gemini native - mobupps.comwebmedia 2016 gemini native. yahoo 2016. confidential & proprietary....
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![Page 1: Gemini Native - mobupps.comWebmedia 2016 Gemini Native. Yahoo 2016. Confidential & Proprietary. Global Audience 1.3B (MM) Comscore Oct 2015: US 205M, India 82M, Brazil 66M, Japan 61M,](https://reader035.vdocument.in/reader035/viewer/2022070806/5f0497eb7e708231d40ebd5b/html5/thumbnails/1.jpg)
Yahoo 2016. Confidential & Proprietary. Webmedia 2016
Gemini Native
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Yahoo 2016. Confidential & Proprietary.
Global Audience 1.3B (MM)
Comscore Oct 2015: US 205M, India 82M, Brazil 66M, Japan 61M, Germany 18M (AGOF), UK 40Mincl network, 30M just Yahoo, France 37M, Italy 27M, Mexico 26M, Canada 24M, Indonesia 22M, Spain 21M, Argentina 19M, Vietnam 19M, Australia 16M, Thailand 13M, Taiwan 12M, Philippines 12M, Malaysia 12M, South Africa 8M, Belgium 7M, Sweden 7M, Hong Kong 4M, Singapore 4M, New Zealand 3M, Ireland 3M
AU/NZ 20
SEA 98
Japan 61
India 82
US 204
LATAM 180
Europe 428
MEA 205
APAC / 261 Americas / 384 EMEA / 633
Глобальные масштабы Yahoo
Russia 44
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Статистика YAHOO в России
Женщины 36% Мужчины 44%
Показы 437M Уникальные пользователи 44M
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Yahoo 2016. Confidential & Proprietary.
C помощью нативной рекламы Yahoo вы получите доступ к:
Yahoo Gemini Нативная реклама — это следующий этап эволюции в мире digital-рекламы
более актуальным и привлекательным
рекламнымобъявлениям
в 2 раза выше
привлекательность баннеров
89% показов
отображенных устройством
различным устройствам
1.5 миллиарда в мире
аудитории таргетированных пользователей
Эффективной рекламе
+23% вышеузнаваемость
бренда,по сравнению с
баннерной рекламой
Source = Comscore, Yahoo Inflow Research, Yahoo internal Data
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Yahoo Gemini Native - Desktop
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Yahoo Gemini Native - Desktop
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Yahoo Gemini Native - Mobile
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Yahoo 2016. Confidential & Proprietary.
Yahoo Gemini Native - Mail
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Yahoo 2016. Confidential & Proprietary.
поиск
Демография
Поведенческая активность
Расход контента
mobile ID
Соц. сети
Кроссплатформенная идентификация
Регистрация по интересам География
165 млрд. запросов данных от 1.3 млрд пользователей
Откуда берутся данные
Look-alike
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Yahoo 2016. Confidential & Proprietary.
Данные Yahoo
Targeting по почтовому адресу
Targeting через поисковик
Тематические группы Демография
Данные о ваших пользователях - Определение устройства, с
которого был выполнен переход
- ID Mobile устройств
- События внутри приложений
- Данные CRM
Обращение к правильной аудитории с
полным охватом
20 конверсий
Оптимизация
Антаргетинг
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Yahoo 2016. Confidential & Proprietary.
1 5 4 3 2
Установка пиксель
Подготовка креативов
Определение аудитории,
"LOOK-ALIKE"
Ставки и бюджет
Отмизиация
Запуск рекламной кампании
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Техническая спецификация
OBJECTIVE VISIT MY WEBSITE DOWNLOAD MY APP KNOW MY BRAND
Pricing Type CPC CPC CPCV CPM CPV
Devices PC, Mobile, Tablet Mobile & Tablet Mobile & Tablet PC, Mobile, Tablet PC, Mobile, Tablet
Ad Format Text + Images Text + Images Text + Videos + Images Text + Images Text + Videos +
Images
Ad Specs 1200x627 + 627x627 1200x627 + 627x627 1200x627 + 627x627
MP4 Video 1200x627 + 627x627
1200x627 + 627x627
MP4 Video
Supply Yahoo, Tumblr,
Partners Yahoo, Tumblr,
Partners Yahoo, Tumblr,
Partners Yahoo, Tumblr,
Partners Yahoo, Tumblr,
Partners
Ad Redirection Webpage App Store App Store Webpage Webpage
Targeting Geo, Demo,
Interests, AdvertiserData
Geo, Demo, Interests,Device, OS Version,
Advertiser Data
Geo, Demo, Interests,Device, OS Version,
Advertiser Data
Geo, Demo,Interests, Advertiser
Data
Geo, Demo,Interests, Advertiser
Data
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Yahoo 2016. Confidential & Proprietary.
Работа с простым набором рекламных материалов
1 Текст
1a Заголовок
1b Описание
1b Имя бренда
2 Изображения
2a 1200 x 627
2b 627 x 627
& or MP4 video
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Yahoo 2016. Confidential & Proprietary. Webmedia 2016
Благодарим за внимание!