generating local leads with video
TRANSCRIPT
Matt Siltala@Matt_Siltala
User Signals Google Likes to See5
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Likes & Dislikes
1
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Comments& Likes and Dislikes in Comments
2
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Viewswith emphasis on complete views
of the video
3
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Shares
4
+ +
+
++
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Subscribers
The total volume of subscribers is kind of like authority
of a website, plus it aids in future releases as you have
a ready audience.
5 Sign me
up!
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Keep videos as short as
possible.
If you can get it done in
30 seconds, fantastic.
In general 2 minutes is
the upper limit.
General Rules To Follow
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Case Study #1
Bulwark Exterminating found “Do Roaches eat toothpaste” in a
Google suggested search.
Video Promotion: Avalaunch Media helped with this promotion
getting in front of hundreds of bloggers.
Initial push yielded 3,000 views.
In July Bulwark pushed it locally to a Houston Audience with
YouTube paid promotion. Receiving 6,285 Views, and 117 website
clicks.
To date, this video production and promotion online has cost less
than $3000.
The video ranks for “Do roaches eat toothpaste”
@Matt_Siltala
The video has 14,000+ views.
It retains the majority of the
audience up until the title flash
dipping below 50% at 38 seconds,
the end of the title flash.
Bulwark considers this a successful
marketing video for branding
purposes and expects that the
current price of $.21 per view will
drop as time continues.
@Matt_Siltala
Pay Attention to Analytics
@Matt_Siltala
Case Study #2
Using a targeted traffic approach
(creating a video where the subject
matter and the title are specific things
people are searching for), this video
gets one lead per week, and has
generated…
37,000+ views
101 Likes
197 Subscribers
101LIKES
37K+VIEWS
197SUBSCRIBERS
@Matt_Siltala
@Matt_Siltala
Case Study #3
@Matt_Siltala@Matt_Siltala
Case Study #3
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Additional Optimization
Tips
@Matt_Siltala
The TITLE OF THE VIDEO
tends to have a huge influence on
how you find a video. A bit
spammy/less professional but CAPS
on your keyword can help increase
CTR - helping optimization.
Since you can’t colorize or BOLD
your keywords in the title, CAPS is a
trick to help you emphasize your
KEYWORD.
Use this tactic sparingly.
Top SAN JOSE RESTAURANTS
@Matt_Siltala
Putting a short but descriptive title
with the name of the city or state for
local will go a long way.
The “About” area can also have an
influence.
Remember to link to your business in
the description too.
@Matt_Siltala
Proper Categories and GEO Tagging
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In the video always share your
physical address and phone
number as well as your
business name.
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Add your video to your G+ profile (generally a good idea
to add your videos everywhere you can).
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Include Transcription when
you are posting
a video.
@Matt_Siltala
Videos Generate
Leads
@Matt_Siltala
Where do I find
ideas for videos?
Local News Sites(Topix as well as bigger ones)
Local Facebook Groups
Answer Sites(Quora, LinkedIn Answers, Answers.com)
Social Monitoring Tools(Trakkur, PinAlerts)
Social Directories/Networks
(local focused)
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@Matt_Siltala
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Yelp Talk
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Repurpose successful content into videos.
BLOG POSTS
EBOOKS
INFOGRAPHICS
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FAQ’s
@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala
@Matt_Siltala@Matt_Siltala
Video Marketing WILL
generate leads when
done correctly.
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@Matt_Siltala
