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Outline Simplified Business Model Preparing Data Activity and analyses Measurements General Catalyst (dba MyPoints Offline Services) Conﬁdential

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Outline

Simplified Business Model Preparing Data

Activity and analyses Measurements

General Catalyst (dba MyPoints Offline Services)

Confidential

Receives Basis Point And new account compensation from

Bank

Card Holder earns single points where Visa is

accepted

Revenue is shared with the Fulfillment Center/Travel Agent

GVG

Simplified Business Model

General Catalyst (dba MyPoints Offline Services)

Bank issues a credit card, funding program costs and

program liability

Cardholder can redeem for merchandise from

partners

Co-Branded Credit Card

Confidential

Manipulate Data And Create Reports With Business Objects

General Catalyst (dba MyPoints Offline Services)

Confidential

Travel Visa – Query Redemptions By Segment*

General Catalyst (dba MyPoints Offline Services)

*Cardholder behavior always sparks a peak in redemptions at the beginning of the year

Confidential

Travel Visa – Query Redemptions By % Of Points* Redeemed

General Catalyst (dba MyPoints Offline Services)

*As card holders accrue higher point balances, they redeem for rewards at higher point levels

Confidential

Travel Visa - Segmenting Programs By Cost

General Catalyst (dba MyPoints Offline Services)

Confidential

Travel Visa - Segmenting By Point Redemption Potential

General Catalyst (dba MyPoints Offline Services)

Confidential

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