Gen Z – what to expect

Anita ŽivkovićPresident of AIESEC in Austria

Who are we?

AIESEC, the world’s largest youth-led organization is looking to gather youth opinion to be able to shape its operations based on it, and also to be able to represent youth among decision-makers, experts, business and thought leaders. We are developing leadership skills in young people.

For more information visit: www.aiesec.org or aiesec.at

Founded in 1948

122 Country

offices

1000000 Alumni

80.000

“employees”

2.400+

Universities

500 Conferences

Agenda:

• Intro

• Gen Y

• Gen Z

• How to deal with Gen Z types

• Wrap up

Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.

George Orwell

Gen Y/MillenialsAre currently aged 22-36, or born between 1980 and the

end of 1994

What do others think of them?• Millennials are accused of being

lazy, who aren’t able to function without a smartphone and who live in a state of never endingadolescence, incapable of commitment.

• By other accounts, they are a generation marked by creativity, flexibility, open-mindedness, a strong sense of social responsibility and concern for the environment.

„More than a quarter of

Generation Y live at home with

their parents, including 10% of men aged

30-34“

What do they think of themselves?

• Millennials tend to have a much more negative self-image than other generations do.

• Many in Generation Y don’t want to be identified as such

What are their issues?

• Spoiled/Entitled• Lazy• Poor Work Ethic• Little Respect for

Authority• Lacking in Social

Skills

But let’s explore who are our upcoming

customers or upcoming employees

On average, Gen Z uses their

smartphones 15.4 hours per week—

more than any other type of device.

Promote an uplifting and positive

message – 60% want to change the

world, compared with 39% of

millennials

Better produce a video.

Attention span of 8 seconds.

CONCLUSION?

Engage with Millennials and Gen Z is an

ongoing, meaningful conversation to

gather insight into their changing wants,

needs and behaviors…

and learn.

• Facebook addicts

• Do not differentiate between personal

and professional life

• Team players

• Seek for collaborative, creative and

innovative environment

• Face to face communication, meeting

in person

• Prefer open layout of the office

• Require flexibility in all aspects of life

Generation Y Generation Z

• Social media junkies

• Strict division between personal and

professional life

• More individualistic

• Seek for expertise from online

sources

• Prefer communication via

technology

• No need to be in the office at all

• Flexibility is in their nature, they

consider it to be automatic

And now…

Who is in your teams?

Digital Native Independent

Change

Bringers

Multi Technology

Borns

Striver for a better world

• His name is Petar at 19 years old.

• He is born in digitally surrounded environment and

uses communication and media technology in every

aspect of his life.

• He has immediate access to data on any topic &

ability to process massive amount of information as

being the most educated generation so far.

• He is really impatient – need immediate answers and

results. Platforms and tools like YouTube and

Snapchat have enabled both the fame-inclined and

the everyday sharer the ability to create their own

fully-formed brand or casual presence online.

• Her name is Yoana at 20.

• She is self-directed and resourceful.

• She knows how to educate herself and how to find information.

She has access the information she needs.

• She is independent, ambitious, self directed. Her generation

wants to turn their hobbies into careers (76%)

• Her generation is the most creative, liberal, realistic and

progressive generation.

• She doesn't care build of identity based on genders.

• High school students of her generation (72%) wants to start

their own business.

She is Brielle at 19.

She has grown up with hi-def, surround sound, 3D and now

4D.

Thus, her attention spans are getting shorter. Getting and

keeping her attention is harder.

Only campaigns with multi channel environments

✦ with stories told across screens

✦ even more visual (lead by video, photo or images),

✦ and even more participatory and shareable (with content

co-creation think selfies – at their heart). - catches her

attention.

Her name is Sara 21.

Living in the world shaped by economic crisis, global warming, school

violence, pollution …

She has sense of social a and maturity, developing sensitiveness

beyond their years

Doubtful about their long-term prospects, fearful about short-term

Consider herself as a solution for a problem

She is more likely to pursue careers which will have impact on world

She desires to volunteer, advocate and give back to their community

(26% 16-19 years old in USA actively volunteering)

Gen

Z

types

How we do that?

How we do that?

Practical experiences Creating good culture

and positive work place

Freedom to fail and

providing support system

(1on1 approach)

Leadership development

spaces (how to be self-

aware, world citizen, solution

oriented and empower

others)

Thank you!

For more information:

Anita Zivkovic

President of AIESEC in Austria

http://aiesec.at/

https://at.linkedin.com/in/anita-živković-1b698b44