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China Endoscopy Devices Market Outlook to 2019- Capsule Endoscope Systems, Endoscopic Instruments, Flexible Endoscopes, Rigid

Endoscopes and Others GDME1308IDB / Published March 2013

© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form

China Endoscopy Devices Market Outlook to 2019 - Capsule Endoscope Systems, Endoscopic Instruments, Flexible Endoscopes, Rigid Endoscopes and Others

Reference Code: GDME1308IDB

Publication Date: March 2013

SAMPLETable of Contents




1 Table of Contents

1 Table of Contents 2

1.1 List of Tables 7

1.2 List of Figures 9

2 Introduction 12

2.1 What is This Report About? 12

3 Endoscopy Devices In China 13

3.1 Endoscopy Devices, Market Segmentation 13

3.2 Endoscopy Devices, China, Overall Revenue ($m), USD Constant, 2005-2019 14

3.3 Endoscopy Devices Market, China, Revenue Mix ($m), 2012 16

3.4 Endoscopy Devices Market, China, Category Contribution (%), 2012 17

3.5 Endoscopy Devices, China, Company Share (2011-2012) 24

4 Capsule Endoscope Systems In China 26

4.1 Capsule Endoscope Systems, Market Segmentation 26

4.2 Capsule Endoscope Systems Market, China, Revenue Mix ($m), 2012 27

4.3 Capsule Endoscope Systems Market, China, Segment Contribution (%), 2012 28

4.4 Capsule Endoscope Systems Overall Revenue, (2005-2019) 29

4.5 Capsule Endoscope Systems Overall Volume (2005-2019) 33

4.6 Capsule Endoscope Systems Average Price (2005-2019) 35

4.7 Capsule Endoscope Systems Distribution Share (2011-2012) 36

4.8 Capsule Endoscope Systems, China, Company Share (2011-2012) 37

5 Endoscopic Instruments In China 38





5.1 Endoscopic Instruments, Market Segmentation 38

5.2 Endoscopic Instruments Market, China, Revenue Mix ($m), 2012 39

5.3 Endoscopic Instruments Market, China, Segment Contribution (%), 2012 40

5.4 Endoscopic Instruments Overall Revenue, (2005-2019) 41

5.5 Endoscopic Instruments Overall Volume (2005-2019) 45

5.6 Endoscopic Instruments Average Price (2005-2019) 47

5.7 Endoscopic Instruments Distribution Share (2011-2012) 48

6 Endoscopic Reprocessors In China 49

6.1 Endoscopic Reprocessors Overall Revenue, (2005-2019) 49

6.2 Endoscopic Reprocessors Overall Volume (2005-2019) 51

6.3 Endoscopic Reprocessors Average Price (2005-2019) 53

6.4 Endoscopic Reprocessors Distribution Share (2011-2012) 54

6.5 Endoscopic Reprocessors, China, Company Share (2011-2012) 55

7 Endoscopy Fluid Management Systems In China 56

7.1 Endoscopy Fluid Management Systems Overall Revenue, (2005-2019) 56

7.2 Endoscopy Fluid Management Systems Overall Volume (2005-2019) 60

7.3 Endoscopy Fluid Management Systems Average Price (2005-2019) 62

7.4 Endoscopy Fluid Management Systems Distribution Share (2011-2012) 63

8 Endoscopy Visualization Systems In China 64

8.1 Endoscopy Visualization Systems Overall Revenue, (2005-2019) 64

8.2 Endoscopy Visualization Systems Overall Volume (2005-2019) 66

8.3 Endoscopy Visualization Systems Average Price (2005-2019) 68

8.4 Endoscopy Visualization Systems Distribution Share (2011-2012) 69





9 Flexible Endoscopes In China 70

9.1 Flexible Endoscopes, Market Segmentation 70

9.2 Flexible Endoscopes Market, China, Revenue Mix ($m), 2012 71

9.3 Flexible Endoscopes Market, China, Segment Contribution (%), 2012 72

9.4 Flexible Endoscopes Overall Revenue, (2005-2019) 73

9.4.1 Fibroscopes, Revenue (2005-2019) 77

9.4.2 Flexible Videoscopes, Revenue (2005-2019) 81

9.5 Flexible Endoscopes Overall Volume (2005-2019) 85

9.5.1 Fibroscopes, Volume (2005-2019) 87

9.5.2 Flexible Videoscopes, Volume (2005-2019) 91

9.6 Flexible Endoscopes Average Price (2005-2019) 95

9.7 Flexible Endoscopes Distribution Share (2011-2012) 97

9.8 Flexible Endoscopes, China, Company Share (2011-2012) 98

10 Rigid Endoscopes In China 99

10.1 Rigid Endoscopes, Market Segmentation 99

10.2 Rigid Endoscopes Market, China, Revenue Mix ($m), 2012 100

10.3 Rigid Endoscopes Market, China, Segment Contribution (%), 2012 101

10.4 Rigid Endoscopes Overall Revenue, (2005-2019) 102

10.4.1 Traditional Rigid Endoscopes, Revenue (2005-2019) 106

10.4.2 Rigid Videoscopes, Revenue (2005-2019) 110

10.5 Rigid Endoscopes Overall Volume (2005-2019) 114

10.5.1 Traditional Rigid Endoscopes, Volume (2005-2019) 116

10.5.2 Rigid Videoscopes, Volume (2005-2019) 120

10.6 Rigid Endoscopes Average Price (2005-2019) 124

10.7 Rigid Endoscopes Distribution Share (2011-2012) 125

10.8 Rigid Endoscopes, China, Company Share (2011-2012) 126

11 Overview of Key Companies in China Endoscopy Devices Market 128





11.1 Olympus Corporation 128

11.1.1 Company Overview 128

11.1.2 Share in the China Endoscopy Devices Market 128

11.2 Shanghai Aohua Photoelectricity Endoscope Co.,Ltd 129



11.3 KARL STORZ GmbH & Co. KG 130



11.4 Fujifilm Holdings Corporation 131



11.5 Chongqing Jinshan Science & Technology (Group) Co., Ltd 132



11.6 Hoya Corporation 133



11.7 Medivators Inc. 134


11.8 Stryker Corporation 134


11.9 Given Imaging Ltd. 135


11.10 Hangzhou Tonglu Sophisticated Endoscopes Co., Ltd. 135


11.11 Advanced Sterilization Products Services Inc. 135


11.12 Steris Corporation 136


11.13 Soluscope SAS 136






12 Endoscopy Devices Market Pipeline Products 137

13 Financial Deals Landscape 139

13.1 Acquisition 139

13.1.1 Mindray Medical To Acquire Controlling Stake In Hangzhou Optcla Medical Instrument 139

13.2 Partnerships 140

13.2.1 NovoGI Enters Into Licensing Agreement With Endopix For Endoflag 100 140

13.2.2 Beacon Endoscopic Enters Into Distribution Agreement With Fujifilm For Endoscopic Ultrasound

Devices 141

13.2.3 Mauna Kea Technologies Enters Into Agreement With Fujifilm China Investment For Cellvizio 142

13.2.4 University of Toledo and EndoSphere Spine Enter Into Licensing Agreement With Joimax For

Endoscopic Cage Technologies 143

14 Appendix 144

14.1 Definitions of Markets Covered in the Report 145

14.1.1 Endoscopy Devices 145

14.2 Research Methodology 151

14.3 Secondary Research 151

14.4 Primary Research 151

14.5 Models 152

14.6 Forecasts 152

14.7 Expert Panels 152

14.8 GlobalData Consulting 153

14.9 Currency Conversion 153

14.10 Disclaimer 153





1.1 List of Tables

Table 1: Endoscopy Devices, China, Overall Revenue ($m), USD Constant, 2005-2019 .................................................. 15

Table 2: Endoscopy Devices Market, China, Category Contribution (%), 2012 .................................................................... 17

Table 3: Endoscopy Devices, China, Cross-Category Analysis, 2005-2019 .......................................................................... 19

Table 4: Endoscopy Devices, China, Overall Revenue ($m), USD Constant, Historic, 2005-2012 ................................... 21

Table 5: Endoscopy Devices, China, Overall Revenue ($m), USD Constant, Forecast, 2012-2019 ................................ 23

Table 6: Endoscopy Devices, China, Company Share (%), 2012 ............................................................................................ 25

Table 7: Capsule Endoscope Systems Market, China, Segment Contribution (%), 2012 ................................................... 28

Table 8: Capsule Endoscope Systems, China, Revenue ($m) USD Constant, by Segment, Historic, 2005-2012......... 30

Table 9: Capsule Endoscope Systems, China, Revenue ($m) USD Constant, by Segment, Forecast, 2012-2019 ...... 32

Table 10: Capsule Endoscope Systems, China, Volume (Units) by Segment, Historic, 2005-2012 ................................. 33

Table 11: Capsule Endoscope Systems, China, Volume (Units) by Segment, Forecast, 2012-2019 ............................... 34

Table 12: Capsule Endoscope Systems, China, Average Price ($), Historic, 2005-2012 ................................................... 35

Table 13: Capsule Endoscope Systems, China, Average Price ($), Forecast, 2012-2019 ................................................. 35

Table 14: Capsule Endoscope Systems, China, Distribution Share by Revenue ($m), USD Constant, 2011-2012 ...... 36

Table 15: Capsule Endoscope Systems, China, Company Share by Revenue ($m), USD Constant, 2011-2012 ......... 37

Table 16: Endoscopic Instruments Market, China, Segment Contribution (%), 2012 ........................................................... 40

Table 17: Endoscopic Instruments, China, Revenue ($m) USD Constant, by Segment, Historic, 2005-2012 ................ 42

Table 18: Endoscopic Instruments, China, Revenue ($m) USD Constant, by Segment, Forecast, 2012-2019 .............. 44

Table 19: Endoscopic Instruments, China, Volume (Units) by Segment, Historic, 2005-2012 ........................................... 45

Table 20: Endoscopic Instruments, China, Volume (Units) by Segment, Forecast, 2012-2019 ......................................... 46

Table 21: Endoscopic Instruments, China, Average Price ($), Historic, 2005-2012 ............................................................. 47

Table 22: Endoscopic Instruments, China, Average Price ($), Forecast, 2012-2019 ........................................................... 47

Table 23: Endoscopic Instruments, China, Distribution Share by Revenue ($m), USD Constant, 2011-2012 ................ 48

Table 24: Endoscopic Reprocessors, China, Revenue ($m) USD Constant, Historic, 2005-2012 .................................... 49

Table 25: Endoscopic Reprocessors, China, Revenue ($m) USD Constant, Forecast, 2012-2019 .................................. 50

Table 26: Endoscopic Reprocessors, China, Volume (Units), Historic, 2005-2012 .............................................................. 51

Table 27: Endoscopic Reprocessors, China, Volume (Units), Forecast, 2012-2019 ............................................................ 52

Table 28: Endoscopic Reprocessors, China, Average Price ($), Historic, 2005-2012 ......................................................... 53

Table 29: Endoscopic Reprocessors, China, Average Price ($), Forecast, 2012-2019 ....................................................... 53

Table 30: Endoscopic Reprocessors, China, Distribution Share by Revenue ($m), USD Constant, 2011-2012 ............ 54

Table 31: Endoscopic Reprocessors, China, Company Share by Revenue ($m), USD Constant, 2011-2012 ............... 55

Table 32: Endoscopy Fluid Management Systems, China, Revenue ($m) USD Constant, Historic, 2005-2012 ............ 57

Table 33: Endoscopy Fluid Management Systems, China, Revenue ($m) USD Constant, Forecast, 2012-2019 ......... 59

Table 34: Endoscopy Fluid Management Systems, China, Volume (Units), Historic, 2005-2012 ...................................... 60

Table 35: Endoscopy Fluid Management Systems, China, Volume (Units), Forecast, 2012-2019 ................................... 61

Table 36: Endoscopy Fluid Management Systems, China, Average Price ($), Historic, 2005-2012 ................................. 62

Table 37: Endoscopy Fluid Management Systems, China, Average Price ($), Forecast, 2012-2019 ............................... 62





Table 38: Endoscopy Fluid Management Systems, China, Distribution Share by Revenue ($m), USD Constant, 2011-2012 .................................................................................................................................................................................................. 63

Table 39: Endoscopy Visualization Systems, China, Revenue ($m) USD Constant, Historic, 2005-2012 ...................... 64

Table 40: Endoscopy Visualization Systems, China, Revenue ($m) USD Constant, Forecast, 2012-2019 .................... 65

Table 41: Endoscopy Visualization Systems, China, Volume (Units), Historic, 2005-2012 ................................................ 66

Table 42: Endoscopy Visualization Systems, China, Volume (Units), Forecast, 2012-2019 .............................................. 67

Table 43: Endoscopy Visualization Systems, China, Average Price ($), Historic, 2005-2012 ............................................ 68

Table 44: Endoscopy Visualization Systems, China, Average Price ($), Forecast, 2012-2019 ......................................... 68

Table 45: Endoscopy Visualization Systems, China, Distribution Share by Revenue ($m), USD Constant, 2011-2012 ........................................................................................................................................................................................................... 69

Table 46: Flexible Endoscopes Market, China, Segment Contribution (%), 2012 ................................................................ 72

Table 47: Flexible Endoscopes, China, Revenue ($m) USD Constant, by Segment, Historic, 2005-2012 ...................... 74

Table 48: Flexible Endoscopes, China, Revenue ($m) USD Constant, by Segment, Forecast, 2012-2019 .................... 76

Table 49: Fibroscopes, China, Revenue ($m) USD Constant, by Sub-Segment, Historic, 2005-2012 ............................. 78

Table 50: Fibroscopes, China, Revenue ($m) USD Constant, by Sub-Segment, Forecast, 2012-2019 .......................... 80

Table 51: Flexible Videoscopes, China, Revenue ($m) USD Constant, by Sub-Segment, Historic, 2005-2012 ............ 82

Table 52: Flexible Videoscopes, China, Revenue ($m) USD Constant, by Sub-Segment, Forecast, 2012-2019 .......... 84

Table 53: Flexible Endoscopes, China, Volume (Units) by Segment, Historic, 2005-2012 ................................................. 85

Table 54: Flexible Endoscopes, China, Volume (Units) by Segment, Forecast, 2012-2019 ............................................... 86

Table 55: Fibroscopes, China, Volume (Units) by Sub-Segment, Historic, 2005-2012 ........................................................ 88

Table 56: Fibroscopes, China, Volume (Units) by Sub-Segment, Forecast, 2012-2019 ..................................................... 90

Table 57: Flexible Videoscopes, China, Volume (Units) by Sub-Segment, Historic, 2005-2012 ....................................... 92

Table 58: Flexible Videoscopes, China, Volume (Units) by Sub-Segment, Forecast, 2012-2019 ..................................... 94

Table 59: Flexible Endoscopes, China, Average Price ($), Historic, 2005-2012 ................................................................... 95

Table 60: Flexible Endoscopes, China, Average Price ($), Forecast, 2012-2019 ................................................................. 96

Table 61: Flexible Endoscopes, China, Distribution Share by Revenue ($m), USD Constant, 2011-2012 ...................... 97

Table 62: Flexible Endoscopes, China, Company Share by Revenue ($m), USD Constant, 2011-2012......................... 98

Table 63: Rigid Endoscopes Market, China, Segment Contribution (%), 2012 ................................................................... 101

Table 64: Rigid Endoscopes, China, Revenue ($m) USD Constant, by Segment, Historic, 2005-2012......................... 103

Table 65: Rigid Endoscopes, China, Revenue ($m) USD Constant, by Segment, Forecast, 2012-2019 ...................... 105

Table 66: Traditional Rigid Endoscopes, China, Revenue ($m) USD Constant, by Sub-Segment, Historic, 2005-2012 ......................................................................................................................................................................................................... 107

Table 67: Traditional Rigid Endoscopes, China, Revenue ($m) USD Constant, by Sub-Segment, Forecast, 2012-2019 ......................................................................................................................................................................................................... 109

Table 68: Rigid Videoscopes, China, Revenue ($m) USD Constant, by Sub-Segment, Historic, 2005-2012 ............... 111

Table 69: Rigid Videoscopes, China, Revenue ($m) USD Constant, by Sub-Segment, Forecast, 2012-2019 ............. 113

Table 70: Rigid Endoscopes, China, Volume (Units) by Segment, Historic, 2005-2012 .................................................... 114

Table 71: Rigid Endoscopes, China, Volume (Units) by Segment, Forecast, 2012-2019 ................................................. 115

Table 72: Traditional Rigid Endoscopes, China, Volume (Units) by Sub-Segment, Historic, 2005-2012 ....................... 117

Table 73: Traditional Rigid Endoscopes, China, Volume (Units) by Sub-Segment, Forecast, 2012-2019 ..................... 119





Table 74: Rigid Videoscopes, China, Volume (Units) by Sub-Segment, Historic, 2005-2012 .......................................... 121

Table 75: Rigid Videoscopes, China, Volume (Units) by Sub-Segment, Forecast, 2012-2019 ........................................ 123

Table 76: Rigid Endoscopes, China, Average Price ($), Historic, 2005-2012 ...................................................................... 124

Table 77: Rigid Endoscopes, China, Average Price ($), Forecast, 2012-2019 ................................................................... 124

Table 78: Rigid Endoscopes, China, Distribution Share by Revenue ($m), USD Constant, 2011-2012 ........................ 125

Table 79: Rigid Endoscopes, China, Company Share by Revenue ($m), USD Constant, 2011-2012 ........................... 127

Table 80: Endoscopy Devices Market Pipeline Products ......................................................................................................... 137

Table 81: Mindray Medical To Acquire Controlling Stake In Hangzhou Optcla Medical Instrument ................................ 139

Table 82: NovoGI Enters Into Licensing Agreement With Endopix For Endoflag 100 ....................................................... 140

Table 83: Beacon Endoscopic Enters Into Distribution Agreement With Fujifilm For Endoscopic Ultrasound Devices ......................................................................................................................................................................................................... 141

Table 84: Mauna Kea Technologies Enters Into Agreement With Fujifilm China Investment For Cellvizio ................... 142

Table 85: University of Toledo and EndoSphere Spine Enter Into Licensing Agreement With Joimax For Endoscopic Cage Technologies ...................................................................................................................................................................... 143

1.2 List of Figures

Figure 1: Endoscopy Devices, Market Segmentation ................................................................................................................. 13

Figure 2: Endoscopy Devices, China, Overall Revenue ($m), USD Constant, 2005-2019 ................................................. 14

Figure 3: Endoscopy Devices Market, China, Revenue Mix ($m), 2012 ................................................................................. 16

Figure 4: Endoscopy Devices Market, China, Category Contribution (%), 2012 ................................................................... 17

Figure 5: Endoscopy Devices, China, Cross-Category Analysis, by Revenue ($m), USD Constant, 2005-2019 ........... 18

Figure 6: Endoscopy Devices, China, Overall Revenue ($m), USD Constant, Historic, 2005-2012 ................................. 20

Figure 7: Endoscopy Devices, China, Overall Revenue ($m), USD Constant, Forecast, 2012-2019 ............................... 22

Figure 8: Endoscopy Devices, China, Company Share (%), 2012........................................................................................... 24

Figure 9: Capsule Endoscope Systems, Market Segmentation................................................................................................ 26

Figure 10: Capsule Endoscope Systems Market, China, Revenue Mix ($m), 2012 ............................................................. 27

Figure 11: Capsule Endoscope Systems Market, China, Segment Contribution (%), 2012 ............................................... 28

Figure 12: Capsule Endoscope Systems, China, Revenue ($m) USD Constant, by Segment, Historic, 2005-2012 ..... 29

Figure 13: Capsule Endoscope Systems, China, Revenue ($m) USD Constant, by Segment, Forecast, 2012-2019 ... 31

Figure 14: Capsule Endoscope Systems, China, Volume (Units) by Segment, Historic, 2005-2012 ................................ 33

Figure 15: Capsule Endoscope Systems, China, Volume (Units) by Segment, Forecast, 2012-2019 .............................. 34

Figure 16: Capsule Endoscope Systems, China, Company Share (%), 2012 ....................................................................... 37

Figure 17: Endoscopic Instruments, Market Segmentation ....................................................................................................... 38

Figure 18: Endoscopic Instruments Market, China, Revenue Mix ($m), 2012 ....................................................................... 39

Figure 19: Endoscopic Instruments Market, China, Segment Contribution (%), 2012 ......................................................... 40

Figure 20: Endoscopic Instruments, China, Revenue ($m) USD Constant, by Segment, Historic, 2005-2012 ............... 41

Figure 21: Endoscopic Instruments, China, Revenue ($m) USD Constant, by Segment, Forecast, 2012-2019 ............ 43

Figure 22: Endoscopic Instruments, China, Volume (Units) by Segment, Historic, 2005-2012 .......................................... 45

Figure 23: Endoscopic Instruments, China, Volume (Units) by Segment, Forecast, 2012-2019 ....................................... 46





Figure 24: Endoscopic Reprocessors, China, Revenue ($m) USD Constant, Historic, 2005-2012 ................................... 49

Figure 25: Endoscopic Reprocessors, China, Revenue ($m) USD Constant, Forecast, 2012-2019 ................................ 50

Figure 26: Endoscopic Reprocessors, China, Volume (Units), Historic, 2005-2012 ............................................................. 51

Figure 27: Endoscopic Reprocessors, China, Volume (Units), Forecast, 2012-2019 .......................................................... 52

Figure 28: Endoscopic Reprocessors, China, Company Share (%), 2012 ............................................................................. 55

Figure 29: Endoscopy Fluid Management Systems, China, Revenue ($m) USD Constant, Historic, 2005-2012 .......... 56

Figure 30: Endoscopy Fluid Management Systems, China, Revenue ($m) USD Constant, Forecast, 2012-2019 ........ 58

Figure 31: Endoscopy Fluid Management Systems, China, Volume (Units), Historic, 2005-2012 .................................... 60

Figure 32: Endoscopy Fluid Management Systems, China, Volume (Units), Forecast, 2012-2019 .................................. 61

Figure 33: Endoscopy Visualization Systems, China, Revenue ($m) USD Constant, Historic, 2005-2012 ..................... 64

Figure 34: Endoscopy Visualization Systems, China, Revenue ($m) USD Constant, Forecast, 2012-2019 ................... 65

Figure 35: Endoscopy Visualization Systems, China, Volume (Units), Historic, 2005-2012 ............................................... 66

Figure 36: Endoscopy Visualization Systems, China, Volume (Units), Forecast, 2012-2019 ............................................. 67

Figure 37: Flexible Endoscopes, Market Segmentation ............................................................................................................. 70

Figure 38: Flexible Endoscopes Market, China, Revenue Mix ($m), 2012 ............................................................................. 71

Figure 39: Flexible Endoscopes Market, China, Segment Contribution (%), 2012 ............................................................... 72

Figure 40: Flexible Endoscopes, China, Revenue ($m) USD Constant, by Segment, Historic, 2005-2012 .................... 73

Figure 41: Flexible Endoscopes, China, Revenue ($m) USD Constant, by Segment, Forecast, 2012-2019 .................. 75

Figure 42: Fibroscopes, China, Revenue ($m) USD Constant, by Sub-Segment, Historic, 2005-2012 ........................... 77

Figure 43: Fibroscopes, China, Revenue ($m) USD Constant, by Sub-Segment, Forecast, 2012-2019 ......................... 79

Figure 44: Flexible Videoscopes, China, Revenue ($m) USD Constant, by Sub-Segment, Historic, 2005-2012 ........... 81

Figure 45: Flexible Videoscopes, China, Revenue ($m) USD Constant, by Sub-Segment, Forecast, 2012-2019 ......... 83

Figure 46: Flexible Endoscopes, China, Volume (Units) by Segment, Historic, 2005-2012 ............................................... 85

Figure 47: Flexible Endoscopes, China, Volume (Units) by Segment, Forecast, 2012-2019 ............................................. 86

Figure 48: Fibroscopes, China, Volume (Units) by Sub-Segment, Historic, 2005-2012 ...................................................... 87

Figure 49: Fibroscopes, China, Volume (Units) by Sub-Segment, Forecast, 2012-2019 .................................................... 89

Figure 50: Flexible Videoscopes, China, Volume (Units) by Sub-Segment, Historic, 2005-2012 ...................................... 91

Figure 51: Flexible Videoscopes, China, Volume (Units) by Sub-Segment, Forecast, 2012-2019 .................................... 93

Figure 52: Flexible Endoscopes, China, Company Share (%), 2012 ...................................................................................... 98

Figure 53: Rigid Endoscopes, Market Segmentation.................................................................................................................. 99

Figure 54: Rigid Endoscopes Market, China, Revenue Mix ($m), 2012 ............................................................................... 100

Figure 55: Rigid Endoscopes Market, China, Segment Contribution (%), 2012 .................................................................. 101

Figure 56: Rigid Endoscopes, China, Revenue ($m) USD Constant, by Segment, Historic, 2005-2012 ....................... 102

Figure 57: Rigid Endoscopes, China, Revenue ($m) USD Constant, by Segment, Forecast, 2012-2019 ..................... 104

Figure 58: Traditional Rigid Endoscopes, China, Revenue ($m) USD Constant, by Sub-Segment, Historic, 2005-2012 ......................................................................................................................................................................................................... 106

Figure 59: Traditional Rigid Endoscopes, China, Revenue ($m) USD Constant, by Sub-Segment, Forecast, 2012-2019 ................................................................................................................................................................................................ 108

Figure 60: Rigid Videoscopes, China, Revenue ($m) USD Constant, by Sub-Segment, Historic, 2005-2012 .............. 110





Figure 61: Rigid Videoscopes, China, Revenue ($m) USD Constant, by Sub-Segment, Forecast, 2012-2019 ........... 112

Figure 62: Rigid Endoscopes, China, Volume (Units) by Segment, Historic, 2005-2012 .................................................. 114

Figure 63: Rigid Endoscopes, China, Volume (Units) by Segment, Forecast, 2012-2019 ................................................ 115

Figure 64: Traditional Rigid Endoscopes, China, Volume (Units) by Sub-Segment, Historic, 2005-2012 ...................... 116

Figure 65: Traditional Rigid Endoscopes, China, Volume (Units) by Sub-Segment, Forecast, 2012-2019 ................... 118

Figure 66: Rigid Videoscopes, China, Volume (Units) by Sub-Segment, Historic, 2005-2012 ......................................... 120

Figure 67: Rigid Videoscopes, China, Volume (Units) by Sub-Segment, Forecast, 2012-2019 ...................................... 122

Figure 68: Rigid Endoscopes, China, Company Share (%), 2012 ......................................................................................... 126

Figure 69: Olympus Corporation, Company Share (%),China Endoscopy Devices Market, 2012 .................................. 128

Figure 70: Shanghai Aohua Photoelectricity Endoscope Co.,Ltd, Company Share (%),China Endoscopy Devices Market, 2012 ................................................................................................................................................................................. 129

Figure 71: KARL STORZ GmbH & Co. KG, Company Share (%),China Endoscopy Devices Market, 2012 ................ 130

Figure 72: Fujifilm Holdings Corporation, Company Share (%),China Endoscopy Devices Market, 2012 ..................... 131

Figure 73: Chongqing Jinshan Science & Technology (Group) Co., Ltd, Company Share (%),China Endoscopy Devices Market, 2012 .................................................................................................................................................................. 132

Figure 74: Hoya Corporation, Company Share (%),China Endoscopy Devices Market, 2012 ......................................... 133

SAMPLEIntroduction




2 Introduction

GlobalData’s medical equipment market reports are the ideal guide for anyone wishing to

understand the market better in terms of revenue, unit sales, distribution shares and company

shares.

2.1 What is This Report About?

China endoscopy devices market report provides the following information:

1. Comprehensive data related to the market revenue, unit sales, average price, distribution

shares and company shares.

2. Global corporate-level profiles of key companies operating in the endoscopy devices

market in China, which includes a brief overview of the company. The selection of the

companies is based on their operational presence in China. It includes key multinationals

as well as key local players.

3. A list of key products under development by different companies. The selection of this list

is based on the territory in which these products are being clinically investigated.

SAMPLEEndoscopy Devices in China




Endoscopy Devices

Traditional Rigid

Endoscopes

Rigid Videoscopes

Flexible Endoscopes

Endoscopy Visualization

Systems

Endoscopic Reprocessors

Rigid Endoscopes

Capsule Endoscope

Systems

Endoscopic Instruments

Endoscopy Fluid

Management Systems

Capsule Endoscopy Workstation

Capsule Endoscopes

Fibroscopes

Flexible Videoscopes

Biopsy Forceps

PolypectomySnares

Fine Aspiration Needles

Endoscopy Devices

Traditional Rigid

Endoscopes

Rigid Videoscopes

Flexible Endoscopes

Endoscopy Visualization

Systems

Endoscopic Reprocessors

Rigid Endoscopes

Capsule Endoscope

Systems

Endoscopic Instruments

Endoscopy Fluid

Management Systems


Capsule Endoscopes

Fibroscopes


Biopsy Forceps

PolypectomySnares


3 Endoscopy Devices In China

3.1 Endoscopy Devices, Market Segmentation

Figure 1: Endoscopy Devices, Market Segmentation

Source: GlobalData





3.2 Endoscopy Devices, China, Overall Revenue ($m), USD Constant, 2005-2019

Figure 2: Endoscopy Devices, China, Overall Revenue ($m), USD Constant, 2005-2019

Source: GlobalData





Table 1: Endoscopy Devices, China, Overall Revenue ($m), USD Constant, 2005-2019

Category 2005 2012 2019 CAGR 05-12 CAGR 12-19 CAGR 05-19

Source: GlobalData





3.3 Endoscopy Devices Market, China, Revenue Mix ($m), 2012

Figure 3: Endoscopy Devices Market, China, Revenue Mix ($m), 2012

Source: GlobalData





3.4 Endoscopy Devices Market, China, Category Contribution (%), 2012

Figure 4: Endoscopy Devices Market, China, Category Contribution (%), 2012

Source: GlobalData

Table 2: Endoscopy Devices Market, China, Category Contribution (%), 2012

Category Revenue ($m) Contributon Revenue (%) Contributon

Source: GlobalData

SAMPLEAppendix



© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form Page 144

14 Appendix

The data and analysis within this report is driven by Medical eTrack

Medical eTrack gives you the key information to drive sales, investment and deal making activity in

your business. It includes the following information:

15,000+ Market size data tables across more than 780 medical equipment segments and 39

countries with historic data from 2005 forecast to 2019

6,000+ Primary expert interviews conducted per annum for ensuring data and report quality

1,100+ Conferences on medical equipment covered

1,000+ Industry leading reports per annum covering growing sectors, market trends, investment

opportunities and competitive landscape

600+ Analysis reports covering market and pipeline product analysis reports by indication, medical

equipment trends and issue reports and investment and M&A trend reports worth over $3 Million

50,000+ Medical equipment companies profiled

2,000+ Private, emerging and technology start-up company profiles

4,000+ Medical equipment manufacturers in China and India

2,000+ Medical equipment companies in Japan

825+ Companies with revenue splits and market shares by category

1,100+ Quarterly and annual medical equipment company financials

700+ Medical equipment company SWOT’s

11,700+ Pipeline product profiles

14,000+ Marketed product profiles

16,900+ Clinical trials

17,000+ Trial investigators

18,000+ New product patents

3,700+ Companies with products in development

21,500+ Deals in the medical equipment industry

1,300+ Surgical and diagnostic procedures by therapy area

50+ Key healthcare indicators by country

o For more information or to receive a free demo of the service, please visit

http://www.medicaletrack.com/contactus.aspx?RD=Demo=

SAMPLEAppendix




14.1 Definitions of Markets Covered in the Report

14.1.1 Endoscopy Devices

Endoscopy devices are minimally invasive diagnostic medical devices used to examine the interior

surfaces of the body. Flexible endoscopes, rigid endoscopes, capsule endoscopes, endoscopic

reprocessors, endoscopy fluid management systems, endoscopy visualization systems and other

endoscopy aids have been tracked under this market.

14.1.1.1 Capsule Endoscope System

Capsule endoscopy is used exclusively for diagnosis of ailments of the gastrointestinal tract as it

enables visualization of complete gastrointestinal tract. Capsule endoscopy workstation and

capsule endoscopes are tracked under this category.

Capsule Endoscope

Capsule endoscopes are the GIT endoscopy devices consisting of a battery, light source, colour

camera and transmitter. The camera captures around two images every second and these are

transmitted to a data recorder worn on a special belt around the patient’s waist. One unit consists

of a single capsule endoscope.


Capsule endoscope workstations are devices that enable a clear and detailed visualization of the

images of gastro-intestinal structures captured and transmitted by the endoscopy capsule. The

data transmitted to a recording device is downloaded from the receiver/recorder to a computer

workstation for interpretation by the physician. The capsule endoscope workstation market

includes the receiver/recorder and the computer workstation.

14.1.1.2 Endoscopic Instruments

Endoscopic instruments are the devices used in endoscopic procedures to provide surgeons

precise access into the surgical site enabling them to collect tissue samples from the body and

perform endoscopic procedures such as suture management. Endoscopic instruments include

biopsy forceps, polypectomy snares and fine aspiration needles.

Biopsy Forceps

Biopsy forceps are reusable handheld tissue forceps used for collecting biopsies (live tissue

samples for examination during minimally invasive gastro-intestinal and urological endoscopy).

These forceps are stainless steel jaws, teflon coated, colour-coded, autoclavable with or without

cleaning port. One single instrument (of any dimension) is considered as one unit.


This is a thin needle used to aspirate body fluid or any tissue sample for biopsy. A pack of 10

needles is considered one unit.

SAMPLEAppendix




Polypectomy Snares

Polypectomy snare is wire loop device designed to grip the polyp stalk and conduct electric current

for incision of polyp and provide simultaneous electrocautery. Reusable polypectomy snares are

tracked under this segment. One wire loop device is considered as one unit.

14.1.1.3 Endoscopic Reprocessors

Endoscopic reprocessors are reprocessing systems designed to wash and disinfect a variety of

endoscopes following manual precleaning. They rely upon high pressure, flow rates of liquid

chemical germicides (LCG) through the endoscope channels and continuous bathing of the

exterior of the instrument. Some consume and dispose off limited amounts of LCG per endoscope

cycle, whereas others use a reservoir of LCG that is reused over many cycles. Both types are

tracked under this category. Consumable items used together with endoscopic reprocessors are

not tracked here. One single endoscopic reprocessor is considered as one unit.

14.1.1.4 Endoscopy Fluid Management Systems

Endoscopy fluid management systems are used for the irrigation and/or aspiration of fluids into or

from a surgical work site during an endoscopic procedure. The systems are used during minimally

invasive surgery to perform a variety of irrigation/aspiration functions such as tissue lavage, joint

distension or uterine distension. These systems include electrically driven pump systems and

vacuum systems. The endoscopy fluid management system market does not include fluid

management systems used in arthroscopy procedures. One single endoscopy fluid management

system is considered as one unit.

14.1.1.5 Endoscopy Visualization Systems

Endoscopy visualization systems are devices that aid in visualization and interpretation of the

endoscopic images. Typically a visualization system includes endoscopic cameras, video

endoscopes, light sources, monitor and display systems, printers, suction pump and other

accessories. Various video endoscopes which come together with a visualization system are not

included in this category. One unit consists of one visualization system.

14.1.1.6 Flexible Endoscopes

Flexible endoscopes are optical fibre based flexible tubes used for visualization of the internal

cavities of the human body. These optical fibres exploit the phenomenon of total internal reflection

to transmit the image from the body cavities either directly to an operator's eye or to the

monitor/display system. Fibroscopes and flexible videoscopes have been tracked under this

category.

Fibroscopes

Fibroscopes are flexible endoscopes used for diagnosis of ailments of different body cavities such

as the esophagus, bronchi, duodenum, bile duct, colon, bladder etc. A fibroscope is a light system

consisting of optical fibers which conduct light rays. Flexible fibro gastroscopes, bronchoscopes,

cystoscopes/uteroscopes and colonoscopes/sigmoidoscopes have been tracked under this

segment.

SAMPLEAppendix




Flexible Fibro Bronchoscopes

Flexible fibro bronchoscopes are fibroscopes that are used for visualization of trachea and bronchi

for diagnostic and therapeutic purposes. It is inserted into the airway either through nose or mouth,

or occasionally through tracheostomy. One unit includes a light source and a bronchoscope.

Flexible Fibro Colonoscopes/Sigmoidoscopes

Flexible fibro colonoscopes are fibroscopes that are used for visualization of the colon and the

rectum. It is inserted into anus and then threaded through the rectum to the end of the colon. It

allows real time examination of inside of the colon and the rectum. It can also be used to snip off

polyps and tissue samples. One unit includes a light source and a colonoscope/sigmoidoscope.

Flexible Fibro Cystoscope/Ureteroscopes

Flexible fibro cystoscopes are fibroscopes inserted through urethra into the bladder and used for

visualization of the inner surfaces of the urinary tract. It consists of an optical port to view inside of

the bladder and an additional port for insertion of various instruments designed for treatment of

small bladder tumors, biopsy, removal of bladder stones and prostate. One unit includes a light

source and a cystoscope/ureteroscope.

Flexible Fibro Gastroscopes

Flexible fibro gastroscopes are fibroscopes that are used for visualization of the lining of gullet

(oesophagus), stomach and duodenum. It is a flexible instrument that is inserted through the

mouth down the esophagus. Therapeutic gastroscopes are also tracked under this segment. One

unit includes a light source and a gastroscope.


Flexible videoscopes are flexible endoscopy devices that capture images of the conduits and

cavities in the human body thus enabling diagnosis and therapy through indirect visualization of

the anatomical area as it appears on the monitor. The images are detailed and of good quality and

can be saved by the user for future reference. Flexible video bronchoscopes, flexible video

colonoscopes/sigmoidoscopes, flexible video cystoscopes/ureteroscopes and flexible video

gastroscopes have been tracked under this segment.

Flexible Video Bronchoscopes

Flexible video bronchoscopes are used for the visualization of the trachea and bronchi for

diagnostic and therapeutic purposes. It is inserted into the airway, either through the nose or

mouth, or occasionally through a tracheostomy. One unit includes an image processor, camera

head, light source, recording device and a bronchoscope.

SAMPLEAppendix




Flexible Video Colonoscopes/Sigmoidoscopes

Flexible video colonoscopes are used for visualization of the colon and rectum. It is inserted into

the anus and then threaded through the rectum to the end of the colon. It allows examination of

the inside of the colon and rectum on a video monitor. It also has the ability to snip off polyps and

tissue samples. One unit includes an image processor, camera head, light source, recording

device and a colonoscope/sigmoidoscope.

Flexible Video Cystoscopes/Ureteroscopes

Flexible video cystoscopes are used for visualization of the inner surfaces of the urinary tract. It is

an optical instrument that is inserted through the urethra into the bladder. Apart from the optical

port that permits the physician to view the inside of the bladder, there is an additional port for the

insertion of various instruments designed for treatment of small bladder tumors, biopsy, removal of

bladder stones and prostate. One unit includes an image processor, camera head, light source,

recording device and a cystoscope/ureteroscope.

Flexible Video Gastroscopes

Flexible video gastroscopes are used for visualization of the lining of the gullet (esophagus),

stomach and duodenum. It is a flexible instrument inserted through mouth and down the

esophagus to view the stomach. Therapeutic gastroscopes are also tracked under this segment.

One unit includes an image processor, camera head, light source, recording device and a

gastroscope.

14.1.1.7 Rigid Endoscopes

Rigid endoscopes are solid metal tubes with a series of lenses mounted around one end of the

tube. Fibre optics arranged on the outside of the lens housing is used to deliver light along the

length of the endoscope. These endoscopes are not flexible, but generate high resolution images.

Traditional rigid endoscopes and rigid video endoscopes are tracked under this category.

Rigid Videoscopes

Rigid videoscopes are solid metal tubes with a series of lenses inserted into the tube. Light is

delivered through the endoscope using fibre optic bundles. These endoscopes produce high

resolution images. Video cameras are attached with these endoscopes. Hysteroscopes,

laparoscopes and ENT endoscopes are tracked under this market segment.

Rigid ENT Video Endoscopes

Rigid ENT video endoscopes are used for visualization of interior of the ear, nose and throat,

specifically the larynx, for diagnosing disorders of the nasal and ear cavity and throat disorders

such as hoarseness, throat cancer, chronic cough, sleep apnea, vocal cord dysfunction and

swallowing disorders. One unit consists of one ENT endoscope (viz. ottoscope, laryngoscope etc.)

with a video camera.

SAMPLEAppendix




Rigid Video Hysteroscopes

A rigid video hysteroscope is a rigid endoscope which is used in direct visual examination of the

canal of the uterine cervix and the cavity of the uterus. It is inserted into the uterus through the

vagina and cervix. One unit consists of a single rigid video hysteroscope.

Rigid Video Laparoscopes

Rigid video laparoscopes are telescope-like endoscopes which are used to view the abdominal

cavity for diagnosis and treatment during a minimally invasive surgical procedure called

laparoscopy. A small surgical incision is made in the abdominal wall to permit the entry of

laparoscope into the abdomen or pelvis. A variety of tubes can be inserted through the same

incision or other small incisions permitting the insertion of probes and other instruments. One unit

consists of a single rigid video laparoscope.

Traditional Rigid Endoscopes

Traditional rigid endoscopes are solid metal tubes with a series of lenses inserted into the tube.

Light is delivered through the endoscope using fibre optic bundles. These endoscopes are not

flexible, but produce high resolution images. Video cameras are not attached with these

endoscopes. Hysteroscopes, laparoscopes and ENT endoscopes are tracked under this category.

Traditional Rigid ENT Endoscopes

Traditional rigid ENT endoscopes are used for visualization of interior of the ear, nose and throat,

specifically the larynx, for diagnosing disorders of the nasal and ear cavity and throat disorders

such as hoarseness, throat cancer, chronic cough, sleep apnea, vocal cord dysfunction and

swallowing disorders. Traditional laryngoscopes used during intubation are not tracked here. One

unit consists of one ENT endoscope (viz. ottoscope, laryngoscope etc.).

Traditional Rigid Hysteroscopes

Traditional rigid hysteroscope is a rigid endoscope used in direct visual examination of the canal of

the uterine cervix and the cavity of the uterus. It is inserted into the uterus through the vagina and

cervix. One unit comprises of a single rigid hysteroscope.

Traditional Rigid Laparoscopes

Traditional rigid laparoscopes are telescope-like endoscopes used to examine the abdominal

cavity for diagnosis and treatment during a minimally invasive surgical procedure called

laparoscopy. A small surgical incision is made in the abdominal wall to permit the entry of

laparoscope into the abdomen or pelvis. A variety of tubes can be inserted through the same

incision or other small incisions permitting the introduction of probes and other instruments. One

unit consists of a single traditional rigid laparoscope.

SAMPLEAppendix




Note: 1). Value, distribution and company shares figures reflect annual gross sales of endoscopy

devices in local currency converted to $ at constant rate. Volume figures reflect the annual unit

sales of endoscopy devices. The annual growth (year on year growth) and compounded annual

growth rate (CAGR) in tables is rounded off to one decimal place.

2). Company share data represents market share (in revenues and as percentage to total market)

of companies in market categories and geographies tracked. The data is rounded off to the

nearest decimal places.

SAMPLEAppendix




14.2 Research Methodology

GlobalData’s dedicated research and analysis teams consists of qualified professionals with

experience in marketing, market research, consulting background in the medical devices industry

and advanced statistical expertise.

GlobalData adheres to the codes of practice of the Market Research Society (www.mrs.org.uk) and

the Strategic and Competitive Intelligence Professionals (www.scip.org).

All GlobalData databases are continuously updated and revised. The following research

methodology is followed for all databases and reports.

14.3 Secondary Research

The research process begins with exhaustive secondary research on internal and external sources

being carried out to source qualitative and quantitative information relating to each market.

The secondary research sources that are typically referred to include, but are not limited to:

Company websites, annual reports, financial reports, broker reports, investor presentations

and SEC filings;

Industry trade journals, scientific journals and other technical literature;

Internal and external proprietary databases;

Relevant patent and regulatory databases;

National government documents, statistical databases and market reports;

Procedure registries; and

News articles, press releases and web-casts specific to the companies operating in the

market.

14.4 Primary Research

GlobalData conducts thousands of interviews a year with industry participants and commentators

in order to validate its data and analysis. A typical research interview fulfills the following functions:

It provides first-hand information on market size, market trends, growth trends, competitive

landscape and future outlook;

Helps in validating and strengthening the secondary research findings; and

Further develops the analysis team’s expertise and market understanding.

Primary research involves e-mail interactions and telephonic interviews for each market, category,

segment and sub-segment across geographies.

The participants who typically take part in such a process include, but are not limited to:

Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers

and national sales managers;

SAMPLEAppendix




Hospital stores, laboratories, pharmacies, distributors and paramedics;

Outside experts: investment bankers, valuation experts, research analysts specializing in

specific medical equipment markets; and

Key opinion leaders: physicians and surgeons specializing in different therapeutic areas

corresponding to different kinds of medical equipment.

14.5 Models

Where no hard data is available, GlobalData uses modeling and estimates in order to produce

comprehensive data sets. The following rigorous methodology is adopted:

Available hard data is cross-referenced with the following data types to produce estimates:

Demographic data on population segments;

Macro-economic indicators such as GDP, inflation rate;

Healthcare indicators such as health expenditure, physician base, healthcare infrastructure

and facilities; and

Selected epidemiological and procedure statistics.

Data is then cross-checked by the expert panel. All data and assumptions related to modeling

are stored and are made available to clients on request.

14.6 Forecasts

GlobalData uses proprietary forecast models. The following four factors are utilized in the forecast

models:

Historic growth rates;

Macro-indicators such as population trends and healthcare spending;

Forecast epidemiological data; and

Qualitative trend information and assumptions.

The data is then cross-checked by the expert panel.

14.7 Expert Panels

GlobalData uses a panel of experts to cross-verify its databases and forecasts.

GlobalData’s expert panel comprises marketing managers, product specialists, international sales

managers from medical device companies; academics from research universities, KOLs from

hospitals, consultants from venture capital funds and distributors/suppliers of medical equipment

and supplies etc.

Historic data and forecasts are relayed to GlobalData’s expert panel for feedback and adjusted in

accordance with their feedback.

SAMPLEAppendix




14.8 GlobalData Consulting

We hope that the data and analysis in this brief will help you make informed and imaginative

business decisions. If you have further requirements, GlobalData’s consulting team may be able to

help you. GlobalData offers tailor-made analytical and advisory services to drive your key strategic

decisions.

14.9 Currency Conversion

The Currency Conversion rate is based on 2012 average rate 1 USD = 6.312 CNY

14.10 Disclaimer

All Rights Reserved.

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any

form by any means, electronic, mechanical, photocopying, recording or otherwise without the prior

permission of the publisher, GlobalData.

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