general assembly melbourne : seo for beginners
TRANSCRIPT
SEO Initiation By : Saijo George
Twitter : @Saijo_George Web : saijogeorge.com
Twitter : @Saijo_George Web : saijogeorge.com
We are going to look at• What is SEO
• How search engines work
• Introduction to On Site vs Off Site SEO
• Introduction to Black Hat vs White Hat vs Grey Hat vs Blue Hat
• Basic SEO Tools
Twitter : @Saijo_George Web : saijogeorge.com
Twitter : @Saijo_George Web : saijogeorge.com
Position one in SERP gets about 50 – 60 % of the clicks
Twitter : @Saijo_George Web : saijogeorge.com
TRUE FALSE
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For
For your site check Search Console to calculate the SERP CTR. Stats via AWR
Twitter : @Saijo_George Web : saijogeorge.com
For
What is SEO ?
Twitter : @Saijo_George Web : saijogeorge.com
What is SEO ?Making sure you content is presented in the best possible way to be found , indexed and ranked in the SERPs
Is a long term strategy, playing catch-up is easier than you think
Is not a shady process, shortcuts WILL come back to haunt you
Is constantly evolving
Twitter : @Saijo_George Web : saijogeorge.com
SEO for visitors and not Bots?
True False
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How search works
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How search engines work
Twitter : @Saijo_George Web : saijogeorge.com
How search engines workCrawling the Web - spiders, schema markups, sitemaps, site structure
http://www.google.com/insidesearch/howsearchworks/thestory/
Building a Search Index – PageRank, Domain Rank, Author Rank, Knowledge Graph, Knowledge Vault, Semantic Relationship
Providing users with relevant results - SERP, rich user experience on various devices
Twitter : @Saijo_George Web : saijogeorge.com
Twitter : @Saijo_George Web : saijogeorge.com
On Page vs Off Page vs On Site
Twitter : @Saijo_George Web : saijogeorge.com
On Site vs On Page vs Off Page
Meta TitlesDescription ( for SEO ? )H1 Tags - multiple ?Keywords – LSI, SynonymsSchema Markup Images – alt tagsCopyInternal links , etc
Twitter : @Saijo_George Web : saijogeorge.com
LinksLink ProfileNoFollow vs Follow
Site SpeedMobile FriendlyDomain Name Site StructureURL StructureSitemaps
Black Hat vs White Hat vs Grey Hat vs Blue Hat
Twitter : @Saijo_George Web : saijogeorge.com
Black Hat vs White Hat vs Grey Hat vs Blue Hat
Twitter : @Saijo_George Web : saijogeorge.com
Black Hat – Breaking Guidelines & LawCloakingHidden LinksTemplate Injection
Grey Hat – Breaking Guidelines Recipe Schema to get SERP picAutomated Linking Software$5 SEO campaigns
White Hat – the good stuff
Twitter : @Saijo_George Web : saijogeorge.com
An SEO walks into a barpub, tavern, inn ...
SEO Task
Twitter : @Saijo_George Web : saijogeorge.com
Twitter : @Saijo_George Web : saijogeorge.com
SEOOn Site
TechnicalPreventive
Proactive
Content
Research
Creation
Outreach
Off Site
Links
Social
PR
Some simple things you can go and try today.
Twitter : @Saijo_George Web : saijogeorge.com
Twitter : @Saijo_George Web : saijogeorge.com
Google Search Console
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Mention
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Google “ Saijo SEO Tools “
Twitter : @Saijo_George Web : saijogeorge.com
Twitter : @Saijo_George
LinkedIn : Saijo George