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    1. GENERAL PROFILE OF USERS AND NON USERS:USERS AND NON-USER COUNT

    Which medical device to market

    Which target population to be marketed according to their age, gender & household income

    Users are identified as:

    Those who brought the medical devices for their own use. Those that brought the medical device for someone to use.

    With reference to Q3b If Yes)

    Someone bought the medical device for me to use.

    It is not necessary for me to buy as I can go to the doctor if I need to use the medical device.

    I do not know where to buy the medical device.

    I do not know how to choose a good medical device.

    I feel that the medical device is too expensive.

    Other reasons.

    With reference to Q3b If No)

    Non-Users are identified as:

    Those who do not need to use any of the above medical devices.

    With reference to Q3b If No)

    Table 1.1 USERS AND NON-USER COUNT

    Frequency

    Reasons I bought the medical device for my own use 463

    I bought the medical device for someone to use 213

    I do not need to use any of the above medical

    devices

    208

    Someone bought the medical device for me to use 118

    It is not necessary for me to buy as I can go to the

    doctor if I need to use the medical device

    168

    I do not know where to buy the medical device 8

    I do not know how to choose a good medical

    device

    9

    I feel that the medical device is too expensive 43

    Other reason 16

    Non- Users 208

    Users 1038

    Missing Data 4

    Total 1250

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    Notes: This table is to help us identify the number of users & non-users of the various medical

    devices.

    With reference to the table above (Table 1.1)

    After running an output, out of 1250 respondents, 208 were identified as non-users.

    Non-users are defined as individuals who do not require the use of any medical devices.

    The remaining 1038 Users were identified as individuals who:

    - Bought the medical devices for their own use

    - Bought the medical device for someone to use.

    (With reference to Questionnaire Q3b If Yes)

    - Had their device bought by someone else

    - Find it unnecessary for them to buy as they can go to the doctor if they need to use the

    medical device.

    - Do not know where to buy the medical device.- Do not know how to choose a good medical device.

    - Feel that the medical device is too expensive.

    - Have other reasons.

    (With reference to Questionnaire Q3b If No) ]

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    GENDER]

    Table 1.2 USERS AND NON-USER GENDER COUNT

    Q3b If "Yes", indicate most appropriate statement * Q13 Sex Crosstabulation

    Count

    Q13 Sex

    TotalMale FemaleQ3b If "Yes", indicate most

    appropriate statement

    I bought the medical device

    for my own use

    210 253 463

    I bought the medical device

    for someone to use

    69 144 213

    Total 279 397 676

    Q3b If "No", reason * Q13 Sex Crosstabulation

    Count

    Q13 Sex

    TotalMale Female

    Q3b If "No", reason I do not need to use any of the

    above medical devices

    108 100 208

    Someone bought the medical

    device for me to use

    53 65 118

    It is not necessary for me to buy as

    I can go to the doctor if I need to

    use the medical device

    72 96 168

    I do not know where to buy the

    medical device

    6 2 8

    I do not know how to choose a

    good medical device

    4 5 9

    I feel that the medical device is too

    expensive

    22 21 43

    Other reason 6 10 16

    Total 271 299 570

    Notes:

    With reference to Table 1.2, a cross-tab analysis between gender and users and non-users of the

    various medical devices shows that; for users, there are more female users than male users as for

    Non-users, there are more male non-users than female non-users.

    This has led to a conclusion that females are more health conscious leading them to be the majority

    of the sample results. Hence, females are the main users of the various medical devices. ]

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    HOUSEHOLD INCOME]

    Table 1.3 ANALYSIS OF USERS AND NON-USER HOUSEHOLD INCOME

    Q3b If "Yes", indicate most appropriate statement * Q17 Average monthly household income Crosstabulation

    Count

    Q17 Average monthly household income

    Total

    Less than

    $1,000

    $1,000 to

    $1,999

    $2,000 to

    $2,999

    $3,000 to

    $3,999

    $4,000 to

    $4,999

    $5,000 &

    above

    Q3b If "Yes", indicate

    most appropriate

    statement

    I bought the medical

    device for my own

    use

    42 55 74 78 54 149 452

    I bought the medical

    device for someone

    to use

    17 20 33 37 33 67 207

    Total 59 75 107 115 87 216 659

    Q3b If "No", reason * Q17 Average monthly household income Crosstabulation

    Count

    Q17 Average monthly household income

    Total

    Less than

    $1,000

    $1,000 to

    $1,999

    $2,000 to

    $2,999

    $3,000 to

    $3,999

    $4,000 to

    $4,999

    $5,000 &

    above

    Q3b If "No",

    reason

    I do not need to use

    any of the above

    medical devices

    27 27 45 28 23 52 202

    Someone bought

    the medical device

    for me to use

    25 12 14 19 7 38 115

    It is not necessary

    for me to buy as I

    can go to the doctor

    if I need to use the

    medical device

    24 28 34 30 15 34 165

    I do not know where

    to buy the medical

    device

    1 0 3 1 1 2 8

    I do not know how to

    choose a good

    medical device

    1 2 1 4 0 1 9

    I feel that the

    medical device is

    too expensive

    9 5 13 6 4 5 42

    Other reason 2 1 4 3 0 6 16

    Total 89 75 114 91 50 138 557

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    Notes: With reference to Table 1.3, a cross-tab analysis has been done to analyse the relationship

    between household income and the users and non-users of the various medical devices.

    It shows that respondents with a greater household income are most likely the users of the medical

    devices due to their greater purchasing power to purchase medical devices and having it at their

    convenience would benefit them since they could track their health status easily.]

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    AGE]

    Table 1.3 ANALYSIS OF USERS AND NON-USER AGE

    Q3b If "Yes", indicate most appropriate statement * Q14 Age Crosstabulation

    Count

    Q14 Age

    TotalBelow 40years old

    40 - 49years old

    50 - 59years old

    60 - 69years old

    70 - 79years old

    80 yearsold & above

    Q3b If "Yes", indicate

    most appropriate

    statement

    I bought the medical

    device for my own

    use

    130 148 131 36 13 3 461

    I bought the medical

    device for someone

    to use

    56 87 57 9 3 1 213

    Total 186 235 188 45 16 4 674

    Q3b If "No", reason * Q14 Age Crosstabulation

    Count

    Q14 Age

    Total

    Below 40

    years old

    40 - 49

    years old

    50 - 59

    years old

    60 - 69

    years old

    70 - 79

    years old

    80 years old

    & above

    Q3b If "No",

    reason

    I do not need to use

    any of the above

    medical devices

    100 52 45 5 4 2 208

    Someone bought themedical device for me

    to use

    35 18 30 12 19 4 118

    It is not necessary for

    me to buy as I can go

    to the doctor if I need

    to use the medical

    device

    55 44 47 14 7 1 168

    I do not know where

    to buy the medicaldevice

    6 2 0 0 0 0 8

    I do not know how to

    choose a good

    medical device

    4 2 2 1 0 0 9

    I feel that the medical

    device is too

    expensive

    19 11 11 2 0 0 43

    Other reason 10 4 2 0 0 0 16

    Total 229 133 137 34 30 7 570

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    Notes: With reference to Table 1.4, a cross-tab analysis has been done to analyse the relationship

    between the users and non-users and their age.

    The majority of the users come from the age group 40-49 (216 Users). This could be attributed to

    the following reasons:

    - Modern technology and advancements in healthcare has led to longer average life

    expectancy. People in this day and life are more health conscious than their predecessors

    because of improved living conditions. In the past, people are only aware of healthcare

    products only when they fall ill. Currently they want to prevent getting such illness and take

    care of their health by taking precautionary steps. Generally people are more exposed to

    such medical devices because the older population (parents) have health problems.

    -

    Respondents in the age group below 40 have the most number buying the medical devices for their

    own use. This means that the younger generation are being more health conscious and more

    technologically inclined compared to the other age groups, knowing more about how the medical

    devices are operated.

    As for non-users, the age group below 40 has the most number of respondents showing that they do

    not need to use the medical devices since the respondents are at the age whereby they do not have

    much health problems that require the use of the medical devices even though they might be health

    conscious.]

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    USERS AND NON-USER VS HEALTH PROBLEMS

    HIGH BLOOD PRESSURE]

    Q3b If "Yes", indicate most appropriate statement * Q6 Health Problem - High Blood Pressure

    Crosstabulation

    Count

    Q6 Health Problem - High Blood

    PressureTotalYes No

    Q3b If "Yes", indicate most

    appropriate statement

    I bought the medical device

    for my own use

    177 279 456

    I bought the medical device

    for someone to use

    81 107 188

    Total 258 386 644

    Q3b If "No", reason * Q6 Health Problem - High Blood Pressure Crosstabulation

    Count

    Q6 Health Problem - High Blood

    Pressure

    TotalYes No

    Q3b If "No", reason I do not need to use any of

    the above medical devices

    5 14 19

    Someone bought the

    medical device for me to

    use

    64 54 118

    It is not necessary for me to

    buy as I can go to the doctor

    if I need to use the medical

    device

    79 87 166

    I do not know where to buy

    the medical device

    3 5 8

    I do not know how to choose

    a good medical device

    5 4 9

    I feel that the medical device

    is too expensive

    13 29 42

    Other reason 3 13 16

    Total 172 206 378

    Notes: to determine if high blood pressure is the reason behind using or not using the various

    medical devices.

    Respondents that have high blood pressure as a health problem would be more often is users of the

    medical devices that measure the blood pressure as they would need to use the medical device to

    keep track of the level of blood pressure and to ensure that it is being brought down]

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    HIGH CHOLESTROL]

    Q3b If "Yes", indicate most appropriate statement * Q6 Health Problem - High Cholesterol

    Crosstabulation

    Count

    Q6 Health Problem - High

    Cholesterol

    TotalYes No

    Q3b If "Yes", indicate most

    appropriate statement

    I bought the medical device

    for my own use

    78 371 449

    I bought the medical device

    for someone to use

    22 159 181

    Total 100 530 630

    Q3b If "No", reason * Q6 Health Problem - High Cholesterol Crosstabulation

    Count

    Q6 Health Problem - High

    Cholesterol

    TotalYes No

    Q3b If "No", reason I do not need to use any of

    the above medical devices

    3 16 19

    Someone bought the

    medical device for me to

    use

    19 99 118

    It is not necessary for me to

    buy as I can go to the doctor

    if I need to use the medical

    device

    44 121 165

    I do not know where to buy

    the medical device

    1 7 8

    I do not know how to choose

    a good medical device

    3 6 9

    I feel that the medical device

    is too expensive

    8 34 42

    Other reason 3 13 16

    Total 81 296 377

    Notes: to determine if high cholesterol is the reason behind using or not using the various medical

    devices]

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    HEART PROBLEMS]

    Q3b If "Yes", indicate most appropriate statement * Q6 Health Problem - Heart Problem

    Crosstabulation

    Count

    Q6 Health Problem - Heart

    Problem

    TotalYes No

    Q3b If "Yes", indicate most

    appropriate statement

    I bought the medical device

    for my own use

    38 410 448

    I bought the medical device

    for someone to use

    10 170 180

    Total 48 580 628

    Q3b If "No", reason * Q6 Health Problem - Heart Problem Crosstabulation

    Count

    Q6 Health Problem - Heart

    Problem

    TotalYes No

    Q3b If "No", reason I do not need to use any of

    the above medical devices

    0 19 19

    Someone bought the

    medical device for me to

    use

    12 106 118

    It is not necessary for me to

    buy as I can go to the doctor

    if I need to use the medical

    device

    17 148 165

    I do not know where to buy

    the medical device

    2 6 8

    I do not know how to choose

    a good medical device

    3 6 9

    I feel that the medical device

    is too expensive

    9 33 42

    Other reason 0 15 15

    Total 43 333 376

    Notes: to determine if heart problem is the reason behind using or not using the various medical

    devices]

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    DIABETES]

    Q3b If "Yes", indicate most appropriate statement * Q6 Health Problem - Diabetes Crosstabulation

    Count

    Q6 Health Problem - Diabetes

    TotalYes No

    Q3b If "Yes", indicate most

    appropriate statement

    I bought the medical device

    for my own use

    64 385 449

    I bought the medical device

    for someone to use

    38 144 182

    Total 102 529 631

    Q3b If "No", reason * Q6 Health Problem - Diabetes Crosstabulation

    Count

    Q6 Health Problem - Diabetes

    TotalYes No

    Q3b If "No", reason I do not need to use any of

    the above medical devices

    1 18 19

    Someone bought the

    medical device for me to

    use

    15 103 118

    It is not necessary for me to

    buy as I can go to the doctor

    if I need to use the medical

    device

    18 146 164

    I do not know where to buy

    the medical device

    1 7 8

    I do not know how to choose

    a good medical device

    0 9 9

    I feel that the medical device

    is too expensive

    5 37 42

    Other reason 3 13 16

    Total 43 333 376

    Notes: to determine if diabetes is the reason behind using or not using the various medical devices]

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    FLU]

    Q3b If "Yes", indicate most appropriate statement * Q6 Health Problem - Flu Crosstabulation

    Count

    Q6 Health Problem - Flu

    TotalYes No

    Q3b If "Yes", indicate most

    appropriate statement

    I bought the medical device

    for my own use

    211 243 454

    I bought the medical device

    for someone to use

    121 65 186

    Total 332 308 640

    Q3b If "No", reason * Q6 Health Problem - Flu Crosstabulation

    Count

    Q6 Health Problem - Flu

    TotalYes No

    Q3b If "No", reason I do not need to use any of

    the above medical devices

    2 17 19

    Someone bought the

    medical device for me to

    use

    52 66 118

    It is not necessary for me to

    buy as I can go to the doctor

    if I need to use the medical

    device

    93 75 168

    I do not know where to buy

    the medical device

    1 7 8

    I do not know how to choose

    a good medical device

    5 4 9

    I feel that the medical device

    is too expensive

    15 28 43

    Other reason 8 8 16

    Total 176 205 381

    Notes: to determine if flu is the reason behind using or not using the various medical devices]

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    OTHER PROMINENT HEALTH PROBLEMS]

    Q6 Other Health Problems - details

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid 1148 91.8 91.8 91.8

    Asthma 2 .2 .2 92.0

    Body Fat 1 .1 .1 92.1

    Sinus 1 .1 .1 92.2

    To keep healthy 98 7.8 7.8 100.0

    Total 1250 100.0 100.0

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    GENERAL HABITS OF USERS AND NON-USERS:

    BUYING BEHAVIOURS

    Q3a Purchase any medical devices * Q13 Sex Crosstabulation

    Count

    Q13 Sex

    TotalMale Female

    Q3a Purchase any medical

    devices

    Yes 279 397 676

    No 274 300 574

    Total 553 697 1250

    Q3a Purchase any medical devices * Q14 Age Crosstabulation

    Count

    Q14 Age

    Total

    Below 40

    years old

    40 - 49 years

    old

    50 - 59 years

    old

    60 - 69 years

    old

    70 - 79 years

    old

    80 years old

    & above

    Q3a Purchase any

    medical devices

    Yes 186 235 188 45 16 4 674

    No 230 134 137 36 30 7 574

    Total 416 369 325 81 46 11 1248

    Q3a Purchase any medical devices * Q17 Average monthly household income Crosstabulation

    Count

    Q17 Average monthly household income

    Total

    Less than

    $1,000

    $1,000 to

    $1,999

    $2,000 to

    $2,999

    $3,000 to

    $3,999

    $4,000 to

    $4,999

    $5,000 &

    above

    Q3a Purchase any

    medical devices

    Yes 59 75 107 115 87 216 659

    No 90 75 116 91 51 138 561

    Total 149 150 223 206 138 354 1220

    Notes: This shows that females are more health conscious compared to the males since more

    females are using the medical devices to check on their health status, hence they are willing to fork

    out the money to buy]

    Notes: When it comes to getting the medical devices for someone to use, the 1st

    3 age groups have

    the highest number because they are aware of what the medical devices are used to measure, hence

    they would buy them for their parents are even their children.

    [Notes:As the household income increases, more respondents would buy the medical devices as

    they would have more purchasing power than compared to respondents with little household

    ncome as they would use their money wisely.]

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    USAGE BEHAVIOURS OF USERS

    Q7 Frequency of using medical device

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid Daily 132 10.6 13.0 13.0

    2-3 times a week 136 10.9 13.4 26.3

    Once a week 158 12.6 15.5 41.8

    Once a month 152 12.2 14.9 56.8

    3 or 4 times a year 224 17.9 22.0 78.8

    1 or 2 times a year 19 1.5 1.9 80.6

    When necessary 197 15.8 19.4 100.0

    Total 1018 81.4 100.0

    Total 1250 100.0

    Q8 Who helps you in using medical device

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid 232 18.6 18.6 18.6

    Go to the doctor 168 13.4 13.4 32.0

    Son-in-law 1 .1 .1 32.1

    Friend/talk organiser 2 .2 .2 32.2

    Myself 746 59.7 59.7 91.9

    Domestic helper 26 2.1 2.1 94.0

    Son 19 1.5 1.5 95.5

    Daughter 32 2.6 2.6 98.1

    Grandson 2 .2 .2 98.2

    Granddaughter 3 .2 .2 98.5

    Spouse 15 1.2 1.2 99.7

    Daughter-in-law 4 .3 .3 100.0

    Total 1250 100.0 100.0

    Q9 Time spent in using medical device

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid Half hour or less 943 75.4 92.5 92.5

    More than half hour to one

    hour

    58 4.6 5.7 98.1

    More than one hour 19 1.5 1.9 100.0

    Total 1020 81.6 100.0

    Missing System 230 18.4

    Total 1250 100.0

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    Notes: The objective is to find out the frequency of the respondents using the medical devices.

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    2. PERCEPTION OF VARIOUS MEDICAL DEVICES AMONG USERS AND NON-USERS

    RANKING]

    Statistics

    Q11 Ranking

    of Blood

    Glucose

    Meter to be

    integrated

    Q11 Ranking

    of Blood

    Pressure

    Meter to be

    integrated

    Q11 Ranking

    of Body Fat

    Monitors to

    be integrated

    Q11 Ranking

    of Ear

    Thermometer

    to be

    integrated

    Q11 Ranking

    of Pedometer

    to be

    integrated

    Q11 Ranking

    of HemiOxi

    Care Pulse

    Oximeter to

    be integrated

    Q11 Ranking

    of Blood

    Cholesterol

    Monitor to be

    integrated

    Q11 Ranking

    of Heart Rate

    Monitor to be

    integrated

    N Valid 848 1072 734 560 260 269 11 1

    Missing 402 178 516 690 990 981 1239 1249

    Q11 Ranking of Blood Pressure Meter to be integrated

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid First Ranking 499 39.9 46.5 46.5

    Second Ranking 431 34.5 40.2 86.8

    Third Ranking 142 11.4 13.2 100.0

    Total 1072 85.8 100.0

    Missing System 178 14.2

    Total 1250 100.0

    Q11 Ranking of Body Fat Monitors to be integrated

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid First Ranking 185 14.8 25.2 25.2

    Second Ranking 207 16.6 28.2 53.4

    Third Ranking 342 27.4 46.6 100.0

    Total 734 58.7 100.0

    Missing System 516 41.3

    Total 1250 100.0

    Q11 Ranking of Ear Thermometer to be integrated

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid First Ranking 222 17.8 39.6 39.6

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    Second Ranking 127 10.2 22.7 62.3

    Third Ranking 211 16.9 37.7 100.0

    Total 560 44.8 100.0

    Missing System 690 55.2

    Total 1250 100.0

    Q11 Ranking of Pedometer to be integrated

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid First Ranking 58 4.6 22.3 22.3

    Second Ranking 81 6.5 31.2 53.5

    Third Ranking 121 9.7 46.5 100.0

    Total 260 20.8 100.0

    Missing System 990 79.2

    Total 1250 100.0

    Q11 Ranking of HemiOxi Care Pulse Oximeter to be integrated

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid First Ranking 31 2.5 11.5 11.5

    Second Ranking 75 6.0 27.9 39.4

    Third Ranking 163 13.0 60.6 100.0

    Total 269 21.5 100.0

    Missing System 981 78.5

    Total 1250 100.0

    Q11 Ranking of Heart Rate Monitor to be integrated

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid Second Ranking 1 .1 100.0 100.0

    Missing System 1249 99.9

    Total 1250 100.0

    PRICE]

    Q12 Amount willing to pay for integrated medical device

    Frequency Percent Valid Percent

    Cumulative

    Percent

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    Valid Less than $100 383 30.6 30.7 30.7

    $100 - $199 503 40.2 40.3 70.9

    $200 - $299 259 20.7 20.7 91.7

    $300 - $399 75 6.0 6.0 97.7

    $400 - $499 20 1.6 1.6 99.3

    $500 & above 9 .7 .7 100.0

    Total 1249 99.9 100.0

    Missing System 1 .1

    Total 1250 100.0

    IMPROVEMENTS]

    Statistics

    Q10a I do not

    have problem

    using the

    medical device

    Q10b The

    medical device

    is difficult to use

    Q10c I do not

    the readings on

    the medical

    device

    Q10d Other

    problems in

    using medical

    device

    Q10d Other

    problems in

    using medical

    device - details

    N Valid 1026 1000 1002 971 1250

    Missing 224 250 248 279 0

    Q10a I do not have problem using the medical device

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid Yes 895 71.6 87.2 87.2

    No 131 10.5 12.8 100.0

    Total 1026 82.1 100.0

    Missing System 224 17.9

    Total 1250 100.0

    Q10b The medical device is difficult to use

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid Yes 43 3.4 4.3 4.3

    No 957 76.6 95.7 100.0

    Total 1000 80.0 100.0

    Missing System 250 20.0

    Total 1250 100.0

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    Q10c I do not the readings on the medical device

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid Yes 60 4.8 6.0 6.0

    No 942 75.4 94.0 100.0

    Total 1002 80.2 100.0

    Missing System 248 19.8

    Total 1250 100.0

    Q10d Other problems in using medical device

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid Yes 20 1.6 2.1 2.1

    No 951 76.1 97.9 100.0

    Total 971 77.7 100.0

    Missing System 279 22.3

    Total 1250 100.0

    Q10d Other problems in using medical device - details

    Frequency Percent Valid Percent

    Cumulative

    Percent

    Valid 1230 98.4 98.4 98.4

    Arm cuff is too small 1 .1 .1 98.5

    Cannot see the reading

    properly

    2 .2 .2 98.6

    Faulty device 1 .1 .1 98.7

    Inconsistent reading 11 .9 .9 99.6

    Medical device too

    bulky/heavy

    1 .1 .1 99.7

    My child's ear is very small 1 .1 .1 99.8

    Painful 1 .1 .1 99.8

    Stroke patient, can only use

    1 hand

    1 .1 .1 99.9

    Unclear instructions 1 .1 .1 100.0

    Total 1250 100.0 100.0

  • 7/31/2019 General Profile of Users and Non Users-1

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    3. AWARENESS OF VARIOUS MEDICAL DEVICES AMONG NON-USERS

    Knowledge of medical devices

    2-in1 Blood

    Glucose+Blood

    Pressure Arm

    Cuff Meter

    Body Fat

    Monitors

    Ear

    Thermometer Pedometer

    HemiOxi

    Care Pulse

    Oximeter TotalI do not need to use any of

    the above medical devices

    70 30 84 18 6 208