geke van dijk, "tugboats and tankers: contributing to longterm organizational change"
DESCRIPTION
Contributing to longterm change in organisations and their service offering involves serious committment and stamina. You seldom see radical changes just on the basis of a single project. The results of that project might be mind blowing in itself, but in the longer term the effect of it on the wider organisation might seem disappointing. Presented at WebVisions Barcelona 2013.TRANSCRIPT
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Dr. Geke van Dijk, Strategy Director London / Amsterdam
Design research for service innovation..STBY...
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By producing engaging materials with consumers or citizens
By exploring insights with multi-disciplinary teams
By creating new service concepts with designers and strategists
STBY facilitates empathic conversations
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Design research for FT Orange (UK, FR)
`Design research voor Reed Elsevier (UK, NL)
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Examples of methods:• Observations• Interviews• User Labs• Design documentaries• Persona creation• Diary studies• Probe studies• Co-creation workshops• Lead User Research
In-depth qualitative ethnographic research
..STBY...Design research voor Sony (UK, JP)
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Helping clients to develop holistic
global insights from connected local
studies. Our design researchers
combine deep local expertise with a
global perspective.
Local fieldwork - global insights
Design research voor Nokia (UK, CN, IN, US)
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Teaming up with clients to discover new opportunities
Together we explore practices
and preferences, to identify
new opportunities for service
innovation. Collaborating in a
transparent way to optimise
interaction and discovery.
Design research for Cisco (UK, JP, US)
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STBY is a founding member of:
Reach - Global Design Research Network
Pittsburgh, US
Curitiba, BR
London, UK
Amsterdam, NL
Copenhagen, DK
Barcelona, ES
Paris, FR
Cologne, DE
Budapest, HU
Delhi, IN
Tokyo, JP
Hong Kong, CN
Singapore, SG
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I don't know...
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...what I know ...what I don't know
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I don't know...
I know...
...what I know ...what I don't know
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Geke van Dijk - Strategy Director STBY
@hellogeke
06 29 0289 81
www.stby.nlwww.globaldesignresearch.comwww.servicedesignnetwerk.nl
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