General Information2 7 8 7

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About Us

27 87, a brand to spice up the world of scent, tells the story of today’s lifestyle through sophisticated and extraordinary scentcompositions.

Our headquarter is based in Barcelona, Spain.

Barcelona is a cosmopolitan, modern and vibrant city surrounded by its Mediterranean multicultural spirit. The ideal platform for our cosmopolitan dynamic perfume brand.

Our perfumes and packaging are all locally hand-crafted in Barcelona.

LOCATION

MADE IN BARCELONA

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We want people to feel special and unique, like today’s generation is.

Our work approach is characterized by our commitment, diligence, creativity, customized service, efficiency and flexibility.

…cosmopolitan and vanguard…innovative and creative…open-minded and independent…stylish and special…shocking…fast and everywhere…digital and real…unique.

We are working hard to further develop our international presence.

PHILOSOPHY

METHODOLOGY

WE ARE…

GLOBAL PRESENCE

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Inspiration

“Lost Generation,” “Entitled,” “Narcissistic.” Just to mention a few of the harsh labels our generation is marked with.

27 87, as part of today’s generation, feels different about this. We do indeed want to take risks, make our own decisions, follow our passions and dreams, have endless opportunities and possibilities…but we also want to do the right thing. We have become a tech-savvy, socially conscious, interconnected and open-to-change generation. The first generation to come of age in the 21st century; we have already contributed to a lot of life-changing progress for humankind.

27 87 is a tribute to our generation and reflects its unique and amazing traits; a complex, yet extraordinary, generation.

ROMY KOWALEWSKI

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The Brand

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27 87- date of birth of founder Romy Kowalewski brings the ancient art of perfumery into the 21st century.

Inspired by tradition, driven by innovation:

Provoking and evoking extraordinary sensations:

Reliving and creating new memories:

27 87 perfumes modernize traditional perfumery with the combination of high-quality craftsmanship and ingredients that match today’s cosmopolitan and provocative modernism.

Our finished scents are a truly exceptional luxurious experience that the people of today identifies with.

Our clientele all have a distinct personality. They are explosive but reserved, elegant but don’t stick to the norms, confident but hesitant, erotic but angelic.

27 87 has transformed these distinct personalities into scents. Being reminded of what, who and how we are, we try to be the best version of ourselves everyday. 27 87 is our companion whilst we find and fight to accomplish our dreams and goals.

Memories are created everyday and we want to relive them, so they never become part of the past.

Our scents also provoke and evoke intense sensations that inspire special moments and become future memories, which follow us throughout life and ultimately determine what and who we are.

MISSION

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04 05 06Being loyal to the values of today’s lifestyle and considering the impact scent has on us and our environment, we believe the combination of both creates an exceptional scent experience that boosts our confidence to be capable of doing anything we dream of.

A scent is the subtlest expression of personality and a highly personal and intimate decision when choosing it. It says a lot about who we are, how we feel or how we want to be perceived by others.

Our perfumes are thus not labeled for ‘him’ or ‘her’, as we want each person to choose their most favorable scent, without any limitations. Our renowned perfumers work under the ‘carte blanche’ philosophy: entire freedom of choice regarding the ingredients.

Our ideal of luxury is not the mere outer appearance of our brand. We want you to experience luxury through the actual product; our scents: a mix of grace and timeless masterpieces to create a long-lasting luxury experience.

PHILOSOPHY FRAGRANCE PHILOSOPHY LUXURY PHILOSOPHY

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Behindthe brand

Romy Kowalewski

Romy has been actively part of the transformation from a generation, born to do what you are told, to a generation with free minds and plenty of life choices.

She has decided to put all her knowledge, senses and passion into her own brand, 27 87, to create a perfume brand that blends scent, design and lifestyle.

Perfumes2 7 8 7

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All our scents are the result of a long and careful process, carried out with LOVE.

Perfumes

LONG LASTING

A single application in the morning will give a continuous scent all day long.

UNIQUE

Our scents cannot be found in any form on the market.

DEVELOPING

All 27 87 perfumes are designed to have an intense development on our perfume lover’s skin throughout the day. Discovering the different facets of the same scent throughout the day is a new opportunity to fall in love with our 27 87 perfumes again and again.

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In contrast to our ever-changing lifestyle choices, 27 87’s design is timeless.

SHAPE

Modern blunted rectangles, characteristic from technological devices.

DECORATION

The white opaque 87ml bottle design escapes the traditional glass bottle, inviting to experience each scent with the most important sense: SMELL.

DESIGN

PACKAGING

Every 27 87 perfume is unique, so is each packaging design. It conveys the inspiration, emotion or ingredients of the liquid inside the bottle.

#hashtag, the mirror as a symbol of the social network’s egocentricity.

elixir de bombe, red passion associated with explosion.

wandervogel, a geographical abstraction in the colours of the ingredients from Device Studio Barcelona.

hamaca, an abstraction of being lost in time and place from Ingrid Picanyol.

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Next Generation

COLLECTION

Calm waters are the deepest. Just watch and see.

TOP NOTES ALDEHYDES, VIOLET LEAVES

MID NOTES IRIS , FRANKINCENSE

BASE NOTES CEDARWOOD, MUSK

NOSE DANIELA ANDRIER

We are digital citizens, blogging, instagraming and tweeting our way through life. #hashtag shall be the inspiration for upcoming posts.

Incense from Somalia, cedarwood from Morocco and iris from Landes combined with fresh aldehydes give #hashtag its metallic digital touch and a uniqueness that reflects our modern times.

#hashtag

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TOP NOTES TANGERINE, RED PEPPER, GINGER

MID NOTES YLANG-YLANG, ROCK ROSE, RASPBERRY

BASE NOTES CARAMEL, LEATHER, AMBER

Diversity

COLLECTION

Let loose and expect the unexpected…

Boom, there it is, the very moment when you just go for what you want without hesitating.

Tangy tangerine, red pepper and sharp ginger along with notes of stone rose and raspberry, give the sweet caramel note in the base the right spark, converting elixir de bombe into a true exclusive elixir that couldn’t be more explosive.

elixir de bombe

NOSE MARK BUXTON

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TOP NOTES MINT, SHISO LEAVES, MARINE ACCORD

MID NOTES ANISE, FENNEL, WHITE FLORAL

BASE NOTES MUSK, SAND ACCORD

Globetrotting

COLLECTION

An infinite world for infinite memories…

It is the irresistible impulse to board a plane, leave the familiar and explore the unknown.

Shiso leaves give you an exotic touch of the far away. Marine notes catch the salty sea breeze; a hint of sand literally lets you smell the beach under your feet. A true particularity: the soft touch of Moroccan mint in this ingenious combination lets you feel the excitement to depart to your next destination!

wandervogel

NOSE SHYAMALA MAISONDIEU

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TOP NOTES MARINE ACCORD

MID NOTES SANDALWOOD, COCONUT

BASE NOTES TONKA BEAN, VANILLA

Chill&Cozy

COLLECTION

Turn off the switch and enjoy life’s most simple pleasures...

A gentle breeze on salty skin, the soft heat against moist hair, suspended in time and space, linked only to reality by the narrowest of cords, birds chirping... a moment of pure relaxation...

Salty skin from the sea mingles with a hint of creamy coconut heated up by sun to a noble and warm tonka bean converting over time into a peaceful and relaxing vanilla.

hamaca

NOSE SHYAMALA MAISONDIEU

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Where to find us We follow a selective distribution that is coherent to our values.

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Thank you

This document is merely a presentation and must be interpreted together with any explanations and opinions drafted by 27 87 Olfactive Creations, S.L. on this subject

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