GAC Corporate Academy

Delivering your learning strategy.

Overview

1. Introducing GCA

2. The GCA Process

3. Alignment with GAC Business Outcomes

Introducing GCA

Introducing GCA

GAC Corporate Academy (GCA) is the corporate learning organisation of the GAC Group with the tagline ‘Delivering your learning strategy’.

GCA was established in response to the Vision X – Global Reach strategy in 2007 – investment in human resource development throughout GAC

GCA has played a central role in building GAC as a learning organisation.

It continues to be a key partner in the development of the Vision Z – Global Performance Strategic Plan.

GCA’s Vision and Mission

Vision• World class

• Supporting VZ-GP strategic objective of creating a learning organisation and developing skilful and motivated people.

• Professional and personal excellence

Mission• Job-based skills

• Business area-specific skills

• Self development techniques

• Using leading-edge technology

• Compelling learning processes

GCA StakeholdersGCA relies on a number of key stakeholders for the success of the courses:

GAC Management (VPRs, VPs)Company ManagersDepartment HeadsGAC EmployeesGLOsSubject Matter ExpertsFacilitators

The GCA Process

The GCA Process

GAC Business Environment

Learning organisation and eLearning theory

GCA Courses

·Induction courses·Business courses·Commercial courses·HR processes·English Language

Course development

process

Leading to

GAC Business Outcomes

CSF 1—Growing no. of satisfied customersCSF2—Good Cash ManagementCSF 3—Continuous development of the QMSCSF 4—Control of the expensesCSF 5—Motivated and trained personnelCSF 6—Viable cost effective business mgtCSF 7— Improve productivity and operational performance

GAC VZ-GP strategic plan and

GAC TIME

Learning Organisation TheoryA learning organisation has the following essential elements:

People continually expand their capacity to create the results they truly desire

Where new and expansive patterns of thinking are nurtured

Where collective aspiration is set free

Where people are continually learning to see the whole togetherPeter Senge, ‘The Fifth Discipline’ (1990)

eLearning & Social ConstructivismSocial constructivism embeds learning in a real-life situation:“… The key idea is that students actively construct their own knowledge: the mind of the student mediates input from the outside world to determine what the student will learn. Learning is active mental work, not passive reception of teaching.” Woolfolk (1993, p. 485)eLearning brings a formalised learning process to participants who do not need to attend a centralised education point. This makes eLearning ideal for social constructivist learning – GAC employees learning alongside their regular jobs.

GAC VZ-GP Strategic PlanVZ-GP is the strategic plan for the GAC Group and is measured by its GAC TIME Critical Success Factors (CSFs).

CSF 5 is to develop ‘Motivated and Trained Personnel’ and this is where GCA fits into the picture.

GCA develops all of its courses in alignment with GAC TIME to ensure clear business outcomes.

The GAC Business Environment

Social Constructivist theory teaches us about the advantages of learning in the context of the work environment.

GCA courses are developed exclusively for the GAC context.

Course need comes from feedback throughout the Group.

Subject Matter Experts from within GAC play a key role in the design of each course.

GCA Courses

Learning Management SystemMost GCA courses are run as either 4-week or 8-week eLearning programmes.

We use the latest in eLearning technology with Moodle as the Learning Management System.

This LMS is:easy to uselearner-basedhighly interactive and builds learning communitiesallows job-specific contexts

Building Learning Communities

GCA Growth

The Courses

The GCA courses fall into the following main categories:

Foundation CoursesBusiness EnglishBusiness OperationsCommercialProfessional Development and LeadershipFinance, Quality and Innovation

Foundation Courses

Designed to equip new joiners and existing employees with:

Introduction to the GAC World: History, Culture, People, Products, GAC TIME, GAC Spirit & Ethics and more

Health, Safety, Security and Environment in GAC

Compliance and Ethics

Business English Courses

Focus on enhanced communication through improved Business Language skills

Global English Programme and Business Communication Competence Testing

Business Operations CoursesFocused on the core business areas of Shipping Agency Operations, Air Freight Operations, Ocean Freight Operations, Oil Tanker Operations, Dry Cargo Operations, LNG.

Based on industry understanding and experience

Developing integrated solutions for GAC customers

Partnership with the NMCI for expert courses in international marine topics eg oil handling.

Commercial CoursesGAC is committed to being a sales-driven organisation.

The Sales Development Programme (FSS, PCR, KAM, GSH) builds skills in:

Stronger business developmentGood customer relationshipsUse of selling tools in the GAC Sales Handbook

Other commercial courses: CRM, ENS

Professional Development & Leadership Courses

Improving the skills of GAC people in:

Personal and Professional Development

Team-Based Leadership

Effective Presentation Skills

Effective Business Writing

Finance, Quality & InnovationThese courses provide a foundation in some of the most important principles of GAC:

GAC Finance Essentials

GAC TIME

GAC Quality Management

Alignment with GAC Business Outcomes

Clear Business Outcomes

Every GCA course has a direct alignment with one or more of the Critical Success Factors that make up the GAC TIME and the VZ-GP Strategic Plan.

As a result, the business outcomes are clear.

CSF Outcomes from GCA Courses

Testimonials

I consider it to be a win/win situation for all parties involved. GCA is providing state-of-the-art eLearning methods throughout the GAC Group, which provide us with motivated, trained and skillful team members who are, in turn, doing good business, making money and having fun.

Patrick Halldén, Group Vice President, Human Resources

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TestimonialsGCA courses give me a deep-rooted confidence about who we are and where we are headed, which clients and other contacts can almost feel in their contacts with me.

I always knew GAC was a great company when I was on the outside but now that I work here I do understand where that sense of pride and confidence I saw in GAC staff I used to meet comes from.

Jarmo Kihlstrom, Manager, International Moving, GAC Qatar (and winner of Best Participant Award at the 2012 GCA Awards)

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TestimonialsFrom my perspective I see double benefits from GCA, firstly the courses are designed to fit into our daily work despite our remoteness to the rest of the GAC World.Secondly the courses expand our knowledge in different areas of the business, which allows us to remain on task in this competitive market we work in.Rodrigo De Marco, Country Manager GAC Brazil

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TestimonialsI really enjoy learning in a group. Everyone contributes, reflects and shares their experience. I think this is the most important factor for GCA’s success. I get far more out of this real life experience than from the text book .

Jimmy Liak, Marketing Manager Shipping Services, GAC Singapore

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