flickr @daisy_vcm
Gen Z and the future of technology
@paminthelab
Change Sciences
selfiecity.net
25% of the population
17 & under
PreK K Elementary Middle High College
Family Friends
There are certain truths that span generations
But friendship seems a bit
different
flickr @katNLM
Families are maybe slightly
different
bet.com
Hey, the world is kind of
different
60% of GenZ wants to
MAKE a difference instagram @malalafund
So how is GenZ
Different?
youtube @thirdpew
It’s the
technology
25%of their lives in front of screens
flickr @wimi_karlstad Halifax, 2013
74%are on mobile devices
flickr @agentsnj
Pew Research, 2013
47% in the bathroom
91% school
84% watching TV
92% in bed
83% walking
Sources: Google Insights, Harris Interactive & Pew Internet
75% driving
phones everywhere
79%show signs of emotional distress when kept away from their devices
instagram @paminthelab University of Maryland, 2014
Nomophobia, yeah I think I have that.
Sara, 17
“
OK, whatever What does this mean
for the future of technology?
Kids, tweens, teens Interviews, diaries, social listening, public datasets
flickr @tormodspictures
Youth attitudes & behaviors are an
Amplifier
THE INTERFACE Privacy Community
Creativity Communication
Five factors for the future of technology
The future of
community
Youth today have
Fewer hangouts
twitch @nyxeira
So They hangout online
Yes even the
Little zs
We do homework together over Skype, and talk about what happened that day. Video chat is like hanging out.
Christina, 13 and Emma, 14
“
youtube @swiftvideosource
Instagram Twitter Facebook Snapchat Tumblr
50%
40%
30%
20%
10%
Piper Jaffray, 2015 and Facebook Ads, 2014
Zs are truly social media natives
This is down 25% in 2014
Much is made of DARK SOCIAL
flickr @eflorules
What I hate about anonymous is all the bad behavior. I mean there is already a lot of drama.
Anna, 15
“
Sometimes pranking can be fun, but it’s mostly just embarrassing.
Brandon, 16
“
youtube @nigahiga
43% report being cyber-bullied
NCPC, 2014
GenZ doesn’t crave anonymity, they want to explore identity
flickr @pistigriloxp
I have 4 different Instagrams, two for me, one is a shared account, one for my pets.
Ellie, 13
“
It’s not cool to post so much, I delete posts that didn’t get a lot of likes or that just aren’t me anymore.
Guess,16
“
Community is local & community is global
flickr @laversentertainers
26%have social network friends in
other countries JWT, 2013 flickr @sergesegal
Youth are entering grown-up conversations
Twitter, 2014
#Ferguson
If only we would imagine talking to a real person we would all get the
User Experience Post #54731
respect we deserve.
82%would give up their social media
friends for real friends JWT,, 2013 flickr @pistigriloxp
In person yeah, it’s still a thing
Let us control context
What does it mean for the future of technology?
The future of
Communication
Texting Voice calls
flickr @nanagyei
Google, 2014
55% of kids do talk to their phone daily
Google, 2014
The only email I ever get is from my grandparents or from my apps.
Lizzy, 10
“
Emojis, Images, video and yes, sometimes
words
What really confuses me is when people think that communicating is not a
User Experience Post #786549
conversation.
Experience something together
youtube @pewdiepie
CONVEY A MOOD show rather than
describe
Stay Connected even when there is
not much to say
Create a memory a bond over time
Let us communicate in the all ways
What does it mean for the future of technology?
And don’t take yourself too seriously
youtube @potterpuppetpals
The future of
PRIVACY
Early Adopters of new social
networks & new tech, like wearables
youtube @ceh313
really, they just want some space
ESCAPE
70%admit to hiding online activities
Common Sense Media, 2013 flickr @pistigriloxp
My dad doesn’t like me watching TV on my iPad so I hide it on the last screen.
Eleanor, 6
“
Phones aren’t allowed, but watches are still OK. I can get texts in class without being obvious.
Madison, 11
“
81%use privacy settings & limit who can see their posts
flickr @jimmym Yahoo, 2013
Difficulty of using privacy controls: hella
User Experience Post #54731
I don’t want random people knowing all about me, I use Instagram Direct or Snapchat a lot.
Tia, 14
“
Default to private
What does it mean for the future of technology?
The future of
creativity
Play is about combining off-screen and on-screen
tocaboca town
Zs Still get Bored but it’s good for
them, right?
Zs prefer to do anything but read
on a device flickr @bensimo
Common Sense Media, 2014
But now they are creating on screens
Halifax, 2013 flickr @pistigriloxp
GIFTING they make things for
family & friends
They want to share their stories
flickr @flickeringbrad
Leave it open
What does it mean for the future of technology?
The future of
The interface
The use technology together, so they learn more quickly
flickr @nanagyei
Ages 10 20 30 40 50 60 70 Change Sciences 2015
The co-use curve
flickr @dlytle
Even so, Zs interact idiosyncratically
They regularly use 5 screens TV
Mobile Phone
Laptop
Desktop
iPod or music player
Gaming console
Tablet
E-Reader
72%
57%
JWT 2013
39%
Age 13-17 Age 8-12
72 72
76 39
50
28 33%
25 36
23 24%
28
38
13 11
4% 4
31%
25
12%
5
8 seconds average attention span
Sparks & Honey, 2014 flickr @jacksw
flickr @flickeringbrad
12%less successful in accomplishing what they
set out to do NNGroup, 2013
That moment when people think that I really know what I’m doing
User Experience Post #36451
even if I’m confused.
Poor ergonomics #droppingphone
#phonedroponface
Not enough space so they delete
(they don’t get cloud storage & they forgot their password)
They usually have the worst devices in the house
flickr @doctabu
Design for the worst case scenario
What does it mean for the future of technology?
At the mall with
Let’s recap & got an idea &
to data &
& talked to (Not really) & &
For
&
with on
If we
Because they are
& sometimes
Its not all & sux
for
(Gen )
&
But they with
with
&
We better for
Don’t be scared 1. context control 2. All the ways
3. default to privacy 4. leave it open
5. worst case scenario
flickr @mady
Gen Z and the future of technology
Pamela Pavliscak
@paminthelab changesciences.com