Spring 2012

Image detail from GDC @50 poster by Peter Bartl fgdc

Sadly, Ray Hrynkow cgd, fgdc passed away on March 23, 2012, at the age of 58. In February, he and his wife Casey Hrynkow cgd, fgd c, had established the Ray Hrynkow Scholarship, which both honours Ray’s career and promotes “intelligent design,” which had been fundamental to his practise and something he always encouraged in students and young designers.

“Ray was a champion for design and design education in Canada. A recipient of over 200 national and international awards for design, Ray advocated for design and its role in Canadian business and culture. He was a leader in the profession in Canada. Ray knew that Canada was made greater through the work of its communication designers. He spoke and wrote frequently about design’s role in growing our economy and cultural awareness,” said Casey.

Ray was president of Herrainco Brand Strategy & Design in Vancouver, BC, which he established with Casey in 1986. He was a graduate of the Vancouver School of Art and later Emily Carr University of Art + Design, and worked in a broad range of retail, editorial, and financial design which fuelled his passion and love of strategic branding and design. His knowledge

of design and design process launched successful brands and communications for companies

He frequently served on national design panels and judging committees, and actively volunteered on the GDC BC Chapter executive. He often served as a mentor to young designers working to achieve their GDC certification (CGD) as well as guidance on ethics and professional best practices.

A NAtioNAl ScholArShip for the thiNkiNg Designer

gdcFoundationupdate

“The scholarship is for the thinking designer,” said Ray.

“This could range from an understanding of how to better motivate human beings to honour their planet, to understanding what it means to be a single parent, to anything in between. It doesn’t necessarily have to be altruistic, simply intelligent and not materialistic.”

– Ray Hrynkow cgd, fgdc

(Continued page 2)

rAy hryNkow Scholarship Announced

The GDC Foundation is pleased to announce a new educational scholarship for design students. The Ray Hrynkow Scholarship is to be awarded to a third year student in a four-year design degree program. The award will go to a candidate showing great promise as a “thinking” designer — one who demonstrates an understanding of sociology and anthropology in their work.

The scholarship will award $500 this year, through the GDC National Scholarship program, which is judged in April.

The Scholarship honours Ray Hrynkow cgd, fgdc, a well-known Vancouver design professional who was awarded Fellowship in the Society Graphic Designers of Canada in 2011. This is the Foundation’s first named scholarship.

Inspiring and supporting graphic design in Canada

2 G GDC Foundation Update

“We are truly grateful to have the Ray Hrynkow Scholarship to start the Foundation program and to honour and remember a generous GDC Fellow,” said Peggy Cady, Foundation Committee Chair.

Donations to this scholarship can be made online at the GDC Store:

www.gdc.net/about/store.php. Click “Donate”. When you receive your email receipt, reply to the email (info@gdc.net) to request that your donation be applied directly to the GDC Foundation Ray Hrynkow Scholarship fund.

A NAtioNAl ScholArShip for the Thinking Designer (continued)

MilEStoNESour fall 2011 campaign goal was to raise the Foundation’s seed capital to $20,000 from our spring total of $13,500.00. As of December 31, 2011 our total in the Foundation was $19,527. This is the highest annual total yet, with the greatest number of donors!

It will take time to build the GDC Foundation. It’s a big job to try to raise the amount of funds required. This is a long-term, legacy project for the GDC. It will have a tremendous impact upon designers and the communities we serve!

THANK YOU to all our donors for being a part of this effort. Your donations are the building blocks of the Foundation. Contributors to the first $25,000 will be recognized as Founding Donors.

• Promoted the “Get Behind Design” campaign in the eNews, on the GDC website, and on Facebook and Twitter.

• Used draw prizes to attract attention and raise awareness of the Foundation. We were overwhelmed by the generosity of companies and individuals who donated items for the draw ($2,300 value). These gifts helped to get more people talking about and donating to the campaign.

• Enlisted the help of Design Edge Canada: they provided a web link to the campaign, an interview in their August web news and a mention in their fall print edition.

• Encouraged Chapters to host a fundraising event, and provided them with a short speech and promotional rack cards to use to promote the Foundation at events.

• Created a presentation for the 2011 National AGM, which was made available to chapters.

• Invited and reminded GDC Fellows to contribute to the annual Fellows’ Challenge.

• Sent an informational rack card to new members and current members as they renewed membership.

• Recognized donors on Twitter, Facebook and in the GDC eNews. We also added donor’s names to the Donor list on the GDC website.

FuNdrAiSiNg Efforts in 2011

The best time to plant a tree is twenty years ago. The second best time is now.African proverb

This is a story about designers helping designers.

lAtE-brEAkiNg NEwS: Donations in 2012 up to March 24 have pushed the Foundation total over the $20,000 mark!

G GDC Foundation Update 3

• Launched the Fellows’ poster sale in the GDC Store. The posters from the GDC@50 exhibit are still available online and the proceeds will benefit the Foundation. An article in Design Edge, Dec. 5, 2011 helped promote the sale.

bEhiNd thE ScENES

We developed a basic strategic plan and further refined the bylaws for the Foundation, based on the Canada Corporations Act. The Foundation is operating as part of the GDC, but we are looking into eventually becoming a separate corporation. At this point, the operating costs are still too high to make this feasible, but we are researching options for the future.

We developed a system for tracking gifts in-kind, began integrating the Foundation marketing with GDC marketing, organized the fall “Get Behind Design” campaign and poster sale, wrote articles, and did promotion, promotion and more promotion.

We hope you will continue to support the Foundation, and we invite you to get involved in helping us spread the word and making things happen.

We are a committee of three, with two other volunteers who offer ideas and fundraising assistance. There are many tasks to be done. We’d love to hear your suggestions for fundraising and promoting the Foundation. Email us at foundation@gdc.net.

FActorS Affecting Foundation Fundraising

We know that the current economic situation is not conducive to supporting non-profits. People have fewer discretionary funds. Many non-profits and charities have had deep funding cuts and are in dire need. And, they have very compelling cases, making the competition for increasingly limited donation sources fierce.

Generally, the highest proportion of donors to non-profit causes are those born before 1945, but their numbers are steadily declining. Boomers and Gen X and Y are the now largest potential donor segment and attention needs to be given regarding how to attract their giving.

The Foundation has a fairly limited donor audience due to the nature of the fund which is aimed at designers, design educators and students.

On the positive side, we have support from our Fellows; GDC members are beginning to have a greater awareness of the Foundation; and Chapter executives are helping spread the word.

People understand the need for the Foundation both as a GDC asset and a professional asset. We have a growing number of followers on Twitter and we had more donors this year than ever before.

4 G GDC Foundation Update

DONATE ANYTIMEWe run a fundraising campaign every fall, but you can donate any time of the year. We ask you to think about leaving a bequest in your Will, or providing a donation earmarked for one of the special areas of Foundation giving: the benevolent fund, scholarships or grants. We would be happy to discuss corporate donations and named grants.

Donate online: www.gdc.net/foundation/donate

By mail: Send your cheque (made out to GDC, with a note that it is for the GDC Foundation) to:

GDC Arts Court, 2 Daly Avenue Ottawa, Ontario K1N 6E2

By phone: with your credit card, call toll free 877-496-4453

To discuss: bequests, named scholarships or grants and special donations contact Peggy Cady CGD FGDC , Foundation Committee Chair Email: foundation@gdc.net Phone: 250-386-6215

MISSION

GDC Foundation will raise a self-sustaining fund to perform beneficial, socially responsible and charitable acts including a benevolent fund, grants and scholarships.

VISION

GDC Foundation is nationally recognised as advancing, supporting and enhancing growth of the profession.

GOALS

1. To raise a self-sustaining fund that will become a long-term financial resource for supporting and advancing the profession.

2. To be recognized as a leading funder of inspirational, innovative and educational design projects and research.

3. To build goodwill in the design community by supporting designers in need and providing support for professional development.

4. To foster informed research to enhance the profession’s knowledge base.

5. To support the future of the profession by providing support to students to take their education to a higher level.

6. To build public awareness of the value of design.

7. To raise the national profile of the GDC.

THE FOUNDATION WILL OFFER:

• Benevolent assistance to help designers when a career-challenging accident, illness or other crisis occurs

• Scholarships, to help aspiring designers take their education to a professional level and help experienced designers keep up with changes in the profession, gain inspiration and push their boundaries

• Grants to fund research and projects that enrich the profession, inspire creativity, explore new directions, reveal the value of design in Canada, and may also include support for conferences, events, touring exhibits and publications.

THE FELLOWS’ CHALLENGEIn 2006, Michael Marshall FGD C challenged all GDC Fellows to make a commitment to donate $100 per year for 10 years to the GDC Foundation to help build the capital fund. The GDC is grateful for these contributions and for ongoing support from Fellows.

Please consider making a bequest to the Foundation to help grow the fund.

G GDC Foundation Update 5

benevolent FundYour donation will give rEliEF and hopE to designers in crisis.

“I was in the hospital with cancer, treatments weren’t going well, I was very ill, had no hair, no work, bills piling up for expensive weekly medications that weren’t covered by insurance.

A GDC colleague brought me a big bouquet of red tulips (Pantone Red 032) and a cheque for over $700 which she had collected from Chapter members on my behalf.

The difference it made for me was profound. It relieved some of the financial pressure and gave me hope that helped me get through the worst of the whole cancer experience. It was encouraging to know that the GDC was behind me. A national fund could do so much for members.”

– Peggy Cady cgd, fgdc, Vancouver Island Chapter

Student ScholarshipsTo Support aspiring designers in taking their EducAtioN to a professional level.

“Winning a GDC scholarship wasn’t just about receiving financial help, it was a great

encouragement, a sort of “You can do it!” which I needed to hear, in order to fearlessly continue with my design career.”

– Mariya Karpenko, Univ. Alberta, 2010 GDC Applied Arts Scholarship Recipient

Scholarships for professionals To help ExpEriENcEd dESigNErS think about what they do in new ways, keep up with changes in the profession, gAiN iNSpirAtioN, push boundaries.

“A National Professional Scholarship Programme would be an important addition to the GDC’s valued member benefits.

Attending TypeCon, via the VI Chapter’s Professional Scholarship, kept me sensitive me to the ongoing evolution of type use from print through mobile devices, heightened my appreciation for good fonts well handled, and stimulated me

to think more analytically and creatively about my own work. Life-long learning has helped keep me excited about the profession of graphic design, and flexible through its changes.

A National Professional Scholarship Programme would encourage members to take advantage of the invaluable conferences, and educational opportunities so beneficial to continuing development of professional knowledge.”

– Miriam MacPhail cgd, Vancouver Island Chapter Scholarship recipient, 2010

grants To fund rESEArch and projects that ENrich the profession, inspire creativity, ExplorE new directions, promote the value of design.

“The study of graphic design in Canada suffers from a scarcity of written sources and collecting institutions.”

– Brian Donnelly cgd, fgdc, $2500 GDC National grant recipient, 1998

“Fifty Years of the Society

of Graphic Designers of

Canada”– a look back at

the organization’s history

and where it is today.

Article by Brian Donnelly

in Communication Arts.

Your doNAtioN will foster informed, educational and innovative research, to enhance the profession’s kNowlEdgE base.

why A FouNdAtioN?

6 G GDC Foundation Update

2004Peggy Cady mgdc

2006GDC Vancouver Island ChapterFunctionFoxMichael Marshall fgdc

2007Peggy Cady fgdc

Carole Charette fgdc

Linda Coe fgdc

FunctionFoxGDC BC ChapterCatherine Garden fgdc

John Gibson fgdc

Rolf Harder fgdc

Helen Mah fgdc

Michael Marshall fgdc

Dave Mason fgdc

Elaine Prodor fgdc

Matt Warburton fgdc

2008Peggy Cady fgdc

Linda Coe fgdc

Catherine Garden fgdc

John Gibson fgdc

Helen Mah fgdc

Michael Marshall fgdc

Elaine Prodor fgdc

Denise J. Saulnier fgdc

Gregory Silver fgdc

Dale Simonson fgdc

2009Peggy Cady fgdc

Susan Colberg fgdc

Catherine Garden fgdc

John Gibson fgdc

2010Peggy Cady fgdc

David Coates fgdc

Linda Coe fgdc

Sue Colberg fgdc

Wendy FrankCatharine Garden fgdc

GDC Atlantic ChapterGDC BC ChapterHudson Design GroupPrintsmith GroupElaine Prodor fgdc

Rod Roodenburg cgd

Matthew Warburton fgdc

2011Chris Au cgd

Karen Brown cgd

Paul Brunelle fgdc

Peggy Cady cgd, fgdc

David Coates cgd, fgdc

Donna Deschenes cgd

Peter Dorn cgd, fgdc

Catharine Garden cgd, fgdc

GDC Atlantic ChapterGDC BC ChapterGDC VI ChapterGDC Manitoba ChapterRaelene HannaJim Hudson cgd

Renee-France LeBlanc Marga Lopez cgd

Jennifer Luckay cgd

Miles HarrisonMiriam MacPhail cgd

Michael Marshall cgd, fgdc

Dave Mason fgdc

Naoko Masuda cgd

Karenia Niedzwiecki cgd

Oliver Oike cgd

Robert Peters cgd, fgdc

Adrian Shum cgd

Gregory Silver cgd

Brenda Sanderson cgd

Patrice Snopkowski cgd

Paul Tétrault cgd

Matthew Warburton cgd, fgdc

Donika WimalaratneJon Whipple cgd

Ulrich Wodicka, cgd, fgdc

Jeope Wolfe, cgd

2012 Donors (to March 26, 2012)

Peggy Cady cgd, fgdc

Susan Colberg cgd, fgdc

Laurie Darrah cgd

GDC BC ChapterRay Hrynkow ScholarshipBardolf Paul cgd, fgdc

2011 In Kind DonorsThank you to the in-kind donors who supported the 2011 campaign.AnonymousPeter Bartl fgdc

Richard Bom, Ligature, Loop & StemDesign Edge Canada Ltd.Fotoprint Ltd.FunctionFoxMiriam MacPhail cgd

Richard Kegler, P22 Type FoundrySociety of Type Afficionados

FouNdiNg doNorS contributors to the first $25,000 of the fund

wiNNErS of the get behind design draw• TypeCon entry – Brenda Sanderson

• Wacom Inkling – Matt Warburton

• Six-month Function Fox subscription for 10 – Elaine Prodor, Robert Peters, Peter Dorn

• Design Edge 2012 Regional Design Awards Entries – Oliver Oike, John Whipple

• Box of 100 Pantone Post cards – Jeope Wolfe

• P22 Type Foundry: Jim Rimmer Making Faces DVD – Jennifer Luckay (donated to the Arctic Chapter), Catherine Garden, Sue Colberg

• P22 Type Foundry: Font disk – Jennifer Luckay, Naoko Masuda, Ulrich Wodicka

• P22 Type Foundry: William Caslon Experience CD & Mug – Paul Brunelle, Patrice Snopkowski, Miles Harrison

• P22 Type Foundry: Book and cards – Michael Marshall, Donna Deschenes, Gregory Silver

• Ligature, Loop & Stem: Typography Print – Adrian Shum, Renee-France LeBlanc, Jim Hudson

• Typography Mug – Karenia Niedzwiecki