generating income diversity manjeet kumari-lal · 2013-12-12 · manjeet kumari-lal . the...
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Generating Income Diversity
Manjeet Kumari-Lal
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The College’s mission statement is:
Walsall College is uniquely and proudly vocational. Our
greatest passion is unleashing the potential of individuals,
communities and businesses; our greatest legacy is the talent
of our students: skilled, professional and enterprising.
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Overview of the presentation:
• The benefits of developing trans-national partnerships, bids and projects.
• Identify different project opportunities.
• Evaluate how to align your international business strategies to market needs
• Teaching, learning, assessment and quality assurance
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• Do any of these
images look
familiar?
Which city is it?
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Grade 1 Government Ofsted Inspection
• The first Outstanding ‘Grade 1’ further education college in the UK (under new inspection framework)
• One of the largest FE providers in England with over 500 international learners, studying English Language, vocational programmes at level 3 and higher education programmes.
• UKBA Highly Trusted Sponsor and our English Language programmes are accredited by the British Council.
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What are your anticipated outcomes?
• What are you offering?
• Why are you offering this?
• Who are you offering this to?
• What is your USP?
• What is your product positioning?
• What is your target profit margin?
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The Benefits of funded Transnational Projects
• Income diversity
• Progression to your institute for English or Vocational / Academic programmes
• CPD - training your teachers
• Low risk
• Seed corn funding for development costs
• Market Entry Strategy
• Market Intelligence
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Where to scope
• British Council
• AoC
• TVET
• Ministries
• Amnesty
• World Bank
• Institutes
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Business strategies
• Unique selling point – on line programmes, blended learning, teacher training, quality assurance, certification, awards, learning resources,
• Product development - customisation vs. mass markets.
• Risk vs return on investment
• Product positioning and innovation – star vs cash cows, differentiation
• Pricing strategies – bronze, silver, gold.
• Target audience – learners, institutes, teachers, professionals, parents, agents, employers.
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Delivery
• A targeted marketing and resource strategy
• Identification of teaching and learning outcomes and how this will influence your core business
• Quality assurance processes & procedures
• Project planning
• Costs and profit margins to sustain a partnership
• Growth and sustainability
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Teaching and learning
• Develop the content of the training based on learning outcomes–
• pedagogy,
• model for delivery – blended learning
• study skills
• How and who will deliver the training – • ‘train the trainer’,
• senior lecturer,
• pool staff
• in-country trainers
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Teaching and learning
• How will learners and trainers be are assessed • lesson observations
• external verification
• mid and end of year evaluation
• Quality Summit – • target setting for learner outcomes,
• course review,
• data monitoring,
• quality improvement planning and self assessment,
• CPD
• reviewing targets
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• Developing a realistic project plan – costs, quality assurance, assessment and outcomes.
• Adhering to deadlines – relationship management and technology are key!
• Shared information – project lead, dissemination, on-going reporting.
• Contingency planning for issues with solutions - UKIERI
• Sustainability: Product usage for multiple bids.
• Involvement of employers or self / Government funded learners for sustainability,
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Thank you for listening
Do you have any questions?
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Please contact: Manjeet Kumari-Lal
Walsall College
Wisemore Campus
Littleton Street
Walsall
West Midlands
WS2 8E
01922 657000