Generating Revenue

Presented By Eric Levy – Weather Metrics, Inc.

On-Air

On the Digital Tier

On-Line

On Mobile Devices

Weather Metrics Guarantees…

• Guaranteed to Generate NEW Revenue with 24x7 Channel.Net™ and WxVision.Net™

• Guaranteed Top Tier Cable Channel Placement with 24x7 Channel.Net™

Why Weather Metrics Works

• Weather is the #1 programming that sponsors want to be associated with

• High Sponsor Retention• Growth Capability with a single

product• Cross-Platform use from a Single

Product… Double Dipping!• Our products are HYPER

LOCAL, LOCAL, LOCAL products viewers can associate with and advertisers desire

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Weather Metrics Products

24x7 Weather.Net™ / 24x7 Channel.Net™

A FULLY-AUTOMATED Digital Channel in a Box

Capable of generating 7-10X ROI by creating weather, news, sports, real estate, local living, entertainment, etc. channels.

Weather Metrics Products

WxVision.Net

A Hyper-Local camera and weather station combination at an affordable price.

Uses 100% DIGITAL, HD Quality video cameras and revolutionary “No Moving Parts” weather stations.

How It WorksProducts specifically designed for sponsorship

Three Sponsorship Models work well:

Network/Product-Wide Sponsor – The sponsor “owns” the network/product

How It WorksProducts specifically designed for sponsorship

Three Sponsorship Models work well:

Individual Sponsorship – Each site/feature is sponsored separately

Combination Sponsorship – One Network/Product-Wide Sponsor and some/all sites/features sponsored individually

Why Individual Sponsorship Works

• Advertising with Weather Metrics products a small/non-traditional television buyer can sponsor a site/feature for $10,000 to $20,000/year

• The benefit to the sponsor is daily mentions

• The TV station can earn a 5-10 times ROI with this type of sponsorship

Main Page

Map Page

Online Applications

Camera Page

KDBC – Ford Live Eye Case Study

KDBC-TV – El Paso, TX

Market Size 100

Generated $360,000 over two years!

The Real World…

$9,000/month

How to Gain Cable Placement on the Digital Tier

•The WCPO 9 Weather Tracker Channel is Channel 30 on Cincinnati Cable

•The Weather Channel (TWC) is channel 31.

•The WCPO generates high ROIs and gives part of their inventory/screen real estate to the cable company.

•A WIN-WIN Cable-TV Relationship!!!

Who Needs Cable Placement?

WFSB-TV - Hartford, CT KPHO-TV - Phoenix, AZ