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GBRJ’s-2019 Thailand Conference Proceedings February 15-17, 2019 i www.globalbizresearch.org GBRJ’s-2019 Thailand Conference Proceedings! Cordially invite you to the 22 nd Asia-Pacific Conference on Global Business, Economics, Finance & Social Sciences (AP19Thailand Conference) THEME: Ensuring Sustainable and Balanced Economic Growth! & International Conference on Marketing, Tourism & Hospitality (ICT19Thailand Conference) THEME: Eco-Tourism & Sustainable Tourism! Emerging Trends!! & 8 th International Conference on Education, Teaching, Learning & Innovation (ICE19Thailand Conference) THEME: The Future of Education! The role of creativity and technology!! February 15-17, 2019 Venue: The Ambassador Hotel Bangkok, Bangkok-Thailand Greater Vision Conferences & Seminars Organizing, Dubai - UAE Global Business Research Journals, Greater Vision & J.A. Alpha Business Research & Publishers Pvt. Ltd.,

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Page 1: GBRJ’s-2019 Thailand Conference Proceedings! Global

GBRJ’s-2019 Thailand Conference Proceedings

February 15-17, 2019

i www.globalbizresearch.org

GBRJ’s-2019 Thailand Conference Proceedings!

Cordially invite you to the

22nd Asia-Pacific Conference on Global Business, Economics, Finance & Social Sciences (AP19Thailand Conference)

THEME: Ensuring Sustainable and Balanced Economic Growth!

& International Conference on Marketing, Tourism & Hospitality

(ICT19Thailand Conference) THEME: Eco-Tourism & Sustainable Tourism! Emerging Trends!!

& 8th International Conference on Education, Teaching,

Learning & Innovation (ICE19Thailand Conference) THEME: The Future of Education! The role of creativity and technology!!

February 15-17, 2019

Venue: The Ambassador Hotel Bangkok, Bangkok-Thailand

Greater Vision Conferences & Seminars Organizing,

Dubai - UAE

Global Business Research Journals, Greater Vision &

J.A. Alpha Business Research & Publishers Pvt. Ltd.,

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Conference Team Prof. M. Selvam, Conference Chair

Dr. Elango Rengasamy, Honorary Director

Dr. S. Selvarani,

Ms. Dhanapackiam, Conference Coordinator

Ms. Aarthy, Conference Secretary & Events Coordinator

Ms. Priya Kala, Conference Secretary & Events Coordinator

Ms. Lavanya, Editorial Assistant

Ms. Keerthiga, Editorial Assistant

Mr. Benker Dinesh, Launch Web Dreams

Scientific Advisory & Review Board Dr. Andrew Papadimos, Australian Catholic University, Australia.

Dr. Cenap Ilter, California State University Dominguez Hills, USA.

Dr. K.H. LEE, TBSS Center for Electrical and Electronics Engineering, Singapore.

Dr. Leng Ho Keat, Nanyang Technological University, Singapore.

Dr. M. Mert ASLAN, Selcuk University, Turkey.

Dr. Min-Teh Yu, China University of Technology, Taiwan.

Dr. Nguyen Anh Phong, University of Economics and Law, Vietnam.

Dr. R. Rajasekaran, PSG College of Arts and Science, India.

Dr. Wai Chung Yeong, Universiti Malaya, Malaysia.

Dr. Xuan Duong Nguyen, Hong Duc University, Vietnam.

Dr. Yong Kyu Lew, Hankuk University of Foreign Studies, Korea (South).

Dr. Yoshimasa (Nancy), Kageyama, Missouri State University, USA.

Prof. Abu N.M. Wahid, Tennessee State University, USA.

Prof. Byungchul Choi, Hankuk University of Foreign Studies, Korea (South).

Prof. Dr. Hatane Semuel, Petra Christian University, Indonesia.

Prof. Jaypy T. Tenerife, Technological Institute of the Philippines, Philippines.

Prof. Joefrelin C. Ines, Shinas College of Technology, Oman.

Prof. Joonil KIM, Mokwon University, Korea (South).

Prof. Marilou Q. Tolentino, Systems Plus College Foundation, Philippines.

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List of Participants

ID Name University Country

T901 Dr. Mohammad W. Alomari The Hashemite University Jordan

T908 Ms. Salwa. M. Said Arab Academy for Science, Technology &

Maritime Transport

Egypt

T909 Prof. Yoshinobu Nakanishi Nagasaki University Japan

T910 Dr. Hiroyuki Matsuoka Fukui University of Technology Japan

T922a Dr. Hsing Ya Chang Shu-Te University Taiwan

T925 Dr. Siribuppa U-tantada Rajamangala University of Technology

Phra Nakhon

Thailand

T934 Dr. Eddy Winarso Widyatama University Indonesia

T945 Ms. Min-Ji Choe Hallym University Korea (South)

T946 Dr. Hwalbin Kim Hallym University Korea (South)

T947 Dr. Jisoo Ahn Hallym University Korea (South)

T949 Prof. Ralf Wagner University of Kassel Germany

T949a Ms. Katharina Raab University of Kassel Germany

TE902 Dr. Tal Laor Ariel University Israel

TE916 Dr. Art Tsang The Chinese University of Hong Kong Hong Kong

TE928 Prof. Hee-Woong Kim Yonsei University South Korea

TE937 Dr. Roy Venketsamy University of Pretoria South Africa

TE937a Ms. Candice Wilson University of Pretoria South Africa

TE943 Prof. Elia Garcia Caldini University of São Paulo School of

Medicine

Brazil

TE949 Dr. Bünyamin Celik Ishik University Iraq

TE952 Dr. Hamdi Serin Ishik University Iraq

TM917 Prof. Jacques Picard University of Quebec in Montreal Canada

TM923 Dr. Joreen T. Rocamora University of Santo Tomas Philippines

TM935 Ms. Kirtika Uzir Gauhati University India

TM936 Mr. Anirban Sarma Gauhati University India

TM940 Mr. Young-Jun Kim Kyung Hee University Korea (South)

TM941 Mr. Hyung-Woo Chung Kyung Hee University Korea (South)

TM951 Ms. Payal Trivedi MICA India

T929 Mr. Serkan Alkan Stevens Institute of Technology USA

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T948 Prof. Thomas Simon Johns Hopkins University China

T944 Mr. Pedro Coelhoso Higher Colleges of Technology UAE

TM949 Dr. Nguyen Quang Vinh Hanoi University of Business and

Technology

Vietnam

T926 Dr. Liza L. Ronquillo Department of Agriculture Regional Field

Office

Philippines

T927 Dr. Cathy B. Pastor Department of Agriculture Regional Field

Office

Philippines

T932 Dr. Andrisha Beharry-

Ramraj

University of KwaZulu-Natal South Africa

Global Business Research Journals www.globalbizresearch.org

Journal of Emerging Issues in Economics, Finance and Banking (ISSN 2306-367X) (Impact Factor: 1.485)

Global Journal of Contemporary Research in Accounting, Auditing and Business Ethics (ISSN 2311-3162)

(Impact Factor: 1.265)

Global Journal of Emerging Trends in e-Business, Marketing and Consumer Psychology (ISSN 2311-

3170) (Impact Factor: 0.926)

Global Review of Research in Tourism, Hospitality and Leisure Management (ISSN 2311-3189) (Impact

Factor: 1.218)

International Journal of Recent Advances in Organizational Behaviour and Decision Sciences (ISSN

2311-3197) (Impact Factor: 0.861)

International Review of Research in Emerging Markets and the Global Economy (ISSN 2311-3200)

(Impact Factor: 1.369)

International Journal of Research in Teaching, Learning, Creativity & Technology (IJRTL)

Conference Papers

Paper ID. Paper Title Page No

Finance, Accounting & Banking

T901

Effect of the Firm-Specific Factors on the Performance of the Listed Jordanian Insurance Companies: Mohammad W. Alomari, The Hashemite University, Jordan.

1

T909 Factors that Influence the Economic Efficiency of Public Procurement: Statistical Analysis of the Premises of Criticism of One-Party Bids: Yoshinobu NAKANISHI, Nagasaki University, Japan.

2

T908 Ownership Structure and Firm Performance in the MENA Region: Salwa. M. Said, Aiman A. Ragab & Mohamed A. Ragheb, Arab Academy for Science, Technology & Maritime Transport, Egypt.

3

T934 Liquidity, Solvency and Profitability: An Analysis of Consumer Sector Companies Listed on Indonesian Stock Exchange Period 2014-2016:

4

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Eddy Winarso, Widyatama University, Indonesia & Francis M. Hutabarat, Universitas Advent Indonesia, Indonesia.

T948 Industrial Disasters and Corporate Irresponsibility: The Rana Plaza Debacle: Thomas Simon, Johns Hopkins University, China.

5

Global Business, Economics & Sustainability

T910 Auto Markets in the World and Strategy of Japan’s Companies: Hiroyuki Matsuoka,Fukui University of Technology, Japan.

6

T926

Technology Commercialization on Slaughter Goats (Triple Cross Goats) in Pangasinan, Philippines: Jovita M. Datuin, Cathy B. Pastor, Josefina P. Bueno & Liza L. Ronquillo, Department of Agriculture Regional Field Office 1, Philippines.

7

T927

Enhancing Innovative Family Enterprise Development (IFED) thru Improved Free Range Chicken Production: Jovita M. Datuin, Cathy B. Pastor, Josefina P. Bueno, Liza L. Ronquillo, Alfredo F. Santos Jr, Lemuel M. Abrenica, Gany E. Gaspar & Ricardo S. Collado, Department of Agriculture Regional Field Office 1, Philippines.

8

T929 Comparing the Quality Functions for Community Detection: Serkan Alkan & Khaldoun Khashanah, Stevens Institute of Technology, USA

9

T945 Social Process of Norms Affecting Pro-Environmental Behavior: Focusing on Social Influence Theory: Min-Ji Choe, Jeong-Min Park & Won-Ho Lee, Hallym University, South Korea.

10

Management

T925

Green Market Economy and Emerging Market Environment: Sustainable Adaptive Complex Systems: Siribuppa U-tantada, Rajamangala University of Technology Phra Nakhon, Thailand, Maurice Yolles, Liverpool John Moores University, England, Bahaudin G. Mujtaba, Nova Southeastern University, USA & Ampon Shoosanuk, Bangkok University, Thailand.

11

T946

The More You Talk, The More You can Prevent Risks: Mediating Role of Interpersonal Communication on Behavioral Intention to Prevent Particulate Matter Risks In South Korea: Hwalbin Kim, Yunhee Ku, & Kyeong Eun Lee, Hallym University, South Korea.

12

T947 What prompts you to share information about communal risks?: Jisoo Ahn, Su-Min Yu & Ghee-Young Noh, Hallym University, Republic of Korea.

13

Marketing, Tourism & Hospitality

TM917 The Effect of the Smartphone Dissemination on the Macro-Marketing Environment: Jacques Picard, University of Quebec at Montreal, Canada.

14

TM923 A Tourism Officer’s Competency Model of the Philippines based on Tourism Act 2009 and Republic Act 7160: Joreen T. Rocamora & Hector M. Aguiling, University of Santo Tomas, Philippines.

15

TM935 A Study on the Perception of Tourists Regarding Infrastructure Facilities & Services Provided in Pobitora Wildlife Sanctuary, Assam: Kirtika Uzir, Gauhati University, Assam.

16

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TM936 Marketing of Religious Tourism; A case study on Ambubachi Mela Kamakhya Temple, Assam: Anirban Sarma, Gauhati University, Assam.

17

TM940

Estimating the Willingness to Pay for Safety of Camping Participants using a double bounded dichotomous choice contingent valuation method: Young-Jun Kim, Jong-Hyun Lee & Sung-Bin Lee, Kyung Hee University, Republic of Korea.

18

TM941

The Influence of Festival Service Quality that Utilized Non-Connected Material and Satisfaction on Behavior Intention-Focused on Seoul Bamdokkaebi Night Market 2018- Hyung-Woo Chung, Da-Hye Jung & Dong-Han Kim, Kyung Hee University, Korea (South).

20

TM951 Tell Me a Story! Antecedents to Purchase of Handloom Products in India: Payal Trivedi, Falguni Vasavada Oza & Jay Trivedi, MICA, India. 22

Education

TE902 Do Israeli Educational Radio Curricula Cultivate Knowledge, Skills, Creativity and Integration in the Professional Media?: Tal Laor, Ariel University, Israel.

23

TE916 Beyond the Four Macro-Skills in Second/Foreign Language Education: Promoting Thinking Skills and Creativity Through Language Arts: Art Tsang, The Chinese University of Hong Kong, Hong Kong.

24

TE928 A Text-Mining Approach to the Analysis of E-learning Experience: Sodam Kim & Hee-Woong Kim, Yonsei University, South Korea.

25

TE937 Early Grade Teacher’s Experience in the use of Technology for Teaching and Learning: Roy Venketsamy & Candice Wilson, University of Pretoria, South Africa.

28

TE943

Teaching Improvement Programme at the University of São Paulo School of Medicine: A 5-Years Follow-Up: Elia Garcia Caldini, Gisela Dantas Macedo & Marcelo Alves Ferreira, University of Sao Paulo, Brazil.

29

TE949 The Role of Drama in Foreign Language Teaching: Bünyamin Celik, Ishik University, Iraq.

30

TE952 Project Based Learning in Mathematics Context: Hamdi Serin, Ishik University, Iraq.

31

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Effect of the Firm-Specific Factors on the Performance of the Listed

Jordanian Insurance Companies

Mohammad W. Alomari,

Faculty of Economics,

The Hashemite University, Jordan.

[email protected]: -E

___________________________________________________________________________________

Abstract

One of the key performance indicators and a major concern for any type of organization in any

industry is profitability; this paper seeks to investigate the effects of a firm’s micro factors on

performance of Jordanian insurance companies measured by return on assets (ROA) which is

considered as proxy of profitability. The study utilizes a panel data of 24 listed insurance

companies during the time period of 2008-2014. Finding include that liquidity, leverage and

under writing risks have a negative and a significant effect, market share and size of the

company have statistically a positive and a significant effect on the profitability of the

Jordanian insurance industry.

___________________________________________________________________________

Key Words: Insurance, Performance, Profitability, Firm-specific factors.

JEL Classification: G22, D22, C1, C13, C23, L25.

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Factors that Influence the Economic Efficiency of Public

Procurement: Statistical Analysis of the Premises of Criticism

of One-Party Bids

Yoshinobu Nakanishi,

Faculty of Economics,

Nagasaki University, Japan.

E-mail: [email protected]

___________________________________________________________________________

Abstract

In the domain of public procurement in Japan, government bodies have taken countermeasures

to respond to public criticism against problems such as bid rigging. Among the issues are cases

concerning “few-party bids,” in which few parties submit bids in open competitive biddings,

and, in particular, “one-party bids.” Currently, the Tokyo Metropolitan Government is seeking

a solution to this issue in response to public criticism regarding cases involving the Tokyo

Olympic/Paralympic Stadium and the New Fish Market. However, is this the correct direction

to take? Is a one-party bid the fundamental problem to be solved? Few empirical studies have

addressed these questions. This study quantitatively examines the general understanding that

few-party bids are the primary cause of inefficiency in public procurement and validates the

governments’ measures to increase the number of bidders. Therefore, we conducted a multiple

regression analysis of the relationships between variables including the number of bidders,

successful bid rate, project duration, public notice period, and project size. For this analysis,

we used bidding result data published by the prefectural government of Yamagata, Japan.

The results are as follows. First, few-party bids are likely to result in a higher successful bid

rate, as generally claimed. Second, the project size, mediated by the number of bidders,

decreases the successful bid rate, which is contrary to the general claim. Third, the project

duration increases the number of bidders, but does not influence the successful bid rate. This

study contributes to the public procurement theory as it is among the first to statistically analyze

the variables that influence the number of bidders and the successful bid rate.

___________________________________________________________________________

Key Words: competitive bidding, one-party bid, successful bid rate

JEL Classification: L38, L40, M14,

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Ownership Structure and Firm Performance

in the MENA Region

Salwa Mohamed Said,

Arab Academy for Science Technology & Maritime Transport, Egypt.

E-mail: [email protected]

Aiman Ahmed Ragab,

Arab Academy for Science Technology & Maritime Transport, Egypt.

E-mail: [email protected]

Mohamed A. Ragheb,

Arab Academy for Science Technology & Maritime Transport, Egypt.

E-mail: [email protected]

___________________________________________________________________________________

Abstract

The aim of this study is to examine the impact of ownership concentration and its different

categories (institutional, insider, government, foreign) on the financial performance of

companies in the context of the MENA region. For this purpose, this study used a sample of

156 listed companies from 6 MENA countries (Egypt, Bahrain, Jordan, Oman, Saudi Arabia,

and UAE) during the period 2012-2016. ROA, ROE, TQ and EPS were used as firm

performance dimensions and firm age, firm size and leverage were used as control variables.

Four OLS regression models were used to test the research hypotheses. The results emphasize

the need to develop appropriate corporate governance systems in MENA countries for more

protection of minor investors’ rights.

___________________________________________________________________________

Key Words: ownership structure, ownership concentration, firm performance, corporate

governance, MENA region.

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Liquidity, Solvency and Profitability: An Analysis of Consumer

Sector Companies Listed on Indonesian Stock Exchange Period

Eddy Winarso,

Widyatama University

E-mail: [email protected]

[email protected]

Francis M. Hutabarat,

Universitas Advent Indonesia

E-mail: [email protected]

___________________________________________________________________________

Abstract

The paper examines the effect of liquidity, solvency on profitability at consumer sector

companies listed at Indonesia Stock Exchange (IDX). Profitability has an important role in

business activities to maintain the survival of the company going forward. Profitability ratios

are used to measure the effectiveness of management. Profitability ratios will show the

combined effects of liquidity, asset management, and debt on operating results. Secondary data

was drowned from Indonesian Stock Exchange database for 36 consumer sector companies for

the period between 2014-2016. Panel data regression was applied in the analysis. An empirical

result indicates a negative relation between liquidity in terms of CR, solvency in terms of DER,

and profitability in terms of ROE. With both DER and CR variables are significant at 5%

significance level the results indicate that an increase in DER and the increase of CR will result

in lower profitability which is measured by ROE.Thus, Random Effect Model is chosen as the

result of the study since r2 is 8% and the negative relation between variables of the study.

___________________________________________________________________________

Key Words: Solvability, Liquidity, Profitability, Current Ratio (CR), Debt to Equity Ratio

(DER), and Return on Equity (ROE).

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Industrial Disaster and Corporate Irresponsibility:

The Rana Plaza Debacle

Thomas Simon,

Johns Hopkins University, China.

E-mail: [email protected]

___________________________________________________________________________________

Abstract

Although the indirect (BITs, arbitral decisions, and CSR) and direct (Accord, Alliance)

responses to the Rana Plaza and similar disasters, eventually, made improvements for workers

in the RMG industry, they ultimately have proven unsatisfactory because they do not challenge

the fundamental and structural impediment, namely, the dominance of the economic investment

regime over human rights. A new paradigm anchored in health law creates an entirely new and

fresh framework for rethinking the problems. Within that health paradigm, a ban on workplace

smoking can provide a wedge for opening the door for workers to begin to make fundamental

changes in their well-being. Health for far too long has remained at the bottom of the human

rights hierarchy. Putting health first actually makes it more likely that safety issues will be

adequately addressed in a systematic and meaningful way. Giving priority to health rights

creates opportunities to radically change the terms of the debates. Using a ban on workplace

smoking provides a wedge and the first step to effecting this radical transformation.

___________________________________________________________________________

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Auto Markets in the World and Strategy

of Japan’s Companies

Hiroyuki Matsuoka,

Department of Management and Information Sciences,

Fukui University of Technology, Japan.

E-mail: [email protected]

____________________________________________________________________________________________

Abstract

When seeing some selected countries and areas, China, England, Italy, and so on are more

competitive. However, the situations are different. On the other hand, in monopolistic countries

and areas, like Taiwan, India, and Pakistan, Japan’s influence is very big. But in Korea and

France, the markets are largely occupied by their own companies’ brand. The vehicle

industry’s market intensity of Japan depends on the type of automobiles made. The overall

market situation is competitive. Almost all vehicles made in Japan are Japanese brand. From

now on, we have to note the development of electric vehicle (EV) and other new technologies

such as automatic driving and connected cars. That is because they will give a great impact on

the auto industry and market of Japan. Now Japan’s auto industry is going to be divided into

three groups, Honda, Toyota group, and Renault-Nissan-Mitsubishi group for seeking scale

merit of economy. Therefore, I will pay attention to the worldwide development of EV and other

new technologies and the reorganization of auto companies groups.

___________________________________________________________________________

Key Words: Vehicle Industry, Market Share, Herfindahl-Hirschman Index, Electric Vehicle

(EV), Reorganization of Industry.

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Technology Commercialization on Slaughter Goats

(Triple Cross Goats) in Pangasinan, Philippines

JOVITA M. DATUIN,

CATHY B. PASTOR,

JOSEFINA P. BUENO,

LIZA L. RONQUILLO,

Department of Agriculture Regional Field Office 1, Philippines.

E-mail: [email protected]

___________________________________________________________________________

Abstract

A development project implemented in Region 1, Philippines, to transform goat raising from a

subsistence type of farm activity into a profitable goat livelihood employing farmer

participatory approach and technology-based rural enterprises. Two hundred eleven (211)

goat raisers served as farmer partners adopting (100%) housing, stall feeding, upgrading and

strategic deworming. A marked increase in growth and reproductive performance were

registered. From an initial of 52 farmer partners, additional 129 additional raisers were

encouraged to venture on goat enterprises. This covers four municipalities and 28 barangays

with six organized farmers association. Overall gender analysis accounted for 73.07% male

farmer-partners and 26.92% female farmer-partners in the focal and expansion sites.

Farmers’ knowledge, skills, attitude, and social competence were enhanced. Increased farmers

income was registered for a 10, and 20 doe level slaughter enterprise recorded a monthly

income of Php 1,825.00 and Php 4,164.16 with an ROI of 71.57% and 81.65% respectively.

Beyond technology promotion thus, building sustainable slaughtered goats enterprises through

strengthened institutionalization effort of LGUs with organized and empowered rural

communities, LGUs supported the expansion of the project and refocused their commodity

priorities towards goat. As the project continues, goat raising is transformed from subsistence

farming to vibrant and profitable enterprises.

___________________________________________________________________________

Key Words: Innovative Goat Production Technologies, Triple Cross Goats, Goat Enterprise

JEL Classification: J1, J2, J3, J4, J5, R1, R2, R3, R5

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Enhancing Innovative Family Enterprise Development (IFED) thru

Improved Free Range Chicken Production

JOVITA M. DATUIN,

CATHY B. PASTOR,

JOSEFINA P. BUENO,

LIZA L. RONQUILLO,

ALFREDO F. SANTOS JR,

LEMUEL M. ABRENICA,

GANY E. GASPAR,

RICARDO S. COLLADO,

Department of Agriculture Regional Field Office 1, Philippines

E-mail: [email protected]

___________________________________________________________________________________

Abstract

A development project implemented in the Philippines to transform poultry raising from a

subsistence type of farm household activity into a lucrative family enterprise by employing

science-based poultry management technologies. A total of 148 women poultry raisers served

as farmer-partners adopted technology mixes which include housing, feeding management, and

health management practices using herbal, plant-based concoctions. From 30 farmer-partners,

additional 118 poultry raisers were encouraged to venture on different poultry enterprises.

Piloted in three (3) cluster barangays of Bauang, La Union, it has expanded to four (4)

municipalities covering 25 barangays with five (5) organized poultry raisers’ association.

Farmers’ knowledge and skills on poultry raising and their attitude and social competence

towards poultry entrepreneurship were enhanced through capability-building activities.

Enhanced egg production performance was observed. Poultry enterprise with 100 bird

population registered a net income of P364,761.80 with a return of investment (ROI) of 75.3%

while production of F1 ready-to-lay pullets and cockerels obtained a net income of P90,410.21

with an ROI of 41.46%, both for a 24-months production period.

Active partnerships with local government units (LGUs) have strengthened institutionalization

efforts through financial support and manpower complementation. Family nourishment is

promoted through consumption, sale and distribution of poultry products that are safe, healthy

and devoid of synthetic hormones and antibiotics. As the project continues, poultry raising is

envisioned to be a sustainable source of income for farm families coupled with a commitment

to promote better nutrition for rural communities.

___________________________________________________________________________

Key Words: Innovative family enterprise development, poultry enterprise, family nourishmen

JEL Classification: C 19, G13, G 14

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Comparing the Quality Functions for Community Detection

Serkan Alkan,

Financial Engineering, Stevens Institute of Technology, USA.

Khaldoun Khashanah,

Financial Engineering, Stevens Institute of Technology, USA.

___________________________________________________________________________________

Abstract

Community detection has become a very important part in the study of complex networks

analysis. Many community detection algorithms have been proposed to reveal the mesoscopic

properties of complex networks. The most popular objective function to assess the quality of

the partitions is known as Newman’s modularity. We compare a number of internal cluster

validation indices commonly used in the classic cluster analysis to find a ground true number

of clusters in the data. These indices are not originally proposed for community detection

problems in networks. We analyze the performance of the considered indices with complete-

linkage clustering algorithm on five well-studied real networks with known ground truth

community structures. We show that these classic internal measures sometimes outperform the

modularity when it comes to identifying the true number of community structures in networks.

___________________________________________________________________________

Key Words: Quality functions, clustering evaluation, hierarchical clustering, community

detection

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Social Process of Norms Affecting Pro-Environmental Behavior:

Focusing on Social Influence Theory

Min-Ji Choe,

Dept. Interaction Design,

Hallym University, South Korea.

E-mail: [email protected]

Jeong-Min Park,

Dept. Interaction Design,

Hallym University, South Korea.

E-mail: [email protected]

Won-Ho Lee,

Dept. Interaction Design,

Hallym University, South Korea.

E-mail: [email protected]

___________________________________________________________________________

Abstract

This study aims to verify the influence of social norms on the behavioral intention of reducing

the use of plastics through the social influence theory empirically. The study examined the

relationship between social norms and personal norms and investigated the effects of social

norms on behavioral intentions through the process of ‘compliance’ and ‘internalization.’ This

study conducts an online survey conducted with 1,000 Korean respondents. The data were

analyzed using structural equation modeling (SEM). This study proposed a research model

including both a direct path and indirect paths from social norms to the behavioral intention

and an alternative model assuming the full mediating effects of the social influence theory,

which excludes the direct path. The model fits of two models were found to be almost similar,

and the direct path where the social norms lead to the behavioral intention was not significant.

Thus, the alternative model, a simpler model, was adopted as a final model. To analyze the

direct and indirect effects of variables, bootstrapping was conducted. The study found that the

social norms had significant effects on the behavioral intention of reducing the use of plastics

through the mediating effects of the personal norms and the internalization process. Social

norms were found to have significant influences on the compliance process, but compliance did

not affect the behavioral intention. These findings attribute to the nature of pro-environmental

behaviors itself, which are not greatly influenced by external rewards or sanctions since

voluntary and intrinsic motives are important for the behaviors. This study is noteworthy in

that it empirically verified how social norms, which play important roles in the decision-making

process in social dilemmas, influence the behavioral intention of reducing the use of plastics

through the social influence theory.

___________________________________________________________________________

Key Words: Social norms, personal norms, social influence theory, social process, compliance,

internalization

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Green Market Economy and Emerging Market Environment:

Sustainable Adaptive Complex Systems

Siribuppa U-tantada,

Business Administration Faculty,

Rajamangala University of Technology Phra Nakhon, Thailand.

E-mail: [email protected]

Maurice Yolles,

Centre for the Creation of Coherent Change & Knowledge (C4K),

Liverpool John Moores University, England.

E-mail: [email protected]

Bahaudin G. Mujtaba,

The H. Wayne Huizenga College of Business and Entrepreneurship,

Nova Southeastern University, USA.

E-mail: [email protected]

Ampon Shoosanuk,

School of Business Administration,

Bangkok University, Thailand.

E-mail: [email protected]

___________________________________________________________________________________

Abstract

The green market economy (GME) refers to global economic condition able to contribute

constructively to social and environmental development and sustainability. Here a model of

GME will be developed using cultural agency theory, thus representing it an adaptive complex

system. This economy develops through the involvement of a plurality of the World Trade

Organization and commercial agents interacting in an emerging market environment that is

able to support sustainable (economic, social, environmental) development goals. The

modeling process offers a general theory of the green market, and is composed of core

substructural axiomatic theory, and subsidiary testable supersystem theory. Formulating green

theory as a core set of propositions that are accepted as defining a living adaptive substructure,

a green superstructure will be built and tested empirically. The outcome demonstrates the

validity of creating a green market economy.

___________________________________________________________________________

Key Words: Green market economy, Market cultural agency, Developed and developing

countries, Cultural agency theory, Sustainable development goals

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The More You Talk, the More You can Prevent Risks: Mediating

Role of Interpersonal Communication on Behavioral Intention to

Prevent Particulate Matter Risks in South Korea

Hwalbin Kim,

Research Professor,

Health & New Media Research Institute

Hallym University, South Korea.

E-mail: [email protected]

Yunhee Ku,

Research Professor,

Health & New Media Research Institute

Hallym University, South Korea.

E-mail: [email protected]

Kyeong Eun Lee,

MA Student,

Hallym University, South Korea.

E-mail: [email protected]

___________________________________________________________________________

Abstract

This study tests a communication mediation model of the relationships between two types of

media use (mass media and new media), interpersonal communication, risk perceptions, and

preventive behavioral intentions for particulate matter (PM) pollution. A sample from a

national online survey (N =1,000) found that only new media use significantly increased risk

perceptions. Regarding mediation effects, both mass media and new media uses positively and

indirectly influenced behavioral intentions when mediated by interpersonal communication.

However, the link between mass media use and risk perceptions was insignificant. Thus, the

effects of new media and interpersonal communication were important in the model. Several

unique theoretical and practical contributions to health communication research and practice

are discussed.

___________________________________________________________________________

Key Words: particulate matter (PM), preventive behavioral intention, interpersonal

communication, communication mediation model

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What Prompts You to Share Information about Communal Risks?

Jisoo Ahn, Ph.D,

Health and New Media Research Institute,

Hallym University, Republic of Korea.

E-mail: [email protected]

Su-Min Yu, Master student,

Department of Interaction Design,

Hallym University, Republic of Korea.

E-mail: [email protected]

Ghee-Young Noh, Ph.D,

School of Media Communication,

Hallym University, Republic of Korea.

E-mail: [email protected]

___________________________________________________________________________

Abstract

This study examines information-sharing motivators in the context of the MERS-CoV outbreak

in Korea in 2018. A survey regarding social cognitive factors and actual information-sharing

experiences was conducted. An analysis of the data from diverse information-sharing

perspectives showed that negative affective response and subjective information-sharing norms

played a critical role in information sharing. This study also discusses the different patterns of

information processing compared to previous information behavior research.

___________________________________________________________________________

Key Words: information sharing, information processing, risk information seeking and

processing model (RISP), MERS-CoV

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The Effect of the Smartphone Dissemination on the

Macro-Marketing Environment

Jacques Picard,

Faculty of Business Administration,

University of Quebec at Montreal

Faculty of Business Administration,

Peres Academic Center, Rehovot.

___________________________________________________________________________________

Abstract

For the last decade, the diffusion of the Smartphone in the world has been phenomenal. A lot

of academic research has been devoted to its addiction effect, its impact on learning, medical

treatment, advertising and store shopping environment. This article aims at looking at its wide-

ranging effect on the macro-marketing environment. It is divided in three parts:

1. The direct competitive impact on sales of products like cameras, alarm clocks, calculators,

watches, notebooks, diaries, regular line phones etc.

2. The Smartphone Applications effect on consumption and use of certain types of products,

like taxis, buses etc. as well as its effect on price competition.

3. The third part considers the indirect beneficial effects on price inflation, and pollution

environment

___________________________________________________________________________

.

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A Tourism Officer’s Competency Model of the Philippines Based on

Tourism Act 2009 and Republic Act 7160

Joreen T. Rocamora,

University of Santo Tomas, Philippines.

E-mail: [email protected]

___________________________________________________________________________________

Abstract

The study focuses on the construction and validation of a competency model for the Tourism

officers in the Philippines. It aims to identify the competency constructs of the profession

aligned with Tourism Act 2009, based from the review several literatures, analysis of

documents and interview. The process is broadened by obtaining consensus from the panel of

experts for competency content validity and exploratory analysis from the result of initial

questionnaire survey in order to come up with a measurement instrument of the competency

model. Moreover, the study aims to assess the acquired competencies of tourism officers

aligned with Tourism Act 2009 as well as to assess the importance of interventions to address

gap of competencies as perceived by local and provincial tourism officers. The study will utilize

Anova, T-test and weighted mean through random sampling. Implications for future research

and program enhancement will be discussed.

_____________________________________________________________________

Key Words: tourism, destination management, competency, tourism officer

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A Study on the Perception of Tourists Regarding Infrastructure

Facilities & Services provided in Pobitora Wildlife Sanctuary, Assam

Kirtika Uzir,

Research Scholar

Dept. of Business Administration

Gauhati University, Assam

Email: [email protected]

Abstract

Tourism in India is one of the fastest growing industries. Tourism currently accounts for 6% of

India’s GDP. Wildlife tourism is a sector which is attracting large number of tourists from all

over the world. India is dotted as one of the popular wildlife destinations among the tourists.

India has more than 80 national parks, 441 wildlife sanctuaries, 23 tiger reserves. With five

national parks, two of which are designated World Natural Heritage Sites by UNESCO, and

several wildlife and bird sanctuaries, Assam is a blessed land for wildlife enthusiasts. The

present research paper makes an attempt to analyze the status of wildlife tourism in Pobitora

Wildlife sanctuary of Assam. Pobitora is situated in the Morigaon district of Assam which is 30

km from Guwahati. Pobitora is mainly famous for its great Indian One-horned rhinoceros.

Besides rhinoceros, the other animals are leopard, wild boar, Barking deer, wild buffalo etc.

Assam’s Pobitora Wildlife Sanctuary is also home to more than 2000 migratory birds and

various reptiles and is an Important Bird Area. In spite of the tremendous tourism potential,

wildlife tourism has not picked momentum in Pobitora wildlife sanctuary. Therefore in this

paper an attempt has been made to identify the existing infrastructure facilities and services in

the Pobitora Wildlife Sanctuary of Assam by considering the perception of visiting tourists and

offer suggestions in the light of findings in order to bring out necessary changes in the present

scenario and close the existing loopholes. In this study primary data has been collected by

interviewing the tourists, local residents and authorities of the sanctuary and through personal

visits. Secondary data has been collected through various sources. An analysis of various

bottlenecks which is hindering the progress of tourism industry in the sanctuary has been made

and an attempt has been made to suggest means to rejuvenate the tourism industry in Pobitora

Wildlife Sanctuary.

___________________________________________________________________________

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Marketing of Religious Tourism; a Case Study on Ambubachi Mela

Kamakhya Temple, Assam

Anirban Sarma,

Dept. of Business Administration

Gauhati University, Assam.

Email: [email protected]

__________________________________________________________________________________

Abstract

India has been one among the highly spiritual place on earth. Every year millions of people

from around the world travel to India seeking penance and salvation, this is leading to booming

religious tourism in India. The religious tourism has been currently recognized as the fastest

growing tourism industry. A continued increase in this tourism sector has been able to draw

the attention towards development of marketing perspectives nationally and internationally.

The Kamakhya temple is considered as one of the celebrated religious centers of the world. The

Kamakhya temple is situated at the top of the Nilachala hill in Guwahati city of Assam, India.

A major attraction for tourists is the Ambubachi Mela which is an annual festival held at the

temple during monsoon season. Millions of tourists throng to Kamakhya temple from different

states of India and even from abroad to celebrate this four day festival. This paper mainly

attempts at:

1. Assessing the present state of tourism scenario during Ambubachi Mela at Kamakhya

temple.

2. Indentifying religious tourism and marketing strategies that contributes to increase the

attractiveness of tourists during the mela.

The study is based on different primary and secondary data, information from board of trustees

of Kamakhya temple and Assam Tourism Development Corporation has been taken. An attempt

has been adopted to formulate some effective conclusion for development of marketing

perspectives of religious tourism in Assam.

__________________________________________________________________________

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Estimating the Willingness to Pay for Safety of Camping Participants

Using a Double Bounded Dichotomous Choice Contingent Valuation

Method

Young-Jun, Kim,

Dept. Convention and Exhibition Management,

Ph.D student, Kyung Hee University, S. Korea.

E-mail: [email protected]

Jong-Hyun, Lee,

Dept. Convention and Exhibition Management,

M.S student, Kyung Hee University, S. Korea.

E-mail: [email protected]

Sung-Bin, Lee,

Dept. Convention and Exhibition Management,

M.S student, Kyung Hee University, S. Korea.

E-mail: [email protected]

_____________________________________________________________________

Abstract

Recently, camping has become a public interest in South Korea. Many camping-related

media contents are now broadcasting on TV. Consequently, not only campsites near the city

are full of people over the weekend, but also CAMPNIC (camping + picnic), which enjoys

camping during the nighttime in town, is popular form of leisure behaviors during the week.

The rapid growth in campers causes huge side effects: destroying the local environment, fire

accidents, creating traffic jams, etc. Among them, safety issues for camping sites such as

enhancing protection fence and using non-flammable materials are considered to be very

important. However, these solutions lead to an increase in camp site fees. Therefore, there is

a need for research on whether camping participants think that investment in safety is necessary

in camp site.

With this practical importance, the purpose of this study to understand campers’ opinion on

‘Safe-camping’ and to estimate the willingness to pay for safety of camping participants by

using a double bounded dichotomous choice (DB-DC) contingent valuation method (CVM).

CVM is a method to estimate the economic value of a service through the concept of willingness

to pay based on a hypothetical situation. In this method, survey respondents are asked to

indicate whether or not they are willing to pay (WTP) a certain price that theoretically connects

to the perceived value of a proposed situation. Thus, the survey respondents in this study were

asked to answer whether or not they are willing to participate in ‘Safe-camping’ even if they

have to pay more than they currently spent.

An on-site survey was conducted of camping participants on Jara-island, Gyeonggi

Province (the local government) in 16th to 18th and 23rd to 25th, October, 2015. Gyeonggi

Province is an appropriate study context in South Korea in that there are a number of campsites

within the area. 786 responses were collected and used in this study. To answer research

questions, this study used descriptive analysis with SPSS statistics and conducted double

bounded dichotomous choice contingent valuation method using R. To examine WTP of ‘Safe-

camping’, this study considered 1st bid amount, 2nd bid amount, safety beliefs, demographic

variables (number of companions, gender, age, income, job and residence), camping frequency,

expense at the region of camping site, expense at out of the region of camping site and re-visit

intension as independent variables.

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First, descriptive statistics analysis was conducted to understand characteristics of

respondents. The proportion of male (69.7%) was higher than that of female (30.3%).

Respondents between the ages of 31 and 50 years represented the majority, accounting for

almost 96.4% of the total respondents. Approximately 97.4% of respondents were come with

companions and most of them were with their families (83.0%). These results seem to be

representative as camping is popular for family-oriented leisure activities. In terms of camping

frequency, slightly most of respondents (79.4%) had camping experience more than 10 times.

The most frequency monthly income level was between 3 million KRW and 4.99 million KRW

(51.7%), followed by over 7 million KRW (7.5%) and between 5 million KRW and 7.99 million

KRW (21.2%). Approximately one-thirds (32.7%) of respondents are working as general office

jobs. Lastly, 53.6% of respondents lived in Gyeonggi Province and 25.6% was from Seoul.

Second, DB-DC CVM was conducted to analyze the relationship between possible

influencing factors (e.g., demographics, camping experiences) and WTP and to estimate

willingness for ‘Safe-camping’. The results indicated that job, gender, income, residence, re-

visit intention and bid amounts are important variables in explaining the WTP for ‘Safe-

camping’. The coefficient of bid amount was negative, which correspond with the basic

assumption of CVM. The WTP of each variable was calculated based on the coefficients of bid

amount and each variable. The WTP per 1 person (Adjusted Truncated Mean) was estimated

to be 36,261 KRW (USD 32). Most of dummy variables for camping frequency showed negative

coefficients; however, gender (male), income (KRW 5 million – 6.99 million) and re-visit

intention showed positive. This means that men who has the higher income level and re-visit

intension for ‘Safe-camping’, WTP would be increased proportionally. As a result, the

willingness to pay for ‘Safe-camping’ per 1 person was approximately KRW 36,261 (approx.

USD 32). Taking into account the total number of camping teams (550, the number of

participants was approximately 2,000), the overall value of ‘Safe-camping’ was KRW

72,522,000 (approx. USD 64,000). Additional analyses revealed that the willingness to pay for

‘Safe-camping’ is much higher than the money that campers spent for ‘camping’ at this moment

(KRW 30,000 per team, KRW 16,500,000 total).

The results of this study provides several implications. First, re-visit intention was lower

for camping even camping experiences were higher, there was no difference in WTP for ‘Safe-

camping’. Second, married respondents indicated a higher willingness for ‘Safe-camping’.

Thus, camp site providers need to design a safe program and build diverse safety-support

facilities for family camping participants. Lastly, this study attempted to find camping

participants’ desire for ‘Safe-camping’ and estimate amount of WTP for ‘Safe-camping’. This

result would be beneficial for both camp site providers and campers in ways to create more

economic value as well as provide safer camping opportunities

___________________________________________________________________________

Keywords: Safe Camping, Contingent valuation method, Willingness to pay

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The Influence of Festival Service Quality that Utilized

Non-Connected Material and Satisfaction on Behavior

Intention-Focused on Seoul Bamdokkaebi Night Market 2018

HYUNG-WOO CHUNG

Dept. Convention and Exhibition Management,

M.S student, Kyung Hee University, S. Korea.

E-mail: [email protected]

DA-HYE JUNG

Dept. Convention and Exhibition Management,

M.S student, Kyung Hee University, S. Korea.

E-mail: [email protected]

DONG-HAN, KIM,

College of Hotel and Tourism Management,

Research Professor, Kyung Hee University, S. Korea.

E-mail: [email protected]

___________________________________________________________________________

Abstract

After 1995, Korean government pushed implementation of the local autonomy system with

will. Opening festival was recognized as one of the most efficient way of accompanying

economic (job creation in the Region, overcoming low season, increasing tax revenue) ·cultural

social ripple effects. Because of this reason, opening festival has been widely used as a part of

a strategy to promote economic development and development of their region in various

regions. As a result, the number of festivals has significantly increased. Among those festival

which has been rapidly developed in qualitative growth, festival which utilized non-connected

material has been constituted one axis of such a surging number. Festival which utilized non-

connected material contributed in not only qualitative growth, but also qualitative

development. Among all the festival that holed in Korea, the government (the Ministry of

Culture, Sports and Tourism) has been selecting outstanding festivals as the Culture and

Tourism Festival, per years. Through complete enumeration of the Culture and Tourism

Festival in 2013 to 2017, the number of festival which utilized non-connected material has been

increased, which means that the importance of studying festival which utilized non-connected

material is also significantly increased. That is why this study focused on festival which utilized

non-connected material.

The main purpose of study is to investigate the relationship among service quality, behavior

intention and satisfaction. For achieving the purpose of this study, data was collected from the

260 visitor of Seoul Bamdokkaebi Night Market 2018(April 27-April 28). Among the 260

questionnaires, only 235 were selected as valid samples. The result was as follows: First,

festival service quality factors (Food, Contents of the festival, Amenity and shopping) had

significant influence on visitor’s satisfaction. Second, festival service quality factors (Contents

of the festival, Shopping) had significant influence on visitor’s behavior Intention. Third,

Visitor’s satisfaction had significant influence on visitor’s behavior Intention. Last, Visitor’s

satisfaction carry out mediating effect between service quality and behavior Intention.

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Based on the result of this study, this festival seems to have attractiveness toward potential

visitor and competitiveness to be able to keep it sustainable developed. And, since this research

show what service qualities are insufficient to satisfy visitor’s need, it can suggest not only

practical but also academic implications

___________________________________________________________________________

Key Words: Non-connected material, Festival service quality, Behavior intention, Mediating

effect, Satisfaction

JEL Classification: C 19, G13, G 14

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Tell Me a Story! Antecedents to Purchase of Handloom

Products in India

Payal Trivedi,

Research Scholar,

MICA, India.

E-mail: [email protected]

Falguni Vasavada Oza,

Faculty of Marketing,

MICA, India.

E-mail: [email protected]

Jay Trivedi,

Faculty of Marketing,

MICA, India.

E-mail: [email protected] _____________________________________________________________________

Abstract

This paper aims to evaluate a theoretical model incorporating the constructs; story marketing,

a region of origin, and attitude as antecedents of consumers’ purchase intentions for Indian

handloom products. It also helps to understand the role of perceived value as a moderating

variable on consumers’ attitude in forming consumers’ intentions to purchase Indian handloom

products. The questionnaire has been developed by using the preexisting scales and the primary

data has been collected from 500 respondents by using the survey method. The data has been

analysed by using structure equation modeling. As a part of findings, the paper offers a model

to study the antecedents of consumers’ purchase intentions of handloom products and it will

help us to know what makes consumers to buy the cultural products in the realm of Indian

handlooms. From the industry perspective the findings of the research will assist marketing

managers and suppliers to formulate the positioning strategies and message framing about the

cultural products in general.

___________________________________________________________________________

Key Words: Antecedents, Cultural products; Purchase; Purchase intentions; conceptual

framework

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Do Israeli Educational Radio Curricula Cultivate Knowledge, Skills,

Creativity And Integration in the Professional Media?

Tal Laor,

Ariel University, Israel.

Email: [email protected]

[email protected]

_____________________________________________________________________

Abstract

Educational radio stations broadcast from academic institutions such as schools of

communication and in the context of communication courses and syllabus. The students operate

educational radio stations as set down by university curricula and teaching methods, with the

avowed purpose of training students, and giving them practical experience in the radio and

communication fields, along with theoretical instruction.

This research project has investigated whether teaching methods used in educational radio

contribute to student instruction and whether these methods result in the enriching of student

experience and has also taken a closer look at which aspects of their university studies are most

beneficial.

To answer these questions, we have used a mixed method approach, which includes quantitative

and qualitative research. We have analysed the vision of schools of communication and their

encoded syllabuses, to determine which courses the schools were commonly offering, and which

pedagogical methods used had the most significance and the greatest impact. We interviewed

several groups: lecturers, students, and graduates of all academic programs in educational

radio. In addition, a survey was also distributed to prominent media personalities.

We found out that students have often undergone a process that has changed their perception

of media demand and has developed their critical powers of observation. We also found that

students acquire abilities, and many practical skills and knowledge of the communication

world, and that educational radio provides students with optimal and highly positive conditions

for the development of motivation, for self-fulfilment, and for self-expression, through the

development of original content and creativity. In addition, educational radio has come to

represent a significant learning process for deepening the student’s experience, making

educational radio a most producing training ground for the integration of students into

professional media.

___________________________________________________________________________

Key Words: Educational radio, Students, Practical experience, Higher Education,

Educational media

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Beyond the Four Macro-Skills in Second/Foreign Language

Education: Promoting Thinking Skills and Creativity through

Language Arts

Art Tsang,

The Chinese University of Hong Kong,

Email: [email protected]

__________________________________________________________________________________

Abstract

Since the revival of language arts (or, somewhat synonymously, literature) in the foreign

language classroom circa the late 1980s, there has been increasing attention, scholarly

discussion and research on this topic. A number of scholars and teachers have advocated the

use of language arts for multifarious reasons among which the promotion of creativity and

thinking skills are particularly pertinent and imperative to the present epoch of globalization,

twenty-first century skills, and whole-person development. In this conference presentation, I

first discuss how the four macro-skills in second/foreign language education, namely, reading,

writing, speaking and listening, are insufficient in equipping learners of this day and age. I then

expound on how language arts can be capitalized on in the second/foreign language classroom

to facilitate learners’ development in cognitive dimensions, which are not only complementary

to the four language skills, but also vital in a holistic education.

__________________________________________________________________________

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A Text-Mining Approach to the Analysis of E-Learning Experience

Sodam Kim,

Graduate School of Information,

Yonsei University, South Korea.

E-mail: [email protected]

Hee-Woong Kim,

Graduate School of Information,

Yonsei University, South Korea.

E-mail: [email protected]

___________________________________________________________________________

Extended Abstract

Advances in information and communication technologies have brought us many changes.

Technologies have removed barriers of time and space. This leads us to chance of sharing

knowledge anytime anywhere. E-learning refers to a course delivered completely online is not

a new concept in educational fields. Even in the field of business, training employees through

the educational technology tools is regarded an important factor to improve their performance.

E-learning is a departure from the traditional approach such as cramming method of teaching.

Especially, the combination with social network services, real-time interaction systems, and

online forum could attract and motivate learners to participate an E-learning course. One of

popular trend in e-learning is MOOCs - Massive Online Open Courses. MOOCs provides

learning opportunities of high quality education for whoever wants to learn all over the world.

This primarily stem from professionals’ needing and wanting to upskill. In various industries,

e-learning is considered as a valuable tool for companies as well. More than 70% of companies

assumed that e-learning is vital for their long-term strategy.

However, despite the growing use of e-learning, key success factors for e-learning have been

revealed nebulously. Many previous researches indicate that e-learning has lower substitution

effect of traditional learning systems, degree of user satisfaction, and it is not cost-effective.

One of common e-learning challenges in the related researches is the lack of learners’

motivation. At the individual level, how to motivate and encourage learners to participate a

course actively is a key issue. Without learners’ active participation, e-learning system cannot

produce a successful outcome. Many of learners enrolled in e-learning courses, but few of them

actually passed. Knowing the mechanism to achieve successful outcomes of e-learning systems

such as high learners’ satisfaction or good grades is essential to say its success. This study

aims to identify key success factors for e-learning to draw up the practicable guidelines for e-

learning system. This study conducts topic modeling as a text-mining method using actual

learners’ reviews on the MOOCs’ courses. By beginning the research from the voice of actual

learners, this study can fill up the lack of previous empirical researches.

Latent dirichlet allocation (LDA) is an example of a topic model. As shown in Figure 1, LDA

allows sets of observations to be explained by unobserved groups that explain why some parts

of the data are similar. Using this method, major issues and hidden structure of e-learning

systems can be discovered from leaners’ experiences embedded in reviews.

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Figure 1: Latent Dirichlet Allocation Topic Model

In order to collect review data, we first focused on the top 50 courses in Class Central.

Class central is a search engine and reviews site for e-learning courses provided in various

MOOC platforms such as Coursera, edX and FutureLearn. Review data were crawled from

September 10 to September 13. As shown in Figure 2, based on the data, we will extract major

factors of e-learning involved in learners’ experiences. With collected review data, we conduct

a preliminary analysis as shown in Table 1.

Figure 2: Procedure for Text-Mining

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Table 1: Preliminary Analysis Results of LDA Topic Modeling

Topic Key Words

1 video, content, quality, clear, screen, image, picture, automation, play, technology

2 audio, voice, sound, quality, pronunciation, clear, expectation, accent, excellent, conten

t

3 teacher, instructor, style, quiz, passion, youtube, test, exam, read, energy

4 educator, question, answer, react, fast, respond, professor, relationship, lecture, tutorial

5 time, spend, break, repeat, wait, function, plan, advantage, money, waste

6 subject, business, class, music, mathematics, python, javascript, history, professional,

marketing

7 beginner, recommend, level, basic, concise, tip, study, student, easy, explanation

8 detail, explanation, certification, skill, master, simple, degree, career, improve, universit

y

9 online, search, download, watch, ipad, tool, cloud, ebook, mac, window

10 material, provide, prepare, file, update, download, error, share, offer, version

This study can provide a thorough understanding of success factors based on e-learning

learners’ experiences. To promote learners’ active participation, what they are talking about

should reflect and be applied in e-learning systems. We also expect that this study can provide

the whole mechanism of e-learning system toward success. Based on the results of this study,

practitioners can draw up the practicable guidelines for e-learning systems.

___________________________________________________________________________

Key Words: E-learning, massive online open courses, online reviews, text-mining, topic

modeling

JEL Classification: D 83, I 20, M 53

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Early Grade Teacher’s Experience in the use of Technology for

Teaching and Learning

Roy Venketsamy,

Faculty of Education,

Department of Early Childhood Education ,

University of Pretoria, South Africa.

E-mail: [email protected]

Candice Wilson,

Faculty of Education,

Department of Early Childhood Education,

University of Pretoria, South Africa.

___________________________________________________________________________

Abstract

The aim of this study was to investigate the experiences of early grade teachers' use of

technology to improve teaching and learning. Technology is expanding rapidly across the

social and economic sectors internationally (Can-Yașar, Inal, Özgün & Kandir, 2012). In the

South African education system, technology has weaved its way into the classroom. The

Department of Basic Education, is supporting schools with digital technology to strengthen

teaching and learning. Educational technology and its implementation has opened up a new

world for learners and teachers. Teachers need to adapt and develop their teaching methods

to accommodate this evolution in learning. Research has shown that learners are constantly

engaging in the use of technology on a daily basis. Teachers need to understand the novel ways

in which learners can harness developing technologies in their efforts to enhance their

learning. For these reasons, it is imperative for teachers to accommodate modern thinking and

to facilitate learner development.

This paper focuses on teachers’ experiences in the use of digital technology to support teaching

and learning. The Technological Pedagogical and Content Knowledge (TPACK) model

developed by (Koehler & Mishra, 2006) provided the theoretical framework. A qualitative study

was undertaken to investigate early grade teachers experience in the use of technology as a

resource in their Grades 1-3 classes.

The findings suggest that early grade teachers are in favour of the use of digital technologies

in their classrooms to support teaching and learning. However, due to various factors, it is not

used and implemented successfully. It is recommended that to

improve the use of digital technologies, teachers must be fully trained and provided with

appropriate resources. Furthermore, continuous support from departmental officials will

strengthen the use of digital technologies and improve learner performance and the quality of

teaching and learning in schools.

___________________________________________________________________________

Key Words: technology teaching learning early grades

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Teaching Improvement Programme at the University of São Paulo

School of Medicine: a 5-years follow-up

Elia Garcia Caldini,

School of Medicine,

University of Sao Paulo, Brazil.

E-mail: [email protected]

Gisela Dantas Macedo,

School of Medicine,

University of Sao Paulo, Brazil.

E-mail: [email protected]

Marcelo Alves Ferreira,

School of Medicine,

University of Sao Paulo, Brazil.

E-mail: [email protected]

___________________________________________________________________________

Abstract

The “Teaching Improvement Programme”(TIProgramme) at the University of Sao Paulo

School of Medicine aims to prepare graduate students in teaching activities at undergraduate

courses. It is designed to give the opportunity for Master and PhD students to develop their

pedagogical skills. The School of Medicine offers 26 Areas of study in its graduate level

allocated in several Departments. The TIProgramme consists of an initial Pedagogical

Preparation (a postgraduate course, lasting at least 45 hours, exploring key issues in learning

and teaching in higher education) followed by a six months Supervised Internship in Teaching.

During this period, the graduate student works with one professor of a Medicine, Speech

Therapy, Physiotherapy or Occupational Therapy course. The TIProgramme is not mandatory

and the students can choose any Department for the Supervised Internship. The University

provides a modest stipend intended to cover transportation and meal expenses during the

Internship. The goal of this study is to analyze the adhesion of Master and PhD level students

to the TIProgramme considering their different Areas of study among other factors. Data of

number and gender of students, origin Area, and Internship department, from the last five years,

were used to achieve this goal. Students from Areas characterized by basic biological research

with transdisciplinary approaches show higher adhesion to the TIProgramme.

___________________________________________________________________________

Key Words: Teacher training, higher education, graduate student, teacher education

programme, pedagogical and practical issues.

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The Role of Drama in Foreign Language Teaching

Bünyamin Celik,

Department of Languages,

Ishik University, Iraq.

E-mail: [email protected]

___________________________________________________________________________________

___

Abstract

This research was conducted to indicate the role of drama in foreign language teaching. Firstly,

the role of drama in general, its place in education and its role and use in foreign language

teaching are given in the study. The study was conducted with 32 students in 2 different classes

at the intermediate level at Ishık University. During the research, the same book and the same

units, namely 4 units of Face2Face Intermediate, Cambridge University Press, was taught to

the students of the control group and also the experimental class according to the annual plan

determined by a lecturer. The students of the Control class were taught according to the

instructions of the teachers' books in the related units of the book, but some subjects in the other

experimental group were taught with drama activities in the units. At the end of the unit, the

Progress Test Results of the course-book were compared. Subsequently, feedback was obtained

from Experimental group students and 6 of them were published in the study without any change

and the results were evaluated accordingly. ___________________________________________________________________________________

Key Words: Drama in Foreign Language Learning, Process Drama, Foreign Language

Teaching

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Project Based Learning in Mathematics Context

Hamdi Serin,

Faculty of education,

Ishik University, Erbil, Iraq.

Email: [email protected]

___________________________________________________________________________________

Abstract

Project based learning (PBL) is a learner-centered instructional method which supports

learning through engaging students in an investigation of a topic worth learning more about.

District from traditional models, project based learning has been designed to create

opportunities for students to explore, gather information and think critically. Students can reap

many benefits from PBL strategy in terms of influencing goal orientation, increasing curiosity

to search, augmenting engagement, promoting mastery of new knowledge, fostering problem-

solving skills, developing critical thinking, enhancing peer learning and improving

communication skills. This paper frames main criteria of PBL and focuses on the influence of

PBL on student achievement in mathematics.

___________________________________________________________________________

Key Words: Project Based Learning, Self-Directed Learning, Motivation, Achievement,

Mathematics