Gene Joswick

A B2B Journey

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Contents

A brief introduction The Syngenta Story How Elemica fits with the Syngenta strategy

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A brief Introduction

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Gene Joswick

The Syngenta Story

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Syngenta - Dedicated to one clear purpose

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Demand for food is driven by population growth and rising calorie consumption

World population > 80% of growth happens in emerging markets

1950 2.5 billion

2011 7 billion

2050 9 billion Emerging

Developed

Source: FAO, Syngenta analysis

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1970 2000 2010 2030 2050

World demand for major crops* bn tonnes

+50%

* Includes cereals, rice, corn and soybean

Food Feed

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With passionate people and a strong platform

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$14.2bn sales in 2012

Over

$1.25 billion annual R&D investment

and more than

5,000 R&D staff

Over

27,000 employees

in some 90 countries

The Syngenta Story

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Protecting biodiversity

Preserving the land

We are developing solutions that link technology, people and land

Improving farm productivity

Reducing agriculture’s environmental footprint

Enabling the right choices

Accelerating innovation

Sharing knowledge

Saving water

Building rural prosperity

Building markets

Valuing farm work

Community development

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The Syngenta Story

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The Syngenta Story

Some of the major brands that we consume are made from Syngenta crops. ● Seventy percent of Scotch Whiskey and 50 percent of all Guinness beer

comes from Syngenta barley. ● In Europe, 20 billion liters of Europe’s beer comes from Syngenta barley. ● Every 7th tomato in the world comes from Syngenta. ● We spend more than $2.5 million per day on research and development. ● Our products are more rigorously tested than medicines. On average, it

costs $200 million, 10 years and more than 180 studies to bring a product to market.

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Soybean Cereals Corn

Diverse field crops

Rice

Specialty crops

Sugar cane

Vegetables Lawn and Garden

Developing fully integrated offers on a global crop basis

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Syngenta North America EDC Strategic Program

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What is EDC? What is M2M? What is a “marketplace”?

● EDC = Electronic Document Communication ● M2M = Machine-to-Machine

- another commonly used acronym for same purpose - These are the transactions which can flow from a trading partner

(distributors, dealers) into Syngenta, and from Syngenta back out to them..

● Marketplace = Vendor which processes transactions, with multiple formats, translates when required to other formats, and transfers to intended destination(s) on a near-real-time basis

● ECC = SAP transaction systems

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Syngenta existing environment landscape

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Syngenta North America EDC Overview

● Syngenta supports about 240 distinct transactions (unique integration) with external partners, managed by the three channels:

● EDI messages are scheduled for transfer daily ● About 35 functional message types (use-cases) are being supported which

include Order Create, Ship Notice, PMR, Invoice ● Majority of messages follow AGGATEWAY standards (about 19 messages

don’t follow the standard)

● The legacy EDC architecture supports integration to/from

90 partners and 3 external solutions - About 17 Data/File formats supported

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How Elemica fits with the Syngenta strategy The strategy is to grow the business. This involves M2M connections with many more partners and extending the transaction menu. ● What is the business case for leveraging Elemica’s services?

- Current platforms are fragile • Current platforms require extensive support, “hand-holding” to keep

running • Errors / dropped messages are difficult to troubleshoot / recover

- Bottom Line: • The current environment is not scalable • It is expensive to maintain

● Why use a transaction hub service? - Transaction hub services have proven capability in our industry - Enables scale - Reduces costs - Improves customer intimacy

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How Elemica fits with the Syngenta strategy

The strategy is to grow the business. This involves M2M connections with many more partners and extending the transaction menu.

● Why Elemica?

- Strong industry experience - Active in the industry M2M standards - Elemica adapts to our customer’s needs - Unlimited scalability - They can handle many different file formats beyond XML and EDI, and make

the necessary translations / business logic, within their platform - They have a 24x7 support model,

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Elemica solves the problem of scalability, maintainability and enables Syngenta to extend M2M to more partners

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Syngenta existing environment landscape

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Elemica Hub Implementation Conceptual end to end landscape

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Commercial Unit Initiatives Regional Capabilities Customer Connections

Strategicl M2M Capability

Common SAP transactions

Achieving Syngenta Business Growth while containing costs

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Foundation

Seeds SAP

NAFTA

SAP

EAME &

APAC GSAP

Latam SAP

Dealer Sales Order Create/Change

Grower Sales order Create/Change

Order status

Ship Status

Shipment Notification

Invoicing

Payments

Grower Licensing

Dealer Sales

Product movement

Bulk Shipment status

Price sheets

Common M2M transactions

Elemica Transaction

Hub

USA

Distributor

Dealers

Retailors

Growers

Hungary

Distributor

Dealers

Retailors

Growers

Brazil

Distributor

Dealers

Retailors

Growers

Conceptual Diagram

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How Elemica fits with the Syngenta strategy

Meets customer expectations

Scalable

Maintainable

A complete end-to-end solution with support services

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Questions?