Buyer persona of Restaurants

By Ayodeji Afolabi*Based on educated assumptions and research

Skip The Dishes - restaurants

• Usually earns 50k+

• Probably has an assistant screening calls• Asks to receive collateral mailed/printed• Calm demeanor, Apprehensive• High business acumen or well educated

• Manager, CEO or owner of restaurant• Worked at the same company for 2+; Founded their company

Skip The Dishes - restaurants

• Customer Satisfaction• Increase profit• Provide excellent service• Keep expenses low

• Unpredictability that customers will continue to eat menus• Training staff• Limited reach as some restaurants do not have an online presence

or a marketing budget

• Increase promotion of restaurants through Inbound strategies such as content marketing, social media and E-mail

• Feature restaurants from time to time on our website

Skip The Dishes - restaurants

• I’m worried I’ll lose some control of my business if I outsource my delivery infrastructure

• I don’t want to have to train the entire company on how to use a delivery app.

• “It’s been difficult getting new customer with so much competition”• ‘It’s hard to keep turnover rates low”

Skip The Dishes - restaurants

• convenient online ordering and low-cost (algorithmically-managed) delivery service.

• Increased orders that leverage existing fixed costs (the only incremental cost for additional orders is food) and no delivery burden or overhead costs.