gcp venice

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Good Case Practice AIESEC Venezia 2012

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GCP Venice MOVE Sumer

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Page 1: GCP Venice

Good Case Practice

AIESEC Venezia 2012

Page 2: GCP Venice

Context

•We created since end of February LC2LC cooperations with clear projects for each country

•Because lessons were done, no physical promo inside the University/ Campus was possible

• All the physical promo was moved to places where students went: bars (Uni&Libraries), pubs, cinemas, youth centres, emailed all students through Uni with projects to apply for

Page 3: GCP Venice

Promo

• Physical promo – was based on the paper plane idea ( had the partners, countries, OPS date on them)

•ATTRACTION - launched a contest to win free internship

•INNOVATION – covered the city with PAPER PLANEs (that had on it the countries with Projects, contest explanation, date of info events & date on it and the date of the OPS)

Page 4: GCP Venice

Market segmentation

Faculties:

• Languages

• Economics

• Political Science

(all years of study for GCDP) *Cooperations setting to offer JUST the 4 projects for the TARGET above (look at the flyer in the slide below)

Page 5: GCP Venice

Promo Material folded into a paper plane

Page 6: GCP Venice

OGX structure

4 PMs: 3 PMs (Ca’ Foscari) + 1 PM (Padua Uni), each with 6/7 people teams = > more than 30 members working just in OGX, all new members

LC structure was changed to support reaching the goal: • VP OGX: strategy development, cooperation management, Tracking PMs & Timeline overview • Coordinator OGX: PM education & strategy implementation • PMs: fast operational project delivery

Page 7: GCP Venice

SELECTION

• 1° Round of Selection: info event + questionnaie with 5 Qs => call for interview only the ones who are aligned with GCDP programme

* a challenge was the high number of applicants

• 2° Round of Selection : individual interview + allocation in the cooperation that were set (ask at the end of interview)

*make clear it is a serious process and whoever doesn’t respect DDLs is out, since you have to respect cooperations timeline.

Page 8: GCP Venice

How to make

RAISING & MATCHING faster than ever?

• Create COUNTRIES Ra&Ma Days - all people that are going in Brazil are going to Raised on Monday & after directly contact Brazil to MATCH them in a maximum of 2 days

• Your EPs can buy their tickets in advance &really get prepare for their internship

*The fastest you make it the less problems you will have in EPs disappearing, problems with cooperations, EPs complaining about the professionalism of the process

Page 9: GCP Venice

Timeline Overview

•Planning

•Preparation

•Start of promo

February & March

Project Delivery

April &May

Realization June &

July

Page 10: GCP Venice

Timeline

February

• Strategy creation

• Cooperations setting

• TLP election

March

• TMP election

• PROMO started (airplanes contest unique message of the LC)

• Internal R&R campaigns for members (reach team goal get a free internship)

April

• PROMOTE x 1000000000

• EP Selection

• Raise EPs

• Match EPs

• at the end of the month unique OPS

May

• RAISE & MATCH before CN2

• Solve eventual cooperations problems

• Solve eventual visa problems

June & July

• REALIZATIONs & EP management

• TMP goes on GCDP

• Study for exams

Page 11: GCP Venice

OPS

• Unique OPS for everyone

• The DAY was transmitted to the EP during selection (one month before it happened)

• Promoted as an INTERNATIONAL DAY CONFERENCE

• LC partners from abroad present online to explain & promote their TNs

Page 12: GCP Venice

Results

70 TNs reserved through cooperations

*around 10 TNs/country

450 Applications collected

88 EPs Raised

• 64 GCDP

• 24 GIP (even if there was no focus)

Page 13: GCP Venice

Challenges

• Processesing so many applications in a fast way

• The timeline was really short

• More than 20 forms were not Raised because of not reliable cooperations

• Problems with VISA’s for India

Page 14: GCP Venice

What made the DIFFERANCE

• Cooperations set from the begining

• Innovation in promotion : The airplane contest

• Innovation in the selection process

• Promoting directly projects

• Promoting just ONE CLEAR MESSAGE

• Allocation of Eps in the cooperations since selection

• OPS delivery involving the LC partners

Page 15: GCP Venice

We did it! So can you!