Handmade, multifunctional accessories for the unconventional person: inside

and out

GJ TM

MISSION STATEMENT: CREATING UNIQUE ACCESSORIES WITH UNCONVENTIONAL MATERIALS THAT COMPLIMENTS YOUR STYLE.

GJ TM

GJ TM

TAG LINE: UNCONVENTIONAL ON THE INSIDE AND OUT

GJ TM

GJ TM

TARGET MARKET: ECCENTRIC GENERATION Y, Males/Females, 25-35, CITY LIFE, 25,000-60,000, FASHION BLOGGER/DESIGNER, STYLIST, PHOTOGRAPHER, ENTERTAINMENT, VIDEOGRAPHER

GJ TM

GJ TM

DIRECT COMPETITION: AMAZON.COM, ETSY.COM DEWANDA.COM, FAB.COM

GJ TM

GJ TM

INDIRECT COMPETITION: SCRABBLE.COM, TOY’S R US, WALMART, & TARGET

GJ TM

GJ TM

COMPETITIVE ADVANTAGES: CUSTOMIZATION, LICENSING SERVICE, REPURPOSE MATERIAL

GJ TM

GJ TM

MARKETING STRATEGY: SOCIAL MEDIA, WORD OF MOUTH, POP UP SHOP, FASHION EVENTS, NETWORKING EVENTS

GJ TM

GEEK JUNKY MUSE