gender, race, and sexuality in advertising
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TRANSCRIPT
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Gender, Race and Sexuality
in Advertising
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GENDERand
SEXUALITY
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“It is quite evident that gender, sexuality and
advertising are all directly linked with
one another.”
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“Marketing minds have finally figured out that sex
sells”
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“Advertisements in mainstream magazines have increasingly relied
on the explicit sexualization of both
men and women to sell products.”
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“The advertising/ marketing team has decided that
wits and sex cannot possibly go wrong.”
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“All you need is…the touch that transforms the gender-oppressive product into a gender-
bender, gender-celebratory one.”
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“Even controversy can be effective in getting a brand or name into
the public eye”
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RACE
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“Minorities were either invisible in mainstream
media, or handed negative roles that
generally had them in a subservient position"
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“Today, you're starting to see a juxtaposition of
blacks and whites together, doing the things people do.”
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"Going forward, all advertising is going to
be multicultural by definition”
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