GCSE Business Studies

Unit 1Introduction to Small Businesses

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1.2 Showing Enterprise

Objectives and Outcomes

• To understand the role of creative thinking in business enterprise.

• To apply creative thinking to aid problem solving

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What is creativity?GC

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How does this apply to business?GC

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Thinking Creatively

• Most of the time creative thinking just happens. It’s a natural response to new situations and problems.

• However, there are different techniques that can be used to stimulate thinking. This is Deliberate Creativity.

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Do you think on the left or the right?

• Let’s start by working out how you think.

• Complete the quiz in your booklets.

• Add up the number of A answers and B answers that you selected.

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Left Brained• You are said to be more logical, analytical and objective. You

are good with numbers and have good reasoning. You are a good critical thinker.

• Suitable jobs: Scientist, Banker, Judge, Lawyer

• You are said to be more intuitive, thoughtful and personable. You are more creative and are better are recognising faces and recognising emotions

• Suitable jobs: Politician, Athlete, Actor/Actress, Artist

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Right side

Lateral thinking

• Lateral thinking – Thinking differently to try and find new and unexpected ideas.

• “Thinking outside of the box”

• In business, most people make decisions based on past experience, gut instinct or logic, but sometimes this leads with ideas being fairly predictable.

• Lateral thinking encourages people to create new and unexpected ideas, therefore having a competitive advantage

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Lateral Thinking Puzzles

• In your booklet are 10 lateral thinking puzzles.

• Work in pairs to see if you can solve them.

• Remember – Think outside of the box!

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Lateral Thinking Puzzles1. The old lady of course! After helping the old lady into the car, you can

give your keys to your friend, and wait with your perfect partner for the bus.

2. The fireman is the only man in the room. The rest of the poker players are women.

3. The surgeon can not operate on her own son; she is his mother.4. The last person took the basket with the last egg still inside.5. He was a lighthouse keeper who switched off the lighthouse.6. He fell into the Dead Sea, which lies between Israel and Jordan. The

water is so salty and dense that anyone in it floats very easily.7. The truck driver was walking.8. The sisters are Siamese twins.9. He's a priest - he's marrying them to other people, not to himself.10. Bruce is a horse

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Blue Skies Thinking

• Blue skies thinking is when you begin with an object, problem or question.

• You then write down every idea that pops into your head, only stopping when you have run out of ideas.

• No thoughts should be analysed at this stage. It doesn’t matter if they’re silly or unrealistic.

• Once there are no more ideas to write down they can all be analysed to find the best one.

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Blue Skies Thinking

• You are going to be working in groups of 4 or 5

• Each group will be given one chocolate bar.

• It is your job to come up with the next generation of that chocolate bar using blue skies thinking.

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Blue Skies Thinking• Step 1: Write down all of the features of the chocolate

bar that you can think of. You can create a mind map, or a list. At this point just describe the features.

• Think about– Packaging– Size– How you eat it– What it contains– Colours, materials, etc– How else it comes/is packaged. EACH PERSON IN THE GROUP MUST WRITE THE LIST IN THEIR BOOKLETS

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Blue Skies Thinking

• Step 2: As a group, you must now decide on one feature that has the most scope for development.

• Write this in your booklet

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Blue Skies Thinking

• Step 3: On your own, you must now come up with 4 different ideas for developing your chosen feature.

• How are you going to make it more– Interesting– Lucrative– Original– Easier to eat/package/store

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Blue Skies Thinking

• Step 4: Come back together with your group. Who has the best idea?

• Share with the class

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