GCSE Media StudiesAction Adventure Learning objectives:

1. To be aware of the codes and conventions of Action Adventure DVD film covers

2. To be able to identify and follow the codes and conventions of Action Adventure film reviews

DVD Action and Adventure film covers

One of the biggest tasks facing the film industry is how to sell their product to an audience.Audiences watch films for a number of reasons. These may be to do with the following:NarrativeGenreProduction valuesStarsOther connected merchandise and products that extend interest in the original text.

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Analysing a front coverAreas to focus on:Design/layout

Use of colourTypographyUse of spaceConnotationPositioning

How do they represent Action Adventure and target the audience?

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Analysing Images Front and back coverCasino Royale

What images have been chosen?Refer to shot typesCamera angleLightingClothing/propsLead imageMise-en-sceneBody languageHow are women being represented?What is the USP?

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RepresentationPirates of the Caribbean

What impression is the front cover trying to portray to the target audience?Are there any stereotypes?How does it link to the genre?

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U - Universal suitable for allUc - Particularly suitable for young childrenPG - Parental Guidance suitable for general viewing, but some scenes may be unsuitable for younger children12 - Suitable only for persons of 12 years & over. Not to be supplied to any person below that age15 - Suitable only for persons of 15 years & over. Not to be supplied to any person below that age18 - Suitable for persons of 18 & over. Not to be supplied to any person below that ageR18 - For restricted distribution only. To be supplied only in licensed sex shops to persons of not less than 18 years.

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Designing your own Action Adventure DVD cover

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Designing your own Action Adventure DVD coverFront cover include:

TitleLead imageClassification

Back CoverArea of distributionSynopsis of filmDisc menu detailsLanguage/run time/main feature subtitlesBar codeWeb site detailsMedia quotes/star rating

SpineClassificationFilm TitleImage

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Film ReviewsThe film industry relies heavily on publicity. Reviews are an important source of information about films. They appear in a number of forms:

TV programmes

Magazines/ Specialist film magazines, such as Empire, Premiere, Hotdog & DVD Review, try to cover all feature films that are released.

Rental & retail DVD releases

Newspapers both national, local & freebies

Radio stations have slots in programmes where newly released films are discussed

Film websites

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A good film review should be more than just the reviewer’s opinion of the film. It should provide potential viewers with information about the film that will allow them to decide whether it is worth seeing or not.

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Task

Write your own Action Adventure film review.Think about your chosen TA.Look first at some Action Adventure examples on:

www.lovefilm.comwww.empireonline.com Film 2011

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This week’s revision question

Dumb films for dumb people. How true to you think this is of the Action Adventure genre?

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