general profile of users and non users-1
TRANSCRIPT
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1. GENERAL PROFILE OF USERS AND NON USERS:USERS AND NON-USER COUNT
Which medical device to market
Which target population to be marketed according to their age, gender & household income
Users are identified as:
Those who brought the medical devices for their own use. Those that brought the medical device for someone to use.
With reference to Q3b If Yes)
Someone bought the medical device for me to use.
It is not necessary for me to buy as I can go to the doctor if I need to use the medical device.
I do not know where to buy the medical device.
I do not know how to choose a good medical device.
I feel that the medical device is too expensive.
Other reasons.
With reference to Q3b If No)
Non-Users are identified as:
Those who do not need to use any of the above medical devices.
With reference to Q3b If No)
Table 1.1 USERS AND NON-USER COUNT
Frequency
Reasons I bought the medical device for my own use 463
I bought the medical device for someone to use 213
I do not need to use any of the above medical
devices
208
Someone bought the medical device for me to use 118
It is not necessary for me to buy as I can go to the
doctor if I need to use the medical device
168
I do not know where to buy the medical device 8
I do not know how to choose a good medical
device
9
I feel that the medical device is too expensive 43
Other reason 16
Non- Users 208
Users 1038
Missing Data 4
Total 1250
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Notes: This table is to help us identify the number of users & non-users of the various medical
devices.
With reference to the table above (Table 1.1)
After running an output, out of 1250 respondents, 208 were identified as non-users.
Non-users are defined as individuals who do not require the use of any medical devices.
The remaining 1038 Users were identified as individuals who:
- Bought the medical devices for their own use
- Bought the medical device for someone to use.
(With reference to Questionnaire Q3b If Yes)
- Had their device bought by someone else
- Find it unnecessary for them to buy as they can go to the doctor if they need to use the
medical device.
- Do not know where to buy the medical device.- Do not know how to choose a good medical device.
- Feel that the medical device is too expensive.
- Have other reasons.
(With reference to Questionnaire Q3b If No) ]
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GENDER]
Table 1.2 USERS AND NON-USER GENDER COUNT
Q3b If "Yes", indicate most appropriate statement * Q13 Sex Crosstabulation
Count
Q13 Sex
TotalMale FemaleQ3b If "Yes", indicate most
appropriate statement
I bought the medical device
for my own use
210 253 463
I bought the medical device
for someone to use
69 144 213
Total 279 397 676
Q3b If "No", reason * Q13 Sex Crosstabulation
Count
Q13 Sex
TotalMale Female
Q3b If "No", reason I do not need to use any of the
above medical devices
108 100 208
Someone bought the medical
device for me to use
53 65 118
It is not necessary for me to buy as
I can go to the doctor if I need to
use the medical device
72 96 168
I do not know where to buy the
medical device
6 2 8
I do not know how to choose a
good medical device
4 5 9
I feel that the medical device is too
expensive
22 21 43
Other reason 6 10 16
Total 271 299 570
Notes:
With reference to Table 1.2, a cross-tab analysis between gender and users and non-users of the
various medical devices shows that; for users, there are more female users than male users as for
Non-users, there are more male non-users than female non-users.
This has led to a conclusion that females are more health conscious leading them to be the majority
of the sample results. Hence, females are the main users of the various medical devices. ]
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HOUSEHOLD INCOME]
Table 1.3 ANALYSIS OF USERS AND NON-USER HOUSEHOLD INCOME
Q3b If "Yes", indicate most appropriate statement * Q17 Average monthly household income Crosstabulation
Count
Q17 Average monthly household income
Total
Less than
$1,000
$1,000 to
$1,999
$2,000 to
$2,999
$3,000 to
$3,999
$4,000 to
$4,999
$5,000 &
above
Q3b If "Yes", indicate
most appropriate
statement
I bought the medical
device for my own
use
42 55 74 78 54 149 452
I bought the medical
device for someone
to use
17 20 33 37 33 67 207
Total 59 75 107 115 87 216 659
Q3b If "No", reason * Q17 Average monthly household income Crosstabulation
Count
Q17 Average monthly household income
Total
Less than
$1,000
$1,000 to
$1,999
$2,000 to
$2,999
$3,000 to
$3,999
$4,000 to
$4,999
$5,000 &
above
Q3b If "No",
reason
I do not need to use
any of the above
medical devices
27 27 45 28 23 52 202
Someone bought
the medical device
for me to use
25 12 14 19 7 38 115
It is not necessary
for me to buy as I
can go to the doctor
if I need to use the
medical device
24 28 34 30 15 34 165
I do not know where
to buy the medical
device
1 0 3 1 1 2 8
I do not know how to
choose a good
medical device
1 2 1 4 0 1 9
I feel that the
medical device is
too expensive
9 5 13 6 4 5 42
Other reason 2 1 4 3 0 6 16
Total 89 75 114 91 50 138 557
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Notes: With reference to Table 1.3, a cross-tab analysis has been done to analyse the relationship
between household income and the users and non-users of the various medical devices.
It shows that respondents with a greater household income are most likely the users of the medical
devices due to their greater purchasing power to purchase medical devices and having it at their
convenience would benefit them since they could track their health status easily.]
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AGE]
Table 1.3 ANALYSIS OF USERS AND NON-USER AGE
Q3b If "Yes", indicate most appropriate statement * Q14 Age Crosstabulation
Count
Q14 Age
TotalBelow 40years old
40 - 49years old
50 - 59years old
60 - 69years old
70 - 79years old
80 yearsold & above
Q3b If "Yes", indicate
most appropriate
statement
I bought the medical
device for my own
use
130 148 131 36 13 3 461
I bought the medical
device for someone
to use
56 87 57 9 3 1 213
Total 186 235 188 45 16 4 674
Q3b If "No", reason * Q14 Age Crosstabulation
Count
Q14 Age
Total
Below 40
years old
40 - 49
years old
50 - 59
years old
60 - 69
years old
70 - 79
years old
80 years old
& above
Q3b If "No",
reason
I do not need to use
any of the above
medical devices
100 52 45 5 4 2 208
Someone bought themedical device for me
to use
35 18 30 12 19 4 118
It is not necessary for
me to buy as I can go
to the doctor if I need
to use the medical
device
55 44 47 14 7 1 168
I do not know where
to buy the medicaldevice
6 2 0 0 0 0 8
I do not know how to
choose a good
medical device
4 2 2 1 0 0 9
I feel that the medical
device is too
expensive
19 11 11 2 0 0 43
Other reason 10 4 2 0 0 0 16
Total 229 133 137 34 30 7 570
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Notes: With reference to Table 1.4, a cross-tab analysis has been done to analyse the relationship
between the users and non-users and their age.
The majority of the users come from the age group 40-49 (216 Users). This could be attributed to
the following reasons:
- Modern technology and advancements in healthcare has led to longer average life
expectancy. People in this day and life are more health conscious than their predecessors
because of improved living conditions. In the past, people are only aware of healthcare
products only when they fall ill. Currently they want to prevent getting such illness and take
care of their health by taking precautionary steps. Generally people are more exposed to
such medical devices because the older population (parents) have health problems.
-
Respondents in the age group below 40 have the most number buying the medical devices for their
own use. This means that the younger generation are being more health conscious and more
technologically inclined compared to the other age groups, knowing more about how the medical
devices are operated.
As for non-users, the age group below 40 has the most number of respondents showing that they do
not need to use the medical devices since the respondents are at the age whereby they do not have
much health problems that require the use of the medical devices even though they might be health
conscious.]
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USERS AND NON-USER VS HEALTH PROBLEMS
HIGH BLOOD PRESSURE]
Q3b If "Yes", indicate most appropriate statement * Q6 Health Problem - High Blood Pressure
Crosstabulation
Count
Q6 Health Problem - High Blood
PressureTotalYes No
Q3b If "Yes", indicate most
appropriate statement
I bought the medical device
for my own use
177 279 456
I bought the medical device
for someone to use
81 107 188
Total 258 386 644
Q3b If "No", reason * Q6 Health Problem - High Blood Pressure Crosstabulation
Count
Q6 Health Problem - High Blood
Pressure
TotalYes No
Q3b If "No", reason I do not need to use any of
the above medical devices
5 14 19
Someone bought the
medical device for me to
use
64 54 118
It is not necessary for me to
buy as I can go to the doctor
if I need to use the medical
device
79 87 166
I do not know where to buy
the medical device
3 5 8
I do not know how to choose
a good medical device
5 4 9
I feel that the medical device
is too expensive
13 29 42
Other reason 3 13 16
Total 172 206 378
Notes: to determine if high blood pressure is the reason behind using or not using the various
medical devices.
Respondents that have high blood pressure as a health problem would be more often is users of the
medical devices that measure the blood pressure as they would need to use the medical device to
keep track of the level of blood pressure and to ensure that it is being brought down]
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HIGH CHOLESTROL]
Q3b If "Yes", indicate most appropriate statement * Q6 Health Problem - High Cholesterol
Crosstabulation
Count
Q6 Health Problem - High
Cholesterol
TotalYes No
Q3b If "Yes", indicate most
appropriate statement
I bought the medical device
for my own use
78 371 449
I bought the medical device
for someone to use
22 159 181
Total 100 530 630
Q3b If "No", reason * Q6 Health Problem - High Cholesterol Crosstabulation
Count
Q6 Health Problem - High
Cholesterol
TotalYes No
Q3b If "No", reason I do not need to use any of
the above medical devices
3 16 19
Someone bought the
medical device for me to
use
19 99 118
It is not necessary for me to
buy as I can go to the doctor
if I need to use the medical
device
44 121 165
I do not know where to buy
the medical device
1 7 8
I do not know how to choose
a good medical device
3 6 9
I feel that the medical device
is too expensive
8 34 42
Other reason 3 13 16
Total 81 296 377
Notes: to determine if high cholesterol is the reason behind using or not using the various medical
devices]
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HEART PROBLEMS]
Q3b If "Yes", indicate most appropriate statement * Q6 Health Problem - Heart Problem
Crosstabulation
Count
Q6 Health Problem - Heart
Problem
TotalYes No
Q3b If "Yes", indicate most
appropriate statement
I bought the medical device
for my own use
38 410 448
I bought the medical device
for someone to use
10 170 180
Total 48 580 628
Q3b If "No", reason * Q6 Health Problem - Heart Problem Crosstabulation
Count
Q6 Health Problem - Heart
Problem
TotalYes No
Q3b If "No", reason I do not need to use any of
the above medical devices
0 19 19
Someone bought the
medical device for me to
use
12 106 118
It is not necessary for me to
buy as I can go to the doctor
if I need to use the medical
device
17 148 165
I do not know where to buy
the medical device
2 6 8
I do not know how to choose
a good medical device
3 6 9
I feel that the medical device
is too expensive
9 33 42
Other reason 0 15 15
Total 43 333 376
Notes: to determine if heart problem is the reason behind using or not using the various medical
devices]
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DIABETES]
Q3b If "Yes", indicate most appropriate statement * Q6 Health Problem - Diabetes Crosstabulation
Count
Q6 Health Problem - Diabetes
TotalYes No
Q3b If "Yes", indicate most
appropriate statement
I bought the medical device
for my own use
64 385 449
I bought the medical device
for someone to use
38 144 182
Total 102 529 631
Q3b If "No", reason * Q6 Health Problem - Diabetes Crosstabulation
Count
Q6 Health Problem - Diabetes
TotalYes No
Q3b If "No", reason I do not need to use any of
the above medical devices
1 18 19
Someone bought the
medical device for me to
use
15 103 118
It is not necessary for me to
buy as I can go to the doctor
if I need to use the medical
device
18 146 164
I do not know where to buy
the medical device
1 7 8
I do not know how to choose
a good medical device
0 9 9
I feel that the medical device
is too expensive
5 37 42
Other reason 3 13 16
Total 43 333 376
Notes: to determine if diabetes is the reason behind using or not using the various medical devices]
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FLU]
Q3b If "Yes", indicate most appropriate statement * Q6 Health Problem - Flu Crosstabulation
Count
Q6 Health Problem - Flu
TotalYes No
Q3b If "Yes", indicate most
appropriate statement
I bought the medical device
for my own use
211 243 454
I bought the medical device
for someone to use
121 65 186
Total 332 308 640
Q3b If "No", reason * Q6 Health Problem - Flu Crosstabulation
Count
Q6 Health Problem - Flu
TotalYes No
Q3b If "No", reason I do not need to use any of
the above medical devices
2 17 19
Someone bought the
medical device for me to
use
52 66 118
It is not necessary for me to
buy as I can go to the doctor
if I need to use the medical
device
93 75 168
I do not know where to buy
the medical device
1 7 8
I do not know how to choose
a good medical device
5 4 9
I feel that the medical device
is too expensive
15 28 43
Other reason 8 8 16
Total 176 205 381
Notes: to determine if flu is the reason behind using or not using the various medical devices]
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OTHER PROMINENT HEALTH PROBLEMS]
Q6 Other Health Problems - details
Frequency Percent Valid Percent
Cumulative
Percent
Valid 1148 91.8 91.8 91.8
Asthma 2 .2 .2 92.0
Body Fat 1 .1 .1 92.1
Sinus 1 .1 .1 92.2
To keep healthy 98 7.8 7.8 100.0
Total 1250 100.0 100.0
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GENERAL HABITS OF USERS AND NON-USERS:
BUYING BEHAVIOURS
Q3a Purchase any medical devices * Q13 Sex Crosstabulation
Count
Q13 Sex
TotalMale Female
Q3a Purchase any medical
devices
Yes 279 397 676
No 274 300 574
Total 553 697 1250
Q3a Purchase any medical devices * Q14 Age Crosstabulation
Count
Q14 Age
Total
Below 40
years old
40 - 49 years
old
50 - 59 years
old
60 - 69 years
old
70 - 79 years
old
80 years old
& above
Q3a Purchase any
medical devices
Yes 186 235 188 45 16 4 674
No 230 134 137 36 30 7 574
Total 416 369 325 81 46 11 1248
Q3a Purchase any medical devices * Q17 Average monthly household income Crosstabulation
Count
Q17 Average monthly household income
Total
Less than
$1,000
$1,000 to
$1,999
$2,000 to
$2,999
$3,000 to
$3,999
$4,000 to
$4,999
$5,000 &
above
Q3a Purchase any
medical devices
Yes 59 75 107 115 87 216 659
No 90 75 116 91 51 138 561
Total 149 150 223 206 138 354 1220
Notes: This shows that females are more health conscious compared to the males since more
females are using the medical devices to check on their health status, hence they are willing to fork
out the money to buy]
Notes: When it comes to getting the medical devices for someone to use, the 1st
3 age groups have
the highest number because they are aware of what the medical devices are used to measure, hence
they would buy them for their parents are even their children.
[Notes:As the household income increases, more respondents would buy the medical devices as
they would have more purchasing power than compared to respondents with little household
ncome as they would use their money wisely.]
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USAGE BEHAVIOURS OF USERS
Q7 Frequency of using medical device
Frequency Percent Valid Percent
Cumulative
Percent
Valid Daily 132 10.6 13.0 13.0
2-3 times a week 136 10.9 13.4 26.3
Once a week 158 12.6 15.5 41.8
Once a month 152 12.2 14.9 56.8
3 or 4 times a year 224 17.9 22.0 78.8
1 or 2 times a year 19 1.5 1.9 80.6
When necessary 197 15.8 19.4 100.0
Total 1018 81.4 100.0
Total 1250 100.0
Q8 Who helps you in using medical device
Frequency Percent Valid Percent
Cumulative
Percent
Valid 232 18.6 18.6 18.6
Go to the doctor 168 13.4 13.4 32.0
Son-in-law 1 .1 .1 32.1
Friend/talk organiser 2 .2 .2 32.2
Myself 746 59.7 59.7 91.9
Domestic helper 26 2.1 2.1 94.0
Son 19 1.5 1.5 95.5
Daughter 32 2.6 2.6 98.1
Grandson 2 .2 .2 98.2
Granddaughter 3 .2 .2 98.5
Spouse 15 1.2 1.2 99.7
Daughter-in-law 4 .3 .3 100.0
Total 1250 100.0 100.0
Q9 Time spent in using medical device
Frequency Percent Valid Percent
Cumulative
Percent
Valid Half hour or less 943 75.4 92.5 92.5
More than half hour to one
hour
58 4.6 5.7 98.1
More than one hour 19 1.5 1.9 100.0
Total 1020 81.6 100.0
Missing System 230 18.4
Total 1250 100.0
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Notes: The objective is to find out the frequency of the respondents using the medical devices.
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2. PERCEPTION OF VARIOUS MEDICAL DEVICES AMONG USERS AND NON-USERS
RANKING]
Statistics
Q11 Ranking
of Blood
Glucose
Meter to be
integrated
Q11 Ranking
of Blood
Pressure
Meter to be
integrated
Q11 Ranking
of Body Fat
Monitors to
be integrated
Q11 Ranking
of Ear
Thermometer
to be
integrated
Q11 Ranking
of Pedometer
to be
integrated
Q11 Ranking
of HemiOxi
Care Pulse
Oximeter to
be integrated
Q11 Ranking
of Blood
Cholesterol
Monitor to be
integrated
Q11 Ranking
of Heart Rate
Monitor to be
integrated
N Valid 848 1072 734 560 260 269 11 1
Missing 402 178 516 690 990 981 1239 1249
Q11 Ranking of Blood Pressure Meter to be integrated
Frequency Percent Valid Percent
Cumulative
Percent
Valid First Ranking 499 39.9 46.5 46.5
Second Ranking 431 34.5 40.2 86.8
Third Ranking 142 11.4 13.2 100.0
Total 1072 85.8 100.0
Missing System 178 14.2
Total 1250 100.0
Q11 Ranking of Body Fat Monitors to be integrated
Frequency Percent Valid Percent
Cumulative
Percent
Valid First Ranking 185 14.8 25.2 25.2
Second Ranking 207 16.6 28.2 53.4
Third Ranking 342 27.4 46.6 100.0
Total 734 58.7 100.0
Missing System 516 41.3
Total 1250 100.0
Q11 Ranking of Ear Thermometer to be integrated
Frequency Percent Valid Percent
Cumulative
Percent
Valid First Ranking 222 17.8 39.6 39.6
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Second Ranking 127 10.2 22.7 62.3
Third Ranking 211 16.9 37.7 100.0
Total 560 44.8 100.0
Missing System 690 55.2
Total 1250 100.0
Q11 Ranking of Pedometer to be integrated
Frequency Percent Valid Percent
Cumulative
Percent
Valid First Ranking 58 4.6 22.3 22.3
Second Ranking 81 6.5 31.2 53.5
Third Ranking 121 9.7 46.5 100.0
Total 260 20.8 100.0
Missing System 990 79.2
Total 1250 100.0
Q11 Ranking of HemiOxi Care Pulse Oximeter to be integrated
Frequency Percent Valid Percent
Cumulative
Percent
Valid First Ranking 31 2.5 11.5 11.5
Second Ranking 75 6.0 27.9 39.4
Third Ranking 163 13.0 60.6 100.0
Total 269 21.5 100.0
Missing System 981 78.5
Total 1250 100.0
Q11 Ranking of Heart Rate Monitor to be integrated
Frequency Percent Valid Percent
Cumulative
Percent
Valid Second Ranking 1 .1 100.0 100.0
Missing System 1249 99.9
Total 1250 100.0
PRICE]
Q12 Amount willing to pay for integrated medical device
Frequency Percent Valid Percent
Cumulative
Percent
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Valid Less than $100 383 30.6 30.7 30.7
$100 - $199 503 40.2 40.3 70.9
$200 - $299 259 20.7 20.7 91.7
$300 - $399 75 6.0 6.0 97.7
$400 - $499 20 1.6 1.6 99.3
$500 & above 9 .7 .7 100.0
Total 1249 99.9 100.0
Missing System 1 .1
Total 1250 100.0
IMPROVEMENTS]
Statistics
Q10a I do not
have problem
using the
medical device
Q10b The
medical device
is difficult to use
Q10c I do not
the readings on
the medical
device
Q10d Other
problems in
using medical
device
Q10d Other
problems in
using medical
device - details
N Valid 1026 1000 1002 971 1250
Missing 224 250 248 279 0
Q10a I do not have problem using the medical device
Frequency Percent Valid Percent
Cumulative
Percent
Valid Yes 895 71.6 87.2 87.2
No 131 10.5 12.8 100.0
Total 1026 82.1 100.0
Missing System 224 17.9
Total 1250 100.0
Q10b The medical device is difficult to use
Frequency Percent Valid Percent
Cumulative
Percent
Valid Yes 43 3.4 4.3 4.3
No 957 76.6 95.7 100.0
Total 1000 80.0 100.0
Missing System 250 20.0
Total 1250 100.0
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Q10c I do not the readings on the medical device
Frequency Percent Valid Percent
Cumulative
Percent
Valid Yes 60 4.8 6.0 6.0
No 942 75.4 94.0 100.0
Total 1002 80.2 100.0
Missing System 248 19.8
Total 1250 100.0
Q10d Other problems in using medical device
Frequency Percent Valid Percent
Cumulative
Percent
Valid Yes 20 1.6 2.1 2.1
No 951 76.1 97.9 100.0
Total 971 77.7 100.0
Missing System 279 22.3
Total 1250 100.0
Q10d Other problems in using medical device - details
Frequency Percent Valid Percent
Cumulative
Percent
Valid 1230 98.4 98.4 98.4
Arm cuff is too small 1 .1 .1 98.5
Cannot see the reading
properly
2 .2 .2 98.6
Faulty device 1 .1 .1 98.7
Inconsistent reading 11 .9 .9 99.6
Medical device too
bulky/heavy
1 .1 .1 99.7
My child's ear is very small 1 .1 .1 99.8
Painful 1 .1 .1 99.8
Stroke patient, can only use
1 hand
1 .1 .1 99.9
Unclear instructions 1 .1 .1 100.0
Total 1250 100.0 100.0
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3. AWARENESS OF VARIOUS MEDICAL DEVICES AMONG NON-USERS
Knowledge of medical devices
2-in1 Blood
Glucose+Blood
Pressure Arm
Cuff Meter
Body Fat
Monitors
Ear
Thermometer Pedometer
HemiOxi
Care Pulse
Oximeter TotalI do not need to use any of
the above medical devices
70 30 84 18 6 208