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Geek Table CollectiveThe Geek Table collective, formed as a collaborative project

in January 2013, contains LCA Graphic Design third years:

Claudia Griffin, Baljeet Kaur Samra, Kirsty Alderson, Kirsty

Hardingham, Sophie Wilson, Sarah Pritchard, Lisa Whitaker

and Bethany Yates. We are not a studio, but a group ofindividuals, with the purpose of contacting studios together,

and helping to promote each other to our contacts.

AboutOur name originates from our hard working nature and

our dedication to our work, as we enjoy to creatively solve

problems and continue to develop and learn as designers.

We are a multi-talented group, with a varied range of

interests including branding, packaging, publication design,illustration, typography and print.

Publication CollaborationBaljeet Kaur Samra & I collaborated to push this brief

further and to create the geek table publication, printed

as newspapers. We put our skills together, with Baljeet

working on type and layout, while I wrote the body copy

and collected the content. This publication showcases thevaried responses to mini briefs we have set ourselves, with

themes reflecting our individual graphic design experiences

and processes.

Claudia Griffin

Final Major Project

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Geek Table

CollectiveBrand IdentityHaving all created logo ideas, the final one was created

by Bethany Yates, using the fonts Nexa Bold and NexaLight. This logo appeals to all of us, despite our differentstyles. We have also used an image of geek glasses,

created by Kirsty Hardingham, as another part of our brandidentity, which represents the fun and geeky theme.

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Method of DeliveryThe newspapers we printed will be sent out to studios that

we wish to contact. As there are eight of us, each sending

out at least two newspapers, as well as all having business

cards to give out, we have the opportunity to gain a lot of

coverage.

Craft GeekEach member of the collective has their own ge ek title,

which represents their individual skills and interest. My title

is Craft Geek, representing the skill and careful attention

to detail that goes in to my work, as well as my use of

materials and hand crafting that features in my work.

Mini Geek Table BriefsThe publication showcases the varied responses to mini

briefs we have set ourselves, with themes reflecting our

individual graphic design experiences and processes.

Brief 1 - What does geek mean to you?Brief 2 - What helps you to get in the graphic desi gn zone?

Brief 3 - What is your guilty pleasure to help you work hard?

Brief 4 - What would your alter ego be?

Claudia Griffin

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Geek Table

CollectiveThe DebateThe mixed interests in the collective between type and

image sparked our own debate, to find out whether more

people were team type or team image. We proposed this

to be a twitter campaign, which would give us an excuse to

contact industry professionals, asking their opinion, using the#teamtype and #teamimage hashtags.

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Stickers & BadgesTo continue with the debate, I have created stickers and

badges, using the existing brand identity, which we propose

to have out at events where our work would be featured,

to spark more interest in our debate, and therefore, more

interest in the Gee k Table. We would want other designersto tweet images of themselves wearing the appropriate

badge to say if they were team type or team image.

PostcardsThese postcards, which I created, can work individually or

as a set, featuring every members response to brief 2:

What helps you get in to the Graphic Design zone?.

The back of the postcards contain information about the

Geek Table collective, as well as contact information.

Web IdentityThe products Baljeet & I have created all link back to our

Cargo Collective website, which has been arranged by

Lisa Whitaker. We also have an online presence on different

social media, including: twitter, tumblr and pinterest, which

different members take it in turns to keep updated andconnect with studios.

Claudia Griffin

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Geek Table

CollectiveBusiness CardsBaljeet & I created these Gee k Table business cards, which

were printed lithographically on to 400gsm matt laminate,

for a high quality and professional finish, giving the right first

impression to those who may pick up or be given a business

card.

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Brief 1This brief contains the definition of the word craft, as my

geek title is craft geek. The poster is relevant to my design

style, featuring hand drawn typography and the use of a

material background. A subtle use of gold foil is applied to

the ampersand to show my love of print finishes.

Brief 3This brief contains my guilty pleasure, which helps me to

do my work. Caffeine keeps me going when there is a lot

of graphic design to be created, and these Kawaii style

illustrations show my guilty pleasure in a cute and innocent

form.

Brief 2This brief contains a quote which helps me to get in the

zone, to work hard, reminding me to keep on learning.

Again, I have used illustrative typography, one of my

favourite styles of design. We set the restriction that the

response to this brief has to use the colour orange.

Brief 4As I am an image based designer, who loves the use of

colour, this response shows what my Graphic Design alter

ego would be, containing only typography and working in

black and white.

Claudia Griffin

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Geek Table

Collective