gcvc corporate innovation brochure
TRANSCRIPT
![Page 1: GCVC Corporate Innovation brochure](https://reader037.vdocument.in/reader037/viewer/2022103117/55a417c51a28aba26f8b4614/html5/thumbnails/1.jpg)
GC Venture Consul t ing
Reykjavik, Iceland (+354) 693 2061 gcventureconsulting.com [email protected]
Innovative Acceleration
Strategy
Eff ic iency
Disrupt ion
Penetrat ion
Turnover
Prof i tabi l i ty
STRATEGY
EFFICIENCY
DISRUPTION
PENETRATION
TURNOVER
PROFITABILITY
We are a growing network of challenge-seeking marketing and technology professionals. We understand how important personal interaction is to those that seek assistance and therefore present our services on an individual basis instead of taking the traditional – and impersonal – approach. If you believe one of us may be able to help you, you can connect with him or her directly and take it from there. Our identifying feature is that of action and efficiency. We help you overcome challenges your business is facing without introducing a range of redundant elements that will drive up expenses and extend a project's duration. Our technology and data experts can turn your operation into a powerhouse that our marketing professionals transform into a warship using the latest disruptive marketing technologies. The limit of what we can do is literally set by you.
G C Ve n t u r eC o n s u l t i n g
TWO-SESSION WORKSHOP FOR EXECUTIVE MANAGEMENT
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WHO IS THIS FOR? Our innovative acceleration workshop
is specifically designed for the three
key positions able to transform a
traditional business into a dynamic
organization:
Chief Executive Officer
Chief Financial Officer
Chief Innovation Officer
These three participate exclusively in
the first session, whereas the second
session may involve other key
personnel.
Rethinking corporate innovationTWO-SESSION WORKSHOP FOR EXECUTIVE MANAGEMENTInnovation is essential for continued corporate
growth, yet successful growth reduces the
ability of corporations to innovate. In order to
harness the innovative drive, corporations
have opened up innovation labs, participate in
innovative events and workshops, buy
innovative start-ups and engage in a variety of
activities to prevent internal stagnancy. Still,
the level of innovation remains low and
happens too slowly to realize its full gains.
Corporations can save considerably by taking
advantage of innovations in the field of
marketing. Among such innovations are
technologies and platforms that enable them
to reach customers more efficiently, better
understand their needs and wants, and
engage them in a way that increases their
loyalty. The objective of this workshop is to
increase your turnover, market share and
customer retention.
Factors that limit innovative investments
ACCELERATED INNOVATION THROUGH STRATEGIC RECONFIGURATION
STRUCTURAL FACTORS
Innovation is not part of the corporate strategy
and rather orbits around it, thereby lacking a
firm anchor. Determining the financial risk of
investing in innovation usually does not factor in
the risk of not doing so. Too many decision-
making layers delay or even prevent innovation.
These challenges can be effectively overcome.
PERSONNEL FACTORS
Information overload overwhelms personnel
causing a blockage. Relocation of a key
individual may send negotiations back to square
one resulting in loss of time and opportunity.
Being accountable for an investment causes
decision-making reluctance that can render a
company less competitive. Removing these
obstacles result in a more dynamic organization.
THE DYNAMIC ORGANIZATION Many organizations have Innovation Managers and Innovation Budgets. The primary problem is that the two are not connected or fully functional under the traditional structure. Both have to be reconfigured to become effective.
Our workshop addresses these issues. It helps you identify and overcome internal challenges, understand how receptive to innovation your business truly is, and sheds light on where innovation hits a wall. Each session has a duration of 3 ½ hours with a half-hour intermission. After the first session, you will go through a task list that is compiled during the workshop to verify that the challenges identified are truly present and that challenges not identified are absent. The second session includes your entire executive management team for that is where we bring it all together.
The Innovation Manager must have a clear role and be in control over the Innovation Budget in order to bring innovation to all levels within the organization. A fully innovative organization innovates across all divisions simultaneously yet in a synchronized and controlled manner that maximizes the overall innovative effect
SNORRI H. GUDMUNDSSONMBA, Marketing Management
Big Data and market research technology evangelist and consultant for nearly two decades. Independent Expert Evaluator within the European Commission’s funding frameworks with core focus on business viability and marketing strategies.
FROM CHAOS TO CLARITY
“When standing too close to an image, we lose the big picture. My primary role is to help you see your
organization as it really is by directing your attention to how it
may be perceived by your customers. My secondary role is to
help you improve it.”
WITHIN THE SHELL
The shell protects corporations from external threats and safeguards their internal resources. That is why our innovative acceleration workshop is held at company premises. We bring nothing in and nothing is brought out; everything takes place on-site.