gearing for growth despite great adversity - tony wood [camp digital]
TRANSCRIPT
Is there a Manual for Modernisation?23rd Feb 2017
Tony Wood
Digital Transformation Consultant
NCC Group
Group Head of Digital
Manchester Airport Group
20 years “digital” and omni-channel
boohoo, JD Williams, Figleaves,
Sofology, McCann Erickson, Fitch!
32
£
2.
Increase Revenues
1.
Increase Customers
3.
Better Engagement
4.
Improved Competitive
Position
33
£
2.
Increase Revenues
1.
Increase Customers
3.
Better Engagement
4.
Improved Competitive
Position
5.
Reduce
Costs
53
£
2.
Increase Revenues
1.
Increase Customers
3.
Better Engagement
4.
Improved Competitive
Position
5.
Reduce
Costs
Balancing strategy, skills,
standards and systems, across the
entire digital service spectrum.
Digital Service Design
Strategy Skills Standards Systems
The Digital Business
1. Digital Architecture
2. Data / Analytics
3. Process / Agile
4. CRM / Automation
5. E-commerce / Payments
6. Conversion / Attribution
Twelve Key Categories
7. Advertising / PPC
8. Search / SEO / Content
9. Email
10. Social
11. Mobile
12. Performance / Testing
The Digital Business IS THE BUSINESS
Dig
ita
l Arc
hite
ctu
re
Da
ta / A
na
lytics
Pro
ce
ss / A
gile
CR
M / A
uto
ma
tio
n
E-c
om
me
rce / P
aym
en
ts
Co
nve
rsio
n / A
ttri
bu
tio
n
Ad
ve
rtis
ing
/ P
PC
Se
arc
h / S
EO
/ C
on
ten
t
Em
ail
So
cia
l
Mo
bile
Pe
rfo
rma
nce
/ T
estin
g
Digital Service Design
SkillsStrategy
Continuous Balance of Strategy, Skills,
Standards & Systems
SystemsStandards
DSD - Benefits
Rich and wide ride ranging sector exposure ensures and
extensive wealth of experience
Focus on strategy provides digital direction, outside of
agency delivery and production
Focus on skills ensure you anticipate, grow and retain
talent and build relationships with suppliers
Independent and impartial remit ensures completely
objective and balanced advice around systems &
standards