1. Generating and developing ideas By Lusi Ndoja

2. Idea 1: My first idea that I have come up with is very basic and similar to the original Irn-bru campaigns. I will keep the colour scheme the same the (orange and blue) but also I will still use the humour they use with the original adverts as the product like to make their campaign funny. The fonts will be bold and chunky and as Irn-Bru have used. This again is the very simple idea. Also the images that will b used will be image more towards young people as they will be ore likely to buy the product and tis way it will get more young buying the drink.Idea 3:I will use black and white images (monochrome) as this again is the original technique Irn-bru use originally . Also I will keep the same colour scheme for this again making them more vibrant and funky. Also I could use just a black and white image and Photoshop the photograph so they are advertising the Irn-Bru and leaving it in colour so it stands out from the black and white image, this will draw attention to the product. The slogan will be the colours of the product again (orange and blue) .IdeasIdea 2: will be similar to the first idea, however I have come up with having a Scottish based theme and going back to the roots of the product as its Scottish and wanting to make people more aware where the product comes from. As the Scottish public like humour I came up with having stereotypical Scottish man playing a traditional Scottish sport wearing a kilt and having a joke giving it humour. Also the log will be photoshopped and will be replaced by the product (Irn-bru) liking it the theme and where it comes from making it very Scottish with the orange and blue colours but akin it more vibrant and current making the colours more brighter ad neon appealing more to then younger audience.Idea 4: my final idea that I have come up with is that I will still have the theme of making the advert humoristic but however I will change the colour scheme of the product giving it a different look, as the colour scheme Irn-Bru has used is more aimed for the mal audience and not looking unisex targeting it both for male and female. 3. (orange and blue) as this is the original colours that Irn-Bru have used to present their product, this will make the campaign look more Colour scheme professional.By researching some of the Neon existing Irn-Bru colours, making the campaigns the campaign layout is very bright, bold and eye basic and catching simple. As the product Layout is aimed at a young audience I have Dark colours e.g. black discovered previously that having more Funky bold image than text fonts will be will get the used for the audience to be Fonts campaign also more hooked I will be and more choosing a willing to buy font that will Images Bradley Hand ITC the product. be bold and Photography: Goudy Old clear. Taking you own images Style and also (booking out a Broadway Stock images from Also looking on Da camera) the internet Font will help me find even more funky fonts that are These are some of the Black and white more comedy that fonts that will be image (monochrome) will fit into the appealing and also is popular with the theme of my some what appropriate Irn-Bru as most of the campaign idea. for the target audience images they have as they are moreMind Map 4. Impact Lithos Pro RegularBritannic BoldBroadway 5. Adobe Fan Heiti Std B Gill Sans Ultra Bold 6. Baskerville Old FaceEras Bold ITC 7. OCR A Std Perpetua Titling MT Cooper Black