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Hershey Bears Fan Overview2015-2016 season

Hershey Bears Fan Ticket Holders are:

• 35-54 years old – Ave. age range of transient & season ticket holders; transient guests are

slightly younger, season ticket holder guests are slightly older

• Reside in Harrisburg, Lancaster, York-Hanover, Lebanon market

• $50K - $99K Annual income– Professional & white collar occupations accounted for 70% of ticket holders

• Majority own home, are married, and have children

• Larger percentage of male ticket holders– Transient ticket holders: 60% male to 40% female – Season ticket holders: 68% male to 32% female

2013-2014 Findings from Transient & Season Ticket Holder study conducted by Air Integrated

Loyal fan base stays connected with Hershey Bears

• Hershey Bears Media Communications Network as of 5/3/16:– 58,913 Facebook Friends– 32.6K Twitter Fans – 12.1K Instagram Followers – 1,720 YouTube Subscribers– 40,000+ Sweetmail Subscribers (e-newsletter)– 672,675 Website visitors from 10/1/15 – 4/25/16– 110,000+ Hershey Bears Mobile APP users

Hershey Bears Game Attendance• 9,790 Average Game Attendance during 2015-2016 regular season

– Giant Center Seating Capacity: 10,500– 688 seats located in the Bud Light Champion’s Club Lounge with private Club Lounge

access and amenities– 40 Suites on suite level (38 Suites under lease agreements; 2 Suite Rentals)– 6,370 Season ticket holders during the 2015-2016 Season (includes full, partial and

flex season tickets)

• #1 in American Hockey League Attendance since 2005-2006 Season– Giant Center is Home of the Hershey Bears– AHL regular season runs Oct-Apr – 38 regular season home games

• Hershey Bears ranked #1 in Eastern Division at end of 2015-2016 regular season

Hershey Bears in the Play-offs!• The excitement continues with Hershey Bears advancing into Round 2

of the Play-offs with Sunday’s win, eliminating the Portland Pirates

Posts above featured on the Hershey Bears website, Facebook and Twitter Pages

Sponsorship Involvement Considerations

Sponsorship Packages include but not limited to:• Brand Visibility: Digital LED Ring, Dashboards, Ice logos, Concourse Signs,

Bathroom Signage, Section Signage, Guest Services/Will Call Windows, Video board Announcements and Zamboni sponsorship

• Interactive Activities: On-site Tabling/Sampling, Video board & Intermission Features

• Promotion Night & Activation Opportunities

• Media Communications: Ads/Spots via Print, Website, TV, Radio

• Hospitality Elements: Tickets, Suite/Catering Room Rentals, Suite Leasing

NOTE: All Sponsorship Packages are customized based on your business’s marketing/partnership objectives

Contact Information

Deborah EllenbergCorporate Partnerships Account Executive

Hershey Entertainment & Resorts300 Park Blvd

Hershey, PA 17033

PHONE: 717-534-8944FAX: 717-534-3165

EMAIL: dlellenberg@hersheypa.com