gdc europe - super data for digital games (superdata research)
DESCRIPTION
In 2013, we saw massive growth in digital games, with revenue in Western markets reaching an all-time high as it hit $21.8 billion, a 12% year-over-year increase. With myriad factors affecting the evolution of digital games, this session will cover the ABCs of gaming metrics, as well as how each gaming segment has contributed to this staggering growth. Attendees will learn about the current state of affairs of everything from the maturation of the mobile market, to the rapid overtaking of eSports, and everything in between.TRANSCRIPT
![Page 1: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/1.jpg)
Super Data for Digital Games
1
SuperData | Digital games market intelligence
Prepared for GDC Europe 2014
#GDCEurope @StephiNaners @_SuperData
![Page 2: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/2.jpg)
2
Stephanie Llamas Senior Analyst, Consumer Insights SuperData Research @Stephinaners @_SuperData
#GDCEurope @StephiNaners @_SuperData
![Page 3: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/3.jpg)
#GDCEurope @StephiNaners @_SuperData
![Page 4: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/4.jpg)
Who are gamers?
![Page 5: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/5.jpg)
Who are gamers?
#GDCEurope @StephiNaners @_SuperData
![Page 6: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/6.jpg)
Who are gamers?
#GDCEurope @StephiNaners @_SuperData
![Page 7: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/7.jpg)
Who are gamers?
#GDCEurope @StephiNaners @_SuperData
![Page 8: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/8.jpg)
Who are gamers?
![Page 9: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/9.jpg)
Who are gamers?
Name: Alice AKA Stephanie’s !!! Grandma! !
Age: Undisclosed (about the age ! of a grandma)!!
Occupation: Former RN/Currently !! retired! !
Favorite games: PacMan, Legend !! of Zelda, ! ! FarmVille
![Page 10: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/10.jpg)
Name: Alice AKA Stephanie’s !!! Grandma! !
Age: Undisclosed (about the age ! of a grandma)!!
Occupation: Former RN/Currently !! retired! !
Favorite games: PacMan, Legend !! of Zelda, ! ! FarmVille
Who are gamers?
![Page 11: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/11.jpg)
Name: Alice AKA Stephanie’s !!! Grandma! !
Age: Undisclosed (about the age ! of a grandma)!!
Occupation: Former RN/Currently !! retired! !
Favorite games: PacMan, Legend !! of Zelda, ! ! FarmVille
Who are gamers?
HARDCORE!
GAMER
![Page 12: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/12.jpg)
Asia
$18.6 billion
North America
$12.3 billion
Latin America
$4.3 billion
Europe
$11.6 billion
Rest of world
$2.1 billion
SuperData | Digital games market intelligence
Worldwide digital games revenues, 2014E
#GDCEurope @StephiNaners @_SuperData
![Page 13: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/13.jpg)
SuperData | Digital games market intelligence
Worldwide digital games revenues, 2014E
#GDCEurope @StephiNaners @_SuperData
2011 2012 2013 2014
$48.9$42.6
$34.5$23.7
![Page 14: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/14.jpg)
SuperData | Digital games market intelligence
Worldwide digital games revenues, 2014E
#GDCEurope @StephiNaners @_SuperData
2011 2012 2013 2014
$48.9$42.6
$34.5$23.7 +2x
![Page 15: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/15.jpg)
15J F M A M J J A S O N D J F M A M J J A S O N D
WW digital games market ($ mil)M
onth
ly re
venu
e ($ m
il)
2013 2014
Digital category Last year total(billions USD)
Y-o-Y growth %
Subscription-based MMOs
Free-to-play MMOs
Digital PC (games, MTX, DLC)
Digital Console (games, MTX, DLC)
Mobile (iOS + Android)
Social (all platforms) $8.7 20%Overall
Breakdown by segment
#GDCEurope @StephiNaners @_SuperData
![Page 16: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/16.jpg)
16J F M A M J J A S O N D J F M A M J J A S O N D
WW digital games market ($ mil)M
onth
ly re
venu
e ($ m
il)
2013 2014
Digital category Last year total(billions USD)
Y-o-Y growth %
Subscription-based MMOs
Free-to-play MMOs
Digital PC (games, MTX, DLC)
Digital Console (games, MTX, DLC)
Mobile (iOS + Android) $21.1 19%Social (all platforms) $8.7 20%
Overall
Breakdown by segment
#GDCEurope @StephiNaners @_SuperData
![Page 17: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/17.jpg)
17J F M A M J J A S O N D J F M A M J J A S O N D
WW digital games market ($ mil)M
onth
ly re
venu
e ($ m
il)
2013 2014
Digital category Last year total(billions USD)
Y-o-Y growth %
Subscription-based MMOs
Free-to-play MMOs
Digital PC (games, MTX, DLC)
Digital Console (games, MTX, DLC) $2.5 26%
Mobile (iOS + Android) $21.1 19%Social (all platforms) $8.7 20%
Overall
Breakdown by segment
#GDCEurope @StephiNaners @_SuperData
![Page 18: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/18.jpg)
18J F M A M J J A S O N D J F M A M J J A S O N D
WW digital games market ($ mil)M
onth
ly re
venu
e ($ m
il)
2013 2014
Digital category Last year total(billions USD)
Y-o-Y growth %
Subscription-based MMOs
Free-to-play MMOs
Digital PC (games, MTX, DLC) $6.2 16%
Digital Console (games, MTX, DLC) $2.5 26%
Mobile (iOS + Android) $21.1 19%Social (all platforms) $8.7 20%
Overall
Breakdown by segment
#GDCEurope @StephiNaners @_SuperData
![Page 19: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/19.jpg)
19J F M A M J J A S O N D J F M A M J J A S O N D
WW digital games market ($ mil)M
onth
ly re
venu
e ($ m
il)
2013 2014
Digital category Last year total(billions USD)
Y-o-Y growth %
Subscription-based MMOs
Free-to-play MMOs $8.0 5%Digital Console (games,
MTX, DLC) $2.5 26%Digital PC (games, MTX,
DLC) $6.2 16%Mobile (iOS + Android) $21.1 19%Social (all platforms) $8.7 20%
Overall
Breakdown by segment
#GDCEurope @StephiNaners @_SuperData
![Page 20: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/20.jpg)
20J F M A M J J A S O N D J F M A M J J A S O N D
WW digital games market ($ mil)M
onth
ly re
venu
e ($ m
il)
2013 2014
Digital category Last year total(billions USD)
Y-o-Y growth %
Subscription-based MMOs $2.5 -9%
Free-to-play MMOs $8.0 5%Digital Console (games,
MTX, DLC) $2.5 26%Digital PC (games, MTX,
DLC) $6.2 16%Mobile (iOS + Android) $21.1 19%Social (all platforms) $8.7 20%
Overall
Breakdown by segment
#GDCEurope @StephiNaners @_SuperData
![Page 21: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/21.jpg)
21J F M A M J J A S O N D J F M A M J J A S O N D
WW digital games market ($ mil)M
onth
ly re
venu
e ($ m
il)
2013 2014
Digital category Last year total(billions USD)
Y-o-Y growth %
Subscription-based MMOs $2.5 -9%
Free-to-play MMOs $8.0 5%Digital Console (games,
MTX, DLC) $2.5 26%Digital PC (games, MTX,
DLC) $6.2 16%Mobile (iOS + Android) $21.1 19%Social (all platforms) $8.7 20%
Overall $49 15%
Breakdown by segment
#GDCEurope @StephiNaners @_SuperData
![Page 22: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/22.jpg)
Traditional video game industry value chainResponsibility Example $60
Developer ‣ design, programming, debugging, writing, animation, localization
‣ Westwood Studios, RockStar Studios, Infinity Ward
$6
Publisher‣ capital ‣ marketing ‣ legal, licensing
‣ Electronic Arts, Take-Two, Activision/Blizzard $24
Manufacturer ‣ certificate ‣ production, manufacturing ‣ Nintendo, Sony, Microsoft $12
Distributor ‣ man in a van ‣ storage, delivery
‣ GameWorld, Game Center Distribution $3
Retailer ‣ shelf space ‣ customer loyalty, prod. offerings
‣ GameStop, BestBuy, Walmart $15
#GDCEurope @StephiNaners @_SuperData
![Page 23: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/23.jpg)
Responsibility Example $0.99
Developerdesign, programming, debugging, writing, animation, localization, analytics, monetization, community management
‣ Rovio, OMGPOP! $0.15
Publisher‣ capital, marketing ‣ legal, licensing ‣ user acquisition
‣ Kabam!, KIXEYE, Zynga $0.54
Manufacturer‣ certificate ‣ production, manufacturing ‣ curation
‣ Apple, Google $0.30
Distributor ‣ storage, delivery ‣ Steam, GamersGate
Retailer ‣ user recommendation engine ‣ payment
New video game industry value chain
#GDCEurope @StephiNaners @_SuperData
![Page 24: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/24.jpg)
Digital vs Retail-based revenue for major publicly traded publishers
Retail vs. Digital
Digital vs retail revenues from quarterly filings and estimates for: Activision, EA, Ubisoft, Take Two, Square Enix, Konami, Capcom, Disney, THQ.
#GDCEurope @StephiNaners @_SuperData
2010 20122011 2013Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Reve
nue (
$M)
Retail
Digital
Q1 Q2 Q3 Q4
![Page 25: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/25.jpg)
25
We know the industry’s growing… but why?
#GDCEurope @StephiNaners @_SuperData
![Page 26: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/26.jpg)
26
We know the industry’s growing… but why?
#GDCEurope @StephiNaners @_SuperData
![Page 27: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/27.jpg)
Mobile Games
#GDCEurope @StephiNaners @_SuperData
![Page 28: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/28.jpg)
Mobile Games
#GDCEurope @StephiNaners @_SuperData
5.0%
5.2%
$21.60
$19.52
Q1 2014
Q1 2013Conversion ARPPUU.S.
![Page 29: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/29.jpg)
Mobile Games
2012 2013 2014
43% Western market share of mobile games revenue
#GDCEurope @StephiNaners @_SuperData
![Page 30: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/30.jpg)
Mobile Games
2012 2013 2014
43% Western market share of mobile games revenue
$21.1B 2014E worldwide mobile games revenue
#GDCEurope @StephiNaners @_SuperData
![Page 31: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/31.jpg)
Mobile Games
2012 2013 2014
43% Western market share of mobile games revenue
$21.1B 2014E worldwide mobile games revenue
1.9B 2014E worldwide mobile games audience (MAU)
#GDCEurope @StephiNaners @_SuperData
![Page 32: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/32.jpg)
Mobile Games
2012 2013 2014
43% Western market share of mobile games revenue
$21.1B 2014E worldwide mobile games revenue
1.9B 2014E worldwide mobile games audience (MAU)
9% 74% 34%
#GDCEurope @StephiNaners @_SuperData
![Page 33: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/33.jpg)
0
100
200
300
400
Mobile Games
#GDCEurope @StephiNaners @_SuperData
# of
mob
ile g
ames
![Page 34: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/34.jpg)
0
100
200
300
400
Mobile Games
#GDCEurope @StephiNaners @_SuperData
![Page 35: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/35.jpg)
0
100
200
300
400
#GDCEurope @StephiNaners @_SuperData
Mobile Games Cartel
![Page 36: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/36.jpg)
Trend: Mobile
1002013
Jan Feb Mar
U.S.CPI ARPU
2014Jan Feb Mar
137
105
indexed
#GDCEurope @StephiNaners @_SuperData
![Page 37: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/37.jpg)
Free-to-play MMOs
2011 2012 2013 2014
#GDCEurope @StephiNaners @_SuperData
P2P
![Page 38: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/38.jpg)
Free-to-play MMOs
2011 2012 2013 2014
#GDCEurope @StephiNaners @_SuperData
F2P
P2P
![Page 39: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/39.jpg)
Free-to-play MMOsMOBAs
#GDCEurope @StephiNaners @_SuperData
![Page 40: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/40.jpg)
Free-to-play MMOs
League of Legends
MOBAs
#GDCEurope @StephiNaners @_SuperData
![Page 41: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/41.jpg)
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J
Free-to-play MMOs
League of Legends
MOBAs
2011 2012 2013 2014
#GDCEurope @StephiNaners @_SuperData
$7MAverage monthly revenue in 2011
![Page 42: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/42.jpg)
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J
Free-to-play MMOs
League of Legends
MOBAs
2011 2012 2013 2014
$70MAverage monthly revenue in 2013
#GDCEurope @StephiNaners @_SuperData
$7MAverage monthly revenue in 2011
![Page 43: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/43.jpg)
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J
Free-to-play MMOs
League of Legends
MOBAs
2011 2012 2013 2014
$70MAverage monthly revenue in 2013
#GDCEurope @StephiNaners @_SuperData
217%Growth in MAU - July 2012 vs. July 2014
![Page 44: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/44.jpg)
32MM26MM26MM
16MM15MMLeague of Legends:
Season 3 World Championship
BCS National Championship
NBA Finals (Game 7)
NCAA Basketball Final Four (Average)
MLB World Series
Data: Nielsen, Riot #GDCEurope @StephiNaners @_SuperData
Free-to-play MMOsMOBAs
![Page 45: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/45.jpg)
5-on-5 teamsFree-to-play MMOs
MOBAs
#GDCEurope @StephiNaners @_SuperData
![Page 46: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/46.jpg)
5-on-5 teams35-45 min matches
Free-to-play MMOsMOBAs
#GDCEurope @StephiNaners @_SuperData
![Page 47: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/47.jpg)
5-on-5 teams35-45 min matchesLow barrier to entry
Free-to-play MMOsMOBAs
#GDCEurope @StephiNaners @_SuperData
![Page 48: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/48.jpg)
5-on-5 teams35-45 min matches
Skill-basedLow barrier to entry
Free-to-play MMOsMOBAs
#GDCEurope @StephiNaners @_SuperData
![Page 49: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/49.jpg)
$2MMLeague of Legends prize pool
+salariesaside from prize and sponsorship revenue
Free-to-play MMOsMOBAs
#GDCEurope @StephiNaners @_SuperData
![Page 50: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/50.jpg)
2011 2012 2013
prize money
million
2014E
$32
2010 2014E
#GDCEurope @StephiNaners @_SuperData
eSports
![Page 51: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/51.jpg)
2011 2012 2013
viewers
prize money
118million
2014E
million
2014E
$32
2010 2014E
#GDCEurope @StephiNaners @_SuperData
eSports
![Page 52: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/52.jpg)
2011 2012 2013
viewers
prize money
As more people watch eSports, the stakes get higher
118million
2014E
million
2014E
$32
2010 2014E
#GDCEurope @StephiNaners @_SuperData
eSports
![Page 53: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/53.jpg)
attend live eventsone quarterwatch every day
#GDCEurope @StephiNaners @_SuperData
eSports
![Page 54: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/54.jpg)
attend live eventsone quarterwatch every day
2.2 hoursAverage eSports viewing session
#GDCEurope @StephiNaners @_SuperData
eSports
![Page 55: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/55.jpg)
attend live eventsone quarterwatch every day
Average number of eSports viewing sessions in a month19 times2.2 hours
Average eSports viewing session
#GDCEurope @StephiNaners @_SuperData
eSports
![Page 56: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/56.jpg)
25K21K20K18K
13K
U.S. Open Men’s Grand Slam Final
MLG Spring Championship
NBA Finals (Game 7)
Stanley Cup (Game 6)
LOL Season 3 World Champ.
Data: Riot, NHL, NBA, MLG, U.S. Open
eSports
#GDCEurope @StephiNaners @_SuperData
![Page 57: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/57.jpg)
The age of streaming
540K535K498K
465K464K
Number of average prime time viewers
Data: Nielsen, Twitch
eSports
#GDCEurope @StephiNaners @_SuperData
![Page 58: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/58.jpg)
x2
YouTube
Time spent viewing gaming content
2011 2012
Data: YouTube, MLG, Twitch
The age of streamingeSports
#GDCEurope @StephiNaners @_SuperData
![Page 59: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/59.jpg)
x2 x3
YouTube MLG.tv
Time spent viewing gaming content
2011 2012 2012 2013
Data: YouTube, MLG, Twitch
The age of streamingeSports
#GDCEurope @StephiNaners @_SuperData
![Page 60: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/60.jpg)
x2 x3 x2
YouTube MLG.tv Twitch.tv
Time spent viewing gaming content
2011 2012 2012 2013 2012 2013
Data: YouTube, MLG, Twitch
The age of streamingeSports
#GDCEurope @StephiNaners @_SuperData
![Page 61: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/61.jpg)
x2 x2
YouTube Twitch.tv2011 2012 2012 2013
x2 x3$1B#GDCEurope @StephiNaners @_SuperData
The age of streamingeSports
Time spent viewing gaming content
![Page 62: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/62.jpg)
Digital Console
#GDCEurope @StephiNaners @_SuperData
![Page 63: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/63.jpg)
Worldwide digital console market*
Audience
2013
2014
E Audience
196MM
214MM
Digital Console
#GDCEurope @StephiNaners @_SuperData
![Page 64: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/64.jpg)
Worldwide digital console market*
RevenueAudience
2013
2014
ERevenueAudience
196MM$2.0B
214MM$2.5B
Digital Console
#GDCEurope @StephiNaners @_SuperData
![Page 65: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/65.jpg)
1.98%
1.83%
$26.37
$24.60
Average revenue
Worldwide digital console market
Conversion
*
per paying userrate
Q1 20
13
RevenueAudience
2013
2014
ERevenueAudience
196MM$2.0B
214MM$2.5B
Q1 20
14
Digital Console
#GDCEurope @StephiNaners @_SuperData
![Page 66: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/66.jpg)
10% - Side stories19% - Class unlocks26% - Songs26% - Map packs32% - Expansion packs33% - Vehicles or upgrades36% - Vanity items55% - New weapons or upgrades
Percentage of spenders who bought the following items:
Digital Console
#GDCEurope @StephiNaners
![Page 67: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/67.jpg)
10% - Side stories19% - Class unlocks26% - Songs26% - Map packs32% - Expansion packs33% - Vehicles or upgrades36% - Vanity items55% - New weapons or upgrades
Percentage of spenders who bought the following items:
55%Spenders who purchase weapons/weapon upgrades
Digital Console
#GDCEurope @StephiNaners
![Page 68: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/68.jpg)
10% - Side stories19% - Class unlocks26% - Songs26% - Map packs32% - Expansion packs33% - Vehicles or upgrades36% - Vanity items55% - New weapons or upgrades
Percentage of spenders who bought the following items:
55%Spenders who purchase weapons/weapon upgrades
40%Spenders who say the cost of items is the biggest inhibitor to more console spending
Digital Console
#GDCEurope @StephiNaners
![Page 69: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/69.jpg)
•GTAV Online’s MMO-like environment keeps micro revenues steady longer.
•GTAV uses virtual currency, much like mobile games.
1 2 3 4 5 6 7 8 9 10 11 12
$8$9$10$10$11$13$14$14$15$10$7$0
Month since release
Grand Theft Auto V: Worldwide microtransaction revenue, millions
N/A
#GDCEurope @StephiNaners @_SuperData
Digital Console
![Page 70: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/70.jpg)
63% 37%
Digital Console
#GDCEurope @StephiNaners @_SuperData
![Page 71: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/71.jpg)
63% 37%
age
32years old
average
Digital Console
#GDCEurope @StephiNaners @_SuperData
![Page 72: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/72.jpg)
63% 37%
age salary
32 $57kyears old per year
average average
Digital Console
#GDCEurope @StephiNaners @_SuperData
![Page 73: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/73.jpg)
63% 37%
age salary education
32 $57kyears old per year
3YRSof college
average average average
Digital Console
#GDCEurope @StephiNaners @_SuperData
![Page 74: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/74.jpg)
Women and games
#GDCEurope @StephiNaners @_SuperData
![Page 75: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/75.jpg)
Women and games
80%
20%eSports viewers
#GDCEurope @StephiNaners @_SuperData
![Page 76: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/76.jpg)
Women and games
80%
20%eSports viewers
58%42%
F2P MMO players in
Russia
#GDCEurope @StephiNaners @_SuperData
![Page 77: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/77.jpg)
Women and games
80%
20%eSports viewers
58%42%
F2P MMO players in
Russia
37%63%
U.S. Social Casino gamers
#GDCEurope
![Page 78: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/78.jpg)
Women and games
80%
20%eSports viewers
58%42%
F2P MMO players in
Russia
37%63%
U.S. Social Casino gamers
36%
64%Polish mobile gamers
#GDCEurope
![Page 79: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/79.jpg)
Women and games
80%
20%eSports viewers
58%42%
F2P MMO players in
Russia
37%63%
U.S. Social Casino gamers
36%
64%Polish mobile gamers
35%
65%
U.S. mobile gamers
#GDCEurope
![Page 80: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/80.jpg)
Who are gamers?
#GDCEurope @StephiNaners @_SuperData
![Page 81: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/81.jpg)
Who are gamers?
#GDCEurope @StephiNaners @_SuperData
![Page 82: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/82.jpg)
Who are gamers?
#GDCEurope @StephiNaners @_SuperData
![Page 83: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/83.jpg)
Who are gamers?
#GDCEurope @StephiNaners @_SuperData
![Page 84: GDC Europe - Super Data for Digital Games (SuperData Research)](https://reader030.vdocument.in/reader030/viewer/2022020115/553a5a1b4a79598e758b4ae0/html5/thumbnails/84.jpg)
#GDCEurope @StephiNaners @_SuperData
Thanks!