gcpl

Godrej Consumer Products Ltd

BUY

- 1 - Monday 13thFeb, 2012

This document is for private circulation, and must be read in conjunction with the disclaimer on the last page.

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Target Price `589 CMP `443 FY14 PE 15.1x

Index Details We initiate coverage on Godrej Consumer Products Ltd (GCPL) as a BUY with a Price Objective of `588.7 (target 20x FY14 EPS) over a period of 21-24 months representing a potential upside of ~32.9%. At CMP of `443, the stock is trading at 18.1x and 15.1x its estimated earnings for FY13 and FY14, respectively. Driven by global acquisitions of Darling Group (Africa) & Cosmetica Nacional (Latin America) and strong growth of the Indian household insecticides business, we expect GCPL’s consolidated revenues to grow at 28.4% CAGR over the forecasted period FY12-FY14. In our opinion, our estimates are conservative and we expect a substantial re-rating of the price earnings (PE) multiple. Currently, the discount to peers is a mispricing which should narrow as the acquisitions start delivering.

Segment leadership and strong growth prospects of geographies to boost revenue and profitability

In Domestic market, GCPL not only has presence in high growth categories (Household Insecticides~25% 2 year CAGR) but also enjoys leadership status in the product categories of Hair Colors, Hair Extensions and Household Insecticides (barring for Soaps). In addition, GCPL’s dominant presence in the high growth markets of Africa, Indonesia and LatAm further boosts the growth prospects. We expect consolidated revenues to reach `7,711 crore (CAGR of 28.4%) on the back

of organic growth and acquisitions.

Domestic business to be the mainstay of operations

With the acquisition of household insecticides business, GCPL has not only diversified its revenues but also scaled up its domestic business. We expect revenues of household insecticides and soaps to grow at ~25.2% CAGR and ~18% CAGR respectively over the forecasted period FY12-14 on the back of disruptive innovations, synergies arising from integration of both businesses and focused marketing initiatives. Also, hair care business is expected to grow at ~16.2% CAGR over the forecasted period. Overall the domestic business revenues are expected to grow at ~17.6% CAGR to `3,820.9 crore in FY14 from `2,351.2 crore in FY11.

International business to drive growth

The hallmark of GCPL’s acquisitions is the fact that through these acquisitions it has achieved market dominance in all categories. Having consolidated all the overseas acquisitions, we expect GCPL, through its management expertise and cross pollination of products, to significantly grow these businesses in the medium to long term.

Sensex 17,773

Nifty 5,390

BSE 100 9,310

Industry

Scrip Details

Mkt Cap (` cr) 14,379

BVPS (`) 56.5

O/s Shares (Cr) 32.4

Avg Vol (Lac) 0.8

52 Wk H/L 463/339

Div Yield (%) 1.0

FVPS (`) 1

Shareholding Pattern

Shareholders %

Promoters 67.3

DIIs 2.4

FIIs 19.9

Public 10.4

Total 100

GCPL vs. Sensex

Key Financials (` in Cr)

Y/E Mar Net

Revenue EBITDA PAT EPS

EPS Growth (%)

RONW (%)

ROCE (%)

P/E (X) EV/ EBITDA(X)

2011 3,646.1 643.8 514.7 15.1 35.0 29.8 19.1 29.2 26.3

2012E 4,846.1 931.4 826.9* 24.3 60.9 34.9 20.2 18.1 18.2

2013E 6,206.1 1,190.6 834.3 24.5 0.8 27.6 21.2 18.0 14.2

2014E 7,711.4 1,488.8 1,001.6 29.4 20.0 26.1 20.3 15.0 11.4

*Includes exceptional income of `200.2 crore (`175.2 crore on Kiwi sales and `25 crore on Brylcreem sales)

- 2 - Monday 13th

Feb, 2012


Accordingly, we expect the international business revenues to grow at ~43.6% CAGR to `3,890 crore by FY14.

Immense Product/Technology synergies amongst geographies

backed by disruptive innovations to provide an edge against peers

We expect cross-pollination of a large number of products across the different markets in which the company has a presence (e.g. potential launch of HIT magic paper in India). This is a major leverage that GCPL can draw on from its wide global offering. We expect many potential product synergies to play out over the next 2-3 years and add further scale to GCPL’s operations.

Valuation

We initiate coverage on Godrej Consumer Products Ltd (GCPL) as a BUY with a Price Objective of `588.7 (target 20x FY14 EPS) over a period of 21-24 months representing

a potential upside of ~32.9%. At CMP of `443, the stock is trading at 18.1x and 15.1x its estimated earnings for FY13 and FY14, respectively. We have valued the stock at ~31.5% discount to Hindustan Unilever Ltd’s valuation of 29.2x FY13 EPS (as per Ventura estimates). Driven by global acquisitions of Darling Group in Africa and Cosmetica Nacional in Latin America and strong growth of the Indian household insecticides business, we expect GCPL’s consolidated revenues to grow at ~28.4% CAGR over the forecasted period FY12-FY14. In our opinion, our estimates are conservative and we expect a substantial re-rating of the price earnings (PE) multiple.

- 3 - Monday 13th

Feb, 2012


Company Background Godrej Consumer Products Limited (GCPL),the flagship company of Godrej Group earlier operated in two categories - soaps and hair colors till FY09. Post FY09, GCPL overhauled its business as per a new “3 X 3” strategy that involves having a presence in three categories across three continents. The household insecticides business (which was earlier a joint venture between another Godrej group company and Sara Lee) was merged into GCPL. GCPL manufactures and distributes personal wash, home care and hair care products in India and internationally (1/3

rd of revenues come from international operations).

The company also has a strong emerging presence in markets outside India. With the acquisition of Keyline Brands in the United Kingdom, Rapidol, Kinky Group, Tura, Darling Group in Africa and Issue Group, Argencos, Cosmetica Nacional in Latin America, GCPL is best placed to benefit from presence across these emerging markets. As part of increasing its global footprint, the company has also acquired Megasari Group, a leading household care company in Indonesia.

GCPL’s Brand Portfolio

Source: GCPL, Ventura Research Estimates

Godrej Consumer Products Ltd (GCPL)

Domestic Operations (Segments)

Home Care

BRANDS:

- Good Knight

- HIT

- Jet

- Ezee

- Godtej Dish Wash

- Genteel

Hair Care

BRANDS:

- Godrej Expert

- Renew

- Colour Sof t

- Nupur

- Kesh Kala

- Kali Mehandi

- Anoop Hair Oil

Personal Wash

BRANDS:

- Cinthol

- Godrej Protekt

- Godrej No.1

- Godrej Fairglow

- Godrej Vigil

- Shikakai

- Swatik

International Operations (Regions)

Africa

Acquisitions

- Rapidol (July 06)

- Kinky Group (Apr 08)

- Tura (Mar 10)

- Darling Group (Jun 11)

BRANDS:

- Inecto

- Sof lene

- Others

Indonesia

Acquisitions

- MegasariMakmur Group (May 10)

BRANDS:

- HIT

- Stella

- Fogo

- Others

LatAm

Acquisitions

- Issue Group (May 10)

- Argencos (June 10)

- CosmeticaNacional (Jan 12)

BRANDS

- Consell

- Denney

- Issue

- Roby

- Illicit

- U2

- Pamela Grant

UK

Acquisitions

- Keyline Brands (Oct 05)

BRANDS:

- Cuticura

- Nulon

- Aapri

- Erasmic

- 4 - Monday 13th

Feb, 2012


Key Investment Highlights

Segment leadership and strong growth prospects across geographies to boost revenues and profitability

Barring for soaps, in the product categories of Hair Colors, Hair Extensions and Household Insecticides, GCPL enjoys leadership status. The reformulated 3x3 growth strategy has enabled the company to consolidate its product portfolio and market dominance and more than double its revenues from `1,396.6 crore in FY09 to `3,646.1 crore in FY11.We expect the company to

continue to maintain this pace of growth over FY14. Accordingly, revenues are expected to reach `7,711 crore (CAGR of 28.4%) by FY14on the back of organic growth and acquisitions.

Focused geographies to experience higher growth going forward Increasing affluence and demographic trends of the markets in which GCPL operates are experiencing significantly higher growth than global markets and GCPL with its market dominance in these geographies is best placed to benefit from this.

World V/s Countries having GCPL’s presence

Source: IMF, Ventura Research Estimates

-15.0

-10.0

-5.0

0.0

5.0

10.0

15.0

2000 2002 2004 2006 2008 2010 2012

Real GDP Growth (%)

World South Africa UK

India Indonesia Argentina

Estimated

GCPL’s current market share


28%35%

17%

0%

6%

12%

18%

24%

30%

36%

42%

Africa Indonesia LatAM

Market Share - International

Revenue and Profitability trend GCPL’s current market share

Source: GCPL, Ventura Research Estimates Source: GCPL, Ventura Research Estimates

2,044

3,6464,846

6,206

7,711

20.1%

17.7%19.2% 19.2% 19.3%

16.6%

14.1%

17.7%

14.5%

14.3%

0%

5%

10%

15%

20%

25%

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

FY10 FY11 FY12E FY13E FY14E

In R

s. C

rore

Revenues EBITDA Margin PAT Margin

39.7%

10.1%

28.7%

0%

6%

12%

18%

24%

30%

36%

42%

Home Care - Home Insecticides

Personal Wash -Soaps

Hair care - Hair Colors

- 5 - Monday 13th

Feb, 2012


India Business – to be the mainstay of operations Post merger of the household insecticide (HI) business with GCPL, the domestic revenues of GCPL have led to a significant transformation towards a stronger market position in the domestic market. During FY09-11, GCPL has doubled its domestic revenue from `1,088.2 crore in FY09

to `2,395.16 crore. We believe that GCPL has depicted a strong fundamental shift in domestic mix as well as expansion in its scale and expect domestic business revenues to grow at 17.6% CAGR to `3,820.9 crore by FY14.

Household insecticides business acquisition provides a shot in the arm besides helping diversify revenue mix

Acquisition of the high growth household insecticide (HI) business from Godrej - Sara Lee, has not only significantly enhanced revenues but also helped diversify the revenue mix. Currently, GCPL has a market share of ~39.2% and we expect GCPL to further boost its market share through disruptive innovations (Magic paper to be introduced in India in the medium term), new product offerings and leverage of its distribution network.

Diversification of revenues Increased scale of domestic business


29.3% 35.4%

33.8%34.2%

16.5%15.9%

20.4% 14.5%

0%

20%

40%

60%

80%

100%

FY11 FY14E

Home Care Personal Wash Hair care Others

0

500

1000

1500

2000

2500

3000

FY07 FY08 FY09 FY10 FY11

Net Sales

Acquired 51% of HI Business

Acquired 100% of HI Business

Domestic business revenue trajectory


1,239

2,3512,804

3,2733,821

0

500

1000

1500

2000

2500

3000

3500

4000

4500


Rs. in crore

- 6 - Monday 13th

Feb, 2012


Revenues from this segment are expected to grow at a CAGR of 25.2% to `1,352 crore in FY14 from `688.2 crore in FY11. Household Insecticides (HI) Market to experience steady growth The `2,500 crore HI market is characterized by low penetration, stiff entry barriers and highly

fragmented nature of competition. Also, not much competition from foreign majors is expected as global majors SC Johnson and Reckitt Benckiser have their presence in this market since decades. The HI market (20%+ CAGR) is characterized by high growth of the aerosols whereas the traditional coils category has the highest market share.

Household Insecticides business revenue trajectory


688.2862.1

1,079.8

1,352.1

0

200

400

600

800

1000

1200

1400

1600

FY11 FY12E FY13E FY14E

Rs. in crore

GCPL consistently gaining market share Household Insecticides - growth rates for GCPL


32%

33%

35.5%

39.2%

0% 20% 40% 60%

FY08

FY09

FY10

FY11

Home Insecticides

20%

28%

38%

24%

17%

39%

29%

30%

25%

25% 25%

0%

7%

14%

21%

28%

35%

42%

- 7 - Monday 13th

Feb, 2012


Soap business witnessing growth on the back of increased focus and synergistic benefits arising from the merger GCPL’s soap business over the period FY07-11 have grown at CAGR of 12% to `796 crore in

FY11 despite a slack trend prevalent in the industry on the back of strong brand creations and healthy mix of re-launches and marketing initiatives. The soap business of GCPL is expected to maintain its growth rate aided by successful efforts of the management at introducing new high value products through segmentation, leveraging benefits of the established distribution network of HI business, growing market, prudent RM sourcing and price hikes. Going forward, we expect the revenues to grow from `796 crore in FY11 to `1,306 crore in FY14 i.e. growth of ~18%

CAGR aided heavily by volume growth.

Soaps - growth rates for GCPL Soaps business revenue trajectory


27% 28%

12%

-6%

-10% -10%

6%

13%

17%

32%

31%

24%

16% 14%

-15%

-8%

-1%

6%

13%

20%

27%

34%

828.4 795.9

988.51,141.7

1,306.1

0

200

400

600

800

1000

1200

1400


Rs. in crore

Household Insecticides market segmentation


8.6% 9.6% 10.1%

51.5% 50.2% 49.6%

32.7% 33.2% 33.0%

7.2% 7.0% 7.3%

0%

20%

40%

60%

80%

100%

FY08 FY09 FY10

Aerosols Coils Electrics Others

GCPL’s Home care business product portfolio


- 8 - Monday 13th

Feb, 2012


Hair Colors Business – Growth on the back of re-launches and innovation GCPL is a dominant player in the hair colour segment with ~29% market share. Over the past 3 years, this business has grown at a CAGR of ~14% to `388 crore led by new product launches and successful marketing initiative. Strong growth was led by several product re-launches under the Expert brand. Nupur mehendi continues to gain strong market share and now appears along with Godrej Expert in the Hair color category. Going forward, we believe that GCPL will continue to maintain leadership position and we expect this business to grow at a CAGR of ~16.2% to `608.3 crore by FY14 led by innovations, new product introductions and re-launches of existing products.

Top leaders in the segment


10.1%

45.0%

8.1%

9.1%

GCPL HUL

Wipro Consumer Care Reckitt Benckiser

GCPL’s Personal wash business product portfolio


Hair Colors – growth rates for GCPL


20%

48%

17%14%

4%

20%

9%

18% 19%15%

9%

16% 16% 16%

0%

10%

20%

30%

40%

50%

60%

Hair Colors business revenue trajectory


357.8 388.2450.9

523.7608.3

0

100

200

300

400

500

600

700


Rs. in crore

- 9 - Monday 13th

Feb, 2012


International Business – Skewed towards Emerging Market

To fast track its global ambitions, GCPL has undertaken a series of judicious acquisitions overseas in its existing lines of business which have not only provided it with market dominance in the geographies of LatAm, Africa and Indonesia but has also inherited an impressive portfolio which can be leveraged across these markets. Moreover, GCPL’s acquisitions in the overseas markets have been funded by low cost overseas debt costing sub 4%, making these acquisitions EPS accretive. Over the medium term we expect the international business to be the growth driver and we expect revenues to grow at ~43.6% CAGR to `3,890 crore by FY14.

GCPL’s Personal wash business product portfolio


International business revenue trajectory


1,312.6

2,041.7

2,933.0

3,890.5

0

500

1000

1500

2000

2500

3000

3500

4000

4500


TotalRs. in crore

- 10 - Monday 13th

Feb, 2012


Series of foreign acquisitions by GCPL in past 2 years

Indonesia business – growth momentum to continue on the back of strong market growth and new product launches

Megasari with a 25% market share continues to dominate the HI segment which has been growing at20%+ over CY07-10. The successful launch of 'Hit magic paper' (an innovative paper format repellent) coupled with the launch of HIT extra power electric mosquito repellant have further boosted revenues. Penetration of the non-coil insecticides is below 30% in Indonesia, which presents a large growth potential. Apart from HI, Megasari is also the market leader in air-care and wipes business. We expect Megasari’s revenues to grow at 22% CAGR to `1,215

crore by FY14 driven by innovations and distribution network leverage.

Brand Year Country Category Amt

(Rs cr)

Megasari 2010 Indonesia Insecticides, air-care, cleaning, wipes, instant food

1,200

Sara Lee Stake

2010 US NA 1,055

Tura 2010 Nigeria Medicated soaps, creams

Issue Group 2010 Argentina Hair colors, shampoo, skin-care, mosquito repellant

230**

Argencos 2010 Argentina Hair color, styling, shampoo -

Darling Group 2011 Senegal Hair extension products 900*

Cometica Nacional

2012 Chile Cosmetics 190

*estimated

**GCPL paid `230 crore for both Issue Group and Argencos

Source: Industry Sources

Location wise revenue contribution


Indonesia51%

Africa21%

LatAm16%

UK13%

Indonesia Africa LatAm UK

FY11

Indonesia31%

Africa46%

LatAm16%

UK7%

Indonesia Africa LatAm UK

FY14E

- 11 - Monday 13th

Feb, 2012


Darling Group acquisition game changer for GCPL’s African presence Acquisition of the Darling group’s business has changed the landscape of operation in Africa for GCPL. Not only will GCPL have access to a range of products in the hair care space besides a pan African presence, but would be complementary to its existing Kinky range of products and would further help lower costs significantly through benefits of backward integration. GCPL’s Africa business is all set to witness the next level of synergies through expanding distribution and introducing new categories in these markets. We expect revenues from the African business to grow at ~20%+ over the forecasted period to `1,794 crore in FY14 on the back of strong distribution network and cross selling products between African operations.

Megasari operates in a growth segment Indonesia business revenue trajectory


98125

150180

0

30

60

90

120

150

180

210

CY07 CY08 CY09 CY10

US$ mn

Indonesian home insecticide market

669.4816.7

996.4

1,215.6

0

200

400

600

800

1000

1200

1400


Rs. in crore

Megasari Product Portfolio


- 12 - Monday 13th

Feb, 2012


Companies acquired in Africa

Company Name Acquired in Comments

Rapidol Jul-06 Market leader in ethnic hair color market in South Africa

Continues to grow strongly cementing its market leadership position

Kinky Apr-08

Product portfolio consists of hair braids, hair pieces, wigs and wefted pieces and hair accessories

Launched Kinky's 'Store within a Store' concept and set up the hub in Nairobi, Kenya

Tura Mar-10

Household name in African market and leading personal care company

Product portfolio consists of soaps, moisturizing lotions and skin toning creams

Darling Group Jun-11

Market leader in hair extensions with presence in 14 countries across Africa

25-30% estimated market share in hair extensions across Africa (incl. Kinky)


Darling Group’s Pan – African presence

Source: Ventura Research Estimates

- 13 - Monday 13th

Feb, 2012


Darling group acquisition – a game changer for GCPLs African ambitions

We believe the strong share positions that the group brands enjoy will further accelerate GCPL’s trajectory of sustainable profitable growth in the region. The acquisition is attractive given the group’s strong distribution network and presence in an estimated market size of US$1 bn +. The lack of MNC presence and large organized players makes for a relatively benign competitive environment. The group has seen 15% revenue CAGR over the past five years. The company has posted revenue of ~ `1,000 crore in CY10 with no debt on books and is highly profitable having an

EBITDA margin of over 20%.

Darling Group Acquisition – Key Highlights

Key Highlights

Market leader in hair extensions in 14 countries across Africa

25-30% estimated market share in hair extensions across Africa (incl. Kinky)

Key Brands: Darling and Amigos

Product portfolio consists of braids, weave ons, wigs, human hair, curls and other hair care products

Historical focus on retail chains

Reported $200 mn revenues in CY2010 with CAGR ~15% in last five years Source: GCPL, Ventura Research Estimates

The Phases of Darling Group acquisition (Transaction Overview)

Phase Period Description

I 2-3

mths

GCPL will take 51% stake in Darling Holdings which currently owns companies accounting for 45% of the total turnover of Darling group.

II 12

mths Darling Holdings will acquire 70% of turnover of the Darling group

III 24

mths Darling Holdings will acquire 100% of turnover of the Darling group while still continuing to hold 51% stake

IV 3-5 yrs GCPL has option to buy remaining 49% stake in Darling Holdings at a pre-determined P/E multiple


We believe that recently acquired stake of 51% in Darling group is an important linchpin and GCPL will look to build Darling brand into one of the largest personal care brands across Africa. In addition, significant value add is expected on account of integration of the Kinky brands and Darling group pan African reach.

Strong Synergies to follow on the back of backward integration

Darling Kinky

Focused on retail chains 70% of revenue through own stores

Leader in the mass and mass premium segments

More focus on the higher value segments

Fully backward integrated right to the backend into the raw material research

Not backward integrated

Operational synergy leading to improved profitability in Kinky


- 14 - Monday 13th

Feb, 2012


This acquisition will help not only to provide backward integration benefits for its Kinky product portfolio (leading to expansion in margins from Q4FY12 onwards) but also provide a ready market to its earlier acquisitions of Rapidol and Tura. We expect African business revenues to grow by ~20%+ over the forecasted period to `1,794 crore in FY14 on the back of strong

distribution network and cross selling of products across the African operations.

Latin America Business – to grow on the back of new launches and leveraged distribution network

Having entered the Latin American market in FY11, GCPL holds ~17% market share on the back of the acquisition of two businesses: Issue and Argencos. The hair colorant market in Argentina is estimated to be around USD 200 million growing at CAGR of 22% over the last two-three years. Thus, the merger is expected to realize significant purchase and distribution synergies. Besides this, acquisition of Cosmetica Nacional (a Chilean company) in January 2012 will facilitate GCPL to exploit synergies of scale between its Argentina business and Cosmetica (Chilean market).

We expect LatAm business to grow by ~22%+ over the forecasted period to `621 crore by FY14

primarily driven by exploring wide distribution synergies and cross selling of products. Moreover, we expect the margins to improve on account of favorable revenue mix (acquisition of Cosmetica Nacional having ~20% EBITDA margins).

Africa business revenue trajectory


269.1

776.5

1,195.2

1,794.2

0

200

400

600

800

1000

1200

1400

1600

1800

2000


Rs. in crore

Brand portfolio of African companies


LatAm business revenue trajectory


203.5252.3

515.7

621.2

10.0%9.0%

11.4%

11.3%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

0

100

200

300

400

500

600

700


Rs. in crore

Brand portfolio of companies


- 15 - Monday 13th

Feb, 2012


LatAm business - acquisition of 60% stake in Cosmetica Nacional Founded in 1979 by Fernando Garcia, Cosmetica Nacional is a Chilean hair color and cosmetics company, enjoying market leadership positions in Chile and Panama in the hair colourant category with strong heritage brand such as Ilicit and U2 (volume share ~33% and value share ~28%). The company also has a strong presence in the color cosmetics segment - Pamela Grant (second largest brand in the colour cosmetics market with value and volume share of ~16%). Key Transaction Highlights

The Cosmetica Nacional business had revenues of $36 mn in CY11 and an EBITDA of $7.3 mn. GCPL plans to purchase a 60% stake in Cosmetica Nacional for an equity value of $38 mn with option to acquire 100% ownership through a combination of call and put options in a 3-5 year period.

Significant product / technological synergies amongst geographies backed by disruptive innovations to facilitate growth opportunities

The global brand portfolio of GCPL is a significant intangible which would help foster future growth of the company once all the operations across geographies are integrated and stream lined. Cross-pollination of its brands across markets would, in our opinion, be the future growth driver for GCPL.

Acquisition of the Darling business can be viewed as a critical building block in achieving GCPL’s Africa aspirations. This is especially true for the household insecticides segment that has similar products across markets and needs minimal change in formulation or packaging.

Probable synergies / cross country launches

Country Possible synergies that would realize if -

India

Megasari, Indonesia innovated by launching paper format repellant- 'HIT Magic Paper' in Household Insecticide category. It burns for 3 minutes and has residual efficacy upto 8 hours. The product, which is a low cost solution mass product, could be a game changer in the category.

Indonesia

GCPL will introduce powder hair colors and insecticide coils

Argentina

GCPL will introduce powder hair colors and insecticides

Africa GCPL will introduce ethnic hair colors, hair extensions and household insecticides across all geographies of Africa


- 16 - Monday 13th

Feb, 2012


Key Concerns

Vulnerability to price spikes in raw material costs

GCPL has witnessed a sharp increase in raw material prices in recent months which also remain a concern going ahead. However, efficient working capital management, sound sourcing policy, cost reduction measures and calibrated price hikes have helped GCPL to mitigate inflationary risks and should help GCPL sustain its operating margins over the medium term.

Raw Material price trends

Raw Material Outlook

Caustic Soda price trend Palm Oil price trend


0

200

400

600

800

1000

1200

1400

1600

1800

Jun-08 Feb-09 Oct-09 Jun-10 Feb-11 Oct-11

In IN

R/M

T

0

10000

20000

30000

40000

50000

60000

Feb-06 Feb-07 Feb-08 Feb-09 Feb-10 Feb-11

INR

/MT

Name Status Outlook

Caustic Soda

Demand has been high throughout last year while supply has faced crunches on account of lower salt supply from Gujarat. Excess monsoon last year did have considerable affect on the salt production last year.

We see the prices marginally increasing this year primarily on account of increasing demand and sharp increases in the prices of industrial salt, a key input for manufacturing caustic soda.

Linear Alkyl

Benzene (LAB)

Basic LAB prices in the domestic market are ruling at around `110-115 a kg.

Raw material for LAB - kerosene and benzene prices have been rising following high crude prices. Benzene and Kerosene is expected to follow crude’s footprints which is the feedstock for benzene and kerosene.

HDPE

Indian demand of polymers touched 10-12 million tons in 2010. The industry demand was at 12.4 million tons in 2010-11, making Indiathe third largest consumer after US and China. Prices have been more or less stable despite fluctuations in crude prices.

Prices to remain stable with marginal uptrend as increasing supply/capacities in Middle East are likely to curb price increases.

Palm Oil

Poor crop leading to supply shortage for past 2 years alongwith link to crude oil movement led to substantial increase in palm oil price. However, production has rebounded this year and prices dropped.

Palm oil prices are expected to rise in international market in coming months on account of likely tightening of the demand-supply situation and domestic prices are expected to mimic this trend as almost half of the demand is met through imports.

Source: CMIE, Ventura Research Estimates

- 17 - Monday 13th

Feb, 2012


Changing consumer preferences and intense competition can impact business growth and profitability

In addition to the constantly evolving consumer preferences and cut throat competition from global majors, GCPL has to be fleet footed to cater to the rapidly changing demands of the market besides competing with the global majors on pricing, innovation, and availability. In our view GCPL is well embedded within the consumer products space and is equal to, if not better than competition in its understanding of the changing preferences and should be able to withstand competition.

Infrastructural Bottlenecks

Power costs in India are very high and they contribute substantially to cost of goods sold and they are 3-4 times of optimal costs. To compound this problem is the poor transportation and roadways infrastructure. Many of the villages have poor infrastructural connectivity, so the amount of time it takes for the harvest to be transported to the FMCG manufacturers is unpredictable, and results in substantial spoilage of the goods. Sharp rise in the cost of development of infrastructure coupled with bureaucratic wrangles with respect to land acquisition further delay development of road and rail infrastructure, thereby increasing the associated costs.

- 18 - Monday 13th

Feb, 2012


Financial Performance(Consolidated)

Domestic sales rose 19.9% YoY driven by 31%, 9% and 30% respective sales growth for soaps, hair colors and household insecticide (HI) during Q3FY12. Volume growth stood at ~20%, ~4-5% and ~25% respectively for soaps, hair colors and HI.

Overseas revenues registered organic growth of 30% yoy to `567 crore. Indonesia (Megasari)

posting a healthy performance with 35% sales growth (~20% adjusted for currency, +17-18% volume growth) and EBITDA margins of 20.6% (+190 bps YoY, +120bp QoQ) led by favorable product mix and good performance of new launches. Latin American operations posted 29% sales growth (~20% adjusted for currency) and EBITDA margins of 9%. Africa region posted revenues of `186 crore with inclusion of Darling. EBITDA margins came in quite strong at 31%

driven by good festive season sales, favorable mix on hair extensions, and low ad expenses. Europe (Keyline) registered 43% YoY sales growth (~25% adjusted for currency) and 6% EBITDA margin.

Quarterly Financial Performance (Rs in crore)

Particulars Q3FY12 Q3FY11 FY11 FY10

Net Sales 1,344.1 988.8 3,646.1 2,043.7

Growth % 35.9

78.4

Total Expenditure 1,095.8 835.2 3,002.3 1,633.9

EBDITA 255.0 159.2 643.8 409.8

EBDITA Margin % 19.0 16.1 17.7 20.1

Depreciation 17.1 12.1 49.9 23.6

EBIT (EX OI) 237.9 147.1 593.9 386.2

Other Income 6.8 5.6 69.8 44.8

EBIT 267.5 160.6 663.7 431.0

Margin % 19.9 16.2 18.2 21.0

Interest 28.7 13.3 51.9 11.1

Exceptional items 0.0 2.0 0.0 0.0

PBT 238.8 147.3 611.8 419.9

Margin % 17.8 14.9 16.8 20.5

Provision for Tax 55.5 28.5 130.2 80.3

PAT 183.3 118.8 481.6 339.6

PAT Margin (%) 13.6 12.0 13.2 16.6


Recent Developments

GCPL acquired 60% stake in Cosmetica Nacional (Chilean company) for $38 mn. With sales of $36mn and EBITDA margin of ~20%, Cosmetica Nacional has grown over ~15% in recent past. Acquisition is to be funded by low cost overseas debt.

GCPL shall raise `685 crore from Temasek at `410 per share diluting 5.2% of equity. The

management attributes an equity raise to tone down leverage as it looks at a maximum debt equity mix of 1:1.

- 19 - Monday 13th

Feb, 2012


Financial Outlook

On the back of recent acquisitions, successful innovations & product launches and geographical diversification, we expect revenues to grow at a CAGR of 28.4% to `7,711.4 crore over the forecast period of FY12-14. Moreover, we expect significant cost and revenue synergies in the domestic and international business over the next 2 to 4 years. Consequently, we expect EBITDA margin (excl OI) to be maintained ~19% over the forecasted period amidst volatile raw material prices.

Valuation

We initiate coverage on Godrej Consumer Products Ltd (GCPL) as a BUY with a Price Objective of `588.7 (target 20x FY14 EPS) over a period of 21-24 months representing a potential upside

of ~32.9%. At CMP of`443, the stock is trading at 18.1x and 15.1x its estimated earnings for

FY13and FY14, respectively. We have valued the stock at ~31.5% discount to Hindustan Unilever Ltd’s valuation of 29.2x FY13 EPS (as per Ventura estimates). Driven by global acquisitions of Darling Group in Africa and Cosmetica Nacional in Latin America and strong growth of the Indian household insecticides business, we expect GCPL’s consolidated revenues to grow at ~28.4% CAGR over the forecasted period FY12-FY14. In our opinion, our estimates are conservative and we expect a substantial re-rating of the price earnings (PE) multiple. Currently, the discount to peers is a mispricing which should narrow as the acquisitions start delivering.

GCPL’s Outlook


20.1%

17.7%

19.2% 19.2% 19.3%

2,043.7

3,646.14,846.1

6,206.1

7,711.4

16.0%

16.5%

17.0%

17.5%

18.0%

18.5%

19.0%

19.5%

20.0%

20.5%

0

1000

2000

3000

4000

5000

6000

7000

8000

9000


Rs in Crore

Net Revenue (LHS) EBIDTA Margin (RHS)

- 20 - Monday 13th

Feb, 2012


One year forward PE relative to HUL One year forward PE discount relative to HUL

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0

50.0

Jan-03 Jan-05 Jan-07 Jan-09 Jan-11

PE

(x

)

GCPL HUL

-80%

-60%

-40%

-20%

0%

20%

40%


Source: Ventura Research Estimates Source: Ventura Research Estimates

Peer Comparison

Source: *Ventura Research Estimates, Bloomberg Estimates

Earnings

Growth (%)

FY12E FY13E FY12E FY13E FY12E FY13E FY11-13E

GCPL* 20.9 16.1 5.4 4.3 33.5 26.7 27.8

Marico* 26.5 21.7 7.4 5.7 28.1 26.3 19.4

Dabur 26.5 22.1 10.1 8.1 42.1 40.1 18.3

Emami 21.3 17.7 6.8 5.5 34.8 35.0 19.3

HUL* 36.2 31.7 25.4 19.0 70.0 59.9 15.1

Zydus Wellness 20.5 16.7 7.8 6.1 42.9 39.7 21.3

ITC 25.9 22.0 8.5 7.6 34.4 36.3 19.2

P&G 31.2 22.2 8.2 6.9 24.3 29.2 28.2

Bajaj Corp* 12.7 10.2 3.2 2.7 25.7 26.8 30.6

Britannia Ind 30.6 24.3 12.2 9.6 41.4 48.0 34.3

GSK Consumers 25.9 21.9 8.2 6.8 34.7 34.3 30.3

Colgate Palmolive 31.7 27.4 30.9 26.3 105.5 103.9 9.3

Nestle 43.8 36.0 31.8 23.5 93.7 84.2 35.9

P/E P/B ROECompany Name

- 21 - Monday 13th

Feb, 2012


One year forward PE

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0


PE

(x)

GCPL Avg P/E


- 22 - Monday 13th

Feb, 2012


P/E bands


P/B bands


EV/EBIDTA bands


0

100

200

300

400

500

600

700

800

900

1000

Mar-02 Mar-04 Mar-06 Mar-08 Mar-10 Mar-12

CMP 13X 19X 25X 31X 37X

0

200

400

600

800

1000

1200

1400

Mar-02 Mar-04 Mar-06 Mar-08 Mar-10 Mar-12

CMP 5X 6.5X 8X 9.5X 11X

0

5000

10000

15000

20000

25000

30000

35000

Apr-06 Apr-08 Apr-10 Apr-12

EV 12X 15X 18X 21X 24X

- 23 - Monday 13th

Feb, 2012


Financials and Projections

Y/E March, Fig in Rs. Cr FY 2011 FY 2012e FY 2013e FY 2014e Y/E March, Fig in Rs. Cr FY 2011 FY 2012e FY 2013e FY 2014e

Profit & Loss Statement Per Share Data (Rs)

Net Sales 3646.1 4846.1 6206.1 7711.4 EPS 15.1 24.3 24.5 29.4

% Chg. 178.4 32.9 28.1 24.3 Cash EPS 16.6 25.5 26.4 31.6

Total Expenditure 3002.3 3914.7 5015.5 6222.6 DPS 4.5 4.5 4.5 4.5

% Chg. 183.8 30.4 28.1 24.1 Book Value 50.7 69.6 88.7 112.7

EBDITA 643.8 931.4 1190.6 1488.8 Capital, Liquidity, Returns Ratio

EBDITA Margin % 17.7 19.2 19.2 19.3 Debt / Equity (x) 1.2 1.1 1.0 1.0

Other Income 69.8 92.8 118.8 115.7 Current Ratio (x) 1.7 2.1 2.5 2.9

PBDIT 713.6 1024.2 1309.4 1604.5 ROE (%) 29.8 34.9 27.6 26.1

Depreciation 49.9 41.0 62.8 72.2 ROCE (%) 19.1 20.2 21.2 20.3

Interest 51.9 70.6 81.6 103.5 Dividend Yield (%) 1.0 1.0 1.0 1.0

Exceptional items 33.1 200.2 0.0 0.0 Valuation Ratio (x)

PBT 644.9 1112.7 1165.0 1428.8 P/E 29.3 18.2 18.1 15.1

Tax Provisions 130.2 255.9 268.0 328.6 P/BV 8.7 6.4 5.0 3.9

Minority Interest 0.0 29.9 62.8 98.5 EV/Sales 4.7 3.5 2.7 2.2

Reported PAT 514.7 826.9 834.3 1001.6 EV/EBIDTA 26.4 18.3 14.3 11.4

PAT Margin (%) 14.1 17.1 13.4 13.0 Efficiency Ratio (x)

Raw Materials / Sales (%) 49.2 50.0 50.0 50.0 Inventory (days) 44.0 47.0 48.0 49.0

Manpower cost / Sales (%) 7.5 7.0 7.0 7.0 Debtors (days) 38.4 42.0 42.0 42.0

Tax Rate (%) 20.2 23.0 23.0 23.0 Creditors (days) 84.6 82.0 81.0 81.0

Balance Sheet Cash Flow statement

Share Capital 32.4 34.0 34.0 34.0 Profit After Tax 514.7 856.8 897.1 1100.1

Reserves & Surplus 1692.8 2334.4 2983.4 3799.8 Depreciation 49.9 41.0 62.8 72.2

Minority Interest 0.0 85.7 148.5 247.0 Working Capital Changes (373.2) (95.5) (20.9) (41.7)

Total Loans 2005.4 2605.3 3017.4 3833.8 Others (116.8) (185.3) (186.3) (225.1)

Deferred Tax Liability 0.0 0.0 0.0 0.0 Operating Cash Flow 206.1 873.0 1020.6 1234.2

Total Liabilities 3730.6 5059.4 6183.4 7914.6 Capital Expenditure (2,415.1) (656.1) (503.9) (562.8)

Gross Block 3455.2 4111.3 4425.1 4988.0 Change in Investment 0.0 (74.5) 0.0 0.0

Less: Acc. Depreciation 377.5 418.5 481.2 553.4 Cash Flow from Investing -2364.3 -730.6 -503.9 -562.8

Net Block 3077.7 3692.8 3943.9 4434.5 Proceeds from equity issue 522.8 0.0 685.0 0.0

Capital Work in Progress 15.4 0.0 0.0 0.0 Increase/(Decrease) in Loans 1760.5 599.8 -82.8 816.3

Investments 0.0 74.5 74.5 74.5 Dividend and DDT -163.1 -153.1 -153.1 -153.1

Net Current Assets 638.9 1296.3 2169.2 3409.8 Cash Flow from Financing 2237.5 343.9 335.3 527.5

Deferred Tax Assets (1.4) (4.1) (4.1) (4.1) Net Change in Cash 79.3 486.3 852.0 1198.9

Misc Expenses 0.0 0.0 0.0 0.0 Opening Cash Balance 51.0 16.8 81.3 149.5

Total Assets 3730.6 5059.6 6183.5 7914.7 Closing Cash Balance 226.9 713.2 1565.2 2764.1

Ventura Securities Limited Corporate Office: C-112/116, Bldg No. 1, Kailash Industrial Complex, Park Site, Vikhroli (W), Mumbai – 400079 This report is neither an offer nor a solicitation to purchase or sell securities. The information and views expressed herein are believed to be reliable, but no responsibility (or liability) is accepted for errors of fact or opinion. Writers and contributors may be trading in or have positions in the securities mentioned in their articles. Neither Ventura Securities Limited nor any of the contributors accepts any liability arising out of the above information/articles. Reproduction in whole or in part without written permission is prohibited. This report is for private circulation.

gcpl

Business

crore cagr

domestic business revenues

international business

hair care business

fy14 pe

period fy12fy14

x fy14 eps

domestic market