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Ad Tech + Brands on Coronavirus Disinfo Sites: 20-24 April 24 April 2020

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Page 1: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Ad Tech + Brands on Coronavirus Disinfo Sites: 20-24 April

24 April 2020

Page 2: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

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GDI has studied a selection of conspiracy stories and sites spreading disinformation about the coronavirus

Conspiracy theories:● COVID-19 started in a Wuhan Lab.● The Chinese government meant to spread COVID-19.● COVID-19 was invented as bioweapon● COVID-19 was Chinese attempt at power grab.

All stories found on known disinformation sites.

Page 3: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

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Ad tech serving & funding these sites & stories:

Page 4: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

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Brands funding these sites & stories:

Page 5: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

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Brand Advertisements

● All of these brands were found on the sites queried.

● Brand ads will vary by anyone’s data footprint & geolocation.

● Screenshots taken from locations in US, UK and Germany

● Given EU data protections, most ads provide clickable information on the company providing ad.

● This is what has been used to map these specific ads to the ad providers.

Page 6: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google (Closed) and Quantcast (Ad Council)

Coronavirus conspiracy story - ads by Google & Quantcast

Page 7: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story - ads by Google

Page 8: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story with ads by Google

Page 9: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story with ads by Google

Page 10: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Xandr

Coronavirus conspiracy story - Ads by Xandr

Page 11: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story - Ads by Google

Page 12: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story with ads by Google

Page 13: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story with ads by Google

Page 14: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story with ads by Google

Page 15: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story with ads by Google

Page 16: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story with ads by Google

Page 17: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google (AOK) and AdRollEvidon (Harvard)

Coronavirus conspiracy story - Ads - Google & AdRoll

Page 18: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story - Ads by Google

Page 19: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Criteo

Coronavirus conspiracy story with ads by Criteo

Page 20: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story with ads by Google

Page 21: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google (Real)

Coronavirus conspiracy story - ads: Google & Revcontent

Page 22: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google (Real)

Coronavirus conspiracy story - ads: Google & Revcontent

Page 23: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story - Ads by Google

Page 24: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story - Ads by Google

Page 25: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story - Ads by Google

Page 26: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story - Ads by Google

Page 27: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story with ads by Google

Page 28: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story with ads by Google

Page 29: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story with ads by Google

Page 30: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story with ads by Google

Page 31: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story - Ads by Google

Page 32: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

Exchanges on site supplying these specific ads: Google

Coronavirus conspiracy story - Ads by Google

Page 33: GDI-Ads- CoronaVirusSites Week-20-24April · suppressed actively by a section of mainstream media. Infographic based on this report — The Secret History Of Corona virus IN LIKE

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For More Information:

[email protected]