gdc 12 brochure

8/12/2019 GDC 12 Brochure

1/4

Green Data Centers

IT Equipment, Power and Cooling Infrastructure, andMonitoring and Management Tools: Global Industry Drivers,Market Analysis, and Forecasts

The insatiable demand for data centers and compute cycles is on astrong, upward trajectory. Todays data center industry isestimated to consume around 1.5% of the worlds energy. The netresult is that the industry is undergoing a sea change as itstruggles to keep energy demand in check while concurrentlygrowing. The change is driven by a diverse yet highly integratedset of factors: the prices of electricity and real estate, greenhousegas emissions, information technology improvements, an unending

increase in storage requirements, cloud computing, virtualization,electronic-based business models, large steps in coolingtechniques, and significant improvements in monitoring andmanagement tool suites.

A number of factors contribute to the changing data centerindustry. These include public policy recommendations andimplementations, industry refinement and sharing of best practices,cooperation between equipment manufacturers and facilitiesoperators to achieve compute cycle improvements at increasingly higher temperature and humidity levels, emergingmarkets, and the rapid adoption of smartphones and mobile computing devices, to name a few. Underpinning thchanges taking place in the industry are the requirements of reliability, security, and sustainability.

This Pike Research report explores global green data center trends with regional forecasts for market size andopportunities through 2016. The report examines the impacts of global economic and political factors on regional datcenter growth, along with newly adopted developments in power and cooling infrastructure, servers, storage, and datcenter infrastructure management software tools across the industry. The research study profiles key industry players andtheir strategies for expansion and technology adoption.

KEY MARKET FORECASTS:

Data Center GHG Emissions, World Markets: 2011-2016

Green Data Center Technology Market and Overall Data Center Revenue,World Markets: 2011-2016

Green Data Center Revenue by Region, World Markets: 2011-2016

Green Data Center Revenue by Technology Sector and Region, World Markets:2011-2016

Green Data Center Market Share by Region: 2011


APPLICATIONS:

Colocation Providers

Data Center Providers

Electronic-based Businesses

Enterprise Businesses

Hosted and Managed Service Providers

Small and Medium Sized Businesses

Storage Network Providers

TECHNOLOGIES:

Heating, Ventilating, and Air Conditioning

IT Equipment

Management Software

Mobile Computing Devices & Smartphones

Power Distribution Unit s

Power Supply Units

Servers Switches

Uninterruptible Power Supplies

GEOGRAPHIES:

North America

Europe

Asia Pacific

Latin America

Middle East


2/4

TABLE OF CONTENTS:

1. Executive Summary1.1 Green Data Centers and the Transformation of IT1.2 Trends Shaping the Green Data Center

1.2.1 Growth in Computing Power1.2.2 Cloud Computing1.2.3 Financial Constraints and Incentives1.2.4 Management, Monitoring, and Metrics1.2.5 Modularization1.2.6 Public Policies and Regulation

1.3 Market Size

2. Market Issues2.1 The Rise of the Green Data Center2.2 The Global Data Center Footprint2.3 Defining the Green Data Center

2.3.1 What Is a Green Data Center?2.3.2 Other Elements of the Green Data Center

2.4 Transforming the Data Center: Drivers for Change2.4.1 The Rising Demand for Data Center Services2.4.2 Reducing the Global Carbon Footprint2.4.3 ICT Industry Leadership2.4.4 Corporate Sustainability Objectives2.4.5 Public Policy and Government Initiatives

2.4.6 Financial Imperatives2.4.7 Technology Drivers2.5 Greening the Data Center

2.5.1 First You Must Measure2.5.2 PUE: The Global Standard Metric for Data Center

Efficiency2.5.3 Cooling2.5.4 Power Efficiency2.5.5 IT Equipment and Applications2.5.6 Data Center Monitoring and Management2.5.7 Data Center Design: The Move to Modularization

2.6 Market Dynamics2.6.1 The Industrialization of the Data Center2.6.2 Vertical Markets

2.7 Key Player Strategies

2.7.1 The IT Giants2.7.2 Cooling and Power Infrastructure Providers2.7.3 IT Equipment and Software Providers2.7.4 The New Internet Companies2.7.5 Data Center Operators2.7.6 IT Service Players

2.8 Regional Drivers and Priorities2.8.1 North America2.8.2 Europe2.8.3 Asia Pacific2.8.3.1 China2.8.3.2 Singapore2.8.3.3 Japan2.8.3.4 India

2.9 Market Challenges

2.9.1 Barriers to Success2.9.2 Risk Aversion2.9.3 The Gap Between IT and Facilities2.9.4 Making the Financial Case2.9.5 Better Energy Monitoring2.9.6 Better Metrics

3. Technology Issues3.1 Metrics

3.1.1 PUE and DCiE3.1.2 Measuring Data Center Productivity3.1.3 CUE and WUE

3.2 Cooling

3.2.1 The Challenge3.2.2 The Move to Best Practices3.2.3 Improving Air Flow3.2.4 Raising the Operational Temperature3.2.5 Raise the Floor or Not?3.2.6 Free Cooling and Economization3.2.7 Rack and Server Cooling

3.3 Power Infrastructure3.3.1 The Challenge: Efficiencies of Delivery and

Distribution3.3.2 Best Practices3.3.3 Battery-Based UPS Systems3.3.4 Rotary and Flywheel UPS3.3.5 Power Conversion3.3.6 On-Site Generation

3.4 IT Equipment and Applications3.4.1 The Drive to Virtualization3.4.2 Server Optimization

3.4.2.1 The Engine of the Data Center3.4.2.2 Energy-Efficient Processors3.4.2.3 Power Management

3.4.3 Storage3.4.3.1 The Challenge3.4.3.2 Improving Storage Efficiency

3.4.3.3 Storage Efficiency Technologies3.4.4 Network Equipment

3.5 Data Center Energy Monitoring and Management3.5.1 Increasing the Granularity of Monitoring Data3.5.2 Data Center Energy Efficiency Software

4. Standards and Regulation4.1 The Role of Standards in the Data Center4.2 American Society of Heating, Refrigerating and Air

Conditioning Engineers (ASHRAE)4.3 U.S. Department of Energy Save Energy Now Data

Center Program4.4 U.S. Environmental Protection Agency ENERGY STAR

Rating for Data Centers4.5 EU Code of Conduct on Data Centres Energy Efficiency4.6 The Green Grid4.7 Institute of Electrical and Electronics Engineers (IEEE)4.8 U.K. CRC Energy Efficiency Scheme4.9 U.S. Green Building Council LEED

5. Key Industry Players5.1 1E5.2 Capgemini5.3 Cbeyond5.4 Cisco Systems5.5 Colt Group5.6 Emerson Network Power5.7 EvoSwitch5.8 Fujitsu

5.9 Green House Data5.10 HCL Technologies5.11 Intel5.12 Juniper Networks5.13 Microsoft5.14 NetApp5.15 Next Generation Data5.16 nlyte Software5.17 Power Assure5.18 Procter & Gamble5.19 Rackspace Hosting5.20 Schneider Electric5.21 Vantage Data Centers5.22 Verne Global


3/4

5.23 ViaWest5.24 Vigilent

6. Market Forecasts6.1 Forecast Assumptions6.2 Data Center GHG Emissions6.3 Green Data Center and Overall Data Center Revenue6.4 Green Data Center Revenue by Region6.5 Green Data Center Opportunity by Technology Stream6.6 Summary of Regional Green Data Center Market Trends

6.6.1 North America6.6.2 Europe6.6.3 Asia Pacific

7. Company Directory8. Acronym and Abbreviation List9. Table of Contents10. Table of Charts and Figures11. Scope of Study, Sources and Methodology, Notes

LIST OF TABLES:

Data Center GHG Emissions by Region, World Markets: 2011

Storage Efficiency Technologies


Green Data Center Technology Market and Overall DataCenter Revenue, World Markets: 2011-2016

Green Data Center Revenue by Region, World Markets:2011-2016

Green Data Center Revenue by Technology Sector, WorldMarkets: 2011-2016

Green Data Center Revenue by Technology Sector, NorthAmerica: 2011-2016

Green Data Center Revenue by Technology Sector, Europe:2011-2016

Green Data Center Revenue by Technology Sector, AsiaPacific: 2011-2016



LIST OF CHARTS & FIGURES:

Components of the Green Data Center

Moores Law

Direct Current vs. Alternating Current in the Data Center

A Simple Mode of Hot/Cold Aisle Containment

Data Center Power Distribution

Cumulative, Cascading Benefits of Server Optimization atComponent Level

Example of Data Center Energy and PerformanceManagement Software


Data Center GHG Emissions by Region, World Markets: 2011


Green Data Center Technology Market and Overall DataCenter Revenue, World Markets: 2011-2016


Green Data Center Revenue by Technology Sector, WorldMarkets: 2011-2016




4/4

Green Data Center Revenue by Region, World Markets: 2011-2016

(Source: Pike Research)

KEY QUESTIONS ADDRESSED:

What are the market, environmental, and regulatory pressures shapingthe green data center market?

How large, by region, is the opportunity for green data centertechnologies?

What are the key technologies currently enabling energy efficiency inthe data center?

What are the emerging technologies that will support futureimprovements in energy efficiency?

Who are the emerging players and new technology providers in thismarket?

What are some of the worlds leading companies doing to make theirdata centers green?

Which regulatory initiatives will have an impact on data centers?

What are the regional trends in energy efficiency in the data center?

Which best practices are changing the energy efficiency of the datacenter?

How will the green data center meet new business demands on IT?

WHO NEEDS THIS REPORT?

IT equipment vendors

IT management software developers and providers

Power and cooling infrastructure vendors and software developers

Data center owners, operators, and consultancies

Hosting, cloud computing, and managed service providers

Government agencies

Industry associations

Standards organizations

Investor community

Industry associations

REPORT DETAILS:

Price:

Pages:

Tables, Charts,Figures:

Release Date:

$3900

91

26

2Q 2012

TO ORDER THIS REPORT:

Phone: +1.303.997.7609

Email: [email protected]

$-

$5

$10

$15

$20

$25

$30

$35

$40

$45

$50

2011 2012 2013 2014 2015 2016

($Billions)

North America

Europe

Asia Pacific

Middle East & Africa

Latin America

gdc 12 brochure

Documents