general session ic2011 yochim
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TRANSCRIPT
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WoodWorksGrowing the US Non-residential Market for Wood
Dwight Yochim, RPFNational Director
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1. Background
2. Three Years in Review
3. Strategy Going Forward
4. Relevance of (and to) FPS
Agenda
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Incorporated in December 2006
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WPC Board
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Background to WoodWorks
1. Focused but broad based initiative
2. Agreement to consider wood in a project
3. Tech support from design through construction
4. Broaden awareness by celebrating success
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Three Pilot Regions
12
3
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Key Hurdles
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Education Events
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Technical Support
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Earned Media
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WPC Board Conclusion:
WoodWorks has demonstrated meaningful results and sufficient potential such that the program should not only be continued but expanded.
Three Years in Review
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Report Cards
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Conversions through 2010/11
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Overall Satisfaction
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Market Share Gains
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Corporate Conversions
A major fast food chain
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Building Systems – El Dorado
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• First Commercial CLT Structure in US
• Utilized RISA software to design the structure
CLT
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3. Strategy Going Forward
1. Maintain proven strategies but:
• Broaden to all of USA
• Help carry industry green message
2. Pursue multiple building conversions:
• Corporate / franchise
• Building type (schools, mid-rise)
• Building systems (CLT, tall walls)
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3. Strategy Going Forward
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Non-res Market Size
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Potential Market Gains (2010)
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High Level Research Overview
NonNon--residential Construction residential Construction --Actual and ForecastActual and ForecastFour Stories or LessFour Stories or Less
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Volume and Market Share Goals
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Volume and Market Share Goals
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Original Pilot Regions
California
North Central
Southeast
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Metropolitan Statistical AreasExisting MSAs (16%)
Top 3 New MSAs (18%)
Secondary MSAs (19%)
2%
1%
5%
10%
1%
3%
4%
2%
4%
3%
2% 6%
4%
3%
3%
West
Central
East
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WoodWorks and FPS
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WoodWorks and FPS
WoodWorks Examples
• Cost calculator• Forest growth
calculator• Presentations• Carbon
calculator
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Excellent Publication
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Marketing – Cost Calculator
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Marketing – Forest Growth Calc.
Richmond Olympic Oval
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Carbon and Forest Renewability
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Presentations – Jim Bowyer
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Sustainable Forestry
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Carbon Calculator
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Other Areas of Synergies
Speaking opportunitiesInformation exchangesConnections to experts - YOU
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Questions ?