generating great content - brainstorming content ideas 2015

10
Content: Giving Y our Audience What the y Want Brainstorming Ideas Amy Neumann October 2015

Upload: advance-ohio

Post on 16-Apr-2017

1.073 views

Category:

Social Media


0 download

TRANSCRIPT

Page 1: Generating Great Content - Brainstorming Content Ideas 2015

Content:

Giving Yo

ur

Audience

What they

Want

Brainstorming IdeasAmy NeumannOctober 2015

Page 2: Generating Great Content - Brainstorming Content Ideas 2015

Talk About What People Want To See or Read – Not What YOu Want To Talk About

Page 3: Generating Great Content - Brainstorming Content Ideas 2015

People Things They Want To Know About.

• Content answers questions.

• Start with “Top 10 FAQs”

Page 4: Generating Great Content - Brainstorming Content Ideas 2015

Places to Find Ideas• Borrow inspiration from people already doing a good job – ask

your friend Google for suggestions like:• Best blogs on x topic• Case studies best content on x topic• Case studies best social media for x industry • Industry leaders for x topic (or industry)

• Who’s popular for that topic or industry on Twitter? Pinterest? Facebook? LinkedIn? What do they talk about? What content gets the most interaction (retweets, likes, etc.)?

• Who has a blog on that topic or in that industry with articles that get shared a lot? Which articles do best?

Page 5: Generating Great Content - Brainstorming Content Ideas 2015

USEful, Helpful, Relevant = Good Content

•Try to keep the conversation 80-90% about what interests THEM and only 10-20% about your organization

•Sharing content that is relevant, helpful and useful to people who might buy or use your product or service is most productive. What does your audience care about that is only slightly related to your business?

•You can also talk about things all humans are interested in.

Page 6: Generating Great Content - Brainstorming Content Ideas 2015

For Content About You:

Who do you want to reach?What do you want them to know?

What do you want them to do?

Page 7: Generating Great Content - Brainstorming Content Ideas 2015

Content Update Ideas•Share what you find interesting, including from industry-specific sites

Page 8: Generating Great Content - Brainstorming Content Ideas 2015

Activity: Creating Great Content Ideas Evergreen Lists Quotes Community How To’s/ Hacks Topical/Trendy News Entertaining/Inspiring Educational About Us/Promotional/Testimonials Contests Questions Polls

Page 9: Generating Great Content - Brainstorming Content Ideas 2015

Other Creative Types of Content• Infographics• Memes• Guides• Videos• eBooks• Book or Product

Reviews• Visual Instructionals

(step by step photo how-to)

• Link/Resource Pages• Case Studies• Podcasts• Interviews• Guest Posts/Content• Research• DIY

Page 10: Generating Great Content - Brainstorming Content Ideas 2015

BrainstormingContent Ideas Roadmap

Planning/ Scheduling– Timing and FrequencyPlanning – Annual Media Flight Plan by Events