on student achievement in mathematics.
___________________________________________________________________________
Key Words: Project Based Learning, Self-Directed Learning, Motivation, Achievement,
Mathematics