gc.hook mobile
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Hook Mobile, Inc. © 2007
A Platform extending Media to Mobile
SocialMobile
Craig DaltonVP, Business Development
Hook Mobile, Inc. © 2008
3 things about the mobile market I need you to know
1. 85%+ of the market has 12-key feature phones.
2.The majority of the market has a messaging plan, but does NOT have a data plan.
3.The majority of the market has never consumed rich media on their phone and does NOT know how to download anything to their device.
Hook Mobile, Inc. © 2007
A Platform that enables ‘Going Mobile’ for Social Media
Utilizing MMS - within the existing mobile carrier infrastructure, our platform enables rich media (pictures, slide shows, audio and video) to be optimally distributed to mobile handsets regardless of device, carrier, or social networks
Who is Hook Mobile?
Hook Mobile, Inc. © 2008
The Rich Media Opportunity
?
Hook Mobile, Inc. © 2008
The Hook Mobile Platform
•MM7 interfaces/parameters•DRM settings per carrier•Support industry standards•Formatting of SMIL•Device discovery•Carrier guidelines•Transcoding across devices•Managing shortcodes•Carrier approval process•Premium billing•User authentication•Personal settings•Etc.
Social Mobile
Hook Mobile, Inc. © 2008
Why MMS?
MMS is rich media; yet MMS clients are resident in virtually all mass market handsets
MMS is charged as message and does not require a data plan (i.e. addresses the mass market)
Push Messaging awakens devices and users and ‘forces’ interaction vs. pull which requires user initiation. This creates market growth.
Operators have invested billions in MMS infrastructure and need partners to help drive usage
Hook Mobile, Inc. © 2008
The iPhone and other smart phones
We know iPhone users have a data plan, therefore we can deliver content via SMS links to the Safari browser knowing that data charges are not an issue..
We deliver rich media optimized specifically for each devices’ capabilities and end user economics
Hook Mobile, Inc. © 2008
Supported Revenue Models
Subscription- Example: VooZoo Mobile $3.99 per month
- Example: Pic2phone $1.99 per month
One Time Premium Events- Share this photo slide with friends for $.50
Advertising- Ad insertion into MMS or dynamically generated WAP pages
Hook Mobile, Inc. © 2008
What it looks like - Social Media
http://apps.facebook.com/pictophone
Hook Mobile, Inc. © 2008
What it looks like - Social Media
QuickTime™ and a decompressor
are needed to see this picture.
http://apps.facebook.com/voozoo-mobile
Hook Mobile, Inc. © 2008
Where to give it a try:
Facebook: http://apps.facebook.com/voozoo-mobilehttp://apps.facebook.com/pictophone
On deck at AT&T-multimedia storefront
At Under the Radar-SMS <Demos> to 512530 follow instructions-See us in the lobby for full demos
iPhone Users-See me for beta version of MMS client
Contact me:[email protected]