geddy’s gourmet ice cream team: delta sigma pi geoffrey pole amandeep ghuman gabriela suarez yu-yu...
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Geddy’s Gourmet Ice CreamTeam: Delta Sigma Pi
Geoffrey PoleAmandeep Ghuman
Gabriela SuarezYu-Yu “Ellie” Lin
Agenda
The Challenge
Alternatives
Recommendations
Risk Analysis
Implementation Plan
Q&A
Ellie Lin
The Challenge
To establish brand recognition and market share while resolving supply chain challenges without compromising the values of Geddy’s vision
Ellie Lin
Alternatives
Quality Costumer Experience
Brand Equity Risk Total
Domestic Expansion + 0 ++ - +2
International Expansion - 0 ++ -- -2
Process Improvemen
t+ ++ 0 0 +3
Acquisitions - + - - -2
Brand Awareness 0 + ++ 0 +3
Status Quo 0 0 - -- -3
Gabriela Suarez
Recommendation 1
Aman Ghuman
Brand Recognition
Customer Loyalty Program
• Each item bought= 1 point
• 10 points= 1 free item
Aman Ghuman
Brand Recognition Continued:YouTube and Facebook
YouTube Ads
Dussehra
Diwali
Valentine’s
New Year Holi
YouTube Ads
Facebook Viral
Brand Recognition
Ellie Lin
Recommendation 2
Aman Ghuman
Expansion in Domestic Markets
Geddy’s
High-End Restaurants
Catering Easy Day
Aman Ghuman
Recommendation 3
Geoff Pole
600 700 800 900 1000 1100 12000
10
20
30
40
50
60
70
80
90
100
Profits v Temperature
Weekly Profit (100s rupees)
Te
mp
era
ture
(F)
Stocking Policies and Profits
Geoff Pole
Long Term: Cost Efficiency
Inventory
Analysis
Smart Deliver
y
Utilizing
Space
More on sight storage capability.
Delivery frequency reflecting need of
inventory.
Active inventory management and communication.
Geoff Pole
Risk Analysis
Competitor Backlash
2System
Integration
Ineffective
3New
Liability Issues
4Lack of
Profits in a long-term
Impa
ct o
f Risk
Likelihood of Risk
50%0%
2
1
3
4
Gabriela Suarez
Implementation Plan
Gabriela Suarez
Q&A
Team: Delta Sigma Pi
Appendix A: Policies and Weekly Profits
Type of Policy Average Weekly ProfitAverage Weekly
Deseasonalized Profit
Target Service Level Policy 784.1038068 983.1915067
Scaled Stocking Level Policy 1020.919443 952.4321868
Common Service Level 1242.998046 1019.751613
Target Level for Top 3 Margin 706.7027371 555.3676151
Target Level for Top 2 Margin 919.1642358 831.9070509
Geoff Pole
Appendix B: STATA Analysis
_cons 458.3478 72.33625 6.34 0.000 313.2596 603.4359 temp 6.171535 1.034275 5.97 0.000 4.097041 8.246028 wkprft Coef. Std. Err. t P>|t| [95% Conf. Interval]
Total 1045056.48 54 19352.8978 Root MSE = 108.6 Adj R-squared = 0.3906 Residual 625109.63 53 11794.5213 R-squared = 0.4018 Model 419946.85 1 419946.85 Prob > F = 0.0000 F( 1, 53) = 35.61 Source SS df MS Number of obs = 55
. regress wkprft temp
Geoff Pole
Appendix C: Smart Delivery
February 15 – June 15
June 16 – October 15
October 16 – February 14
5
8
9Geoff Pole