Geert Hofstede´s cultural dimensions and Edward Hall´s dimensions

http://www.geert-hofstede.com

Hofstede

• Power Distance (PDI) • Individualism versus collectivism (IDV) • Masculinity versus femininity (MAS) • Uncertainty avoidance (UAI) • Long-term versus short-term orientation (LTO) • Indulgence versus Restraint (IVR) • http://www.youtube.com/watch

?v=PVbkjobD8ao&lr=1&feature=mhsn

High vs. Low Context Cultures Edward Hall http://edwardthall.com/

• Low-Context cultures: What is said is precisely what is meant – Messages are explicit– Words carry most of the information in communication

• High-Context cultures: The context of the message— the message source, his or her standing in society or in the negotiating group, level of expertise, tone of voice, and body language—are all meaningful– Less information is contained in the verbal part of the message– More information resides in the context of communication (background,

associations, basic values of communicators)

MONOCHRONIC VS POLYCHRONIC CULTURES:

Time is money“ USA, „Those who rush arrive first at the grave (Spain), „Before the time, it is not the time; after the time, it´s too late“ (France)

PROXEMIC – DISTANCE, SPACE (in-group, outgroup, physical space…), e.g. friendship patterns, „size“ of family, guanxi

„touch“ coulture – to show intimity in ads

Which cultural dimensions (Hofstede and Hall)? What product? What mix?

• http://www.youtube.com/watch?v=cT8L1Gms07Y• http://www.youtube.com/watch?v=sSLPEwvVvN0• http://www.youtube.com/watch?v=JK_NinOmFWw• http://www.youtube.com/watch?v=v1vvLQd53Ps• http://www.youtube.com/watch?v=YOpAVz-ntCs (I

can)• http://www.youtube.com/watch?v=BGPIszdcCcc

(Ikea hundstol)

Canada vs Czech Republichttp://geert-hofstede.com/canada.html

Finland vs Francehttp://geert-hofstede.com/finland.html

Germany and Greecehttp://geert-hofstede.com/germany.html

Iran and Polandhttp://geert-hofstede.com/iran.html

Portugal and Slovakiahttp://geert-hofstede.com/portugal.html

Spain and Swedenhttp://geert-hofstede.com/spain.html

Taiwan and USAhttp://geert-hofstede.com/taiwan.html