gc office newsletter no - millward brown · gc office newsletter no.1 . 2 content multi-country...
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GC Office Newsletter No.1
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CONTENT Multi-Country projects 03
Virtual lab projects 07
Over 500k RMB Projects 04
New staff in Mar 11
Summary of online and offline projects 13
SH Firefly Day Activity 19
UKTI & FT Collaborative Event 18
Long service award in 2016 12
HK Team
Firefly Hong Kong team did one multi-country project in March. Revenue is HKD 969,000. Nature of research is to develop future communication route for Ferrero Rocher in Hong Kong, Taiwan and South Korea. We won this is by the Big Idea approach and analysis framework.
Service Team
Salina Cheng Group Director & Head of Qualitative
Simon Chung Associate Account Director
Shirley Wong Research Executive
Project Rock
Multi-country project in March
GC projects commissioned over 500Krmb
SH Team
Bring to Life CAO in China
Firefly Shanghai won 3 large scale projects from Ariston, Lixil and Lincoln. The contract values for Ariston and Lincoln are over 1 million RMB for the qualitative part. The projects for Ariston and Lixil are to help the clients to shape relevant and differentiating brand positioning, which prove that Firefly’s capability to work on more strategic works beyond our stronghold communication type of studies. The recent won of Lincoln project also set a key milestone for Shanghai team to step in gaining more business in auto field.
Service Team
Project Cobra Project Upgrade
Sally Yuan Group Account Director
Jackie Jin Associate Account Director
Coral Zhang Associate Account Director
Stephen Huang Head of Firefly Shanghai
Classic Luo Research Associate
Stephen Huang Head of Firefly Shanghai
Jessie Ye Research Executive
Raphael Zhang Associate Account Director
Caroline Law Account Director
Lu Yue Research Associate
Mancy Lu Research Executive
GC projects commissioned over 500Krmb
BJ Team
Project BMW MKL
Firefly Beijing won a positioning study from BMW. Revenue is RMB719,187. Purpose is develop positioning for their most important model. We won this since we built trust via lots of CDP work and stable service team compared with competitors.
Service Team
Eric Wang Head of Firefly beijing
Catherine Qiu Account Director
Yani Yu Account Manager
Anax wang Research Executive
GC projects commissioned over 500Krmb
HK Team
Firefly Hong Kong team won a Big Idea Study from Ferrero Rocher. Revenue is HKD 969,000. Nature of research is to develop future communication route for Ferrero Rocher in Hong Kong, Taiwan and South Korea. We won this is by the Big Idea approach and analysis framework.
Service Team
Salina Cheng Group Director & Head of Qualitative
Simon Chung Associate Account Director
Shirley Wong Research Executive
Project Rock
GC Virtual lab projects
Sally Yuan Group Account Director
Firefly shanghai team successfully sold 8 Virtual Lab projects, mostly for Unilever.
Jackie Jin Associate Account Director
Jessie Ye Research Executive
Person has experience in Virtual lab
Brooke Song Account Manager
Amy Ai Account Director
Amber Yuan Senior Research Executive
Lara Yao Account Director
Dickson Lam Account Manager
Brand Project Name
Research Nature
Person in charge
Bring to Life CAO in China Usage behavior understanding Sally, Jackie, Brooke
Project gifting Understand gifting habits in China Sally, Brooke
Video evaluation for Magnum Video evaluation for cinema & pre-roll
Sally, Dickson
Project Sirio Gummy U&A Lara, Amber
Project Canon Plus TVC quick optimization before link
Amy
Project POSM Communication test Amy
Mobile Platform Digital Test Database and Learning
Digital-Channel exploration Amy, Dickson
Project Sampling in Campus Campus campaign Brooke, Sally
GC Virtual lab projects in March
Virtual Lab is a proven successful methodology that can help the clients effectively gain real-time feedbacks on certain topics that they feel interested and can be combined with other conventional methodology as an add-on tool for complementing more depths by providing actual and concrete examples, adding more exploration/brainstorming result without the boundary of interview timing/context and even collecting interactive and on-going feedbacks in longer term..
BJ Team
Firefly Beijing team has sold one virtual project for Youku, nature of research is brand positioning. Purpose is to understand consumers’ needs and motivation for using the video information provider. We won this for client are interested in new methodology especially digital solutions, and also the previous cooperate experience with Vermeer in brand positioning projects.
Service Team
GC Virtual lab projects sold in March
Nicole Wang Research Executive
Candice Geng Associate Account Manager
Brand positioning Quali
GZ Team
Firefly Guangzhou team has sold one virtual project for Nestle waters. VL was used as a tool to engage with young mothers and understand their life styles and values then followed by home visit. How to win: Frank introduced VL method to Nestle waters team
Service Team
GC Virtual lab projects sold in March
Lucarse Liang Research Associate
Frank Yan Associate Account Director
Nestle VIP consumer immersion
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New Staff in March
SH
Betty Wan
Join Firefly in 2016/3/28
•Always trying new things, varying from archery to bouldering (rock climbing).
•Appreciating theatre arts , not only watching musicals and dramas but also spending spare time joining as a front/back-stage staff.
• Jogging, hiking and going to a new place for fresh air and new inspiration.
With academic background in Finance and Corporate Communications, I am familiar with data analysis and qualitative narratives.
Though I am new to market research industry, the past experience accumulated in the equity analysis and focus group interview have equipped me with the necessary ability to think critically and learn independently. Therefore, I believe I can be a helpful, fun and diligent colleague to work with.
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Long service award in 2016 S
H
Marcia Cabanes
BJ
Megan Li
Join Firefly in 2011/7/6
Yani Yu
Join Firefly in 2011/6/7 B
J
Join Firefly in 2011/4/2 Congratulations!
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GC Online projects list in March
Office Job Name Client Name Brand Research Nature
Category Project Type Person in Charge
SH Bring to Life CAO in China Ariston Ariston
Communication test
Household Virtual Lab Sally
SH Project Gifting Unilever Lipton Market– U&A study
Tea products Virtual Lab Sally
SH Project Sirio Gummy Study Sirio Sirio U&A Pharmaceutical Virtual Lab Lara
SH Project Canon Plus Unilever Clear Communication test
Personal care Virtual Lab Amy
SH Project MGN Pre-campaign Optimization
Unilever Magnum Communication test
Ice cream Virtual Lab
Sally
SH Project POSM Unilever
Dove Communication test
Hair care Virtual Lab Amy
SH Mobile Platform Digital Test Database and Learning
Unilever Unilever Digital-Channel exploration
Media-online Virtual Lab Amy
SH Project Sampling in Campus Unilever Comfort Campus campaign
Laundry products
Virtual Lab
Sally
BJ Brand positioning Quali Youku Youku Brand positioning
Video Virtual Lab Candice
GZ Nestle VIP consumer immersion Nestle Nestle Market– Trend study
Waters Virtual Lab Frank
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GC Offline projects list in March
Office Job Name Client Name
Brand Research Nature Category Project Type
Person in Charge
SH Bring to Life CAO in China Ariston Ariston Communication test Household FGD Sally
SH Project Sirio Gummy Study Sirio Sirio U&A Pharmaceutical FGD Lara
SH Mobile Platform Digital Test Database and Learning
Unilever Unilever Digital-Channel exploration Media-online IDI Amy
SH Project Cough STB test J&J J&J Communication test Pharmaceutical
FGD Lara
SH Direction of KITKAT flavor development in China
Nestle Nestle KitKat
Market– Trend study Foods FGD Helen
SH Project Mega 3 Pfizer Centrum Communication test Medicine FGD Munling
SH Project Manhattan 2 GSK Bactroban Oinment
Pre-link Medicine Mini FGD
Munling
SH Project Carma III Coca Cola Coca Cola Communication test Beverage FGD Munling
SH Project Cobra LIXIL Water Technology
Cobra Branding positioning/repositioning study
Sanitary product
FGD,IDI Stephen
SH Project Response Stage I Red Daffodil Danone Market– U&A study IMF IDI Jennifer, Lara
SH Project Footcare Bayer US Bayer NA Footcare Ethno, FGD
Jennifer, Raphael
SH Project Down Jacket MB Italy Moncler Branding positioning/repositioning study
Clothes FGD Jackie
SH Project Rain Intel Intel PR/event study PC games Mini FGD
Helen
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GC Offline projects list in March
Office Job Name Client Name
Brand Research Nature Category Project Type
Person in Charge
SH NPL Digital Campaign pre-test
Nestle Nestle Branding – naming test Water FGD Helen
SH Project King Burger King Burger King Communication test Food FGD Marcia
SH Project Protein Mengniu Mengniu Communication test Protein water FGD Lay
SH T5+ STB test project
Intel Intel
Ad pre test Computer FGD,IDI Helen
SH Project Voice Baidu Baidu Consumers/employees - satisfaction study
Internet FGD Stephen
SH 2016 China consumer immersion_Shanghai
Nestle Nestle Market– Trend study Bottled water IHV, Pre-task
Helen
SH Project Everyday Drink Unilever Lipton Product-packaging test Tea products FGD Stephen
SH Nestle Chinese Consumer Understanding
Nestle Nestle Market– Trend study Water Desk research
Dickson
SH Project Adventure AKQA Limited
Volvo Digital-website development Auto IDI Munling
SH NPD Idea Test Phase II Nivea Nivea Product – product concept/ prototype test
Skin care FGD Jen,StephenMunling
SH Sino Taste Instant Coffee Positioning
Sino Taste Sino Taste Branding positioning/repositioning study
Coffee FGD Helen
SH Project IHV in CD Nivea Nivea & Slek
Market– U&A study Skin care/hair care products
IHV Caroline
SH Project Earth Fonterra Anchor Product – product concept/ prototype test
Adult milk FGD Jennifer
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GC Offline projects list in March
Office Job Name Client Name
Brand Research Nature Category Project Type
Person in Charge
SH Online purchase behavior understanding
COFCO Womai
Womai website
Market– U&A study Media-online FGD Caroline/ Catherine
SH Project Delicious Unilever Knorr Communication test/ Product-packaging test
KDST FGD Gerline
BJ BMW F49 ad pre test BMW BMW Ad pre test Auto FGD Eric
BJ Intel Biz PC Refresh Message Develop Study
Intel Intel image Idea development IT Workshop IDI
Eric, Candice
BJ Intel Biz PC refresh message development study stage II
Intel Intel image Idea development IT Workshop
Eric, Candice
BJ Shell Rimula Light Truck Driver Qualitative Study
Shell Shell U&A and communication Engine oil FGD Maple
BJ MYSN Round 4 Study RB Manyan Shuning
Ad test Medicine FGD Kahlen
BJ ADW Culture code research in China
RB
Durex Consumer insight Condom Workshop Kahlen
BJ 360 mobile guard study 360 360 mobile guards
U&A and branding Mobile APP FGD Kahlen
BJ Gaming Experience Store Design Qualitative Study
Intel Dota Consumer understanding and product test
Computer game
FGD Eric , JC Chen
BJ NPL Digital Campaign pre-test
Nestle Nestle pure water
Per-link Pure water FGD Catherine
BJ TouTiao Brand Awareness Study
JinRi TouTiao
JinRi TouTiao
U&A and communication Mobile APP FGD Maple
BJ T5+ STB test project Intel Intel Ad pre test Computer
FGD Eric, Candice
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GC Offline projects list in March
Office Job Name Client Name
Brand Research Nature Category Project Type
Person in Charge
BJ Project Protein Mengniu Mengniu Communication test Protein water FGD Eric
BJ 2016 BMW Brand Campaign Advertising Pre-test Study
BMW BMW Ad pre test Auto FGD Maple
GZ Direction of KITKAT flavor development
Nestle Nestle KitKat
Market– Trend study Foods FGD Frank
GZ Nestle VIP consumer immersion
Nestle Nestle Market– Trend study Waters IHV Frank
GZ Instant coffee market entry with Vermeer
Sino Taste Sino Taste Branding positioning/repositioning study
Coffee FGD Frank
GZ UL Online FGD with Discuss.io
Unilever DISCUSS.IO Market– Trend study Drink IHV Frank
HK Project Rock Ferrero Ferrero Rocher
Big Idea Study Chocolate FGD Salina, Simon
HK Project KB Pre-Link SG Ferrero KB Pre-link Food and Beverage
FGD Simon, Shirley
HK Project Halo 2.0 Part II Friesland Campina
Dutch Lady Campaign evaluation Food and Beverage
FGD Salina, Miin
TW Chocolate FGD FF HK Ferrero Big IDeA Snack FGD Joanne
TW Replacement Concept Test FF Westport
Amway Durables Durables FGD Joanne
TW Milk Tea FF SH Lipton Package test RTD FGD Joanne
TW Individual and Group Meal KFC KFC Concept and product test Fast food FGD Joanne
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UKTI & FT Collaborative Event, 5th April, Beijing
Jennifer has been invited to attend GREAT Thought Leadership Dialogue that taking place on 5th April 2016 Beijing. Discussion topic is about Chinese Culture and Globalization. China is one of those civilizations which is very rich in its cultural heritage since the very day of its existence. One of the major positive impacts of globalization on the Chinese culture is that of ethics and economy. The Chinese economy has been one of the most flourishing economies after the world experienced globalization. However, apart from the many positive effects, globalization has also had some negative effects, one of which hits the Chinese nation is that people are adopting western culture as their own and are more inclined to western cultural heritage.
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SH Firefly Day Activity -EMBRACING SPRING FLOWERS
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In SEVEN ROSE
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Our Own BASKET OF SPRING
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