Understanding Social Media

Communities 2.0 training 9/5/13!

Delivered by GEECS

What is Communities 2.0? •  Digital technology – such as mobile phones, computers

and the internet - is becoming an important part of our everyday lives. However, there are many people who live and work in Wales who are missing out on the benefits of new technology.

•  Communities 2.0 is a Welsh Government project which helps community groups, voluntary organisations and social enterprises in Wales to benefit from technology. We want to break down the barriers to using technology, inspire people, build confidence and create opportunities.

What we’ll cover:

･ The depth and breadth of social media and its drivers ･ What makes a media social and how it differs from traditional media

models ･ The importance of trust, honesty and transparency ･ How it can go wrong and how to react to problems when they arise ･ Best practices, ethics and legislation relating to social media ･ Basic techniques and tools for benchmarking your social media

presence ･ The first steps in creating a social media strategy for your business or

brand ･ Some of the latest services and trends

What we wonʼt cover (Implementation):!"“Getting Started” and specific “How-Toʼs” around popular social platforms e.g. Facebook, Twitter, Flickr, YouTube etc. (a good starting point for this info is here: http://clickconnectdiscover.org/email-and-social-media)""Many of these platform specific questions we can address through ongoing support and training as you are able to gauge what you need and as you develop your practice""

Icebreaker: The Question Web If you had a time machine, which point in the past or future would you go? If your house was on fire, what 3 objects would you try to rescue? If you could talk to any one famous person, dead or alive who would it be & why? Do you have a pet? If not what pet would you like and why? If you had to give up one of your senses, which would it be and why? Name a gift you will never forget What’s your favourite thing to do in the summer? What’s the hardest thing you’ve ever done? Who’s your favourite cartoon character, and why? What’s your life motto?

Social Media (the key is “Social”)

Social Media is a term that has come to represent a collection of digital tools and platforms that allow people to communicate and publish ‘content’ to the web.

Social media consists of activities such as social networking, blogging, video sharing, collaborative working, wikis and social bookmarking.

Principles of Social Media

･ Collaboration & Sharing ･ Conversations through Social Media - creates a

dialogue ･ Driving word of mouth ･ Builds relationships ･ Helps deliver trust ･ Importance of honesty and integrity

Types of Social Media •  Communication forums - including blogs, discussion groups,

newsletter builders •  Collaboration / productivity - including wikis, social bookmarking,

social news, time management, task management •  Multi-media sharing - including photo, video, & audio sharing   Survey tools – opinion gathering   Online mapping tools & location - to communicate information

around place. •  Entertainment, including games, virtual worlds etc •  Engagement measures – to measure effectiveness

Social Media does not begin & end with Facebook!

Content is King The functionality exists.

It’s how you use it that matters.

Your job is to create engaging content to use on the platforms. ‘Storytelling’ techniques enable you to undertake marketing work, without ‘marketing’!

Further insights: http://www.contentmarketinginstitute.com/2012/10/create-powerful-content-marketing-stories/

Participatory Media “...is media of, by, and for the people where for the first time the producers,

editors and consumers of information are the same.” http://paramedia.org

Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where–” said Alice. “Then it doesn’t matter which way you go,” said the Cat.

Where do you want to go...

People - who is your audience

Objectives - what do you want to achieve

Strategy - how will you achieve

Technology - which tools will help you

Where do you want to go...

Concerns & legalities Here weʼll discuss how social media can go wrong and how to react to problems when they arise… We’ll also take a quick look at the kind of terms & conditions, disclaimers & policies you may need to consider developing "

Twitter,"Tumblr, Wordpress, Blogger, n0tice,"Mailchimp,"Dropbox, Box, Google Drive,"Netvibes, Tweet Deck, Pocket, Flipboard, Feedly"Facebook, Linked-in, Google+"YouTube, Vimeo, Vine "Flickr, Instagram, GifNinja"Foursquare,"Pinterest, Diigo, "Scribd, Slideshare, ISSUU"Prezi,"Survey Monkey,"Bitly, Google Analytics…. "

Where do you want to go...Brands

Blog / Website

Push and Pull Save yourself some effort!

Blog / Website

Twitter

Facebook

Twitter Facebook

News / Info News / Info

Where next..

Build it and they may well not come. Build relationships and they probably will. The most important thing to remember when working with technology is that you are building a human system, not a machine. You can solve information problems and help people organise things, but unless people are connected emotionally to your tools, they won’t make full use of them The technology skills can be brought in when they’re needed; the success of your project relies more on how you explain and communicate it.

Where next..

Stop asking is it work and start asking is it working Set up and support a team of potential content providers as social reporters Make it a single idea to start with e.g. an environmental project do the research – get involved in SNS and blogs where people are more than willing to share practice. Find a project near you. Talk to the people involved – they're usually more than happy to help.

Remember •  Be curious – the more you look the more you learn •  Be patient – these things take time •  Multiple channels mean multiple conversations •  Think before you speak! NEVER write anything on

a social account you wouldn’t say out loud in a room of people. Text the private stuff.

•  Manners and Etiquette (eg. Crediting sources, don’t flood others’ timelines, DON’T SHOUT!!!)

Any Questions? Evaluation

Further information: www.getcaerphillyonline.org.uk Adalton@glam.ac.uk

Please help us improve the session by providing feedback here: http://www.getcaerphillyonline.org.uk/testimonials/

Resources • www.getcaerphillyonline.org.uk • www.Communities2point0.org.uk • http://geecsresources.tumblr.com/ • http://www.socialbysocial.com/content/download • http://www.cluetrain.com • http://gnatgnat.com/2010/05/rework-cheat-sheet/