Groupon is constantly looking for solutions that lead to an increase in customer satisfaction and contribute to a bigger conversion of daily deals.

Groupon focuses greatly on the examination and improvement of site’s usability and gross pro�t maximization by virtual merchandising.

The more expensive deal, the less spontaneous is the purchase decision so evaluation of o�er attractiveness before transaction and real time adjustments to customers’ preferences may have crucial impact on company’s growth.

Business Challenge

Solution:

gemiusHeatMap, the fastest click analyzing tool, facilitates prompt analyses of user’s behaviour and preferences and gives an opportunity for e-commerce entities to meet client’ preferences in the �eld of site usability, virtual merchandising and o�er attractiveness.

About Groupon

Launched in November 2008, Groupon features daily deals regarding the best things to do, see, eat, and buy in 48 countries, and soon beyond. Groupon has about 10,000 employees working across our Chicago headquarters, a growing o�ce in Palo Alto, CA, local markets throughout North America and regional o�ces in Europe, Latin America, Asia and around the world.

Cooperation between Groupon local o�ces, exchange of best practices and open minds of our employees contribute to better satisfaction of our clients and our constant growth.

Groupon, the biggest group buying and daily deals portal in the world presents the bene�ts of using gemiusHeatMap

Good example of a local initiative undertaken to improve the e�ectiveness of Groupon sites is the cooperation with Gemius and implementation of gemiusHeatMap, live time click analyzing tool. Thanks to gemiusHeatMap we can:

Raise our conversionWhen deal is relatively not expensive the purchase decision is taken spontaneously and we can easily control o�er attractiveness by number of closed deals. In case of more expensive deals users need more time for re�ection. Thanks to gemiusHeatMap we can perform a fast minutes A/B testing and change content according to users’ preferences. Measuring attractiveness of our daily deals upon generated clicks and adjusting titles, images and short descriptions much faster brings us tangible bene�ts.

Run e�ective virtual merchandising Working daily with gemiusHeatMap permits us to maximize gross pro�t by �nding optimal placements accordingly to changing trends of clicks and margin they generate.

Improve our sites usability We are doing our best for our users to �nd Groupon sites as much intuitively as possible. Thanks to gemiusHeatMap we can rank links by attractiveness and take decisions to change tabs placements according to their importance for our clients. We can easily �nd out what is not linked, frustrating for our users and what should be linked.

Motivate sales forces, graphic designers and copywriters Showing real time ranks of content attractiveness, experimenting with di�erent photos, titles and measuring their clickability by fast A/B testing results in close cooperation between departments.

Easy implementation and intuitive Firefox plug-in made us use gemiusHeatMap on a daily basis. Tangible and measureable bene�ts made us perceive gemiusHeatMap as an investment resulting in great bene�ts.

Thank you gemiusHeatMap :)

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