generation m2: media in the lives of 8- to 18-year-olds appendix c toplines

8/9/2019 Generation M2: Media in the Lives of 8- to 18-Year-Olds Appendix C Toplines

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51A KAISER FAMILY FOUNDATION STUDY

APPENDIXC:

Toplines

BackgroundInormation 52

MediaInTheHome 57

CellPhoneUse 61

PrintMediaUse 63

TelevisionViewing 65

Movies 69

VideoGames 69

MusicandOtherAudio 71

ComputerUse 73

MediaRules 77


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52 GENERATION M 2 : MEDIA IN ThE L IvES OF 8- TO 18-YEAR-OLDS

APPENDIX C : TOPL INES

HarrisInteractiveortheKaiserFamilyFoundation.

N=2002studentsages818.

Marginosamplingerror:plusorminus3.9percentagepoints.

Fieldperiod:October20,2008toMay7,2009.

Notes:08/09datainbold.Anasterisk(*)indicatesavaluelessthanone-halpercent(0.5%).Adash(-)representsavalueozero.

Atilde(~)indicatesthequestionwasnotaskedinthatyear.Forquestionsreerringtoyesterday,aportionorespondentscompletingthesurvey

onMondaywereaskedtoreportontheirFridayorSaturdayactivities.Percentagesmaynotalwaysaddupto100%duetorounding,theacceptance

omultipleanswersromrespondents,andbecausethepercentwhooerednoanswer(NA)isnotshown.Unlessotherwisenotedthebaseoreach

questionisallrespondents.Inthequestionnaire,responsecategoriesortimespentwithmediawere:notime,5minutes,15minutes,30 minutes,45

minutes,1hour,1hours,andcontinuingoninhal-hourincrements(respondentswereaskedtowriteintheamountiitwasabovethenalresponse

category).Inthetoplines,theseresponseshavebeencollapsedintoasmallernumberotimecategories,suchas5-30minutes.

TrendInormation:

2004trendsromtheKaiserFamilyFoundationsGeneration M: Media in the Lives o 818 Year-OldsstudyconductedOctober

14,2003toMarch19,2004o2,032studentsages818.Marginosamplingerrorisplusorminus3.8percentagepoints.

1999trendsromtheKaiserFamilyFoundationsKids & Media @ the New Millennium studyconductedNovember10,1998to

April20,1999o3,155childrenages217.Datareportedhereareor818year-olds.Marginosamplingerrorisplusorminus

3percentagepoints.

BACKGROUND INFORMATION

1. Pleasewriteyouragehere: ______years

08/09 03/04 98/99

810 24 27 26

1113 31 32 29

1418 45 42 42

2. Areyouaboyoragirl?(ONEANSWERONLY)

08/09 03/04 98/99

Boy 51 51 51Girl 49 49 49

3. Whatgradeareyouin?(ONEANSWERONLY)

08/09 03/04 98/99

3rdgrade 9 10 11

4thgrade 9 10 10

5thgrade 10 10 10

6thgrade 11 10 10

7thgrade 10 10 11

8thgrade 11 10 99thgrade 11 11 12

10thgrade 11 10 9

11thgrade 10 9 9

12thgrade 9 8 9


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4. Whoaretheadultsyoulivewith?Iyouliveinmorethanonehome,pleaseansweraboutthehomeyouspendthemosttime

in.(MARKASMANYANSWERSASYOUNEED)Note: Results may not add up to 100% because multiple answers were allowed.

08/09 03/04 98/99

Mother 90 91 91

Father 66 64 69

Stepmother 3 3 3

Stepather 9 9 10

Someotheradults 17 ~ ~

Parentsgirlriendorboyriend ~ 3 3

SitterorNanny ~ 2 2

Grandparent(s) ~ 12 9

AuntorUncle ~ 7 3

Brother(s)orSister(s) ~ 5 3

Cousin(s) ~ 1 *

Thecategorysomeotheradultswasaddedin08/09toreplacetheindividualresponseslistedbelowit.

Parentsgirlriendandparentsboyriendwereaskedseparatelyin98/99.

5. Whatisthehighestleveloschoolthatyourmothercompleted?(ONEANSWERONLY)

08/09 03/04 98/99

Somehighschoolorless 13 11 10

Finishedhighschool 26 30 26

Somecollegeorspecialschoolaterhighschool 19 17 17

Finishedcollege 27 26 29

Schoolbeyondcollege(likedoctor,lawyer,proessor,socialworker,scientist) 9 7 8

Noonellstheroleomotherinmyamily. 1 2 1

6. Whatisthehighestleveloschoolthatyourathercompleted?(ONEANSWERONLY)

08/09 03/04 98/99

Somehighschoolorless 13 12 9

Finishedhighschool 28 26 25

Somecollegeorspecialschoolaterhighschool 14 16 13

Finishedcollege 26 25 27

Schoolbeyondcollege(likedoctor,lawyer,proessor,socialworker,scientist) 8 8 9

Noonellstheroleoatherinmyamily. 6 5 5


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7. Whatgradesdoyouusuallyget?(ONEANSWERONLY)

08/09 03/04 98/99

MostlyAs 12 14 17

MostlyAsandBs 43 36 40

MostlyBs 7 7 7

MostlyBsandCs 22 23 19

MostlyCs 5 5 4

MostlyCsandDs 5 6 5

MostlyDs * 1 1

MostlyDsandFs 1 3 1

Myschooldoesnotusegrades. 3 2 5

8. Whatisyourraceorethnicbackground?(ONEANSWERONLY)

08/09 03/04 98/99

White(notHispanic) 53 55 61

BlackorArican-American(notHispanic) 15 17 14Hispanic/LatinoWhite 15 13 10

Hispanic/LatinoBlack 4 3 2

Asian,AsianIndian,orPacicIslander 4 8 6

NativeAmericanorAlaskanNative 1 1 3

Someotherrace 7 4 2

Hispanic(unspecied) 1 * 1


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9. Howwelldoeseachotheollowingstatementsdescribeyou?Iseachstatementalotlikeyou,somewhatlikeyou,notmuch

likeyou,ornotatalllikeyou?(ONEANSWERNEXTTOEACHITEM)

ALot

LikeMe

Somewhat

LikeMe

NotMuch

LikeMe

NotatAll

LikeMe

A. Ihavealotoriends

08/09 57 35 6 1

03/04 53 35 7 3

98/99 61 30 6 2

B. Igetalongwellwithmyparents

08/09 50 38 7 2

03/04 48 38 8 3

98/99 53 35 7 2

C. Iamotenbored

08/09 23 31 31 13

03/04 22 30 30 15

98/99 16 30 35 15

D. Ioteneelsadandunhappy

08/09 6 19 40 32

03/04 11 19 34 34

98/99 7 18 34 38

E. Ihavebeenhappyatschoolthisyear

08/09 38 41 12 6

03/04 33 42 16 8

98/99 40 39 13 6

F. Igetintotroublealot

08/09 6 17 33 42

03/04 9 16 33 39

98/99 5 15 27 50

10. Thinkingjustaboutyesterday,howmuchtimedidyouspendbeingphysicallyactiveorexercising,suchasplayingsports,

workingout,dancing,running,oranotheractivity?(ONEANSWERONLY)

08/09 03/04

Average(amongall) 1:46 1:25

Percentwhodidactivity 89 82

Averageamongthosewhodidactivity 1:58 1:42

None 10 16

5min lessthan30min 11 10

30min1hour 31 33

Morethan1hour3hours 29 29

Morethan3hours 18 9


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11. Again,thinkingonlyaboutyesterday,howmuchtimedidyouspendtalkingonthetelephone?

(ONEANSWERONLY)

A. Onacellphone 08/09

Average(amongall) :33

Percentwhodidactivity 56

Averageamongthosewhodidactivity :56

None 41

5min less than30min 29

30min1hour 15

Morethan1hour3hours 8

Morethan3hours 4

B. Onaregularphone 08/09



Averageamongthosewhodidactivity :41

None 53


30min1hour 9


Morethan3hours 2

Totaltimespenttalkingonaphone[Q11A,B] 08/09



Averageamongthosewhodidactivity 1:09

None 26


30min1hour 17


Morethan3hours 8


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MEDIA IN THE HOME

12. Howmanyotheollowingitemsarethereinyourhome?(ONEANSWERNEXTTOEACHITEM)Note: 98/99 numbers or 5 in

household reect households having 5 or more o a particular item.

Average

(Among

all)

Percent

WithAny 0 1 2 3 4 5 6 7 8

9or

More

A. TVs

08/09 3.8 99 * 5 15 26 28 12 6 3 1 2

03/04 3.5 99 * 7 18 27 24 14 5 3 1 1

98/99 3.1 99 * 6 23 29 26 15

B. DVDorVCRplayers

08/09 2.8 97 2 16 31 24 15 6 2 1 1 1

03/04 2.9 97 2 17 27 23 15 8 3 2 1 1

98/99(VCRsonly) 2.0 98 2 34 39 18 5 3

C. DigitalTVrecorderssuchas

TiVoorotherDVR

08/09 1.0 52 42 29 14 5 4 1 * * * * 03/04 .6 34 62 20 8 3 2 1 * * *

Notaskedin98/99

D. CDplayers

08/09 2.2 87 12 27 24 17 10 3 2 1 1 2

03/04(CDortapeplayer) 3.6 98 1 12 20 20 19 13 5 4 2 3

98/99(CDortapeplayer) 2.6 95 5 21 26 21 15 11

E. Radios

08/09 2.5 94 5 26 26 19 12 5 3 1 1 1

03/04 3.3 97 2 13 21 23 18 13 4 2 1 2

98/99 3.4 98 2 7 18 20 23 30

F. Computers

08/09 2.0 93 6 36 30 15 7 3 1 * * *

03/04 1.5 86 13 48 24 8 4 1 1 * * *

98/99 1.1 73 25 49 17 5 1 2

G. Videogameplayersthat

hookuptoaTV

08/09 2.3 87 12 27 23 16 10 3 2 2 1 2

03/04 2.1 83 16 27 25 13 8 6 2 1 * 1

98/99 1.7 81 18 33 25 14 6 4


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13. Doyouhaveanyotheollowinginyourhome?(ONEANSWERNEXTTOEACHITEM)

Yes No

Dont

Know

A. Internetaccess

08/09 84 12 2

03/04 74 19 4

98/99 47 46 4

B. CableorsatelliteTV

08/09 84 11 4

03/04 82 14 2

98/99 74 23 2

C. PremiumchannelssuchasHBOorShowtime

08/09 47 32 20

03/04 55 34 8

98/99 45 47 5

14. WhatkindoInternetaccessdoyouhaveathome?(MARKASMANYANSWERSASYOUNEED)Note: Question wording changed

slightly rom 03/04. Results may not add up to 100% because multiple answers were allowed.

08/09 03/04

Dial-uptelephonemodemaccess 10 31

High-speedaccess(suchascablemodemorDSL) 43 31

Wirelessaccess 31 ~

IdonthaveInternetaccessathome 11 6

Idonthaveacomputerathome ~ 11

Dontknow 22 17

15. CanyouseeaTVscreenwhenyouareatyourcomputerathome?Inotherwords,iyouaresittingatthecomputer,canyousee

aTVscreenatthesametime?(MARKASMANYASYOUNEED)Note: Question wording changed slightly rom 03/04. Results may

not add up to 100% because multiple answers were allowed.

BASE:GRADES712

08/09 03/04

Yes,IcanseeaTVbecauseIhaveaportablelaptopcomputer. 35 12

Yes,IcanseeaTVromadesktophomecomputer. 48 52

No,IcannotseeaTVromanycomputer. 22 26

Idonothaveacomputerathome. 5 ~


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16. Whichotheollowingitemsareinyouramilyscar?(MARKASMANYASYOUNEED)Note: Results may not add up to 100%

because multiple answers were allowed.

Hasatleastoneitem 37

Abuilt-inDVDplayer 21

AportableDVDplayerthatyouotenuseinthecar 19

Abuilt-inTVsetthatgetsregularTVchannels 4

Noneotheseitemsareinmyamilyscar 60

Myamilydoesnothaveacar 3

17. Doyouhaveanyotheollowingitemsinyourbedroom,ornot?(Includeportablesthatyouusemainlyinyourbedroom.)

(MARKONEANSWERNEXTTOEACHITEM)

Havein

Bedroom

A. TV

08/09 71

03/04 68

98/99 65

B. CableorsatelliteTV

08/09 49

03/04 37

98/99 29

C. PremiumchannelssuchasHBOorShowtime

08/09 24

03/04 20

98/99 15

D. DVDorVCRplayer

08/09 57

03/04 54

98/99(VCRsonly) 36

E. DigitalTVrecorder,suchasTiVoorotherDVR

08/09 13

03/04 10

Notaskedin98/99 ~

F. CDplayer

08/09 68

03/04(CDortapeplayer) 86

98/99(CDortapeplayer) 88

G. Radio

08/09 75

03/04 84

98/99 86


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Havein

Bedroom

H. Computer

08/09 36

03/04 31

98/99 21

I. Internetaccess

08/09 33

03/04 20

98/99 10

J. VideogameplayerthathooksuptoaTV

08/09 50

03/04 49

98/99 45

18. Whichotheollowingitemsdoyou,personally,have?(MARKASMANYANSWERSASYOUNEED)Note: Results may not add up

to 100% because multiple answers were allowed.

08/09 03/04

Cellphone 66 39

Alaptopcomputer 29 12

Ahandheldvideogameplayer(suchasNintendoDSorSonyPSP) 59 55

iPodorotherMP3player 76 18

DiscmanorWalkman 16 61

Pager ~ 6

Apersonaldigitalassistant (suchasaPalmPilot orHandspring) ~ ~

AnyhandhelddevicethatconnectstotheInternet(aBlackberry,acell

phonewithInternetconnection,etc.)~ 13

Noneothese 5 12

Question 17 continued


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CELL PHONE USE

19. Howoten,iever,doyoudoeachotheollowingactivitiesonacellphone:oten,sometimes,rarely,ornever?

(MARKONEANSWERNEXTTOEACHITEM)Note: Data analysis indicates that this question was misunderstood by a large-enough

proportion o respondents to make the results unreliable; thereore results are not being reported.

A. Textmessage

B. Takepictures

C. Takevideos

D. Listentomusic

E. Playgames

F. ConnecttotheInternet

G. GotosocialnetworkingsiteslikeMySpaceorFacebook

H. WatchTVshows

I. Watchvideos

20. Thinkingonlyaboutyesterday,abouthowmanytextmessagesdidyousend?Yourbestguessisne.Iyoudidnotsendany

textmessages,pleasewrite0.

08/09

Average(amongall) 57


Averageamongthosewhodidactivity 118

None 50

110 11

1125 6

2650 8

51100 8

101+ 13

21. Thinkingonlyaboutyesterday,abouthowmuchtimedidyouspendtextingonacellphone?(ONEANSWERONLY)

BASE:GRADES712

08/09

Average(amongall) 1:35


Averageamongthosewhodidactivity 2:33

None 38

5min lessthan30min 16

30min1hour 13


Morethan3hours5hours 8

Morethan5hours 12


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22. Doyourparentshaveanyrulesabout...?(MARKONEANSWERNEXTTOEACHITEM)

BASE:GRADES712

Yes No

A. Howmanytextmessagesyoucansend 14 84

B. Howmuchyoucantalkonacellphone 27 71

23. Ingeneral,howotendoyourparentsmakesureyouollowtherulestheyhaveaboutusingacellphone?

(ONEANSWERONLY)

BASE:GRADES712

Mostothetime 19

Someothetime 16

Alittleothetime 13

Never 7

Myparentsdonthaverulesaboutcellphoneuse 44


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PRINT MEDIA USE

Magazines

24. Thinkingonlyaboutyesterday,abouthowmuchtimedidyouspendlookingatorreadinganymagazines?

Pleasedonotincludetimespentreadingmagazinesonline.(ONEANSWERONLY)Note: Previous surveys did not ask respondents

to exclude time spent reading magazines online.

08/09 03/04 98/99

Average(amongall) :09 :14 :15

Percentwhodidactivity 35 47 55

Averageamongthosewhodidactivity :26 :29 :27

None 65 51 45

5minlessthan30min 21 27 32

30min1hour 11 19 20

Morethan1hour 2 2 3

Newspapers

25. Thinkingonlyaboutyesterday,abouthowmuchtimedidyouspendlookingatorreadinganewspaper? Pleasedonotincludetimespentreadingnewspapersonline.(ONEANSWERONLY)Note: Previous surveys did not ask

respondents to exclude time spent reading newspapers online.

08/09 03/04 98/99




None 77 65 58


30min1hour 3 7 10

Morethan1hour * * *

Books

26. Thinkingonlyaboutyesterday,abouthowmuchtimedidyouspendreadingabookthatwasoryourownenjoyment

(notahomeworkassignment)?(ONEANSWERONLY)

08/09 03/04 98/99




None 52 53 53


30min1hour 22 24 22

Morethan1hour 9 7 8


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SUMMARY TABLE: TOTAL TIME SPENT READING [Q24,25,26]

08/09 03/04 98/99




None 34 26 20


30min1hour 26 28 29

Morethan1hour3hours 12 15 19

Morethan3hours5hours 3 3 2

Morethan5hours 1 1 1

27. Whenyoureadbooks,magazines,ornewspapers,howotendoyoudoanyotheollowingactivitiesatthesametime:

useacomputer,watchTV,playvideogames,textmessage,orlistentomusic?(ONEANSWERONLY)

Note: 03/04 question didnt include text messaging or video games in question wording.

BASE:GRADES712

08/09 03/04

Mostothetime 27 28

Someothetime 26 30

Alittleothetime 24 26

Never 23 16


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TELEVISION VIEWING

Morning TV Viewing (7:00 a.m. Noon)

28. Thinkingonlyaboutyesterdaymorning,rom7:00a.m.untilnoon,didyouwatchTVonaTVset?

(ONEANSWERONLY)Note: 03/04 survey question did not include the phrase on a TV set.

08/09 03/04

Yes 44 43

No 56 57

IFYOUWATCHEDTV,PLEASEGOTOTHEATTACHEDMORNINGTVGRID.PLEASECIRCLEEVERYTVSHOWTHATYOUWATCHEDYESTERDAY

MORNING.ONLYCIRCLEONESHOWINEACHTIMEPERIOD.ONLYCIRCLEASHOWIFYOUWATCHEDMOSTOFTHATSHOW.

29. Thinkingonlyaboutyesterdaymorningbetween7:00a.m.andnoon,abouthowmuchtimedidyouspendwatchingTVon

aTVset?Donotincludeanytimespentwatchingvideotapes,DVDsorshowsthatyourecordedearlierororderedromOn

Demand.(ONEANSWERONLY)Note: 03/04 survey question did not include the phrase on a TV set and did not ask respondents to

exclude time spent watching On Demand.Seequestion34regardingOnDemandandotherviewing.

BASE:WATCHEDTVYESTERDAYMORNING

08/09 03/04 98/99

Averageamongthosewhodidactivity 1:08 1:16 1:08

None 1 3 0


30min1hour 40 40 45

Morethan1hour 28 33 31

Afternoon TV Viewing (Noon 6:00 p.m.)

30. Thinkingonlyaboutyesterdayaternoon,romnoonuntil6:00p.m.,didyouwatchTVonaTVset?

(ONEANSWERONLY)Note: 03/04 survey question did not include the phrase on a TV set.

08/09 03/04

Yes 56 59

No 43 40

IFYOUWATCHEDTV,PLEASEGOTOTHEATTACHEDAFTERNOONTVGRID.PLEASECIRCLEEVERYTVSHOWTHATYOUWATCHED

YESTERDAYAFTERNOON.ONLYCIRCLEONESHOWINEACHTIMEPERIOD.ONLYCIRCLEASHOWIFYOUWATCHEDMOSTOFTHATSHOW.


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31. Thinkingonlyaboutyesterdayaternoonbetweennoonand6:00p.m.,abouthowmuchtimedidyouspendwatchingTVon

aTVset?Donotincludeanytimespentwatchingvideotapes,DVDsorshowsthatyourecordedearlierororderedromOn



BASE:WATCHEDTVYESTERDAYAFTERNOON

08/09 03/04 98/99

Averageamongthosewhodidactivity 1:32 1:44 1: 43

None 1 2 0


30min1hour 40 37 38



Evening TV Viewing (6:00 p.m. Midnight)

32. Thinkingonlyaboutyesterdayevening,rom6:00p.m.untilmidnight,didyouwatchTVonaTVset?(ONEANSWERONLY)

Note: 03/04 survey question did not include the phrase on a TV set.

08/09 03/04

Yes 64 68No 35 31

IFYOUWATCHEDTV,PLEASEGOTOTHEATTACHEDEVENINGTVGRID.PLEASECIRCLEEVERYTVSHOWTHATYOUWATCHEDYESTERDAY

EVENING.ONLYCIRCLEONESHOWINEACHTIMEPERIOD.ONLYCIRCLEASHOWIFYOUWATCHEDMOSTOFTHATSHOW.

33. Thinkingonlyaboutyesterdayeveningbetween6:00p.m.andmidnight,abouthowmuchtimedidyouspendwatchingTV

onaTVset?Donotincludeanytimespentwatchingvideotapes,DVDsorshowsthatyourecordedearlierororderedromOn



BASE:WATCHEDTVYESTERDAYEVENING

08/09 03/04 98/99


None * 1 0


30min1hour 32 31 30



SUMMARY TABLE: TOTAL TIME SPENT WATCHING LIVE TV ON A TV SET [Q29,31,33]

08/09 03/04 98/99

Average(amongall) 2:39 3:04 3:05



None 21 19 15


30min1hour 14 11 12


Morethan3hours5hours 16 18 18


Note:LiveTVreerstoprogrammingwatchedasitisbroadcast,ratherthanrecordedordownloaded.


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TV/Movie Viewing on Other Platforms

34. Thinkingonlyaboutyesterday,abouthowmuchtimedidyouspendwatchingTVshowsormoviesonanyotheollowing?


Average(Among

all)

PercentWhoDid

Activity

AverageAmongThose

WhoDid

Activity None

5MinLessthan

30Min

30Min

1Hr

Morethan

1HrA. Acellphone

08/09 :15 22 1:08 75 9 9 4

B. AniPodorotherMP3player

08/09 :16 29 :54 67 11 14 4

C. OnDemand

08/09 :12 18 1:04 77 4 10 4

D. The Internet

08/09 :24 38 1:01 58 12 18 7

E. TiVo,DVR,orvideotape

youhadrecordedearlier08/09 :09 16 :56 80 4 10 3

03/04 :14 21 1:06 75 5 10 6

98/99(VCRsonly) :14 23 :58 71 4 13 6

F. DVDonacomputer

08/09 :06 11 :51 82 3 6 2

G. DVDonaDVDplayer

08/09 :26 29 1:26 67 5 13 12

TotalDVD[Q34F, G]

08/09 :32 34 1:32 63 5 13 16

03/04(videoorDVD) :32 39 1:21 58 6 18 1598/99(videoorDVD) :28 35 1:16 61 4 16 15

TOTAL TV ON OTHERPLATFORMS [Q34AG]

08/09 1:50 69 2:36 30 10 15 44

General TV Use

35. WhenyouwatchTV,howotendoyoudoanyotheollowingactivitiesatthesametime:useacomputer,read,playvideo

games,textmessageorlistentomusic?(ONEANSWERONLY)Note: 03/04 question didnt include text messaging or video games.

BASE:GRADES712

08/09 03/04

Mostothetime 39 24

Someothetime 29 29


Never 12 19


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36. Howoten,iever,doyoudoeachotheollowingactivitieswhileyouarewatchingTV?(MARKONEANSWERNEXTTOEACH

ITEM)

BASE:GRADES712

Oten Sometimes Rarely Never

A. Lookupinormationonlineaboutwhatyouare

watching(suchasgoingtotheshowswebsiteor

readingablog)

6 13 18 60

B. Textsomeoneaboutwhatyouarewatching 17 30 15 36

C. InstantMessagesomeoneaboutwhatyouare

watching8 14 17 57

D. Text,goonline,ormakeacalltovoteinapollor

contestabouttheshowyouarewatching(likevoting

orAmericanIdol)

7 8 11 71

Trend: When you watch TV, how oten do you go online on your computer to do something related to what you are watching (such

as vote in a poll or check background sports statistiscs)? (ONE ANSWER ONLY) Note: Question not asked in 98/99.

Oten Sometimes Rarely Never

03/04 10 18 24 48

37. HowotenisaTVusuallyoninyourhome(eveninooneiswatching)?(ONEANSWERONLY)

08/09 03/04 98/99

Mostothetime 45 51 46

Someothetime 34 30 38

Alittleothetime 15 13 13

Never 4 5 2

38. Inyourhome,istheTVusuallyonduringmeals,ornot?(ONEANSWERONLY)

08/09 03/04 98/99

Yes,theTVisusuallyonduringmeals. 64 63 65

No,theTVisnotusuallyonduringmeals. 34 36 35


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MOVIES

39. Thinkingonlyaboutyesterday,howmanymoviesdidyouseeinamovietheater?(ONEANSWERONLY)

08/09 03/04 98/99




None,Ididnotseeanymoviesyesterday. 87 86 88

Onemovie 7 8 7

Twomovies 2 3 2

Threeormoremovies 3 2 2

VIDEO GAMES

40. Thinkingonlyaboutyesterday,abouthowmuchtimedidyouspendplayingvideogamesoneachotheollowingdevices?


Average

(Amongall)

Percent

WhoDid

Activity

Average

Among

ThoseWho

DidActivity None

5Min

Lessthan

30Min

30Min

1Hr

Morethan

1Hr3Hrs

Morethan

3Hrs

A. Avideogameplayerhooked

uptoaTV(suchasXbox

orWii)

08/09 :36 39 1:30 59 7 17 10 5

03/04 :32 41 1:16 58 10 18 10 3

B. Acellphone

08/09 :17 26 :58 67 14 7 4 1

C. Ahandheldplayersuchas

aNintendoDS,SonyPSPor

aniPod

08/09 :21 35 1:00 63 12 14 6 2

TOTALHANDHELDVIDEOGAME

USE[Q40B,C]

08/09 :38 47 1:17 51 17 16 9 5

03/04 :17 35 :50 64 14 14 4 *

TOTALVIDEOGAMEUSE[Q40AC]

08/09 1:13 60 1:59 38 13 19 16 13

03/04 :49 52 1:34 47 12 13 15 7

98/99 :26 38 1:05 59 9 19 9 2

03/04surveyaskedabouttimespentplayingvideogamesonhandheldplayerssuchasaGameboy,cellphone,orPDA.Questionaskeddierentlyin98/99didnotspeciyorseparateoutvideogameplayer,handheldorcellphone.


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41. Whichotheollowingvideogameplayersdoyouhaveathome?(MARKASMANYANSWERSASYOUNEED)

Note: Results may not add up to 100% because multiple answers were allowed.

GameCube 23

PlayStation 58

Wii 36

Xbox 36

Othervideogameplayer 42

Idonthaveanyvideogameplayersathome 10

42. Whichotheollowinggameshaveyoueverplayed?(MARKASMANYANSWERSASYOUNEED)Note: Results may not add up to

100% because multiple answers were allowed.

08/09 03/04

DanceDanceRevolution 45 ~

GrandThetAuto 56 65

GuitarHeroorRockBand 71 ~

Halo 47 ~

MaddenNFL 47 49

Pokemon 34 ~

SuperMario 65 ~

WiiPlayorWiiSports 64 ~

Noneothese 4 ~

43. Whenyouplayvideogames,howotendoyoudoanyotheollowingactivitiesatthesametime:useacomputer,watchTV,

read,textmessage,orlistentomusic?(ONEANSWERONLY)Note: Question about multitasking video games was not asked in

03/04.

BASE:GRADES712

Mostothetime 22

Someothetime 26

Alittleothetime 21

Never 28


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MUSIC AND OTHER AUDIO

Peopleotenlistentomusicwhiletheyaredoingotherthings(orexample,eating,gettingdressed,doinghomework,walkingorriding

inacarorbus).

44. Thinkingonlyaboutyesterday,howmuchtimedidyouspendlisteningtomusiconeachotheollowing?


Average

(Amongall)

Percent

WhoDid

Activity

AverageAmong

ThoseWho

DidActivity None

5Min

Lessthan

30Min

30Min

1Hr

Morethan

1Hr3Hrs

Morethan

3Hrs

A. Aradio :32 55 :56 42 23 23 6 4

B. ACD :17 35 :46 60 15 15 3 2

C. Acellphone :17 29 :55 64 16 8 2 3

D. AniPodorotherMP3player :41 48 1:21 48 13 21 8 6

E. Acomputer(orexample,

throughiTunesorInternet

radio) :32 43 1:10 50 13 18 8 4

45. Whenyoulistentomusic,howotendoyoudoanyotheollowingactivitiesatthesametime:useacomputer,watchTV,read,playvideogamesortextmessage?(ONEANSWERONLY)Note: 03/04 question did not include text messaging or video games.

BASE:GRADES712

08/09 03/04

Mostothetime 43 33

Someothetime 30 30


Never 10 12

46. Thinkingonlyaboutyesterday,abouthowmuchtimedidyouspendlisteningtosomethingotherthanmusicontheradio

(suchasatalkshoworthenews)?(MARKONEANSWERNEXTTOEACHITEM)

BASE:GRADES712

Average

(Among

7th12th

Graders)

Percent

WhoDid

Activity

Average

Among

ThoseWho

DidActivity None

5Min

Lessthan

30Min

30Min

1Hr

Morethan

1Hr3Hrs

Morethan

3Hrs

A. Onaregularradio

08/09 :09 33 :28 64 21 10 1 1

B. Ontheinternet

08/09 :10 25 :39 71 10 13 1 *


22/27



SUMMARY TABLE: TOTAL AUDIO

Average

(Among

all)

Percent

WhoDid

Activity

Average

Among

ThoseWho

DidActivity None

5Min

Lessthan

30Min

30Min

1Hr

Morethan

1Hr3Hrs

Morethan

3Hrs

TOTAL AUDIO

08/09 2:31 85 2:53 13 14 18 26 27

03/04 1:44 85 2:01 14 14 27 29 16

98/99 1:48 86 2:06 14 11 25 31 19

Note:SeeAppendixBorasummaryokeychangesinquestionwordingandstructureovertime.


23/27



COMPUTER USE

47. Didyouuseacomputeryesterday?Note: 03/04 survey separated out whether respondent had used a computer at home, school,

or someplace else; 98/99 survey asked about school or someplace else.

08/09 03/04 98/99

Yes 70 62 51

No 29 33 41Dontknow 1 ~ ~

Neverusedacomputer ~ 2 ~

IFYOUUSEDACOMPUTERYESTERDAY,ANSWERTHENEXTQUESTION.IFYOUDIDNOTUSEACOMPUTERYESTERDAY,GOTOQUESTION50.

48. Thinkingonlyaboutyesterday,didyougoonlineorusetheInternetattheollowingplaces?(MARKONEANSWERNEXTTO

EACHITEM)

BASE:ALLRESPONDENTS

Yes

A. Athome

08/09 57

03/04 45

B. Atschool

08/09 20

03/04 19

C. Somewhereelse

08/09 14

03/04 15


24/27



49. YoualreadytoldusaboutsomethingsyoudoonacomputersuchaslisteningtomusicandwatchingDVDs.Nowwewouldliketo

askyouaboutotherthingsyoudoonthecomputer.Thinkingonlyaboutyesterday,abouthowmuchtimedidyouspendusingthe

computerortheollowingactivities?(MARKONEANSWERNEXTTOEACHITEM)Note: Question asked diferently in previous waves;

diferent in wording, structure and categories. See Appendix B or a summary o key changes in question wording and structure over time.

Average

(Amongall)

Percent

WhoDidActivity

Average

Among

Those

WhoDidActivity None

5Min

Lessthan30Min

30Min1Hr

Morethan1Hr3Hrs

Morethan3Hrs

A. Doingschoolwork

08/09 :16 33 :49 65 12 18 2 1

03/04 :14 32 :45 65 11 15 5 *

98/99 :11 35 :32 65 12 15 3 *

B. Playinggames

08/09 :17 35 :47 63 16 15 2 1

03/04 :19 35 :50 60 13 15 7 1

98/99 :12 32 :35 63 13 17 2 0

C. InstantMessaging

08/09 :11 22 :50 75 9 11 2 1

03/04 :17 26 1:02 70 9 10 5 1

D. Emailing

08/09 :05 26 :20 72 19 7 * *

03/04 :05 25 :18 71 19 6 * 0

98/99 :04 18 :19 76 13 5 * 0

E. Readingmagazinesor

newspapersonline

08/09 :02 10 :21 88 7 3 * *

F. Doinggraphics(Powerpoint,

photoediting,webdesign)08/09 :04 14 :31 83 6 7 * *

03/04 :04 12 :27 84 7 4 1 0

G. Goingtosocialnetworking

siteslikeMySpaceor

Facebook

08/09 :22 40 :54 57 14 21 4 2

H. Goingtowebsitestowatch

oruploadvideos(suchas

YouTubeorGoogleVideo)

08/09 :15 39 :36 58 16 21 2 *

I. Goingtoanyothertypeo

website(suchasYahoo,

mtv.comorWikipedia)or

anythingbesidesschoolwork

08/09 :11 34 :30 63 19 13 1 *

J. Doingsomethingelseonthe

computer(donotinclude

listeningtomusicorwatching

DVDsorTVshows)

08/09 :02 3 1:12 96 1 1 * *

Symbolnotesonnextpage.


25/27



Symbol Descriptions for Question 49

03/04surveyaskedseparatelyabouttimespentdoingschoolworkonlineandofine.Thosegureshavebeencombinedhere.03/04surveyaskedseparatelyabouttimespentplayinggamesonlineandofine.Thosegureshavebeencombinedhere.03/04surveyaskedaboutdoinggraphicsonacomputer,butnotontheInternet.

SUMMARY TABLE: TOTAL COMPUTER [Q49BJ]

Average

(Among

all)

Percent

WhoDid

Activity

Average

Among

ThoseWho

DidActivity None

5Min

Lessthan

30Min

30Min

1Hr

Morethan

1Hr3Hrs

Morethan

3Hrs

08/09 1:29 64 2:17 34 10 15 24 15

03/04 1:02 54 1:53 45 11 15 18 10

98/99 :27 47 :58 53 16 16 13 2

Note:Doesnotincludetimespentusingacomputerorschoolwork.08/09resultsexcludetimespentlisteningtomusicorwatchingTV/DVDsonacomputer;thoseactivitieswerenotspecicallyexcludedinpreviousyears.For08/09,timespentinthoseactivitiesisdiscussedinthe

MusicandTVsectionsothissurvey.

SUMMARY TABLE: TOTAL GLOBAL COMPUTER [Q49BJ,34D&F,44E]

Average

(Among

all)

Percent

WhoDid

Activity

Average

Among

ThoseWho

DidActivity None

5Min

Lessthan

30Min

30Min

1Hr

Morethan

1Hr3Hrs

Morethan

3Hrs

08/09 2:32 70 3:35 30 8 12 23 27

Note:IncludestimespentlisteningtomusicorwatchingTV/DVDsonacomputer.Thesegurescannotbesummedwithotherresultsto

estimatetotalmediaexposure,becausetimespentlisteningtomusicorwatchingTV/DVDsonacomputerarealreadycountedelsewhere.

Doesnotincludetimespentusingacomputerorschoolwork.


26/27



50. Whenyouuseacomputerhowotendoyoudoanyotheollowingactivitiesatthesametime:watchTV,read,playvideo

games,textmessage,orlistentomusic?(ONEANSWERONLY)Note: 03/04 survey question did not include text messaging or video

games, and the base was 7th12th graders who had ever used a computer.

BASE:GRADES712

08/09 03/04

Mostothetime 40 33

Someothetime 26 29


Never 13 14

51. Whenyoudoyourhomework,howotendoyoudoanyotheollowingactivitiesatthesametime:useacomputer,watchTV,

read,playvideogames,textmessage,orlistentomusic?(ONEANSWERONLY)Note: Activities reerenced in 03/04 survey were

talking on the phone, Instant Message, watch TV, listen to music, or sur the Web or un.

08/09 03/04

Mostothetime 31 30

Someothetime 25 31


Never 19 18

52. Whichotheollowinghaveyoueverdone?(MARKASMANYANSWERSASYOUNEED)Note: Results may not add up to 100%

because multiple answers were allowed.

BASE:VARIABLE

08/09

DownloadedmusicromtheInternet 62

UsedInstantMessaging 53

GotteninormationontheInternetaboutahealthissuethataectsyouorsomeoneyouknow

55ListenedtotheradiothroughtheInternet 28

VisitedMySpaceorFacebook 60

CreatedaproleoryourselonMySpaceorFacebook 51

VisitedsomeothersocialnetworkingsitebesidesMySpaceorFacebook 47

CreatedaproleonsomeothersocialnetworkingsitebesidesMySpaceorFacebook 33

Createdyourowncharacterorpetonline 36

WatchedaTVshowontheInternetromacomputer 48

WatchedaTVshowonacellphoneoriPodorotherMP3player 30

Readablog 49

Writtenablog 28

WatchedavideoonasitelikeYouTubeorGoogleVideo 81

PostedavideotoasitelikeYouTubeorGoogleVideo 25

Noneothese 8

BASE:GRADES712


27/27


MEDIA RULES

53. Doyourparentshaveanyrulesabout...?(MARKONEANSWERNEXTTOEACHITEM)Note: In 03/04 survey, questions about rules

were interspersed tthroughout the questionnaire, rather than being grouped together at the end.

Yes

A. WhatyoureallowedtowatchonTV

08/09 4603/04(7th12thgradeonly;08/097th12thgradeonly=35%) 13

B. Whichvideogamesyoureallowedtoplay

08/09 30

03/04 21

C. Whatmusicyoureallowedtolistento

08/09 26

03/04(7th12thgradeonly;08/097th12thgradeonly=16%) 16

D. Whatyoureallowedtodoonthecomputer

08/09 52

03/04(Base:everusedacomputer, 98%okids) 32

E. Whetherornotyoucanhaveaproleonasocialnetworkingsite

likeMySpaceandFacebook

08/09 34

F. HowmuchtimeyoucanspendwatchingTV

08/09 28

03/04(7th12thgradeonly;08/097th12thgradeonly=19%) 14

G. Howmuchtimeyoucanspendplayingvideogames

08/09 30

03/04 24

H. Howmuchtimeyoucanspendlisteningtomusic

08/09 10

I. Howmuchtimeyoucanspendonthecomputer

08/09 36

03/04(Base:everusedacomputer, 98%okids) 28

54. Ingeneral,howotendoyourparentsmakesureyouollowtherulestheyhaveaboutusingmedia,suchasTV,computers,

videogames,andmusic?(ONEANSWERONLY)

Mostothetime 27

Someothetime 24

Alittleothetime 16Never 7

Myparentsdonthaverulesaboutusingmedia 16

THEEND

THANKYOUFORYOURTIMEANDEFFORT!

generation m2: media in the lives of 8- to 18-year-olds appendix c toplines

Documents