Methodology for Developing a Dynamic Online Marketing Program

presented to   

Traffic + Conversions = $

Key Objectives: • market research • traffic to content • convert leads

Market Research • envision future • develop goals and      action plans• keyword research• buyer personas• content development • promotion planning

Market Research Resources • Google Alerts• Google Keyword Tool• Google Docs• Google Reader • Quantcast• Compete • YouTube Insites for Audience • eHow

Market Research Examples 

Market Research Examples 

Market Research Examples 

Market Research Examples 

Traffic to Content Traffic Sources • drive traffic from "high authority" sitesto squeeze page• opt-in is exchangedfor content• use autorespondersto build lists

Traffic to ContentContent Types •  email• webinars• multimedia• white papers• newsletters• social media• forums

Traffic to Content Examples 

Traffic to Content Examples 

Traffic to Content Examples 

Traffic to Content Examples 

Convert Leads •  marketing automation • segmentation • lead scoring • lead nurturing • metrics and analysis

Convert Leads - Resources • Posterous, Squidoo

o marketing automation• Aweber, Mailchimp

o list segmentation, lead scoring & nurturing• Google Analytics 

o web site metrics

Convert Leads - Resources • Posterous

o marketing automation

Convert Leads - Resources • Mailchimp

o list segmentation, lead scoring & nurturing

Convert LeadsResouces • web site metrics

GBSA Google Analytics Account