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gdc.net.01.02

Society of Graphic Designers of CanadaNational Secretariat

Société des graphistes du CanadaSecrétariat national

October 2002

Welcome to gdc.net

The Voice of the Society of

Graphic Designers of Canada

In This Issue

> PICA 2002 Conference & Award Winners

> President’s Message: National AGM Report

> 3 Women Honoured as Fellows at 2002 AGM

> New National Sponsor: Corel™

> Icograda Regional Meeting &

> Environs’002 Conference

> Design Cares

> Cross-Country Check Up

> Screengrabs & Soundbites

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Society of Graphic Designers of Canada

Société des graphistes du Canada

2

> PICA 2002 A High Altitude Buzz

Despite an early May blizzard that took even

the hardiest locals by surprise, PICA 2002 proved

that no one knows how to rock the Rockies quite

like graphic designers. More than 130 designers

and creatives gathered at the Rimrock Hotel, in Banff, Alberta,

May 3–5 for a chance to network, nosh and hear from some

of the design and advertising world’s biggest talents. This year’s

theme, “How far will you go,” inspired both speakers and

attendees to examine their own willingness to take risks.

Following the Friday night

registration, the conference

kicked off Saturday morning with

a presentation from Chris

Staples of Vancouver’s Rethink

Advertising who is the creative

mastermind behind some of

Canada’s most famous television spots. Using samples from his

own reel with work for clients such as Playland, A&W, Earls and

Greyhound, Staples detailed his approach to creativity, stressing

the importance of doing what others think is impossible. His

presentation was followed Saturday afternoon by San Francisco-

based designer Michael Osborne, who walked listeners through

the process involved in designing award-winning identities

for companies such as Gymboree and The San Francisco

Museum of Modern Art. A panel discussion featuring all of the

conference’s speakers and moderated by Rick Torreano,

Western Specification Manager for Fox River Paper Company,

started the afternoon, which ended with a presentation from

David Berman who discussed the role of social responsibility

in graphic design.

Saturday night featured the

PICA 2002 Gala and Dance.

During the Gala, the PICA 2002

National Design Awards, chosen

by the conference speakers,

were announced. The National

Design Award was shared by

Dave Mason, Pamela Lee and Nancy Willett of SamataMason for

the Swiss Army Brand Inc. Annual Report and Christian Jensen

of Concepts 3 for his Friends of Broadway Theatre poster.

Judge’s Choice Awards, Awards of Distinction and Awards of

Merit were also selected. Speakers and award recipients

were kept in line by mistress of ceremonies Lisa Austin and

entertained by the Kit Kat Club. In fact, the party was so

good, other hotel guests tried to crash it!

Although some attendees were

coping with the consequences

of the night before, Sunday

got off to a strong start with a

presentation from Kit Hinrichs,

renowned designer and one of

the principals of the international

design firm Pentagram. Kit showed photos from his new book

Long May She Wave, a Graphic History of the American Flag.

Kit was followed by photographer Terry Heffernan who walked

the audience through some of his most notable work, including

photos from Long May She Wave. He also shared his approach

to creativity and summed up the feelings of most delegates

when he offered his response to the conference theme “how far

will you go?” His answer? “As far as you’ll let me.”

PICA 2002 offered the perfect mix of information and interaction.

So mark your calendars, because in 2004 we’re going to do it all

over again.

> PICA 2002 GDC National Design Award Winners

On May 5, 2002 the Alberta North Chapter of the Society of

Graphic Designers of Canada (GDC/AB-N), announced the

winners of the PICA 2002 GDC National Design Awards. The

awards were presented as part of the PICA 2002 Design

Conference which took place at the Rimrock Hotel in Banff,

May 4–6. Judges were Chris Staples of Vancouver’s Rethink

Advertising; San Francisco-based designer Michael Osborne;

designer David Berman of Ottawa; Kit Hinrichs, renowned

San Francisco designer and one of the principals of the inter-

national design firm Pentagram; and photographer Terry

Heffernan from San Francisco. Panel discussion moderator

Rick Torreano, who has been an

intergal part of both PICA 2002

and the Peak’99 conference,

agreed to judge as well.

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3

The GDC National Design Award wasshared by Dave Mason, Pamela Leeand Nancy Willett of SamataMasonfor the Swiss Army Brand Inc. AnnualReport 2001 and Christian Jensen ofConcepts 3 for the Friends ofBroadway Theatre poster.

Title: Swiss Army BrandAnnual Report 2001Designers: Dave Mason/Pamela Lee/Nancy WillettDesign Firm: SamataMasonClient: Swiss Army Brand Inc.Category: Annual Report

Title: Friends of Broadway TheatreDesigner: Christian Jensen Design Firm: Concepts 3Client: Friends of Broadway TheatreCategory: Poster

Judges’ Choice Awards

Judge: Terry HeffernanTitle: Swiss Army BrandAnnual Report 2001Designer: Dave Mason/Pamela Lee/Nancy WillettDesign Firm: SamataMasonClient: Swiss Army Brand Inc.Category: Annual Report

Judge: Rick TorreanoTitle: Urban FareDesigner: Maria KennedyDesign Firm: Karacters Design GroupClient: Urban FareCategory: Environmental

Judges: Chris Staples and David BermanTitle: Christopher SimmondsArchitectDesigner: Mario L’ÉcuyerDesign Firm: IridiumClient: Christopher SimmondsArchitectCategory: CorporateIdentity/Stationery

Judge: Michael OsborneTitle: Tourist: Recent Paintingsby Paul RobertsDesigner: Jonathan WoodDesign Firm: Jonathan WoodClient: Paul Roberts PainterCategory: Student

Judge: Kit HinrichsTitle: Friends of Broadway TheatreDesigner: Christian JensenDesign Firm: Concepts 3Client: Friends of Broadway TheatreCategory: Poster

Awards of DistinctionTitle: Swiss Army BrandAnnual Report 2001Designers: Dave Mason/Pamela Lee/Nancy WillettDesign Firm: SamataMasonClient: Swiss Army Brand Inc.Category: Annual Report

Title: Urban FareDesigner: Maria KennedyDesign Firm: Karacters Design GroupClient: Urban FareCategory: Environmental

Title: SensesDesigner: Ken KooDesign Firm: Graphème/KooClient: Metropolitan HotelsCategory: Packaging

Title: QLT Inc. Annual Report 2001Designer: Dave Mason/Pamela LeeDesign Firm: SamataMasonClient: QLT Inc.Category: Annual Report

Title: Christopher SimmondsArchitectDesigner: Mario L’ÉcuyerDesign Firm: IridiumClient: Christopher SimmondsArchitectCategory: CorporateIdentity/Stationery

Title: GuppyDesigner: Craig MedwydukDesign Firm: GuppyClient: Guppy World HeadquartersCategory: CorporateIdentity/Stationery

Title: Tourist: Recent Paintingsby Paul RobertsDesigner: Jonathan WoodDesign Firm: Jonathan WoodClient: Paul Roberts PainterCategory: Student

Title: Friends of Broadway TheatreDesigner: Christian JensenDesign Firm: Concepts 3Client: Friends of Broadway TheatreCategory: Poster

Awards of Merit

Title: QLT Inc. Annual Report 2000Designer: Dave Mason/Pamela LeeDesign Firm: SamataMasonClient: QLT Inc.Category: Annual Report

Title: Copper Moon (Merlot)Designer: Maria KennedyDesign Firm: Karacters Design GroupClient: Cascadia BrandsCategory: Packaging

Title: Reebok Fitness WaterDesigner: Matthew ClarkDesign Firm: Karacters Design GroupClient: Clearly Canadian BeverageCorp.Category: Packaging

Title: Tré LimoneDesigner: Matthew Clark/Michelle MelencukDesign Firm: Karacters Design GroupClient: Clearly Canadian BeverageCorp.Category: Packaging

Title: Bradbury Branding and DesignInc.Designer: Catharine BradburyDesign Firm: Bradbury Branding andDesign Inc.Client: Bradbury Branding andDesign Inc.Category: Multimedia Web site

Title: Smile by DesignDesigner: Ken FungDesign Firm: Graphème/KooClient: Smile by DesignCategory: CorporateIdentity/Stationery

Title: Domtar NaturalsDesigner: Catharine BradburyDesign Firm: Bradbury Brandingand Design Inc.Client: DomtarCategory: Other

Title: Albert Normandin PhotographyDesigner: Pamela LeeDesign Firm: SamataMasonClient: Albert NormandinPhotographyCategory: Other

Title: Kindrachuk Agrey ArchitectureDesigner: Christian JensenDesign Firm: Concepts 3Client: Kindrachuk Agrey ArchitectureCategory: CorporateIdentity/Stationery

Title: NCR Annual Report 1999Designer: Dave Mason/Kevin KruegerDesign Firm: SamataMasonClient: NCR CorporationCategory: Annual Report

Title: Classic Printing Services Ltd.Designer: David CoatesDesign Firm: Ion Design Inc.Client: Classic Printing Services Ltd.Category: Corporate Brochure

Title: Urban FareDesigner: Matthew Clark/ Maria KennedyDesign Firm: Karacters Design GroupClient: Urban FareCategory: Signage

Title: Secret Garden TourDesigner: Catharine BradburyDesign Firm: Bradbury Brandingand Design Inc.Client: New Dance HorizonsCategory: Poster

Title: Pyramid Lake ResortDesigner: Melissa HicksDesign Firm: Vision DesignCommunicationsClient: Maclab Hotels and ResortsCategory: Poster

Title: Rocky Mountain Bicycles 2002Designer: Matt WarburtonDesign Firm: Emdoubleyu DesignClient: Rocky Mountain BicyclesCategory: Catalogue

For more information and visuals ofthe winning work please check outwww.gdc.net



4

> President’s Message

A little over six years ago, I was in Toronto for a

press check and later that day I made my way

down to the Design Exchange and found a seat in

the corner of the 1996 BGM which was taking place

there. I had been involved on the executive of the BC Chapter

for a few years and wanted to take advantage of my trip to

Toronto to see what it was like at a national level meeting. It was

the dawn of the accreditation era, the eve of the Typographic

Exposition, and the room was abuzz with excitement, fatigue,

apprehension and optimism. The intense discussions and

debates that followed that meeting and the conference were

addictive to say the least. Here was a group of like-minded

individuals from across the country who were all just as strongly

committed to their profession and the GDC as I was. Needless

to say, I was hooked and have been a junkie ever since.

I have always been an advocate of learning from those who have

been before us, either in design, or in the running of an associa-

tion. Reading through old newsletters, past AGM minutes, and

most importantly, talking to previous executive members has

made me realize that the GDC is an incredibly active and forward

looking organization, and always has been. Our only problem

has been continuity of vision, and the usual lament of any

volunteer-run association—lack of manpower and resources.

My goal over the next two years is to continue to build on the

programming that has been implemented or initiated over the

past few years. And re-initiate some ideas from even further

back. We have a good mix of youthful enthusiasm, and learned

sages on the National Executive this year. It’s inspiring to look

at what we’ve accomplished with so little except our dedication

and perseverance. So I’d like to give you a taste of what your

association has done for you lately...

AGM 2002 Summary

This year’s AGM took place in

Banff to coincide with the Pica

National Design Conference,

coordinated by the Alberta North

Chapter. As always there was

some very positive discussion

and planning that took place. Here is a summary of how we

did on the previous year’s initiatives, and some of the plans for

the upcoming year.

1. Increase Communication

> The major accomplishment was the changeover to an online

database system inherent as part of the new website which was

launched 13 May 2001. There is a wide array of tools that are

available for Chapters and members to update their information,

upload news stories, post portfolios, download mailing labels,

etc. An audit of the functionality and site architecture is taking

place this summer and changes will be implemented this fall.

> Another major triumph was the delivery of the GDC Members’

Binder Kits. How many years in the making?—Executive and

Chapter level sections to follow.

> Our sponsor commitments

demand that we adhere to our

mailing dates, so this year GDC

members will be receiving more

consistent communications,

starting with the GDC Journal #5

and the RGD Ontario Business of Graphic Design book in July,

and this newsletter and the National Directory in the Fall.

Invoices for 2003 Membership Dues will go out in December and

will include information on the new national scholarship

program and a survey to assist in prioritizing future initiatives.

2. Increase Membership

> A variety of strategies were discussed over the year, most

focussed on harmonizing processes and materials between

Chapters, as well as getting more information up on the website.

This will drive the content for new student, business and design-

er oriented materials and membership certificates and cards.

> A long overdue membership drive will take place in 2002/03,

implemented by the Chapters but assisted by the National

Membership Chair.

3. Sharing Resources

This is an important aspect of how the GDC works whereby

Chapters and Member Associations take on projects that will

have national significance and impact, and there were a number

of successes this year.

> Firstly, the National Wage & Fee Survey coordinated by RGD

Ontario with funding and support from Aquent, Quebecor World

and Potlatch Paper was completed, and in spite of concerns of it

being too strongly branded as an Ontario document it has been

very, very well received!

> RGD Ontario also published the comprehensive book entitled

The Business of Graphic Design: A Professional’s Handbook.

Specific to the needs of Canadian designers this book has been

sent out to all RGD Ontario members and professional GDC

members (compliments of RGD Ontario, they’re worth $40 each).

> The Graphex 2000 Awards Exhibit travelled to a number of

Chapters who successfully used it for local events and publicity

to the business community.

> And of course the PICA 2002 Design Conference and National

Design Awards coordinated by the Alberta North Chapter.

4. Increase Revenues

> We have always been dependent on membership dues for

our funding, so the signing of Corel™ as a National Sustaining

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5

Sponsor for five years was a major coup. As we increase the

consistency of our programming and communications to

members, it is becoming worthwhile for companies to consider

the GDC as an effective promotional vehicle for them to utilize.

5. Enhance the Perception of Design

> A modest advertising campaign took place last year, co-opted

between Chapters and National. Ads were run in Marketing

Magazine promoting the benefit of using GDC members to the

business community. A full page ad was run in Applied Arts

promoting membership to designers.

> The GDC has a long history of recognizing individuals who

by influence and/or accomplishment have made a major

contribution to graphic design in Canada. Applied Arts magazine

has graciously agreed to re-initiate the series of articles on the

GDC Fellows first started by Tiit Telmet R.G.D., FGDC in the 80s.

The research behind this project will lead to a new section on

the website, a publication, and hopefully a travelling exhibit.

6. Promote Professionalism

> Our involvement in Icograda puts Canada at the forefront

of world level design discussions. Robert L. Peters FGDC is the

current President of Icograda, and Laurie Darrah MGDC is our

representative. For almost 10 years Rob served as our rep, and

attended many conferences and meetings at his own expense.

We felt it was a necessary to send Laurie to the Congress in

South Africa in September 2001 to maintain our presence, and to

see what other benefits the GDC could realize from being part

of Icograda. Laurie reported on South Africa in the last issue of

gdc.net and reports later in this issue about the Regional

Meeting which took place subsequently in Vancouver this past

March, and the adjoining Environs conference which featured

presentations by many of the Icograda Board members.

> Accreditation has always been recognized as an important

tool for promoting professionalism. Ontario has shown that

through hard work and perseverance it can become a reality, and

they are now starting to realize some of the benefits. The

Manitoba Chapter has been successfully lobbying to have a

similar bill put before their provincial legislature. Due to some

disagreements between the Manitoba Accreditation Committee

and the Examination Board for Registered Graphic Designers

(EBRGD) in Ontario, Manitoba decided to put aspects of their

pursuit on hold until they can be sure that the exam is appropri-

ate for designers outside of Ontario and across Canada. They

do not need the exam to get the legislation, but they prefer to

know now, not later, what is required to facilitate educational

outcomes to ensure that there will be qualified graduates able to

eventually write the exam to become an “RGD.” There are also

concerns with the voting structure of the EBRGD so National

Accreditation Committee (NAC) Chairperson Paul-Michael

Brunelle FGDC has presented a more democratic and nationally-

oriented structure to the EBRGD for their consideration.

RGD Ontario’s Proposals

Prior to the AGM, mistakenly believing that the NAC had been

disbanded and accreditation in Manitoba halted, RGD Ontario

presented a proposal for a new accreditation committee and as

well requested recognition of the following statements (in italics,

followed by our position) in order for them to continue their

affiliation with the GDC:

• GDC recognition and acceptance of RGD Ontario’s legislated

independence and autonomy.

RGD Ontario’s status is somewhat similar to the Chapters which

are also legally registered Societies in their own jurisdictions

and maintain their own financial matters and local communica-

tions. According to Manitoba’s lawyers there are no legislative

impediments following accreditation to the relationship.

• GDC understanding and respect of the fact the RGD Ontario

as an Association is the only member of GDC in the province

of Ontario.

All members of RGD Ontario are members of the GDC as was

recognized in the Fort Garry Agreement which was ratified

unanimously by the RGD Ontario Board on June 3, 1998.

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This poster was designed and produced as a souvenir of the 2002 Annual General Meeting held in Banff, Alberta May 2–3, 2002 by the

National Executive and Council of the Society of Graphic Designers of Canada and the Chapter and Member Association representatives.

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6

• GDC respect of RGD Ontario resolutions and policies regarding

conflict of interest.

Having singled out participation on the GDC National Executive

as being a conflict of interest goes against the very nature of the

GDC and its mandate. We have strongly encouraged RGD Ontario

to utilize its additional voting spots on the National Council

(President and up to two representatives), and place non-Board

Members in these “Rep” spots to ensure that Ontario’s voice

is heard, and that the rest of the country can benefit from the

knowledge that Ontario has to offer.

• GDC respect of RGD Ontario policies and conditions with

respect to transfer payments [membership dues].

We cannot accept the stipulation that all of a region’s members’

dues be directed towards one specific program or fund (see #2

below). In addition, this would set an unacceptable precedent for

other accredited provinces to follow. Dues collected by the

National Secretariat are budgeted and spent according to deci-

sions made by the National Council at AGMs. RGD Ontario has

equal voting rights to the rest of the Council members and can

participate and put forward proposals that will promote profes-

sionalism and the design profession (with the additional benefit

of promoting accreditation) and recommendations on spending

policy to be reviewed and discussed by the entire Council.

The following three points are RGD Ontario’s plan for moving

forward on national accreditation.

1. A National Accreditation Committee comprised of three co-

chairs and the presidents of all GDC chapters will be established.

The co-chairs will be the President of the GDC National, and

Albert Ng as the father of accreditation in Ontario, and the

Executive Director of RGD Ontario, the latter two acting in an

advisory capacity based on the experience and knowledge they

have gained through the Ontario accreditation process. Whoever

is the president of the day with respect to GDC National and

chapters, and whoever is the Executive Director with respect to

RGD Ontario will sit on the committee.

2. Starting in 2002 (transfer payments [membership dues] based

on RGD Ontario membership figures as at December 31, 2002),

RGD Ontario is requiring that 100% of RGD Ontario transfer

payments [membership dues] be deposited into a special

accreditation fund managed by the GDC National, requiring

expenditure approval by the three co-chairs of the committee

and subject to yearly formal audit. The fund will provide

part of the capital required by those provinces that are going

to forge ahead with accreditation.

3. The National Accreditation Committee, as its first task togeth-

er with the GDC and RGD Ontario, will develop a short-term

(3–5 years) and long-term (10 years plus) national accreditation

implementation plan.

There is no compelling case to support the first two measures,

as the existing NAC, chaired by Past National President and

Fellow Paul-Michael Brunelle FGDC, has the full support of the

National Council and includes active participants from across

the country. The GDC National Executive has been directed to

take a stronger role in leading accreditation in other provinces

and we would appreciate more active participation from RGD

Ontario on the NAC. Our first step towards the planning and

implementation of accreditation across Canada was outlined in a

letter to the EBRGD this past June. The next step is to petition

representatives from each Chapter and province.

We welcome RGD Ontario’s involvement on the NAC to help map

out the necessary steps and procedures for short- and long-

term implementation of accreditation across Canada. Keeping in

mind that the reality is that not all provinces will achieve the

necessary legislation for quite a few years (if ever), and we must

continue to deliver services and benefits to all of our members—

legislated or not—while working towards our long-term goals.

We are hopeful that we can resolve these issues, and proceed

with a stronger and more unified approach to accreditation and

promoting professionalism in graphic design within Canada.

Getting Connected

As I stated at the beginning of this report, being part of the

GDC is largely about making connections. Since the AGM I have

had the opportunity to meet and speak with Ric Grefe, Executive

Director of the American Institute of Graphic Arts (AIGA),

and was very pleased to hear they are very like-minded in their

desire to create structures and programming that promote

design for the benefit of all designers, not just members. I had

a similarly inspiring meeting with Pierre Leonard, the new

president of SDGQ, whom we will be working more closely with.

We are pursuing joint initiatives with the Canadian arms of

the International Association of Business Communicators (IABC)

to raise awareness of the expertise (and existence!) of our

members in the minds of those who are quite often making

the design procurement decisions for many companies. We’re

leveraging our accomplishments to get more support from

government, both federal and provincial. And we’re helping to

bring international perspectives to Canada by getting involved

with the AIGA and Association Typographique Internationale

(ATypI) conferences in Vancouver in the fall of 2003.

There is so much to do, much of which has been discussed

for years. We don’t need to reinvent the wheel, we just need to

continue to refine, focus and evolve, the incredible organization

our forefathers (and foremothers) created.

> Matt Warburton MGDC

GDC National President



7

> GDC Fellow Giles Talbot Kelly Receives Certificate

After 25 Year Journey

> We are pleased to

announce that almost 25

years after being notified

that he had been made

a Fellow of the GDC,

Giles Talbot Kelly has

finally received his

certificate, signed by

John Gibson FGDC and Jan van Kampen R.G.D., FGDC (National

and Ontario Chapter Presidents respectively in 1977).

Now living in Gibsons (just up the hill from the infamous Molly’s

Reach) Giles was very pleased to receive the certificate after

being promised it for so many years. Giles has not been having

a good year following a horrific car accident last winter (in which

his partner Valerie was killed) from which he is still recovering.

Though not quite as feisty as he was in the past, Giles still has

a biting sense of humour and loves relating tales of the early

years of the GDC and the politics and such that went on back

then. For those of you who don’t know him, Giles was hired in

1975 by the Federal government to gather designers from across

the country to talk about forming a national society or network.

Giles says he’s proud to place the certificate alongside the

many fellowship certificates and honours he has received from

design associations of various disciplines from around the

world. He truly is an amazing and accomplished man. It was

an honour to be able to spend a

few hours with him reminiscing

this past August.

His biography which appears

in the forthcoming document on

all the GDC Fellows follows

on the right.

> Matt Warburton MGDC

> Giles Talbot Kelly Giles was born in 1929 in the

middle of England into the fifth generation of two

families of artists and writers, within a hundred

metres of the site of the first ever game of Rugby

football. He arrived early and has not been late since, living

slightly ahead of his times as best he could. He was educated in

a medieval castle on the Scottish Borders, Rugby School,

as a scholar at the Architectural Association and Saint Martin’s

School of Art & Design. He served as an infantry platoon

commander at the sharp end in the Korean War.

> Apprenticed after military service to James Gardner, he

worked in advertising in London before moving to Dublin, where

after further advertising experience, he started his own design

consultancy, the first ever in Ireland. At the same time, he taught

and founded Ireland’s first professional design society. He

worked as a consultant to the Irish government before returning

to England as Head of Design at what is now Coventry

University. He was persuaded to go to Canada to work on the

(then) new Ontario CAATs. There he started his own design

consultancy. He was the third director of the School of Design

at Sheridan.

> In 1975 he was retained by the Federal Office of Design to

attempt to combine the several design societies into a single,

more coherent and viable unit, and at the same time revitalize

the GDC under its then president, Carl Brett FGDC.

> In 1977 he returned to England, once again as a Head of

Department in a University. Here he developed major investiga-

tions into computing for designers, inter alia, and front-ran an

international conference on the subject in 1982.

> He has designed advertising for VW, Pan American, Clark’s

Shoes, Carlsberg, and Rowntrees; retail stores; interiors for

Powers Whiskey, Irish Sugar Company (ISC), Irish embassies,

Irish Management Institute, IBM, 3M, Waterford Glass, Sheridan

and Conestoga CAATs, Osgoode Hall, and the 2000-seat theatre

for the Irish Transport and Workers Union in Dublin; textiles for

hotels, Place Bonaventure, Crown Life, and ISC; furniture for

ITGWU, IBM, IMI, ISC, Harrington Group, and retail stores; signage

for Conestoga CAAT and retail stores; exhibitions for Battersea

Pleasure Gardens, Aer Lingus, and Powers Whiskey; identities

and print for Merit Investment Corporation, Shell, York

University, IMI, Ian Percy, and Harrington Group; packaging for

Beamish Stout, Imperial Tobacco, and Unilever; and research

into re-use of workshop waste, dye technologies, and computing

for designers.

> He has devoted his life to catching up with his visions,

mostly by his own proactivity. He now seeks serenity before it

is too late to have an alternative.



8

> Three Women Honoured as Fellows

Fellowship is the highest honour that the GDC can bestow, and

is awarded to a designer or individual who by influence and/or

accomplishment has made a major contribution to graphic

design in Canada. 52 individuals have received this accolade

since 1960 and we are pleased to reprint the nomination remarks

on the three new Fellows who were accepted at this year’s AGM.

Only 8 other women have previously received this honour.

> Carole Charette was born in 1963 in Valleyfield,

near Montréal. Her father was a specialized

high pressure welder whose career got him work

most notably at the building of the Cornwall

dam, Olympic Stadium, and Mirabel Airport. Her family settled in

St-Jerome, north of Montréal, where Carole divided her time

between skiing and school. She obtained her collegial certificate

in display design in 1984. She continued her education at Laval

University in Quebec City where she obtained her baccalaureate

in 1989 and a multimedia certificate in 1991 at Sheridan college.

She is currently finishing her master’s degree in Laval

University.

> Carole Charette began her professional career as display

designer for the University Laval communication department.

She was appointed to design three important exhibitions:

Sciences and technology at the Olympic Stadium (Montréal),

Science stories, a travelling exhibit for Faculty of Science and

Tundra-Taïga, an exhibit organized in join venture with the USSR

Nordic department. In 1991, she founded Trio communication-

marketing with her husband Bernard Houde. Over the years she

worked for clients such Radio Canada, RDI, Domtar, Canadian

Wood Council, Caisses Desjardins, ING, etc.

> Carole Charette has been at the head of the Société des

Designers graphiques du Québec for the past ten years. During

her mandate, she organized Graphisme Québec 1992/1996 and

Grafika with Info Presse since 1998. She also created and lead

with great success the presentation of the International Graphic

Design Biennial in 1998 and 2000. These editions welcomed

famous designers as Gert Dumbar, Adrian Frutiger, Roger Pfund,

Anthon Beeke, Armand Mevis and J. Abbott Miller. In spite of

the fact that she hasn’t got much spare time, she is teaching

part time at Chicoutimi University.

> Carole has been sitting on the IDM (Institut de Design

Montréal) board of directors since 1999. She was nominated

to represent the SDGQ at Canadian Alliance for Design.

Her initiative and devoted spirit gave opportunities to SDGQ and

GDC to establish active and profitable networks.

> Carole earned many prizes along her career such the Loto-

Québec Bursary for engraving, the Bursary for Engramme

Workshop, the FCAR bursary for PHD, the Québec City bursary

for scholastic excellency, the Prize for excellency from

Graphisme Québec 96, the Bronze Medal, Guttenberg Prize. She

was also invited as speaker at 1999 Icograda Symposium in

Sydney and at Interuniversitary Colloquium and Group exhibit

in 1999.

> Individual exhibits: Sixx styles, Laval University 2001

Mots à maux, Engramme Gallery 2000. Group exhibit: Qui proquo

in honour of the 50th anniversary of Refus global in 1998.

> Finally, Carole Charette is a true sportswoman (1988 Quebec

mountain bike champion, Canadian Ski Alliance Instructor Level

3, scuba diving, trekking) and she appreciates peaceful walks

along the Nova Scotia beaches.

> Additional Nominating Remarks

Many of us first met Carole in 1997 at the ACD Planning meeting

in Windsor. Since then, we have grown to appreciate her

infectious enthusiasm and boundless energy for design, not

only for Québec designers, but designers across Canada.

She has almost singlehandedly revived the SDGQ and kept it

growing for the past ten years. Her continual communication and

collaboration with the GDC have helped to recreate a truly

national design community. The ripples from her contributions

have been felt around the world, and for that we submit her

name for the honour of Fellowship in the GDC.

> Linda Coe has been an active member of

the GDC ever since attending the first meeting of

the Visual Communication Society of BC while

a student in May 1975. Her contributions at the

committee and executive level over the years, including Chapter

President 1989–1991, have helped to maintain continuity from

one executive to another, as well as empowering many of the

members of the BC design community through professional

workshops, award shows and inspirational speaker events.

> Since 1997 Linda has served as the Chapter’s Ethics &

Professional Practices Chairperson, compiling a comprehensive

set of letters and responses to various queries from the busi-

ness community and from designers on issues such as RFP

processes, copyright issues, taxation concerns and much more.

The responses and gratitude of these businesses is testament to

the professional and accommodating manner in which Linda has

dealt with the often tricky situation or being an arbitrator in the

design world. Many of these templates have been made available

to Chapters across Canada to use in their own communities.

> Linda is a “collector” by nature and has compiled a

meticulously organized archive of GDC materials received in

BC since 1976, an invaluable resource for those of us who

wish to learn from the past.

> It was also through Linda that we met and hired our National

Administrative Director Sheryl MacDonald, the denmother of the

GDC’s Ottawa secretariat since 1996.

> Fellowship is the highest honour that the GDC can bestow, and is awarded to a

designer or individual who by influence and/or accomplishment has made a major

contribution to graphic design in Canada.



9

> Linda’s efforts in education over the years have not gone

unnoticed by her students, both at ECIAD and at UBC, as well as

working professionals and the business community who have

benefitted from her professional workshops and presentations

made to various groups and committees (IABC, Vancouver Board

of Trade, etc.).

> In summation, Linda has been a stalwart supporter of the

GDC and designers in Canada, especially in BC for over 25 years,

giving those of us who have gone onto the national scene the

tools and knowledge to contribute in an effectual manner. It is

for these contributions to design in Canada that we submit

Linda’s name as worthy recipient of a Fellowship in the GDC.

> Annie Re Annie’s contribution to designers

and the design profession began as soon as she

came to Canada more than twenty-five years ago.

Since then she has held numerous GDC positions,

promoted fair business practices for designers and has advo-

cated for international design standards.

> Over the years Annie Re has served GDC as Alberta Chapter

President in 1984–1985, the National Secretary in 1985–1987, and

Alberta North Secretary 1998–2002.

> From 1985–87 Annie was Director of Graphic Design for the

University of Alberta Hospitals. While there she won a Design

Canada Award for her implementation of the Hospitals’ signage

system. In May of 1991 she became Director of Print & Graphic

Design Services for the Government of Alberta. In this position

she developed the Visual Identity System, which included a

comprehensive manual and standardization of all Government

Design and Print standards. In addition, she determined

the correct process and application for the Government’s

Coat of Arms.

> Currently she is the Director of Publications Services

for the Queen’s Printer, where she has been instrumental in

developing consistency and accessibility to Government

Publications. She helped develop the first e-commerce

Government website in Canada, and continues to work with

designers and Government departments throughout North

America to encourage accessibility to information.

> Annie’s lifetime contributions to design provincially,

nationally and internationally have been and continue to be

significant. She is currently helping to determine the feasibility

of accreditation in Alberta.

> “We’re honoured to know her and indebted to her for all that

she has done for our profession,” says Sylvia Rigakis MGDC,

president of the Alberta North Chapter of GDC. “She has set a

standard of commitment, involvement and dedication that will

inspire other graphic designers for many years to come.”

> New National Sponsor

On May 6, 2002 procreate™ (Corel™) announced its sponsorship

of the Society of Graphic Designers of Canada (GDC), Canada’s

national association of professional graphic designers.

This major sponsorship was unveiled at the GDC’s Annual

General Meeting in Banff, Alberta ahead of PICA 2002, a design

conference featuring prominent speakers from both the

design and advertising industry.

As the GDC’s current sole National Sustaining Sponsor,

procreate,™ a division of Corel Corporation, will connect and

interact with graphic designers nationwide while advancing

the GDC’s efforts to promote graphic design in the lives of

Canadians.

“We’re absolutely thrilled to sponsor the GDC and to champion

graphic design in Canada,” said Steve Houck, executive

vice president of strategic relations for procreate.™ “The GDC

is Canada’s top graphic design body and their values are

consistent with our own.”

“We’re pleased to add procreate™ as our first-ever Sustaining

Sponsor,” said Cynthia Hoffos, past-president of the GDC.

“There’s an obvious connection between the creative pro-

fessionals procreate™ serves and our membership and we’re

looking forward to collaborating with procreate™ to advance

the design movement in Canada.”

procreate™ creative products are specifically designed to

extend the capabilities and workflow of creative professionals,

including graphic and Web designers, artists, illustrators

and others. For more information on procreate™

or procreate™ products or partners,

please visit www.procreate.com.



10

> Environs’002: Design Without Borders

A report on the Icograda Regional Meeting

and Design Perspectives Seminar in Vancouver, BC

13–16 March 2002

> “...My trip and experience have seriously changed my

life in positive ways. I hope our paths cross again—sooner

rather than later,” remarked Yamini Prabhakar, AIGA Orange

County president and participant at the Icograda Regional meet-

ing. This comment and others sum up the remarkable experience

of being a participant at one of the first Icograda Regional

Meetings in North America.

On 13 and 14 March 2002, 35 delegates from Canada and the USA

met in Vancouver, Canada to participate in a regional meeting

organized by the International Council of Graphic Design

Associations (Icograda). This Icograda Regional Meeting offered

the opportunity to make contacts, exchange information and

share experiences regarding the state of graphic design and the

visual communication profession in North America. On March 15

and 16, 200 Canadian, American and foreign participants took

part in the Icograda Design

Perspectives Seminar entitled

Environs’002: Design Without

Borders. In addition,

Environs’002 seminars were

presented in Victoria on March

18 and in Seattle on March 19.

> Icograda Regional Meeting

Icograda presents four Regional Meetings (IRM) a year where

they learn first hand from designers around the world their

concerns and issues. Icograda is an important tool for design

associations as they assist in developing essential business net-

works, addressing concerns and needs and providing additional

links to assistance. The Vancouver IRM, was held in the Granville

Island Hotel at the invitation of the GDC, a member of Icograda

since 1976, and the events’ local hosts— the BC and Vancouver

Island Chapters. The meeting provided a wonderful opportunity

to meet old and new associates, develop networks and begin

to collaborate on important issues. North American designers’

from British Columbia, Alberta, Ontario, Manitoba, Washington,

Oregon, California, Colorado, and Texas participated in the meet-

ing. Organizations included the GDC, AIGA and the Graphic

Artists Guild. Additional representatives from China, Belgium,

Israel, the United Kingdom,

Japan, Denmark, Malaysia and

South Africa contributed to a

vibrant and constructive inter-

national dialogue.

Topics of discussion included:

the benefits of internationalism,

cooperation and exchange;

the support of professionals and

intellectual rights; the develop-

ment of awareness of the value

of design; the role of design for

good causes; and design education and accreditation. Designers

in North America face similar challenges to their colleagues

elsewhere, such as a lack of recognition for the value of graphic

design, low recognition of the rights of graphic designers and a

general sense of isolation from peers. Icograda board members

offered useful advice and answered many questions.

Actions resulting from this historic meeting include: inter-

nationalization of the Design Cares program developed by GDC

Vancouver Island; the development of Forum discussions among

the participants of the Icograda Regional Meeting; invitations for

active participation by North American designers in international

networks and events; and a resolve to develop cases studies

highlighting the value of design, sustainability and cross-border

collaboration between designers.

An issue arising from the meetings is how the USA could more

effectively be part of the international scene, participate in the

global design community, and join Icograda. All attending the

meetings agreed that raising the awareness of the importance of

internationalism for North American designers is a key by which

to bring about change, and by which to find solutions to com-

mon challenges faced by us all.

Icograda President Robert L.

Peters FGDC chaired the meeting,

and stated: “Icograda represents

the worldwide family of graphic

designers and visual communi-

cation designers. It is unnatural

for the US not to be a part of this family. There are too many

gaps in the world today. I sincerely hope that the face-to-face

connections made here in Vancouver can help lead to closer ties

between the design community in the US and our designer

sisters and brothers elsewhere.”

The IRM meeting gave all the participants an opportunity to

develop important contacts among associations and schools,

exchange resources and share ideas. Side bar discussions insti-

gated many new ideas with a lot of energy. From collaborating

on a Design Camp in Western Canada to fashion shows featur-

ing paper dresses, the concepts were fresh and progressive.

There were many words that summarized the IRM experience,

but my favourite is camaraderie. We were like comrades all with

similar problems and unique visions working together for the

professionalism of the industry of graphic design.

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11

> Environs’002: An Icograda Design Perspectives Seminar

How do local environments and cultures maintain a unique

identity while under the influence of television, the internet, and

other mass media from around the world? How do designers

retain their focus and perspectives in this huge melting pot?

What is the real effect of what they create?

Organized by the BC and

Vancouver Island Chapters of the

GDC and the Seattle and Portland

Chapters of the AIGA, Design

Without Borders became

the theme to address these

concerns with a symposium on

March 15 and 16 in Vancouver (with satellite events on March 18

in Victoria and March 19 in Seattle). Almost 200 designers and

design students from Canada and the United States gathered at

the Emily Carr Institute of Art and Design to make contacts,

exchange information, and share experiences regarding the state

of graphic design and the visual communication profession in

North American and beyond.

Highlighting the significance of local voices to inspire design,

speakers at the symposium included the world renowned graph-

ic designers, David Grossman from Israel, Mervyn Kurlansky

from the UK and Denmark, William Harald-Wong from Malaysia,

Jacques Lange from South Africa, and Rafael Fajardo from El

Paso, as well as Bill McClennan, a historian of Canadian aborigi-

nal art and culture.

A final panel discussion asked these experts whether borders—

the places where differences meet— limit or amplify design

possibilities? Responses ranged from an appreciation of the

passions that can arise during times of flux to a caution to think

in terms of professional motivation as related to change rather

than chaos.

Designers and students came

away from the seminars with

insight and inspiration.

> Laurie Darrah MGDC,

GDC Icograda Representative

> Some Feedback on Environs’002...

Great conference. Great speakers, great venue, great execution.

Congrats on a job well done! I know how hard it can be to plan

and execute a conference. And I thought Environs’002 was the

perfect blend of casual atmosphere and focused dialogues.

There’s a size threshold when a conference becomes too big

and impersonal at which point discussions and interactions

among attendees and lecturers become forced or nonexistent.

If that happens, then what’s the point of having a conference

in the first place? So thank you for involving AIGA Seattle. It was

our privilege. I hope that more of our members will take advan-

tage of future GDC events. Cheers and kudos!

> Tan Le, Past President, AIGA Seattle

Congratulations on a terrific gathering for the GDC Environs’002

Conference. It was a wonderful event. Our Capilano College

GD&I/IDEA students gained a great deal of inspiration and design

insight from the experience. Please express our thanks to all

those who contributed to the success of Environs’002. Thanks to

the cows and all the udders.

> John Edge MGDC, Coordinator, Graphic Design & Illustration

Program, Capilano College (North Vancouver, BC)

I am back home with fond memories of my stay in Vancouver

and Victoria. I wish to congratulate you for doing an excellent

job! The organization of the GDC/Icograda events was seamless

and your hospitality and kindness made a memorable impres-

sion. It was a valuable learning experience with ample opportuni-

ty to meet great people, build new friendships and share ideas

and perspectives with peers—the essence of what the Icograda

> Icograda is the professional world body for graphic design and visual

communications. It is the representative international non-governmental

organization for graphic design, unifying the voice of designers worldwide

and promoting their vital role in society and commerce.

An Icograda Des ign Perspect ives Seminar

> Design Without Borders is the underlying theme for the second GDC Environs Conference. North Americans’ eyes are opening to the dangers of ignoring our colleagues, denying the interconnection of the world’s communities, and not acknowledging our differences. How does this involve you as a designer?As communication architects we continually graze on cultural icons, vernacular imagery and unique languages — peeling back veneers to create new symbols — or polishing surfaces to renew long lost ideals.

> How do we maintain a unique identity in our local environments and cultures, as the rest of the world thrustsitself on us (and we upon it) through television screens and computer monitors? How do designers retain theirfocus and perspective in such a huge melting pot? What is the real effect of what we create?

> Speakers David Grossman (Israel), William-Harald Wong (Malaysia), Mervyn Kurlansky (UK), Jacques Lange (S. Africa), Rafael Fajardo (USA), Bill McLennan (Canada) and Robert L. Peters (Canada)will share their viewpoints, and let us glimpse at their own part of this blue and green planet we all call home.

> www.gdc.net/environs002

Endorsed by:Society of Graphic Designers of CanadaNational Secretariat

Endoss par:Société des graphistes du CanadaSecrétariat national

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12

community is all about. Be sure that I will be back to experience

more of Vancouver and Victoria—this time as a tourist. Kind

regards,

> Jacques Lange, Icograda Board Member, South Africa

I had a very busy couple of days

and have finally gotten a moment

to send off my congratulations

to you and the rest of the execu-

tive for a superb event! We were

very privileged to have such high

caliber and interesting speakers

to open our minds to the world sometimes outside of our reach.

This past weekend I am sure that all of those who participated

felt they had made a journey around the world and back,

refreshed and ready to face the next design problem with

renewed energy. I know from personal experience what it takes

to put something like this together. I want to thank all that were

involved for all of their efforts. It was worth every minute of

your time! In my opinion, the weekend was a complete success.

My only regret is that it had to end! Bravo!

> Naomi Broudo MGDC, Vancouver, BC

I was pleased to attend such an informative and entertaining

seminar. The international guest speakers were a fabulous

testament to the design challenges faced in some *very* multi-

cultural, socio, and political environments. Our Canadian per-

spective within the panel was perhaps not as well represented

as it could have been, but I consoled myself with the knowledge

that I may look in my own backyard with greater ease and

freedom than can I see around the world. Thanks to everyone

who contributed to this event. Well done.

> Paul Dwyer LGDC, Sechelt, BC

I would like to express my gratitude to the Society of Graphic

Designers of Canada for the invitation to speak at Environs’002,

and for your excellent hospitality. It was an honor to be in

such respected company. I appreciate the effort your and your

colleagues made to ensure the success of the conference.

Events such as these are enormous responsibilities, and you

carried the weight with grace. Thank you. Please pass my

sentiments on to your respective regional boards, and to your

national office.

> Rafael Fajardo, El Paso, TX

On behalf of the Capilano College Graphic Design & Illustration

students, I would like to say that we enjoyed the conference

thoroughly. The speakers were all very inspiring and it was a

great experience for us students. Thank you again!

> Sharmini Thiagarajah,

GDC Student Member, Graphic

Design & Illustration, Capilano

College, North Vancouver, BC

This thread is of particular inter-

est to me after just attending

the Environs conference in Vancouver. While I enjoyed the over-

all experience (most of the speakers were fantastic) I was very

disappointed by Canada’s presence (or lack thereof). Most of the

presenter’s gave an overview of their country’s culture, natives

and how it all influenced the design in their country, how it

made it different or similar to design in the rest of the world.

Our Canadian speaker gave an hour+ lecture on the restoration

efforts that his organization is making to revive First Nation’s

artifacts. Fascinating, really, but of little relevance to our profes-

sion or the premise of the event. I realize that this might sound

ignorant but I’ve been studying First Nation’s culture and history

for the past ten years and all I wanted was for him to relate it

somehow. The question is, what did it say about Canada (or it’s

graphic design) on the whole?

At the end of the conference I

felt like I had learned so much

about South Africa, South East

Asia and the Southwest of

America/Tijuana but I still had no

questions answered in reference

to Canada.

What does “Canadian” graphic design look like? What makes it

unique? I’m asking the listers to let me know how either

Canadian culture informs their work or what they see specifically

in Canada that could be inherent in Canadian design.

I didn’t stay for the panel discussion at the end of the confer-

ence, when I’m sure some of these issues were brought up.

I also want to thank the GDC for a wonderful event, it was very

much worth my while. Thank You,

> Danika Sea McDowell, GDC Student Member, Vancouver, BC

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> Design Cares: Design Does Good

Design award shows—we love ‘em and hate ‘em. Designers on

Vancouver Island supported a different type of show this past

year. The Design Cares Exhibit & Forum featured work that has a

positive impact the world, with a theme of social responsibility.

We created the event as a national initiative, based on the

Design Cares website, www.gdc.net/designcares. We are now

printing the 40-piece exhibit so that it can begin a world tour

in December 2002.

The objective of Design Cares

is to contribute to “a greater

understanding between people

everywhere and towards a better

solution of social, cultural,

economic and environmental

problems”—one of Icograda’s goals. Entries had to raise aware-

ness of or support advances one or more of the following:

guardianship of natural resources, wildlife or the environment;

health or safety of individuals and communities; human rights

or humanitarian causes; social or cultural causes.

This juried exhibit demonstrates the enor-

mous amount of work designers are doing

for causes that they are passionate about,

and shows the contribution of designers to

the good of the community at large. It was

a meaningful change from our usual award

show and there was some very inspiring

content. Designers are working hard to

make the world a better place—right here,

in our own community. The wide range of

themes touched environmental issues, poverty, literacy, drug

awareness, health issues, heritage and more.

The three day event included the

public exhibit, guest speakers

and a panel discussion. A

“People’s Choice” ballot had visi-

tors choose entries that fulfilled

their personal criteria for design

that cares. The chosen pieces

were announced each day and designers received a “Design

Cares People’s Choice” certificate. To top it off, we were able to

make a donation to our local food bank with proceeds from

the events. The exhibit was viewed by a large audience at the

University of Victoria, shown at a GDC/CPRS business mixer,

Strategic Connections, and was also shown in Vancouver at the

Icograda Regional Conference.

We had generous sponsorship from Adobe

Systems Ltd and Western Living Magazine.

Guest speaker Colin Smith, from Adobe,

opened the event with an impressive

presentation about the generous work

Adobe is doing to help reduce hunger

around the world. David Berman R.G.D., FGDC

presented “Social Responsibility and

Graphic Design: How Logo Can You Go”

and sparked discussion on the important

role designers play in shaping our society’s image of itself.

The Design Cares Forum—“Doing Good Work AND Doing

Good”—had communicators and organizations discuss working

together for social change. This was a panel with members of

the community, representatives from non-profit organizations

and designers, which led to an interesting discussion on media

awareness and the role of designer.

The exhibit will begin touring

with a launch in December, and

we hope it will inspire others to

create Design Cares events.

Icograda has endorsed the

exhibit tour.

> Peggy Cady MGDC

Reflecting on the forum I was struck once again by what

a powerful group of people graphic designers are and how

marvelous it is they consider social responsibility in their work.

I appreciated the thoughtful contributions of the audience

members as well as the panel and now realize how much they

struggle with these issues on a daily basis...

> Susan Elrington, Panelist

I thought Design Cares was a great first-time event to profile

the work of designers in the community. I was taken with the

thoughtfulness of the panel discussion. We weren’t talking

about design so much as people’s lives. ...Thanks again for the

wonderful opportunity and congratulations on a great event.

> Jennifer Jascheko, Panelist

I found the entire event refreshingly excellent. I was impressed

with the level of organization, the quality of graphics, and

the professionalism of everyone involved. In the past year I have

spoken at many design events and this was second to none.

And I feel that this event’s theme will move people and grow

beyond the event, whereas most design competitions reach a

crescendo and then don’t matter after that...

> David Berman, R.G.D., FGDC, Keynote Speaker & Panelist



13

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14

> Cross Country Check-Up

> GDC Alberta North Chapter

Prominent Local Designer Dies in Kayaking

Accident

It is with great sadness, that the Alberta North

Chapter informed us of the tragic loss of a

member of the Edmonton design community, and a former member

of their executive. Livia Stoyke had been an integral part of design

in Edmonton, and had helped to increase awareness and respect

for design. She will be truly missed by our community. Our

thoughts go out to all those whose lives Livia touched.

Livia Stoyke, B.Des, was actively involved in the field of Visual

Communication for over 11 years and was creative director and one

of three principals of Redengine Inc.

She worked in leadership positions for design firms both in

Canada and in Germany. Livia graduated with distinction from the

University of Alberta with a Bachelor of Design in 1995. She taught

design management sessions for the U of A Department of Art

and Design since 1997 and was actively involved with the Access

Television Network show “Help Hotline” as the Internet Expert

and New Media Analyst for four years.

Livia’s interest and focus over the years was the creative develop-

ment of New Media, in particular web design and CD-ROM publish-

ing. Her strengths were her energetic and creative approach to

projects, extensive knowledge and understanding of new media

tools and applications, thorough understanding of design theory,

as well as her ability to assess and convey her clients needs.

Redengine has created a website for Livia where you can read

stories about her life and memories of those she has touched and

send their messages of condolence to the family. You can visit

the site at www.livia.ca.

> Alberta South Chapter

“go Pro”campaign targets local ad agencies and

creatives with help of sponsors. During the May 3, 2002

Ad Rodeo Gala Awards Show, the Alberta South

Chapter presented its eight-foot tall “go Pro” poster

and accompanying hand-outs to a 1,200+ attendee

crowd in the Jubilee Auditorium. Since 1997, AB South

members have recognized there exists a potential to

both recruit new members and promote the GDC

as a credible graphic design body to the local

advertising community. The result? AB South has

nearly doubled its membership in less than

three years.

This piece was created entirely by volunteers and sponsors.

Sponsors are: Senkowski Photo, DLS Imaging, Drive Sportswear &

Promotions, Ltd., and Letterbox Communications. Special thanks

go out to the GDC at Ad Rodeo committee members who put in

many hours: Thank you Paul, Nicholas, Danny, Daryl, Randy & Val.

> Randy Milanovic MGDC

> Atlantic Chapter

Popular Maritime Designer Succumbs to Cancer

Lou Cable MGDC (1963–2002) passed away in Halifax last winter

after a two year struggle with cancer. Positive, hopeful and focused

on health to the end, Lou found peace in his life; a very large life

that serves as an inspiration to the Atlantic

Canadian design community, to friends and

relations.

Lou possessed that rare combination in a

designer—an exquisite talent, great taste,

demanding attention to detail, entrepre-

neurial business acumen, efficient project

management skills, all complemented by

mentoring and coaching skills that nurtured

the best out of those who worked with him. His creative wit and

natural charm put everyone around him at ease. A consummate

professional, Lou was capable of balancing the complex dynamics

of personalities and situations, ensuring that all players felt part

of a design solution. He was remarkably open about his business

practices, even with his competition, and freely shared both the

reasons for his success, and his love for design.

Lou felt strongly about ‘giving back’ to the profession. Throughout

his career he made presentations at his alma mater—NASCAD—

in which he shared with students his stories and experiences, both

professionally and personally, both the ‘ups’ and the ‘downs.’

Lou was also a steadfast supporter of the GDC at both the Atlantic

Chapter and National levels. He devoted countless hours to

everything from mundane administrative tasks, organizing and

presenting at professional development conferences, to playing

the role of Master of Ceremonies at many social events.

Meeting Lou for the first time was like seeing an old friend.

He made you welcome. He made you comfortable. He made you

laugh. He made you glad you met him... and very happy that you

knew him. He is survived by his wife, Eva Hoare, and thousands

of friends.

> BC Chapter

2002 GDC/BC Salazar Student Award Winners

On June 20, 2002 this year’s winners of the GDC/BC Salazar

Student Awards were announced. Winning students received prizes

of $1,000 each, a certificate and a Graduate Membership in the



15

GDC for 2003. Honourable mentions were also selected, each

receiving a certificate.

“The scholarship is a much needed boost for students like

myself who have just graduated and are trying to put books and

promotional packages together. More importantly though, it

provides a great opportunity to get our work seen and critiqued

by some of BC’s top designers. That kind of exposure is

invaluable.”—Dominique Fulton, winner in 3-year category.

The presentation evening was highlighted with presentations by

designers David Coates FGDC and Rod Roodenberg MGDC of Ion

Design, showcasing their already long and illustrious careers.

Dan Blondal, the screening guru at Creo, gave the second

presentation on the micro view of design, focusing on the latest

emerging technologies to effect the design process.

Every year the judging is conducted by professional members

of the BC Chapter. This year we were fortunate to attract three

prominent senior designers in the local community: Susan

Mavor MGDC, Lesley Casson LGDC and Liz Lawrence MGDC.

Last year we began the process of randomly choosing one of the

winning students to create the next year’s promotional materials.

The current poster, call for entries and certificates, featuring the

subtle references to the financial rewards of the competition,

were designed by Capilano College graduate Rosanna Hanser.

The 2002 Winners are:

4-Year Programme Graduate: Don Williams, ECIAD

3-Year Programme Graduate: Dominique Fulton, Capilano

College

2-Year Programme Graduate: Kathryn Mullis, Malaspina

University College

4-Year Honorable Mention: Lisa Nakamura, ECIAD

3-Year Honorable Mention: Mike Fiorentino, Capilano College

2-Year Honorable Mention: Amelia Alcock-White, Malaspina

University College

The Salazar Student Award was established by the GDC/BC in

February 1985 in honour of Enrique Salazar, one of the founding

members of the Society and the national representative for the

BC Chapter for two years. He was a partner in Salazar Graphics

and taught graphic design at Capilano College until his death in

June of 1985. The Salazar Student Award honours and recog-

nizes the cream of the crop of each years’ design graduates—

and promotes them to the design community. Metropolitan Fine

Printers is the major sponsor of the awards which include

cash scholarship awards, created in support of graphic design

development in BC. Open to graduating students of 2-, 3- and

4-year design programmes, the criteria demands that written

rationales accompany the work.

This year, entries were received from all main design programs

within the lower mainland and Vancouver Island. The success of

this initiative will continue to grow with the support of all of the

design schools in BC. > Yves Rouselle MGDC

> RGD Ontario

New RGD Ontario Board of Directors to increase the profile of

R.G.D.s. The Association of Registered Graphic Designers of

Ontario (RGD Ontario) elected its 2002 Board of Directors at its

Annual General Meeting at the Design Exchange on April 27, and

outlined past successes and future plans. “The last 12 months

have seen momentous achievements for RGD Ontario as it

completed many projects begun last year.” said President Tony

Jurgilas R.G.D., who was reelected to serve a second term.

“In 2002, RGD Ontario will increase the profile of the Association

and the R.G.D. designation, in part through the distribution of

our new materials and with the development of new programs.”

National Salary Survey In 2001 RGD Ontario (along with other

GDC Chapters and SDGQ) and Aquent, our Career Development

Partner, completed the first-ever national survey on the salaries

and billing practices of the Canadian graphic design industry.

The results were published in a pdf, downloadable at

www.rgdontario.com, and as a 32-page booklet, published with

the support of Quebecor World and Potlatch Paper. Over 7,000 of

these booklets, available for free from RGD Ontario have already

been distributed.

Handbook In January RGD Ontario launched The Business of

Graphic Design: A Professional’s Handbook. This publication,

supported by the Ministry of Training, Colleges and Universities

with printing and paper provided by St. Joseph Corporation,

Sappi Fine Paper and Buntin Reid, is another first of its kind in

Canada. Authored by industry professionals, the book outlines

all aspects of running a graphic design business in Canada.

To date, 2,500 books have been distributed and several post-

secondary schools with design programs have added it to the

curriculum.

designTHINKERS Annual Conference designTHINKERS 2001

featured six international experts speaking to a sold-out crowed

of over 500 on October 19 at the Ontario Science Centre,

Toronto. designTHINKERS 2002 will be bigger and better. The

conference, expanded to two days, October 25 and 26, will

feature Studio Tours, a colloquium on accreditation, and an

exhibition of student work, in addition to the day of six plenary

sessions. designTHINKERS 2001 was supported by Adobe

Systems, Applied Arts, Aquent, the City of Toronto Economic

Development Division, C.J. Graphics Inc. Printers &

Lithographers, DXNet, How Magazine, IBM Intellistation,

Marketing Media Group, Moveable, Spexel Inc., and Umbra.



16

Discussion Forums To promote The Business of Graphic Design

and further the professional development of graphic designers,

RGD Ontario initiated a free monthly event in downtown Toronto,

with R.G.D.s speaking on topics ranging from pricing design

services to growing a design business. Events are taped and

broadcast on the web.

Student Outreach In 2002, RGD Ontario increases programming

for its student members, distributing nine $1,000 and two $2,000

scholarship awards and hosting portfolio review events across

Ontario. (Awards are sponsored by Adobe Systems, Spexel inc.,

Applied Arts Magazine, C.J. Graphics Inc., Printers &

Lithographers, Koskie Minsky Barristers & Solicitors, Philip

Sung Design Associates, Soos Communications Ltd. In addition,

outreach to high schools has been initiated.

Other programs in the works RGD Ontario is developing a

Mentorship Program for recent design graduates, publishing a

book on the history of accreditation in Ontario, developing

educational materials on graphic design as a career for high

school students, and undertaking a promotional campaign

to promote the R.G.D. designation to business.

For more information please go to www.rgdontario.com.

> GDC Graphic Design Journal #5

After a six year gestation period, the GDC Journal #5 is finally off

the press and in the mail. Thematically this issue is a millennial

celebration of the history of design in Canada, and the develop-

ment of the GDC from its early beginnings in 1956 as the Society

of Typographic Designers of Canada to its current structure

of Chapters and Member Associations stretching across the

country, and around the world via the internet. Mailed free to all

GDC members this summer, additional copies or back issues

of #2, #3 and #4 (#1 is sold out) are available for $20.00 each from

the National Secretariat. A huge round of applause to editor

Robert L. Peters FGDC and

designer Sue McWatt MGDC who

orchestrated the piece to

completion. Thanks to Domtar

for their generous donation of

the paper (Luna Matte rocks!),

FontShop Canada who donated

the typeface Cartier Book and

PrintCrafters Inc. in Winnipeg

who did such a beautiful job on

the printing.

> New Purchasing Agreements & Deals for GDC Members

novum—World of Graphic Design is a leading and influential

design magazine, first published in 1924. Each month this

bilingual journal (German/English) features the best in contem-

porary graphic design, illustration, photo design, the new

media, corporate design, poster design, advertising, packaging

and typography. novum also spotlights new talents and the

latest trends. It presents a balanced mix of visions for the future

and state-of-the-art design— to inspire all creatives in the world

of international graphic design and advertising. GDC members

are offered one free copy and a subscription to novum at a

special price. See the Members section of the GDC web site for

details. Also see www.novumnet.de.

> Eye—10% off a subscription to Eye + a free back issue worth

UK£25.00 Eye is the only truly international review of graphic

design. Vivid, passionate, devoted and stimulating, Eye scours

the globe to bring you a quarterly journal of provocative,

thoughtful and informed writing together with a selection of

extraordinary visual material. Each issue features typography,

history, art direction and graphic design— for multimedia,

advertising, publishing and the web. If you want to be inspired

by a selection of the best in international creativity or need to

expand your view of design, Eye should be your first point of

reference. Subscribe today and you will receive a 10% discount

plus back issue number 14. See the Members section of the

GDC web site for details or contact Eye at [email protected].

> Screengrabs & Soundbites

> Blue Sky’03 National Design Conference

2–4 May 2003, Winnipeg, Alberta

The Manitoba Chapter hosts the GDC’s national design

conference for 2003. Mark your calendar and watch www.gdc.net

for details as they develop.

> Graphex’03 National Design Awards

The BC Chapter hosts the GDC’s national design awards for 2003.

Watch your mailbox for the Call For Entries in January.

Recognizing the best in visual communications in Canada.

The exhibit will coincide with the AIGA Conference in Vancouver

in October, and travel across Canada.

> GDC 2003 Student Scholarship Awards

All new scholarship awards for design students entering their

final year of post-secondary education (3-, 4- or 5-year programs

recognized by the GDC, must be a Student Member). Details and

awards are currently being finalized. Watch www.gdc.net or ask

your instructors for details in December.



17

> Cuban Arts Encounter Tour

Socially Responsible Design in the Era of Globalization

30 December 2002 to 13 January 2003. Explore Cuba’s fascinating

arts and design. This winter art and design professionals,

educators and students embark on an historic two-week tour

of Cuba to share and exchange ideas, and enjoy the island’s

artistic and design achievements.

Spend weeks in the jewel of the Caribbean artists and relish

great museums and cultural events. Celebrate the New Year in a

tropical paradise with friends and colleagues from home and

Cuba. Meet with Cuban leaders in the visual, performing, indus-

trial, electronic, architectural and photographic arts.

Participate in forums on graphic and industrial design, architec-

ture and the performing arts. Contribute to a joint exhibition of

socially responsible art by Canadian, U.S. and Cuban designers.

Ample time to explore the island, meet its people, and partake

in its rich culture, sights, music, sun and beaches. We’ll touch

down in Varadero, go to Havana for several days, then travel

to Pinar del Río province. Back to the capitol for more activities,

then onto the provinces of Matanzas, Cienfuegos, Sanctí

Spiritus, Santa Clara and Varadero.

Endorsed by the GDC. Sponsored by the Cuban Ministry of

Culture. Hosted by the Comité Cubano Prográfico (member

Icograda). Organized by the Cuban Peace Movement (MOVPAZ)

and Cuba Education Tours. For more information visit

www.CubaTours.ca or call 604.773.8515.

> CONNECT

Design Exchange National Student Design Competitions

Design Exchange has recently launched its student competition

program for the 2002–2003 calendar year. Connect with Canada

Millennium Scholarship Foundation Design Exchange has

partnered with Canada Millennium Scholarship Foundation to

challenge graphic design and fine art/visual art students to

design the Certificate of Excellence. For more information call

416.216.2122 or [email protected]

> Worth a Thousand Words:

International Theatre Poster Design

14 November 2002 – 17 January 2003

Design Exchange, Toronto, Ontario

A juried exhibition surveys the best theatre posters from around

the world in the last five years, focusing on the challenge

of representing an entire play—or season of plays— in a single

image. The exhibition will also be complimented with the fifty

years of Stratford festival posters. Curated by Scott McKowen,

juried by Arlene Gould, Doug Hesseltine and Kate Taylor.

> AIGA National Design Conference 2003

Vancouver, British Columbia, 23–26 October 2003

“Shifting Perspectives” will focus on the extraordinary opportu-

nities for designing in the 21st century. Designers will play

critical roles in the success of our rebounding economy—both

as agents of social change in a complex world and as leading

architects of sustainable solutions for a troubled planet. You’ll

hear speakers from diverse disciplines who work in a variety of

media talk about designing for the economy, environment and

culture. Join 2,000 designers for a stimulating 3 days of conver-

sation, inspiration, discovery, provocation and—need we say—

fun in the beautiful city of Vancouver, British Columbia. The

most curious, passionate, concerned and accomplished are

urged to attend. Info at www.aiga.org.

> Cross-Cultural Design: New Initiatives and Discussion

The intersection of design and culture is a place where both the

local and the global have a voice. Recently, some members of

the AIGA have come together to encourage this voice and

explore the rich dimension of design that transcends boarders

and nationalities. Members coordinating this effort include

Christopher Liechty (AIGA Salt Lake City), Shelly Langton (AIGA

Seattle), Melissa Niederhelman (AIGA Seattle), Rafael Fajardo

(AIGA Denver) and Aaron Marcus (AIGA San Francisco).

Areas of focus for this new initiative include the creation of the

Cross-Cultural Design Forum on the AIGA national website, as

well as fostering the relationship between US designers and the

global design community by introducing them to international

organizations like Icograda and other international resources.

There is particular interest in greater exchange between

Canadian and US designers with whom our work and experi-

ences often cross paths. The opportunity for exchange will

be close at hand when the 2003 AIGA National Conference is

held in Vancouver BC.

The online Cross-Cultural Design Forum is a place to share

ideas, examples and experiences as well as provide a portal to

the global design community. All designers are invited and

encouraged to visit the forum, make comments about the

articles and case studies, suggest ideas for new stories and

even contribute examples on Cultural Reporting. This design

forum discussion has been established to look at the inter-

woven experience of design and culture in our lives.



18

> Look for the Cross-Cultural Design Forum soon at

www.designforum.aiga.org. For questions, comments or to

learn more please fell free to contact Christopher Liechty,

[email protected].

For more information and more events go to www.icograda.org

at the Calendar section.

> 5–6 November 2002

Expert Forum Manual Design 2002

Eskilstuna, Sweden

The International Instiute for Information Design and the

Department of Innovation, Design and Product Development at

Maelardalen University invite submissions of papers for the

2 IIID Expert Forum Manual Design on Manuals for Global Use

scheduled to take place at Eskilstuna, Sweden. The Expert

Forum will focus on the development and usage of visual

instructions for technical products. www.iiid.net

> 14–16 November 2002

Doors Of Perception 7

Amsterdam, The Netherlands

Doors of Perception 7’s theme is “flow.” When computers disap-

pear, what, then, will we design? When systems keep on chang-

ing, when do we stop designing? Who ensures there is quality

time, in a real-time economy? [email protected]

> 20–23 November 2002

Creative Clusters Summit Conference

Sheffield, United Kingdom

The Creative Clusters Summit Conference will bring together

hundreds of creative industry development experts from across

the globe. If you’d like to learn more about assisting creative

enterprises in your community, you should be there too! The

Creative Clusters Conference will include keynote addresses

from major players, a host of best-practice case studies, project

visits and policy debate. www.creativeclusters.co.uk

> 11–12 December 2002

Graphic Design for Social Causes, Icograda Regional Meeting

Barcelona, Spain

13 December 2002

Icograda Design Perspectives Seminar

Barcelona, Spain

> Letters!

The Journal and book from the GDC and RGD Ontario that I

received in the mail are appreciated. Tangible things like that go

a long way in recruiting new members along with keeping others

at bay that may have wondered “what has the GDC done for

me?” Please keep it up!

> Michael Surtees LGDC, AB South Chapter

Just got my GDC presents in the mail. Congratulations to

all those involved in producing the RGD Handbook and the

GDC Journal. I know receiving these will realize many hours

of informative reading. At first glance the Handbook looks

comprehensive. Well done, all.

> Keith Martin MGDC, BC Chapter

CONGRATULATIONS!!!!!!!!!!!!!!

Fantastic. The number 5. You guys have been most generous

with your time, energy, knowledge and skills for the benefit of

graphic design in Canada. Amazing. I hope the fruits make you

happy. Great guys. And I imagine you are supported by others,

please pass on to them my congrats as well... but I know that, to

get things done, there is always a need for leadership. Excellent.

Congratulations again for putting things on paper so well, and

for putting the papers in the hands of the community.

> Jorge Frascara FGDC, AB North Chapter

I have to say guys, I have been subscribed to the GDC [Listserv]

digest for a few months now and I only wish Britain had a like-

wise design body to share news, info, help etc... it is a rich

resource and you should have a lot of pride in having it.

> Stuart Wootton, Glasgow, Scotland

> Tiny type on gdc.net

gdc.net is published semi-annually by the GDC National Executive.

We welcome your comments, feedback and contributions of any kind. If

you have seen any design news items, websites, cool projects, or just

want to voice your opinion, email it to [email protected] and we’ll

try and include it in an upcoming issue. Although we reserve the right to

edit any material, we will strive to present all opinions presented without

judgement. We cannot be held responsible for any errors in contact

numbers or submission deadlines.

Credits:

Typefaces: Helvetica and Meta Plus, 7.5/12 (7 for caps and numerals)

Produced using Quark XPress 4.11

Proofed by squinting really hard at the monitor.

Coffee: Point Grey Blend, Bean Around The World, West 10th Ave. Vancouver

Ambient Music: www.nuerofunk.com, www.newmusiccanada.com or CBC Radio One Vancouver

C e n t u r aGLOSS

SILKDULL

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P r o d u c t l i t hGLOSS

DULLMATTE

The finest coated papers in North America.

www.storaenso.com/na

Distributed across Canada by Cascades Resources.

Corel Corporation helped to redefine the parameters

of creativity with the introduction of CorelDRAW®

in 1989. Since then, the company has been dedicated

to extending the creative scope of its customers

by simplifying and accelerating the exchange of

information and ideas.

Founded in 1985, Corel Corporation has earned an

international reputation for excellence and innovation

in software design. Today, the company is poised

to deliver a new category of solutions that will trans-

form the way customers around the globe create,

exchange and interact with information.

www.corel.com

Society of Graphic Designers of CanadaNational Secretariat

Cover image from the PICA 2002 conference booklet by Melanie Iu.Back cover image of GDC Sponsorplaque.

Société des graphistes du CanadaSecrétariat national

Arts Court, 2 Daly AvenueOttawa, ON K1N 6E2, Canadawww.gdc.net

Infoline: 1.877.496.4453 or

613.567.5400

E-mail: [email protected]

GDC National Executive

2002/04

PresidentMatt Warburton MGDC

4253 West Tenth AvenueVancouver, BC V6R 2H5T 604.224.3124F 604.224.3125E [email protected]

Past President & Sponsorship Committee ChairCynthia Hoffos MGDC

283 Ferndale AvenueOttawa, ON K1Z 6P9T 613.761.1167F 613.728.2867E [email protected]

TreasurerDale Simonson MGDC

5753 Mayview CircleBurnaby, BC V5E 4B7T 604.520.6509F 604.520.6101E [email protected]

Corporate SecretaryKaren Brown MGDC

2506 Kline StreetHalifax, NS B3L 2X5T 902.423.2442F 902.423.0870E [email protected]

VP MembershipPeggy Cady MGDC

40 Bushby StreetVictoria, BC V8S 1B2T 250.386.6215F 250.386.9559E [email protected]

VP EducationCraig Medwyduk MGDC

460–112 Market AvenueWinnipeg, MB R3B 0P4T 204.942.4986F 204.942.5034E [email protected]

VP CommunicationsRandy Milanovic MGDC

Suite C, 2219 - 17 St. SWCalgary, AB T2T 4M7T 403.228.2525F 403.228.0597E [email protected]

National Committees

Accreditation Committee ChairPaul-Michael Brunelle FGDC

6044 Compton AvenueHalifax, NS B3K 1E7T 902.423.1845E [email protected]

Ethics Committee ChairDavid Berman R.G.D. FGDC

283 Ferndale AvenueOttawa, ON K1Z 6P9T 613.728.6777F 801.751.2535E [email protected]

Website Committee ChairDavid Coates FGDC

948 West 7th Avenue Vancouver, BC V5Z 1C3T 604.682.6787F 604.682.6769E [email protected]

Journal EditorRobert L. Peters FGDC

200 –72 Princess StreetWinnipeg, MB R3B 1K2T 204.943.3693F 204.943.9483E [email protected]

Icograda RepresentativeLaurie Darrah MGDC

Suite 302, 455 Sitkum RoadVictoria, BC V9A 7N9T 250.388.4720F 250.388.6549E [email protected]

The Society of Graphic Designers of Canada is the only national

association promoting professional standards of conduct and practice

within the Canadian design industry. Since its founding in 1956, the

GDC has consistently advocated excellence in graphic design through

sponsorship of regional and national design shows, professional

development seminars, educational initiatives, production of design-

related publications, and continued lobbying with the federal government

regarding such issues as taxation, education, and design advocacy.

These activities are of significant importance not only to practitioners,

educators and design managers, but increasingly to Canadian business

and industry leaders who are recognizing the value of graphic design

in the marketing of products and services in a global economy.

The GDC welcomes the membership and active participation of designers,

design educators, students, associates, and sponsors who share our

concerns and commitment to graphic design as a cultural and economic

force in Canada.

National Sustaining Sponsor

Additional thanks to StoraEnso

who supplied the paper for this

newsletter (80 lb. Productolith Matte)

and also the 2001/02 Directory.

Printing of this issue donated by

Blanchette Press, Richmond, BC

Blanchette Press

And thanks to Ion Design,

Vancouver, BC and theSmallbox.com

for their work on the national website.

You can learn more about these

firms by following the links at

www.gdc.net

G

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