gear up internally for social business by shel holtz
DESCRIPTION
Gear Up Internally for Social Business presentation by Shel Holtz, ABC, at the 2014 Intranet Global Forum in NYC.TRANSCRIPT
Internally for Social Business
Shel Holtz@shelholtz
Holtz Communication + Technology
• Employee-to-employee
• Inside and outside
• Militating the risks
But first,what is
Every employee engaged
This involves…
• Customer service• Social selling• Professional networking• Problem-solving• Publishing
Employees using social/digitalcommunication are more…
•Creative•Collaborative•Productive
Improved communication and collaboration through social technologies could raise the productivity of interaction workers by 20 to 25 percent.
I have a question
How has your company
embraced social business?
Employee-to-Employee
What is corporate culture?
Emotional capitalconnects people to culture
The aggregate feelingsof goodwill toward a company and how it
operates
What the company and its leaders say and what
they do are aligned.
Authenticity
RecognitionThe company values and publicly recognizes employees’ achievements, supporting desire for intrinsic rewards.
AttachmentEmployees perceive that they belong to a
community with shared values and
interests.
The feeling of playfulness employees experience when experimenting with new things at work.
Fun
Emotional Capital
Social Capital The networks of relationshipsamong people who live and workin a particular society, enablingthat society to function effectively.
When executives use ISM to build emotional capital…
• Workflows and collaboration improve• Turnover drops• Employees are more motivated• Communication improves– Horizontally– Vertically
Employees Worldwide
Engaged
Not Engaged
ActivelyDisengaged
Employees inCentral and Eastern Europe
Not Engaged
ActivelyDisengaged
Engaged
Some context
Engaged employees
• Psychologically committed to their jobs• Feel a profound connection to the company• Likely to be making positive
contributions• Work with passion• Make discretionary effort
Not-engaged employees
• Lack motivation• Unlikely to make discretionary effort• Essentially “checked out”• Sleepwalk through their days• Put in the time but bring no
energy, passion
Actively disengaged employees
• Unproductive• Not just unhappy; they act out their
unhappiness• Undermine what colleagues have
accomplished• Spread negativity
Why does engagement matter?
• Link between…– Engagement levels– Job performance– Market share growth
• Correlation: high engagement, operating income growth
• Productivity is higher• Turnover is lower
PoorCommunication
A cause ofdisengagement=
GoodCommunication
Always citedin highly-
engaged firms=
Communication and engagement
• Improved interactions• Greater trust• Greater understanding• Improved efficiency• Better performance• Enhanced gratification
Companies that communicate effectively are
4xmore likely to have
high levels of engagement
The Communications Disconnect
We’re not communicating with engagement as a goal
Team peers
Project peers
Line managerrelationship
Employees define
membership in a group based onrole and work, not on issue or interest
Integration
Only 28% of information workers use social intranet tools at least once
per month
300-400%improvedreadership!
Every Employee a Publisher
Culture Change
How are things done around here?
• Employees are connected to (and contribute) information, knowledge and resources that matter to them
• Employees understand how their jobs fit in the bigger picture
• Employees are enthusiastic about participating in meaningful, purposeful work
• Employees build value through internal and external networks
• Leaders build emotional capital through authentic engagement
Inside/Outside
Employees asbrand ambassadors
The institutionalization of social software
Other Advantages
• Recruiting• Competitive Intelligence• Training• Curation
Preparing the workforce
Policies
Employeesocial
mediapolicy
elements
• Statement of purpose• Established company
policies• Disclaimer rules• Disclosure rules• Confidentiality• General and industry
compliance issues• Adding value• Consequences
Training
Modes of engagement
Day-to-day engagement
Subject Matter Experts
Ambassador Programs
Training
Community
Communication
Professional Networks
Most professionals use professional social networks daily to inform their work
What is it?
The use of social media
to increase revenueand sales team
productivity
Why social selling?The business customer has changed
• More aware of needs and solutions via professional networking
• Initial outreach is to colleagues and peers via social media and online research
• Most of the buying process is over by the time they call a vendor
How Social Selling Works
Sales staff engage early, building relationships as a trusted guide, and is there to close the deal.
Social selling woven into thesales process has produced a
increase in revenue-- McKinsey/Dachis
Always Be Connecting
Employees as Correspondents
Employeecorrespondents
A few words about
Shel Holtz, [email protected]
@shelholtz415.881.7435