gcis annual report for the financial year 2004-2005

GCIS Annual Report for the Financial Year 2004-20054 November 2005

Presentation to the Portfolio Committee on Communications

Minister in The Presidency, Dr EG Pahad,Debate on GCIS budget in National Assembly

18 June 2004

IntroductionFor government communication, as for all of government, embarking on a new term of government at the beginning of the Second Decade of Freedom ‘cannot mean business as usual. It is a time for more effective and faster implementation’ a time that ‘requires a consolidation and intensification of work in progress, . . . innovation and changes in mindset.’

[PMG note: graphics not included , please email [email protected]]

How GCIS sought to apply this injunction Important advances made in government

communication efforts Enhanced capacity to meet the major

challenges that still lie ahead in our endeavour to make the right of all citizens to information on government policies and actions a reality.


IntroductionGCIS Annual Report sets out in detail:

Key initiatives during the period under review: 2004-05

Some activities undertaken in 2005 within the strategic plan presented in March 2005

Expanding access to information about opportunities democracy has brought

Expansion of infrastructure & systems for access to govt information

New products to reach especially the poor

Attention to capacity & performance of the govt-wide communication system

Introduction

Extending the system & improving performance

Provincial workshops convened - informed development of a framework for communication in the municipal sphere, incl. recommendations for structures, capacity, & an annual communication cycle to interface with provincial and national cycles

Increase public participation

Access to information about local services

Some 220 municipal communicators trained

Local Government

GCIS was charged with this task on its formation


Preparation for the second-generation MPCCs under way

Plans in place to establish MPCCs in 4 districts to meet the First Generation objective: 1 MPCC in each district

Number of MPCCs at end of 2004-05 Financial Year

Target set in 2004 PoA 60

Target achieved end 2004 65

Operational MPCCs 2005 12

TOTAL 77

Research at 18 MPCCs in operation for more than 3 years, to:

Results will be part of input into the annual MPCC evaluation workshop in November 2005.

Improve service delivery Inform the business plan for the programme


Review of MPCC funding options being undertaken with National Treasury and the dplg

Insights gained from a recent study tour to Brazil to learn from their experience in integrated service delivery.

Future perspectives informed by:


An integral part of government communication efforts, along with the 1020 Batho Pele Call centre

A one-stop portal for information about government services, assisting those who help the public with access to information about government services, e.g. MPCCs, CDWs, CBOs and NGOs

Content of the Gateway portal is being translated into all official languages to assist these intermediaries and citizens with direct access to Gateway.


GCIS now has responsibility for the Batho Pele Internet Gateway


Efforts to enhance the capacity and standards of government communication

Second intake of Academy of Government Communication and Marketing completed

Continuing interest amongst communicators to benefit from this initiative

40 communicators from national, provincial and local government and some parastatals enrolled and are awaiting their results

Survey among journalists on their perceptions of govt communication

Survey completed GCIS is studying the report to

see how improvements can be made

Media account of government communications is a balanced one combining recognition of progress with some incisive criticism!

New products and extended platformsProduct innovations


New products and extended platformsExtending the reach of information about opportunities, especially to those with least access to the media


New products and extended platforms

Broadcast on SABC 2 Saturday mornings at 9.30 a.m. Shows real stories of ordinary people who have

accessed and benefited from economic opportunities created by government programmes

Aim to inspire and raise public awareness of opportunities and how they can be accessed

Tender for the update of the publication published Interactions with development finance institutions are

eliciting contributions towards the sustainability of this


Azishe Ke! – Opportunity knocks

New products and extended platforms Launch of Vuk’uzenzele brought

major addition to platforms for communicating information about the opportunities of democracy and how to

access them

Written for all but aimed at those with least access to the media

Distribution of the 1m copies reaching into new areas.

[PMG note: gaphics not included , please email [email protected]]

Back-office for intermediaries Back-office for intermediaries



Research is being done to:

Public response to the TV series and Vuk’uzenzele - letters & calls to 1020 - indicate they are fulfilling a public need for information and communicating the message of partnership between public and government in programmes to create opportunities and fight poverty

inform the efforts to improve quality ensure a match with what the intended

readers expect.



Initiated as a service to the community media sector but increasing uptake of Bua News material by mainstream media

Upswing in utilization of Bua News articles in internet news sites Wider international coverage through partnerships and co-operation

agreements with international or foreign agencies:

Smart News Network International (SNNI) Prensa Latina IRNA Xinhua news agency

GCIS’ participation in international conferences provided opportunities to

highlight the need to enhance the coverage of Africa in international media

and to build relations to promote this.

Contribute to public access to information about govt activities & programmes

Administration

Information technology

Human resource management

Procurement

Financial administration

GCIS continued to pay unremitting attention to effective and efficient support to its core functions:

An unqualified report - without even Emphasis of the Matter - from the Auditor-General, contained in the GCIS Annual Report.

2005/06 Budget R204,149m

MDDA R7,0m

IMC R65,9m

With approval of National Treasury MDDA funds were transferred in a single tranche - quarterly reports to GCIS gave regular accounts of how the funds were being used

Given the size of the IMC allocation it was transferred in quarterly accounts

The 2005/06 budget included a once-off R10m to cater for the Ten Year Celebrations, two State of the Nation Addresses in 2004/05 and the Inauguration of the President

99,8% of the allocated budget was spent as intended, with the 0,2 % under-expenditure related to vacancies arising from staff turnover.

Administration

Administration

MTEF Period 2005/06 2006/07 2007/08

Total 249 130 251 053 261 681

In last years allocation for the MTEF period, the following additions were made to the baseline: R40,0m, R28,5m and R28,0m for the respective years

Additional funds will go towards: Learnership programme E-Gateway Publication in the national telephone directory of contact details

for Information Officers under the Public Access to Information Act Additional personnel and operational costs of communication

officers particularly in local offices 16 Days of Activism campaign Popular government magazine Vuk’uzenzele.

AdministrationEstalishment Funded Unfunded Filled

432 382 50 357

Senior Management

Male Female

60% 40%

People with

disability

GCIS Govt target

2.5% 2%

Total African Coloured Indian White365 74% 8.8% 2.5% 14.7%

Filled posts (31 March 2005) Male Female365 47.9% 52,1%

Total HQ Midtown Regions Parliamentary365 240 118 7

Promoting partnership and participatory democracy

involvement in the work of the IMC

Continuing support for the MDDA

Engagement in the process towards the transformation of the advertising and marketing industry.


The fostering of partnership of all of society in united action around common development goals - a focal theme in the work of GCIS:

Promoting partnership and participatory democracyPast year saw a breakthrough in the process towards transformation:

Overarching Transformation Charter completed with support from a wide spectrum of stakeholders, incl. those recently joining/ rejoining the process e.g. PRISA & SAMRA

Charter meets all requirements of the BBBEE Act and Strategy - aligned to the latest codes Ceremonial signing of the Charter scheduled for 24 November Will be submitted to the Minister of Trade and Industry for gazetting

as a Section 9 Charter Monitoring and Steering Committee will be phased out once a Sector Charter Council has been established.

TRANSFORMATION OF THE Advertising and Marketing Industry


Best-practice guidelines for government procurement of marketing and advertising completed

Should have a positive impact on government’s handling of advertising and marketing bids and in particular on participation by small emerging Black-owned companies.



Two focus weeks each exceeded the previous ones ito number of events

Imbizo campaign reached new heights and has evolved in ways to engage more effectively in promoting solutions to identified problems

Outside formal campaigns direct interaction of imbizo has increasingly become the norm of government communication.

Nov 01 Apr 02 Oct 02 Apr 03 Oct 03 Sep 04 Apr 05

Events 170 300 320 365 410 427 487


The annual international campaign – from 25 November to 10 December - of 16 Days of Activism for No Violence against Women and Children

GCIS is currently contributing to a number of communication campaigns in which the active partnership of all of society is critical to success

More South Africans from all sectors heed the call, strengthening the national movement against woman and child abuse

Additional allocation for the campaign in this year’s GCIS budget being used to boost the communication campaign and extend its reach

Campaign will include a postcard pledge, the white ribbon, an SMS campaign and a Torch of Peace, among others.


Promoting partnership and participatory democracyNEPAD Peer Review of SA

GCIS is working with the DPSA on a communication campaign to maximise the participation of South Africans in the Review:

To create awareness To promote the co-operation among South Africans in

reviewing progress made in the first decade of freedom To identify areas for further improvement To agreeing on a national vision and programme to take

our democracy to new heights.


Promoting partnership and participatory democracy2010 World Cup

Working with the IMC, and in consultation with the 2010 Local Organising Committee and FIFA, first steps have been taken towards a national communication partnership around the hosting of the 2010 World Cup itself, to:

ensure that as a nation we make the most of this unique opportunity for marketing our country

further strengthening national unity and accelerating development.


Promoting partnership and participatory democracyAccelerated and Shared Growth Initiative of South Africa

Major focus of communication for the coming period

Government joining hand with social partners to develop a comprehensive initiative that will raise the range of growth to higher levels, in a manner that benefits all South Africans

Encouraging trends in indicators of the national mood create a positive environment for communication, domestic and international, to explain the initiative and promote partnership for its implementation.

gcis annual report for the financial year 2004-2005

Documents

government services

government policies

annual communication

new term of government

pmg note

secondgeneration mpccs

gateway portal

gcis budget