Pop Quiz!How’s your revision going?

Section 1 – What’s the term? 1. Repeated imagery across a range of media texts

promoting the same product. 2. Wanting something better than what you have3. A type of representation showing a perfect

looking world4. When two media texts work together to the

benefit of both5. A type of marketing which spreads on its own by

word of mouth, often via social media

Section 2: Case Study Knowledge1. Which song soundtracked the Just Dance 4 trailer?

2. Which celebrity ran a competition alongside the Just Dance 4 release?

3. Name three strategies which made the Just Dance 4 campaign effective?

4. Which studio made Red Dead – Redemption?

5. What was the first piece of marketing in the Red Dead campaign?

6. How many copies of Red Dead were sold by the end of the first month of release?

Case Study Knowledge continued7. What is the name of the brothers behind the Grand

Theft Auto series?

8. Give three examples of guerrilla marketing used in promoting Grand Theft Auto.

9. What was the song used to soundtrack the conventional and live-action trailers for Black Ops II?

10.What is the slogan behind the Call of Duty live action trailers?

11.Who directed the Black Ops II live-action trailer?

12.What phrase was used in the documentary trailer and on the packaging for Black Ops II?

Section 3 – Explain the theory In one sentence, explain what you understand by the following: 1. Uses and gratifications theory2. Utopian Solutions theory3. Two-step flow theory

Final Round: Wipeout! Name as many of the top ten games of 2012 as you can One point for each one correct If you get one wrong, you get zero for the round

The Answers…

Section 1 – What’s the term? 1. Repeated imagery across a range of media texts

promoting the same product. ICONOGRAPHY2. Wanting something better than what you have

ASPIRATION3. A type of representation showing a perfect

looking world IDEALISED4. When two media texts work together to the

benefit of both SYNERGY5. A type of marketing which spreads on its own by

word of mouth, often via social media VIRAL

Section 2 - Case Study Knowledge

1. Which song soundtracked the Just Dance 4 trailer? Good Feeling – Flo Rida

2. Which celebrity ran a competition alongside the Just Dance 4 release? Justin Bieber

3. Name three strategies which made the Just Dance 4 campaign effective? Celebrity endorsement / idealised representations / utopian solutions / consistent iconography / synergy / viral marketing / interactive campaign

4. Which studio made Red Dead – Redemption? Rockstar San Diego

5. What was the first piece of marketing in the Red Dead campaign? Logo and seven screenshots

6. How many copies of Red Dead were sold by the end of the first month of release? 2 million

Case Study Knowledge continued7. What is the name of the brothers behind the Grand Theft

Auto series? Houser (Dan and Sam)

8. Give three examples of guerrilla marketing used in promoting Grand Theft Auto. Graffiti, stickers, fake websites, wanted posters

9. What was the song used to soundtrack the conventional and live-action trailers for Black Ops II? Back in Black by AC/DC

10.What is the slogan behind the Call of Duty live action trailers? There’s a soldier in all of us

11.Who directed the Black Ops II live-action trailer? Guy Ritchie

12.What phrase was used in the documentary trailer and on the packaging for Black Ops II? The future is not as far off as most people think

Section 3 – Explain the theory In one sentence, explain what you understand by the following: 1. Uses and gratifications theory Audiences choose media text which fulfil a need

or provide pleasures 2. Utopian Solutions theory Media texts present a version of the world better

than real life3. Two-step flow theory Opinion leaders shape the response of the wider

public

Wipeout Round Call of Duty: Black Ops II FIFA 13 Assassin's Creed III Halo 4 Hitman Absolution

Just Dance 4 Far Cry 3 FIFA 12 The Elder Scrolls V: Skyrim Borderlands 2

Scores on the doors? Maximum possible – 34 points!