general survey report for general audience

39
Trailnet Constituent Survey May 2015

Upload: robin-johnson

Post on 19-Aug-2015

19 views

Category:

Marketing


1 download

TRANSCRIPT

Page 1: General survey report for general audience

Trailnet Constituent Survey May 2015

Page 2: General survey report for general audience

Contents

• Survey response• Demographics• Actions• Attitudes

Page 3: General survey report for general audience

Survey process

• Open for 3 weeks• Shared through Trailnet’s newsletter,

Facebook, Twitter, and dedicated e-blasts• Survey and methodology was vetted by a

professional psychometrician

Page 4: General survey report for general audience

Survey response

• Survey was sent to the entire population of our constituents (NOT a sample)

• 1161 responses but 349 only answered the first question

• 812 respondents answered multiple questions; 398 were members

• 4% margin of error at a 95% confidence level

Page 5: General survey report for general audience

No Yes0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

51% 49%

Are you a member?

812 responses

Page 6: General survey report for general audience

Race

Caucasian/White/European American

African American

Asian/Pacific Islander

Hispanic/Latino

Multiple

Other

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%

93.4%

2.7%

1.6%

1.4%

0.8%

0.2%

638 responses

Page 7: General survey report for general audience

Gender

Non members Members0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

44% 41%

56% 59%

Female Male

655 responses; 0 identified as other

Overall responses By membership

Female Male0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

43%

57%

Page 8: General survey report for general audience

Age

653 responses

21-30

31-40

41-50

51-60

61-70

71 or older

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

10%

17%

18%

29%

22%

5%

Page 9: General survey report for general audience

Age and Membership

653 responses

21 - 30 31 - 40 41 - 50 51 - 60 61 - 70 71 or older0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

88%

73%

58%49%

40%

30%

12%

27%

42%51%

60%

70%

Non Members Members

Page 10: General survey report for general audience

Marriage

640 responses

Separated

Widowed

Divorced

Never married

Married

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

0%

2%

10%

24%

64%

1%

2%

11%

14%

72%

Members Non Members

Separated

Widowed

Divorced

Never married

Married

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

0%

2%

10%

20%

67%

All respondents

By membership

Page 11: General survey report for general audience

Children

Non Members Members0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

45%

32%

55%

68%

No Yes

648 responses

No Yes0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

40%

60%

All responses By membership

Page 12: General survey report for general audience

What type of bicyclist are you?

663 responses

Strong and Fearless

Enthused and Confident

Interested, but concerned

No way, no how

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

26%

55%

17%

2%

Page 13: General survey report for general audience

Bicyclist type by Gender

646 responses

Female

Male

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

17%

34%

54%

55%

26%

11%

3%

0%

Strong and Fearless Enthused and Confident Interested, but concerned No way, no how

Page 14: General survey report for general audience

What type of transit user are you?

606 responses

Strong and Fearless

Enthused and Confident

Interested, but concerned

No way, no how

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

15%

39%

35%

11%

Page 15: General survey report for general audience

What type of walker are you?

636 responses

Strong and Fearless

Enthused and Confident

Interested, but concerned

No way, no how

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

31%

53%

12%

4%

Page 16: General survey report for general audience

How often do you bike for fun or fitness?

659 responses

Daily

A few times a week

A few times a month

A few times a year

Never

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

10%

42%

31%

14%

4%

Page 17: General survey report for general audience

How often do you bike for fun or fitness by gender?

647 responses

Female

Male

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

6%

13%

34%

49%

37%

26%

17%

11%

6%

2%

Daily A few times a week A few times a month A few times a year Never

Page 18: General survey report for general audience

How often do you bicycle for transportation?

Daily

A few times a week

A few times a month

A few times a year

Never

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

10%

23%

19%

26%

23%

646 responses

Page 19: General survey report for general audience

How often do bicycle for transportation by gender?

635 responses

Female

Male

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

8%

12%

18%

27%

20%

19%

27%

25%

28%

18%

Daily A few times a week A few times a month A few times a year Never

Marielle Brown
add general slide
Page 20: General survey report for general audience

How often do you walk for fun or fitness?

655 responses

Daily

A few times a week

A few times a month

A few times a year

Never

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

20%

42%

24%

9%

6%

Page 21: General survey report for general audience

How often do you walk for fun or fitness by gender?

644 responses

Female

Male

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

24%

16%

42%

41%

23%

25%

8%

10%

3%

8%

Daily A few times a week A few times a month A few times a year Never

Page 22: General survey report for general audience

How often do you walk for transportation?

652 responses

Daily

A few times a week

A few times a month

A few times a year

Never

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

10%

18%

28%

25%

18%

Page 23: General survey report for general audience

How often do you drive a car?

661 responses

Daily

A few times a week

A few times a month

A few times a year

Never

0% 10% 20% 30% 40% 50% 60% 70% 80%

68%

23%

5%

2%

2%

all

Page 24: General survey report for general audience

How often do you ride transit?

654 responses

Daily

A few times a week

A few times a month

A few times a year

Never

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

4%

5%

15%

52%

24%

Page 25: General survey report for general audience

In 10 years, would you like to bike for fun or fitness…

More

Neither more nor less

Less

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

79%

20%

1%

all

659 responses

Page 26: General survey report for general audience

In 10 years, would you like to bike for transportation…

654 responses

More

Neither more nor less

Less

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

74%

24%

2%

Page 27: General survey report for general audience

In 10 years, would you like to drive a car…

658 responses

More

Neither more nor less

Less

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

1%

33%

66%

All

Page 28: General survey report for general audience

In 10 years, would you like to take transit…

650 responses

More

Neither more nor less

Less

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

47%

47%

6%

Page 29: General survey report for general audience

In 10 years, would you like to walk or run for fun or fitness…

655 responses

More

Neither more nor less

Less

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

56%

41%

3%

Page 30: General survey report for general audience

In 10 years, would you like to walk for transportation…

649 responses

More

Neither more nor less

Less

0% 10% 20% 30% 40% 50% 60%

55%

42%

3%

Page 31: General survey report for general audience

What would get you to bike more?

More bike parking

Slower car traffic

Bike lanes

Neighborhood greenways (neighborhood streets designed to prioritize walking and biking)

Protected bike lanes

42%

42%

69%

71%

76%

637 responses

Page 32: General survey report for general audience

Protected bike lanes would get me to bike more…

Non members

Members

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

80%

72%

Females

Males

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

81%

74%

Page 33: General survey report for general audience

In the last two years, which Trailnet events have you attended? (Please select all that apply)

SheCycles

Arch Women

Capitol Day

Ped a Palooza

Community Outreach

Professional Development

Trailnet on Tap

Beans, Bikes, and Brews

Bike Swap

Bike to work day

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

1%

2%

3%

4%

8%

8%

14%

17%

33%

37%

471 responses

Page 34: General survey report for general audience

What rides have you attended in the last 2 years?

BFC Rides

Cultural tours

Weekly shop rides

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

60%

19%

16%

471 responses

Page 35: General survey report for general audience

EngagementHave you ever volunteered for Trailnet?

Have you ever contacted an elected official?

71% of respondents said yes

No

Yes

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

80%

20%

Page 36: General survey report for general audience

Why did you become a member- check all that apply?

Programs

Events

Social

Advocacy

Rides

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

13%

22%

31%

52%

73%

396 responses

Page 37: General survey report for general audience

When it comes to conventional street design, the following four items are typically considered. How do you think these items should be prioritized?

Speed - Designing streets to move cars as quickly as possible

Volume - Designing streets to move as many cars as possible

Safety - Designing streets to minimize the risk of serious injury or death

Cost - Designing streets to minimize the amount of money spent on building and maintaining them

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Speed - Design-

ing streets to move cars as

quickly as possi-ble

Volume - Design-ing streets to

move as many cars as possible

Safety - Design-ing streets to

minimize the risk of serious injury

or death

Cost - Designing streets to mini-

mize the amount of money spent on building and

maintaining them

1st 0.0300429184549356

0.0570613409415121

0.861626248216833

0.0514285714285714

2nd 0.107296137339056

0.275320970042796

0.079885877318117

0.538571428571429

3rd 0.2689556509299

0.456490727532097

0.0356633380884451

0.238571428571429

4th 0.593705293276109

0.211126961483595

0.0228245363766048

0.171428571428571

1st

1st

1st

1st

2nd

2nd

2nd

2nd

3rd

3rd

3rd

3rd

4th

4th

4th

4th

Page 38: General survey report for general audience

When thinking of Trailnet’s future efforts, what percentage of our time should we spend on the

categories below?All respondents Members Non Members

Advocating for policy 18.7%18.6% 18.9%

BFC Rides 12.5% 16.3% 9.3%

Advocating for safer design 18.8%

15.9% 17.5%

Creating plans 13.5% 12.6% 14.3%

Facilitating partners 11.2% 11.1% 11.4%

Professional Development 11.2%

10.1% 12.0%

Community rides 8.1% 9.1% 7.5%

Bicycle education 9.0% 8.2% 9.6%

Hosting events 8.1% 8.1% 8.2%

Equity 7.4% 6.3% 8.2%

653 respondents; bolded categories indicate significant differences between members and non-members

Page 39: General survey report for general audience

What we’ll do nextIn the next six months we will take the following actions to improve our work based on constituent feedback: 1. Increase diversityWe want our constituency to reflect the diversity of the St. Louis region. As we plan our 2016 calendar, we will expand our partnerships to include even more groups that represent people of color, the LGBTQ community, women, and younger residents. 2. Increase the effectiveness of our advocacyWe have already taken great strides to improve our advocacy in 2015 by increasing advocacy staffing and establishing a board committee. We will take further action by enhancing our communications through a featured section within our newsletter and establishing a constituent committee to shape our advocacy agenda. 3. Enhance the Quality of Bicycle Fun RidesTo enhance the rider experience, we will create a focus group and survey for BFC riders to give input into our 2016 calendar of rides.